Campuses:
Twin Cities campus
This is archival data. This system was retired as of August 21, 2023 and the information on this page has not been updated since then. For current information, visit catalogs.umn.edu.
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Twin Cities Campus
Strategic Communication M.A.School of Journalism & Mass Communication
College of Liberal Arts
Link to a list of faculty for this program.
Contact Information
School of Journalism and Mass Communication, 111 Murphy Hall, 206 Church Street S.E., Minneapolis, MN 55455 (612-625-4054; fax: 612-626-8251)
Email:
sjmcgrad@umn.edu
Website: http://sjmc.umn.edu/grad/
Along with the program-specific requirements listed below, please read the
General Information section of
this
website for requirements that apply to all major fields.
The M.A. in strategic communication is designed to serve working communications professionals in advertising, public relations, corporate communications, nonprofit organizations, and government. The 33-credit program is conceptually and structurally distinct from the existing academic master's degree in mass communication in that it focuses on advanced professional study of communications strategy, planning, evaluation, and creative management.
The University of Minnesota is one of only a handful of institutions to offer a professional master's program in strategic communication designed for the busy working professional.
The M.A. in strategic communication curriculum is tailored to provide the best foundation for future communications leaders, recognizing that the communication industry is changing rapidly and is more volatile than ever. With Internet use moving well beyond its infancy, and massive organizational and global forces reshaping the U.S. economy, communications leaders face significant challenges and can prepare themselves through in-depth study of strategic process management.
Program Delivery
Prerequisites for Admission
Special Application Requirements:
The minimum requirement for admission is a B.A. or equivalent. Professionals in strategic communication--currently employed in advertising, public relations, or marketing firms, or in a communications function within a corporation or nonprofit organization--must have a baccalaureate degree from an accredited U.S. institution or its foreign equivalent and at least two years professional experience. This professional experience should be in any of the following areas: account planning, account management, advertising management, media planning or buying, media sales, promotion marketing, corporate communications, public affairs, public relations, investor relations, direct marketing, sales management, marketing management, brand management, market research, or event management.
International applicants must submit score(s) from one of the following tests:
Key to test
abbreviations
(TOEFL, IELTS, MELAB).
For an online application or for more information about graduate education admissions, see the
General Information section of this
website.
Program Requirements
Plan C: Plan C requires
33
major credits and
up to
credits outside the
major.
There is no final exam.
This program may be completed with a minor.
Use of 4xxx courses towards program requirements is not permitted.
The M.A. in strategic communication requires 33 credits to be completed within 24 calendar months. All students must take the same 18 course credits in communication, and complete the 6-credit individual project. In addition, 9 credits of graduate-level elective studies (at least 6 outside the School of Journalism and Mass Communication) must be completed.
Students must maintain a GPA of at least 3.00 and achieve a grade of B or better on their final 6-credit project. Student progress is evaluated by the academic director, program coordinator, and program faculty. Students must progress each semester to continue in the program, though a student who unexpectedly must temporarily leave the program can return to the program at a later date and resume their studies at the point of departure. All coursework must be taken A-F.
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