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Program name: | Strategic Communication: Advertising and Public Relations B.A. |
Sample Plan: | Strategic Communication Sample Plan |
Total Credits: | 120.0 |
Year 1 - Fall Semester: 16.0 cr
CLA 1001 1.0 cr
Freshman Composition
:4.0 cr
Language
:5.0 cr
LE
(Race, Power, and Justice US)
:3.0 cr
LE
(Global Perspectives)
:3.0 cr
|
Year 1 - Spring Semester: 15.0 cr
CLA 1002 1.0 cr
Language
:5.0 cr
JOUR 1001
- Media in a Changing World : 3.0 cr
:
SOCS,
TS
LE
(Mathematical Thinking)
:3.0 cr
LE
(Writing Intensive - Lower Division)
:3.0 cr
|
Year 2 - Fall Semester: 15.0 cr
Language
:5.0 cr
JOUR 3004
- Information for Mass Communication : 3.0 cr
LE
(Physical Sciences)
:4.0 cr
Elective
:3.0 cr
|
Year 2 - Spring Semester: 15.0 cr
Language
:5.0 cr
JOUR 3201
- Principles of Strategic Communication : 3.0 cr
JOUR 3771
- Media Ethics : 3.0 cr
:
CIV
LE
(Writing Intensive - Lower Division)
:4.0 cr
|
Year 3 - Fall Semester: 15.0 cr
JOUR 3241W
- Advertising Strategy and Creative Development : 3.0 cr
:
WI
JOUR 3751
- Digital Media and Culture : 3.0 cr
:
AH,
TS
LE
(Literature)
:3.0 cr
LE
(Environment)
:3.0 cr
Elective
:3.0 cr
|
Year 3 - Spring Semester: 13.0 cr
JOUR 3251
- Strategic Communication Research and Analytics : 3.0 cr
JOUR 3321
- Media Design : 3.0 cr
LE
(Biological Sciences)
:4.0 cr
Elective
:3.0 cr
|
Year 4 - Fall Semester: 15.0 cr
JOUR 3275
- Digital Strategy in Strategic Communication : 3.0 cr
JOUR 5501
- Communication, Public Opinion, and Social Media : 3.0 cr
LE
(Writing Intensive - Upper Division)
:3.0 cr
Elective
:3.0 cr
Elective
:3.0 cr
|
Year 4 - Spring Semester: 16.0 cr
JOUR 4999
- Capstone : 1.0 cr
JOUR 4243
- Digital Content Development and Production for Brand Communications : 3.0 cr
JOUR 4263
- Strategic Communication Campaigns : 3.0 cr
LE
(Historical Perspectives)
:3.0 cr
Elective
:3.0 cr
Elective
:3.0 cr
|