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Program Sample Plan

Program name: Marketing Analytics B.B.A.
Sample Plan: Marketing Analytics BBA
Total Credits: 120.0
The sample plan below shows you one of several possible ways to complete this degree. Your academic plan may look different if you have already fulfilled some requirements, if you have multiple course options to choose from in your major, or if courses don't fit your schedule in a given term. Use Graduation Planner to make your customized plan, and work with your academic adviser to ensure that you are on track to graduate on time.
Year 1 - Fall Semester: 15.0 cr
LE (Natural Sciences) :3.0 cr
UST 1000 - Learning in Community : 1.0 cr
WRIT 1120 - College Writing : 3.0 cr : LE CAT, WRITING
MATH 1160 - Finite Mathematics and Introduction to Calculus : 5.0 cr : LE CAT, LOGIC & QR
COMM 1112 - Public Speaking : 3.0 cr : LE CAT3, COMM & LAN
Year 1 - Spring Semester: 15.0 cr
LE (Natural Sciences) :4.0 cr
ECON 1022 - Principles of Economics: Macro : 3.0 cr : LE CAT, SOC SCI
MIS 2201 - Information Technology in Business : 3.0 cr
LSBE 2000 - Interpersonal and Teamwork Skills : 1.0 cr
PSY 1003 - General Psychology : 4.0 cr : LE CAT6, SOC SCI
Year 2 - Fall Semester: 14.0 cr
LE (Fine Arts) :3.0 cr
Elective :2.0 cr
ACCT 2001 - Principles of Financial Accounting : 3.0 cr
BLAW 2001 - The Legal Environment : 3.0 cr : LE CAT8, HUMANITIES
ECON 1023 - Principles of Economics: Micro : 3.0 cr : LE CAT, SOC SCI
Year 2 - Spring Semester: 14.0 cr
Upper Divison Non-LSBE course 3.0 cr
Elective :5.0 cr
ACCT 2002 - Principles of Managerial Accounting : 3.0 cr
ECON 2030 - Applied Statistics for Business and Economics : 3.0 cr : LOGIC & QR
Year 3 - Fall Semester: 16.0 cr
BCOM 3141 - Business Communications : 3.0 cr
FIN 3601 - Corporate Finance : 3.0 cr
LSBE 3000 - Career Development for the Business Professional : 1.0 cr
MGTS 3301 - Production and Operations Management : 3.0 cr
MGTS 3801 - Human Resource Management : 3.0 cr
MKTG 3701 - Principles of Marketing : 3.0 cr
Year 3 - Spring Semester: 15.0 cr
MGTS 3401 - Organizational Behavior and Management : 3.0 cr
MKTG 3711 - Marketing Research : 3.0 cr
MKTG 3761 - Marketing Analytic I: Introduction to Marketing Metrics and Fundamental Analytic Techniques : 3.0 cr
Upper Division Non-LSBE course 3.0 cr
LE (Cultural Diversity in the US) :3.0 cr
Year 3 - Summer Semester: 1.0 cr
MKTG 3767 - Marketing Analytics Summer Internship : 1.0 cr
Year 4 - Fall Semester: 15.0 cr
GER 4404 - Contemporary Germany : 4.0 cr : HUMANITIES, GLOBAL PER
MGTS 4481 - Strategic Management : 3.0 cr
MKTG 4731 - Consumer Behavior : 3.0 cr
MKTG 4762 - Marketing Analytics II: Advanced Metrics and Analytic Techniques : 3.0 cr
MKTG 4763 - Marketing Analytics Practicum : 2.0 cr
Year 4 - Spring Semester: 15.0 cr
ECON 4040 - Econometrics II : 3.0 cr
MIS 3220 - Database Management and Design : 3.0 cr
ECON 4xxx : 3.0 cr
Upper Division Non-LSBE course 3.0 cr
Upper Division Non-LSBE course 3.0 cr