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Crookston Campus

Sport and Recreation Management Certificate

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  • Program Type: Undergraduate credit certificate
  • Requirements for this program are current for Fall 2023
  • Required credits to graduate with this degree: 18
  • Degree: Sport and Recreation Management Certificate
Coursework in this certificate covers many different aspects of sport and recreation management: management and marketing as it relates to the sport industry, sport ethics, leadership, facility management, event planning, sport communication, psychological, and sociological aspects of sport.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
  • completely online (all program coursework can be completed online)
Admission Requirements
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
General Requirements
All students are required to complete general University and college requirements. For more information, see the graduation requirements.
Program Requirements
Sport and Recreation Management Core
Take exactly 3 course(s) totaling exactly 9 credit(s) from the following:
· MKTG 3300 - Principles of Marketing (3.0 cr)
· SRM 2020 - Foundations of Sport and Recreation Management (3.0 cr)
· SRM 3003 - Sport Facility and Activities Management (3.0 cr)
Sport and Recreation Management Electives
Take 9 or more credit(s) from the following:
· COMM 3710 - Event Planning and Management (3.0 cr)
· MGMT 3210 - Supervision and Leadership (3.0 cr)
· SRM 3006 - Sport Marketing and Communication (3.0 cr)
· SRM 3008 - Sport Ethics and Leadership (3.0 cr)
· SRM 3100 - Psychology of Sport (3.0 cr)
· SRM 3200 - Socio-Cultural Dimensions in Sport (3.0 cr)
· Only one of the following courses may count towards this requirement.
· SRM 3012 - Sport Finance and Economics (3.0 cr)
or SRM 3002 - Sport Law and Governance (3.0 cr)
Program Sub-plans
A sub-plan is not required for this program.
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MKTG 3300 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to marketing/strategic marketing process. Team development of marketing plan that implements product, pricing, distribution, promotional strategies.
SRM 2020 - Foundations of Sport and Recreation Management
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Fundamental content areas. Career opportunities, principles/issues in sport ethics, personnel/financial management, sport law, facility/event management, strategic planning, sport marketing.
SRM 3003 - Sport Facility and Activities Management
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Designing, planning, and controlling sport facilities and sport event logistics. Scheduling and planning of sport events. Box office management. Security and supervision of facility events, safety and medical services, housekeeping maintenance. Concessions, merchandise. Risk management, insurance.
COMM 3710 - Event Planning and Management
Credits: 3.0 [max 3.0]
Typically offered: Fall Even Year
Using project management techniques to plan, market, implement, and evaluate small-/large-scale events.
MGMT 3210 - Supervision and Leadership
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Emphasis on organizational environment/human behavior. Human resource systems, motivating employees, leadership, managing change, job satisfaction, communication, group processes, interpersonal/group dynamics within organization.
SRM 3006 - Sport Marketing and Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Applying theories/principles of marketing to sport industry. How marketing is used in various SRM settings, from local sporting/amateur events to professional leagues. prereq: MKTG 3300
SRM 3008 - Sport Ethics and Leadership
Credits: 3.0 [max 3.0]
Typically offered: Fall Odd Year
Ethical issues in recreation/sport. Explore values/apply critical thinking. Ethical theories. Developing framework for ethical decision-making. Applying decision-making framework to industry needs. prereq: 2000
SRM 3100 - Psychology of Sport
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Theories, concepts, and interventions related to sport and exercise psychology. Topics covered includes: motivation, team/group dynamics, psychological skills training, psychology of injury, and burnout.
SRM 3200 - Socio-Cultural Dimensions in Sport
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Ways sport is linked to other spheres of social life. Organization/behavior patterns within sport settings. Cultural, structural, situational factors, social processes related to sport.
SRM 3012 - Sport Finance and Economics
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Traditional/innovative methods of revenue acquisition, financial management in sports organizations. Broader economic impact/implications of sport in society. Importance of budgeting/finance in sports industry.
SRM 3002 - Sport Law and Governance
Credits: 3.0 [max 3.0]
Typically offered: Fall Even Year
Legal principles affecting managers, sponsors, users of sport/recreation programs. Vocabulary of contract negotiation/civil rights in planning, developing, maintaining, managing sport/recreation organizations.