Campuses:
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Program name: | Marketing B.S.B. |
Sample Plan: | Marketing with spring semester abroad |
Total Credits: | 120.0 |
Year 1 - Fall Semester: 15.0 cr
ECON 1101
- Principles of Microeconomics : 4.0 cr
:
SOCS,
GP
: Preferred Course
MATH 1142
- Short Calculus : 4.0 cr
:
MATH
MGMT 1001
- Contemporary Management : 3.0 cr
Freshman Composition
:4.0 cr
|
Year 1 - Spring Semester: 15.0 cr
ECON 1102
- Principles of Macroeconomics : 4.0 cr
: Preferred Course
PSY 1001
- Introduction to Psychology : 4.0 cr
:
SOCS
LE
(LE Requirement)
:4.0 cr
LE
(LE Requirement)
:3.0 cr
|
Year 2 - Fall Semester: 16.0 cr
SCO 2550
- Business Statistics: Data Sources, Presentation, and Analysis : 4.0 cr
ACCT 2050
- Introduction to Financial Reporting : 4.0 cr
BA 3000
- Career Skills : 1.0 cr
IDSC 3001
- Introduction to Information Technology in Business : 3.0 cr
LE
(LE Requirement)
:4.0 cr
|
Year 2 - Spring Semester: 15.0 cr
FINA 3001
- Finance Fundamentals : 3.0 cr
MKTG 3001
- Principles of Marketing : 3.0 cr
SCO 3001
- Introduction to Operations Management : 3.0 cr
MGMT 3004
- Business Strategy : 3.0 cr
LE
(LE Requirement)
:3.0 cr
|
Year 3 - Fall Semester: 14.0 cr
ACCT 3001
- Introduction to Management Accounting : 3.0 cr
HRIR 3021
- Human Resource Management and Industrial Relations : 3.0 cr
MKTG 3010
- Marketing Research : 4.0 cr
MKTG 3040
- Buyer Behavior : 4.0 cr
|
Year 3 - Spring Semester: 15.0 cr
International Experience 15.0 cr
|
Year 4 - Fall Semester: 15.0 cr
LE
(LE Requirement)
:4.0 cr
MGMT 3033W
- Business Communication : 3.0 cr
:
WI
MKTG 4050
- Advertising and Promotion : 4.0 cr
MKTG 4060
- Marketing Channels : 4.0 cr
|
Year 4 - Spring Semester: 15.0 cr
MKTG 4080W
- Marketing Strategy : 4.0 cr
:
WI
MKTG 4082W
- Brand Management : 4.0 cr
:
WI
Elective
:4.0 cr
Elective
:3.0 cr
|