Campuses:
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Twin Cities Campus
Agricultural Communication and Marketing B.S.College of Food, Agri & Natural Resource Sciences
College of Food, Agricultural and Natural Resource Sciences
This major prepares students for careers in agricultural communication, journalism, marketing, sales, training, management, leadership, business, and extension. Agribusinesses, as well as state, federal, and marketing agencies need individuals who have a broad education in the scientific (and technical) aspects of agriculture, effective work and communication skills, and quantitative and qualitative skills to solve business problems. The scientific knowledge and technical skills necessary to become an effective agribusiness marketing or media professional are provided through requirements in the basic and agricultural sciences and are strengthened by selection of one of three areas of emphasis: crops and soils, food industries, or broad overview of food, agricultural, and environmental sciences. With 21 free-standing elective credits, all majors are encouraged to pursue a CFANS or other minor.
Program Delivery
This program is available:
Admission Requirements
For information about University of Minnesota admission requirements, visit the
Office of Admissions
website.
General Requirements
All students in baccalaureate degree programs are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the
liberal education requirements.
Required courses for the major, minor or certificate in which a student receives a D grade (with or without plus or minus) do not count toward the major, minor or certificate (including transfer courses).
Program Requirements
Quantitative Foundations
Social Sciences
APEC 1101 - Principles of Microeconomics
[SOCS, GP]
(4.0 cr)
International
GCC 3017 - World Food Problems: Agronomics, Economics and Hunger
[GP]
(3.0 cr)
or
Study Abroad Experience
Experiential Learning
AECM 3096 {Inactive}
(1.0-3.0 cr)
Interdisciplinary Learning
AGRO 3203W - Environment, Global Food Production, and the Citizen
[GP, WI]
(3.0 cr)
or
ANSC 3203W - Environment, Global Food Production, and the Citizen
[GP, WI]
(3.0 cr)
Writing Requirement
WRIT 3562W - Technical and Professional Writing
[WI]
(4.0 cr)
Communication and Journalism
AECM 2421W - Professional and Oral Communication for Agriculture, Food & the Environment
[WI]
(3.0 cr)
AECM 3431 - Communicating Food, Agriculture & Environmental Science to the Public
(3.0 cr)
AECM 4451W - Advanced Persuasive Writing for Agricultural and Environmental Sciences
[WI]
(3.0 cr)
JOUR 1001 - Media in a Changing World
[SOCS, TS]
(3.0 cr)
or
COMM 1313W - Analysis of Argument
[WI]
(3.0 cr)
or
COMM 3422 - Interviewing and Communication
(3.0 cr)
or
WRIT 3029W - Business and Professional Writing
[WI]
(3.0 cr)
or
WRIT 3152W - Writing on Issues of Science and Technology
[WI]
(3.0 cr)
Business Management and Marketing
AECM 2221W - Foundations of Leadership Practice
[WI]
(3.0 cr)
APEC 1251 - Principles of Accounting
(3.0 cr)
MKTG 3001 - Principles of Marketing
(3.0 cr)
or
APEC 3451 - Food and Agricultural Sales
(3.0 cr)
or
MKTG 4031 - Sales Management
(4.0 cr)
APEC 3411 - Commodity Marketing
(3.0 cr)
or
MGMT 3001 - Fundamentals of Management
(3.0 cr)
or
MGMT 3015 - Introduction to Entrepreneurship
(4.0 cr)
or
APEC 3551 - Concept Design and Value-Added Entrepreneurship in Food, Agricultural and Natural Resource Sciences
(3.0 cr)
or
APEC 3811 - Principles of Farm Management
(3.0 cr)
or
APEC 3841 - Agricultural and Consumer Cooperatives and Mutuals
(3.0 cr)
or
APEC 4451W - Food Marketing Economics
[CIV, WI]
(3.0 cr)
Upper Division Writing Intensive within the major
Students are required to take one upper division writing intensive course within the major. If that requirement has not been satisfied within the core major requirements, students must choose one course from the following list. Some of these courses may also fulfill other major requirements.
Take 0 - 1 course(s) from the following:
·
AECM 4451W - Advanced Persuasive Writing for Agricultural and Environmental Sciences
[WI]
(3.0 cr)
·
WRIT 3562W - Technical and Professional Writing
[WI]
(4.0 cr)
·
AECM 5111W {Inactive}
[WI]
(4.0 cr)
·
WRIT 3029W - Business and Professional Writing
[WI]
(3.0 cr)
·
WRIT 3152W - Writing on Issues of Science and Technology
[WI]
(3.0 cr)
Program Sub-plans
Students are required to complete one of the following sub-plans.
A: Food, Agricultural and Natural Resource Sciences
Students must complete at least 20 credits in their area of emphasis.
Animal Science
ANSC 1101 - Introductory Animal Science
(4.0 cr)
Natural Resources
CFAN 3513 {Inactive}
[GP, ENV]
(3.0 cr)
or
ESPM 1011 - Issues in the Environment
[ENV]
(3.0 cr)
or
ESPM 1425 - Introduction to Weather and Climate
[PHYS, ENV]
(4.0 cr)
or
FW 2001W - Introduction to Fisheries, Wildlife, and Conservation Biology
[ENV, WI]
(3.0 cr)
or
GEOG 1425 - Introduction to Weather and Climate
[PHYS, ENV]
(4.0 cr)
or
FNRM 1101 - Dendrology: Identifying Forest Trees and Shrubs
(3.0 cr)
Plant Science
AGRO 1103 - Crops, Environment, and Society
[ENV]
(4.0 cr)
or
CFAN 3001 {Inactive}
(3.0 cr)
or
ENT 4015 {Inactive}
(3.0 cr)
or
HORT 1001 - Plant Propagation
[BIOL]
(4.0 cr)
or
HORT 1003 - Organic Gardening: From Balconies to Backyards
(3.0 cr)
or
HORT 1014 - The Edible Landscape
[TS]
(3.0 cr)
or
HORT 3131 - Student Organic Farm Planning, Growing, and Marketing
(3.0 cr)
Soil Science
SOIL 2125 - Basic Soil Science
[PHYS, ENV]
(4.0 cr)
Food and Nutrition
FSCN 1102 - Food: Safety, Risks, and Technology
[CIV]
(3.0 cr)
or
APEC 3202 - An Introduction to the Food System: Analysis, Management and Design
(3.0 cr)
or
BBE 3201 - Sustainability of Food Systems: A Life Cycle Perspective
[GP]
(3.0 cr)
or
ANSC 1511 - Food Animal Products for Consumers
(3.0 cr)
B: Crops and Soils
Students must complete at least 21 credits in their area of emphasis.
Crops and Soils
AGRO 1103 - Crops, Environment, and Society
[ENV]
(4.0 cr)
SOIL 2125 - Basic Soil Science
[PHYS, ENV]
(4.0 cr)
BIOC 2011 - Biochemistry for the Agricultural and Health Sciences
(3.0 cr)
or
HORT 2121 - Agricultural Biochemistry
(3.0 cr)
ANSC 3011 - Statistics for Animal Science
(4.0 cr)
or
STAT 3011 - Introduction to Statistical Analysis
[MATH]
(4.0 cr)
or
ESPM 3012 - Statistical Methods for Environmental Scientists and Managers
[MATH]
(4.0 cr)
or
BA 2551 - Business Statistics in R
[MATH]
(4.0 cr)
PLSC 3401 - Plant Genetics and Breeding
(4.0 cr)
or
AGRO 4605 - Strategies for Agricultural Production and Management
(3.0 cr)
or
ESPM 3221 - Soil Conservation and Land-Use Management
(3.0 cr)
or
FDSY 2101 - Plant Production Systems
(3.0 cr)
CFAN 3001 {Inactive}
(3.0 cr)
or
ENT 4015 {Inactive}
(3.0 cr)
C: Food Industries
Students must complete at least 20 credits in their area of emphasis.
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Credits: | 3.0 [max 3.0] |
Course Equivalencies: | CI 1806/Math 1031 |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Math 1271/Math 1381/Math 1571/ |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Chem 1011/Chem 1015 |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 1.0 [max 1.0] |
Prerequisites: | [1015 or &1015], %; credit will not be granted if credit received for: 1011; CHEM 1017 is a 1-credit lab-only course. This course is not intended for students who are planning to take CHEM 1061/1065. Intended only for students who need the course to fulfill the Physical Science/Lab requirement, and are taking CHEM 1015 either concurrently or consecutively. This course will NOT fulfill the Physical Science/Lab core requirement, unless CHEM 1015 is completed either concurrently or consecutively.; meets Lib Ed req of Physical Sciences) |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Biol 1001/Biol 1001H/Biol 1003 |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Biol 1009/Biol 1009H |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Econ 1101/1165 ApEc 1101/1101H |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Agro 4103/ApEc 4103/GCC 3017 |
Grading Basis: | A-F only |
Typically offered: | Periodic Fall |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Agro/AnSc 3203/AgUM 2224 |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Agro/AnSc 3203/AgUM 2224 |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Writ 3562V/Writ 3562W |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 1.0 [max 1.0] |
Typically offered: | Every Fall |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Jour 1001/Jour 1001H |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | EngL 3029W/Writ 3029W |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Acct 2050/ApEc 1251/Dbln 2051 |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Mktg 3001/Mktg 3001H |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | ApEc 3411/ApEc 5411 |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | IBUS 3010/MGMT 3010/MGMT 3015 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | ApEc 3841/ApEc 5841 |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | ApEc 4451W/ApEc 5451 |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Writ 3562V/Writ 3562W |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | EngL 3029W/Writ 3029W |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | ESPM 1425/Geog 1425 |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | ESPM 1425/Geog 1425 |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Agro 1103/AgUM 2222 |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | OPT No Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | HORT 3131 / HORT 5131 |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Soil 2125/Soil 5125 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Typically offered: | Fall Odd Year |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | ArtS 1701/ArtS 2701 |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | OPT No Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Agro 1103/AgUM 2222 |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Soil 2125/Soil 5125 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | AnSc 3011/ESPM 3012/Stat 3011/ |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | AnSc 3011/ESPM 3012/Stat 3011/ |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | AnSc 3011/ESPM 3012/Stat 3011/ |
Grading Basis: | A-F or Aud |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | BA 2551/SCO 2550 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Agro 4401/Hort 4401/PLSC 3401 |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Prerequisites: | College level general biology course or Hort 1001 or # |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Prerequisites: | BIOL 1009, CHEM 1015 |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | OPT No Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |