Twin Cities campus
 
Twin Cities Campus

Sport Management M. A.

Kinesiology, School of
College of Education and Human Development
Link to a list of faculty for this program.
Contact Information
School of Kinesiology, 1900 University Avenue SE, Minneapolis, MN 55455 (612-625-5300; fax: 612-626-7700)
Email: kin@umn.edu
  • Program Type: Master's
  • Requirements for this program are current for Fall 2022
  • Length of program in credits: 36
  • This program does not require summer semesters for timely completion.
  • Degree: Master of Arts
Along with the program-specific requirements listed below, please read the General Information section of this website for requirements that apply to all major fields.
The master of arts in sport management provides academic excellence by combining theoretical instruction and practical experience to prepare tomorrow's leaders for success in the sports industry and marketplace. Students develop the tools of research and learn core concepts through an interdisciplinary curriculum with an emphasis on cultivating new ideas and improving operations in the sport industry.
Program Delivery
  • via classroom (the majority of instruction is face-to-face)
Prerequisites for Admission
The preferred undergraduate GPA for admittance to the program is 3.00.
Special Application Requirements:
Applicants must submit a University of Minnesota application which includes a written statement of academic interests, goals, and objectives; scores from the General Test of the GRE (verbal, quantitative, and analytical writing) or the GMAT (verbal, quantitative, and analytical writing) that are less than five years old; three letters of recommendation from persons familiar with their scholarship and research potential; a scholarly writing sample; and unofficial transcripts. Submission of all application materials by December 1 is strongly encouraged to ensure priority consideration for admission and for teaching and research assistantships awarded for the next academic year. Students are admitted for the fall semester.
Applicants must submit their test score(s) from the following:
  • GRE
    • General Test - Verbal Reasoning: 153
    • General Test - Quantitative Reasoning: 153
    • General Test - Analytical Writing: 4.5
  • GMAT
    • Verbal section score: 33
    • Quantitative section score: 44
    • Analytical Writing assessment score: 5.0
International applicants must submit score(s) from one of the following tests:
  • TOEFL
    • Internet Based - Total Score: 79
    • Internet Based - Writing Score: 21
    • Internet Based - Reading Score: 19
    • Paper Based - Total Score: 550
  • IELTS
    • Total Score: 6.5
    • Reading Score: 6.5
    • Writing Score: 6.5
  • MELAB
    • Final score: 80
The preferred English language test is Test of English as Foreign Language.
Key to test abbreviations (GRE, GMAT, TOEFL, IELTS, MELAB).
For an online application or for more information about graduate education admissions, see the General Information section of this website.
Program Requirements
Plan A: Plan A requires 26 major credits, 0 credits outside the major, and 10 thesis credits. The final exam is oral.
Plan B: Plan B requires 36 major credits and 0 credits outside the major. The final exam is oral. A capstone project is required.
Capstone Project:The Plan B project is an independent research project with the advisor that meets the following guidelines: involves a total of approximately 120 hours of work; demonstrates familiarity with the tools of research and scholarship in the field of sport management; demonstrates the ability to work independently; demonstrates the ability to effectively present the results of the investigation.
This program may be completed with a minor.
Use of 4xxx courses toward program requirements is permitted under certain conditions with adviser approval.
A minimum GPA of 3.00 is required for students to remain in good standing.
Required Core Coursework (16 Credits)
Students in both plan A and B are required to take the following courses.
KIN 5421 - Sport Finance (3.0 cr)
KIN 5631 - Programming and Promotion in Sport (3.0 cr)
KIN 5601 - Sport Management Ethics and Policy (3.0 cr)
KIN 5725 - Organization and Management of Physical Education and Sport (3.0 cr)
KIN 5801 - Legal Aspects of Sport and Physical Activity (4.0 cr)
Required Research Course (6 Credits)
Students in both plan A and B are required to take at least 6 credits from one of the following courses or in consultation with your faculty advisor.
CI 8148 - Conducting Qualitative Studies in Educational Contexts (3.0 cr)
or EPSY 5261 - Introductory Statistical Methods (3.0 cr)
or EPSY 5262 - Intermediate Statistical Methods (3.0 cr)
or FSOS 8013 - Qualitative Family Research Methods (3.0 cr)
or KIN 5981 - Research Methodology in Kinesiology and Sport Management (3.0 cr)
Electives (4 to 10 Credits)
Plan A students take at least 4 credits, and Plan B students take at least 10 credits from the following list or in consultation with the faculty advisor.
KIN 5371 - Sport and Society (3.0 cr)
or KIN 5461 - Issues in the Sport Industry (3.0 cr)
or KIN 5511 - Sport and Gender (3.0 cr)
or KIN 5992 - Readings in Kinesiology (1.0-9.0 cr)
or KIN 5995 - Research Problems in Applied Kinesiology (1.0-6.0 cr)
or MKTG 6088 - Strategic Marketing (3.0 cr)
Plan Options
Plan A
Students must take at least 10 credits of KIN 8777.
Take 10 master's thesis credits.
KIN 8777 - Thesis Credits: Master's (1.0-18.0 cr)
-OR-
Plan B
Students must take at least 4 credits of KIN 8995.
Take KIN 8995 for 4 credits.
KIN 8995 - Research Problems in Kinesiology (1.0-12.0 cr)
 
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KIN 5421 - Sport Finance
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Summer
Introduction to financial analysis in sport. Cash flow statements, budgeting issues, traditional/innovative revenue producing strategies available to sport organizations. Discussion, practical analysis of current market. prereq: Grad student or instr consent
KIN 5631 - Programming and Promotion in Sport
Credits: 3.0 [max 3.0]
Course Equivalencies: Kin 5631/Rec 5631
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Introduction to marketing concepts as they apply to sport industry. Consumer behavior, market research, marketing mix, corporate sponsorship, licensing. Discussion, practical application. prereq: Kin or Rec grad student or instr consent
KIN 5601 - Sport Management Ethics and Policy
Credits: 3.0 [max 3.0]
Course Equivalencies: Kin 5601/Rec 5601
Grading Basis: A-F or Aud
Typically offered: Every Spring
How to critically analyze ethical concepts that underpin or inform sport policies and evaluate sport policies from a normative point of view. Selected sport policy issues are used to illustrate relevance of ethical considerations in policy development and to explore the ethical implications of sport policy. prereq: MEd or grad student or instr consent
KIN 5725 - Organization and Management of Physical Education and Sport
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Spring & Summer
Comprehensive analysis of organization and management of physical education and sport in educational settings. Focus on management and planning processes, management skills, functions, roles, decision making, leadership, shared systems, and organizational motivation. For physical education teachers, coaches, community sport administrators. prereq: Grad/initial licensure or instr consent
KIN 5801 - Legal Aspects of Sport and Physical Activity
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Legal issues related to sport and physical activity settings and facilities in public/private sectors
CI 8148 - Conducting Qualitative Studies in Educational Contexts
Credits: 3.0 [max 3.0]
Typically offered: Fall Odd Year
Qualitative research methods. Ethnography, sociolinguistics, symbolic interactionism. Observation. prereq: CI or OLPD PhD student
EPSY 5261 - Introductory Statistical Methods
Credits: 3.0 [max 3.0]
Course Equivalencies: EPsy 3264/5231/5261/5263
Typically offered: Every Fall, Spring & Summer
EPSY 5261 is designed to engage students in statistics as a principled approach to data collection, prediction, and scientific inference. Students first learn about data collection (e.g., random sampling, random assignment) and examine data descriptively using graphs and numerical summaries. Students build conceptual understanding of statistical inference through the use of simulation-based methods (bootstrapping and randomization) before going on to learn parametric methods, such as t-tests (one-sample and two-sample means), z-tests (one-sample and two-sample proportions), chi-square tests, and regression. This course uses pedagogical methods grounded in research, such as small group activities and discussion. Attention undergraduates: As this is a graduate level course, it does not fulfill the Mathematical Thinking Liberal Education requirement. If you would like to take a statistics course in our department that fulfills that requirement, please consider EPSY 3264.
EPSY 5262 - Intermediate Statistical Methods
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Application of statistical concepts/procedures. Analysis of variance, covariance, multiple regression. Experimental design: completely randomized, block, split plot/repeated measures. prereq: 3264 or 5261 or equiv
FSOS 8013 - Qualitative Family Research Methods
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall
Approaches to qualitative family research evaluation. Phenomenological, feminist, grounded theory, content analytic, ethnomethodological, ethnographic, program evaluation. Theory, research examples, student projects.
KIN 5981 - Research Methodology in Kinesiology and Sport Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall
Defines/reviews various types of research in exercise/sport science, and physical education. Qualitative research, field studies, and methods of introspection as alternative research strategies to traditional scientific paradigm.
KIN 5371 - Sport and Society
Credits: 3.0 [max 3.0]
Course Equivalencies: Kin 5371/Rec 5371
Grading Basis: A-F or Aud
Typically offered: Every Spring
Sport, sporting processes, social influences, systems. Structures that have effected and exist within/among societies, nations, and cultures. Contemporary issues such as social differentiation, violence, and honesty. prereq: [3126W, grad student] or instr consent
KIN 5461 - Issues in the Sport Industry
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall
Critical analysis of management issues within sport industry. Strategic management, corporate social responsibility, human resource management/diversity, governance, sport globalization, sport development. prereq: postbac or grad student or instr consent
KIN 5511 - Sport and Gender
Credits: 3.0 [max 3.0]
Course Equivalencies: Kin 5511/Rec 5511
Grading Basis: A-F only
Typically offered: Every Fall
Critically examines women's involvement in/contributions to sport, physical activity, and leisure.
KIN 5992 - Readings in Kinesiology
Credits: 1.0 -9.0 [max 9.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Independent study under tutorial guidance. prereq: [KIN upper div undergrad or MEd or grad student], instr consent
KIN 5995 - Research Problems in Applied Kinesiology
Credits: 1.0 -6.0 [max 6.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Selected topics in physical activity and human performance. prereq: [Kin upper div undergrad or MEd or grad student], 15 cr of major coursework [including 4981 or 5981], instr consent
MKTG 6088 - Strategic Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
This course looks at strategic decision-making, trade-offs and resource allocation in markets, methods for creating advantage at both the industry and the firm level, the impacts of strategic decisions, and appropriate investment and performance management frameworks. Utilizing an integrated approach to the use of marketing tools and concepts in the formulation and execution of the marketing plan. The material is presented with case studies, lectures, readings, and guest speakers. Focusing on development of framework for strategic marketing planning based on market insights, customer behavior, market segmentation, product positioning, customer experience, market responsiveness, and competitive reaction. The course is designed to be essential for students interested in careers in marketing management, brand management, product management, strategic consulting, and leadership development programs. prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student
KIN 8777 - Thesis Credits: Master's
Credits: 1.0 -18.0 [max 50.0]
Grading Basis: No Grade
Typically offered: Every Fall, Spring & Summer
(No description) prereq: Max 18 cr per semester or summer; 10 cr total required (Plan A only)
KIN 8995 - Research Problems in Kinesiology
Credits: 1.0 -12.0 [max 12.0]
Grading Basis: S-N only
Typically offered: Every Fall, Spring & Summer
Individual scholarly research. prereq: Kin Ph.D. student or SMGT grad student or instr consent