Campuses:
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Duluth Campus
Marketing Analytics MinorMarketing
Labovitz School of Business and Economics
Marketing analytics is the systematic study of customer data to optimize customer utility, while simultaneously improving the return on marketing and business investments. The term analytics refers to the application of statistical techniques to large databases to convert data into information and actionable recommendations. Analytics can also be used to study an organization's purchase and sale data to understand the value of different customer segments and create more accurate customer response and demand forecasting models. Analytics can provide critical and timely input to managerial decision making to make it more data drive and, ultimately, more effective. LSBE's minor is marking analytics for non-LSBE students is designed for students with strong mathematics and statistics backgrounds. The marketing analytics minor builds upon these quantitative skills and develops data analysis skills and business knowledge.
Program Delivery
This program is available:
Admission Requirements
A GPA above 2.0 is preferred for the following:
Students will need to apply for admission into the Retail Marketing Analytics Program to pursue this minor. Admission will be based on interviews and review of previous academic record, particularly students' quantitative courses.
For information about University of Minnesota admission requirements, visit the
Office of Admissions
website.
Required prerequisites
Pre-Minor Core (17-21 cr)
Math
MATH 1160 - Finite Mathematics and Introduction to Calculus
[LE CAT, LOGIC & QR]
(5.0 cr)
or
MATH 1296 - Calculus I
[LE CAT, LOGIC & QR]
(5.0 cr)
Computer Science/IT
CS 1511 - Computer Science I
[LE CAT]
(5.0 cr)
or
MIS 2201 - Information Technology in Business
(3.0 cr)
Accounting
ACCT 2001 - Principles of Financial Accounting
(3.0 cr)
Economics/Statistics
ECON 2030 - Applied Statistics for Business and Economics
[LOGIC & QR]
(3.0 cr)
or
PSY 3020 - Statistical Methods
(4.0 cr)
or
SOC 3155 - Quantitative Research Methods and Analysis
(4.0 cr)
or
STAT 1411 - Introduction to Statistics
[LE CAT, LOGIC & QR]
(3.0 cr)
or
STAT 2411 - Statistical Methods
[LE CAT, LOGIC & QR]
(3.0 cr)
or
STAT 3411 - Engineering Statistics
(3.0 cr)
or
STAT 3611 - Introduction to Probability and Statistics
(4.0 cr)
Economics
ECON 1003 - Economics and Society
[LE CAT, SOC SCI]
(3.0 cr)
Minor Requirements
LSBE Upper Division (3 cr)
MKTG 3701 - Principles of Marketing
(3.0 cr)
Marketing Analytics (21 cr)
Group B (9 cr)
MKTG 3761 {Inactive}
(3.0 cr)
MKTG 3767 {Inactive}
(1.0-6.0 cr)
MKTG 4762 {Inactive}
(3.0 cr)
MKTG 4763 {Inactive}
(2.0 cr)
Group C (6 cr)
MIS 3220 - Database Management and Design
(3.0 cr)
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Credits: | 5.0 [max 5.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 5.0 [max 5.0] |
Course Equivalencies: | Math1290/1296/1596 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 5.0 [max 5.0] |
Course Equivalencies: | CS 1511/1581 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | FMIS 2201/1201/3201/CS 1011 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Periodic Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |