Twin Cities campus
 
Twin Cities Campus

Mass Communication Minor

School of Journalism & Mass Communication
College of Liberal Arts
Link to a list of faculty for this program.
Contact Information
Hubbard School of Journalism and Mass Communication, 111 Murphy Hall, 206 Church Street SE, Minneapolis, MN 55455 (612-625-1338; fax: 612-625-9525).
  • Program Type: Graduate minor related to major
  • Requirements for this program are current for Spring 2022
  • Length of program in credits (master's): 9
  • Length of program in credits (doctoral): 14
  • This program does not require summer semesters for timely completion.
The mass communication program emphasizes the theoretical study of mass communication and analysis of media systems and effects. The program is not designed to provide professional skills training in journalism. Areas of specialization include media processes, influences, and effects (including journalism, health communication, advertising, public relations, and political communication); media law, ethics, history; and media management. All programs are suffused with the study of new communication technologies.
Program Delivery
  • via classroom (the majority of instruction is face-to-face)
Prerequisites for Admission
Special Application Requirements:
Students interested in the minor are strongly encouraged to confer with their major field advisor and director of graduate studies, and the Mass Communication director of graduate studies regarding feasibility and requirements.
For an online application or for more information about graduate education admissions, see the General Information section of this website.
Program Requirements
Use of 4xxx courses toward program requirements is permitted under certain conditions with adviser approval.
Minor field coursework must be selected in consultation with the Mass Communication director of graduate studies.
Coursework (9 to 14 credits)
Masterís students select 9 credits, and doctoral students select 14 credits in consultation with the Mass Communication director of graduate studies. At least 6 of the 14 credits applied to the doctoral minor must be from 8-level courses.
JOUR 5501 - Communication, Public Opinion, and Social Media (3.0 cr)
JOUR 5541 - Mass Communication and Public Health (3.0 cr)
JOUR 5552 - Law of Internet Communication (3.0 cr)
JOUR 5601W - History of Journalism [WI] (3.0 cr)
JOUR 5725 - Management of Media Organizations (3.0 cr)
JOUR 5777 - Contemporary Problems in Freedom of Speech and Press (3.0 cr)
JOUR 8001 - Studies and Theories of Mass Communication (3.0 cr)
JOUR 8002 - Studies in Mass Communication II (3.0 cr)
JOUR 8003 - Digital Media Issues and Theories (3.0 cr)
JOUR 8500 - Seminar: Advanced Methods Special Topics (3.0 cr)
JOUR 8501 - Research Methods in Mass Communication (3.0 cr)
JOUR 8502 - Advanced Quantitative Research Methods (3.0 cr)
JOUR 8503 - Advanced Qualitative Methods in Mass Communication Research (3.0 cr)
JOUR 8504 - Seminar: Analyzing Media Content (3.0 cr)
JOUR 8513 - Seminar: Ethnographic Methods in Mass Communication Research (3.0 cr)
JOUR 8514 - Seminar: Advanced Mass Communication Theories (3.0 cr)
JOUR 8601 - Seminar: Methods in Mass Communication History Research (3.0 cr)
JOUR 8602 - Seminar: History of Mass Communication (3.0 cr)
JOUR 8603 - Seminar: Theories and Models in Mass Communication History Research (3.0 cr)
JOUR 8611 - Journalism Studies Theory and Research (3.0 cr)
JOUR 8620 - Seminar: Advertising Theory and Research (3.0 cr)
JOUR 8621 - Seminar: Public Relations Theory and Research (3.0 cr)
JOUR 8650 - Seminar: Psychology of Media Effects (3.0 cr)
JOUR 8651 - Seminar: Mass Communication, Audiences, and Society (3.0 cr)
JOUR 8661 - Seminar: Mediated Political Communication in the Digital Age (3.0 cr)
JOUR 8673 - Seminar: Media Management (3.0 cr)
JOUR 8675 - Seminar: Issues in Information Access and Communication (3.0 cr)
JOUR 8678 - Seminar: Constitutional Law--Theories of Freedom of Expression (3.0 cr)
JOUR 8679 - Seminar: Research Methods in Media Ethics and Law (3.0 cr)
JOUR 8681 - Seminar: International Media Perspectives (3.0 cr)
JOUR 8720 - Health Communication Theory and Research (3.0 cr)
JOUR 8990 - Special Problems in Mass Communications (3.0 cr)
JOUR 8993 - Directed Study (1.0-6.0 cr)
Program Sub-plans
Students are required to complete one of the following sub-plans.
Students may not complete the program with more than one sub-plan.
Masters
Doctoral
 
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· Fall 2022

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JOUR 5501 - Communication, Public Opinion, and Social Media
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Sharpen your understanding of public opinion and its role in political and civic life: What does it mean? Where does it come from? How is it measured? What impact does it have? How are the public's preferences shaped by the larger communications environment and the strategic messages of politicians, interest groups, and other actors in society? What are polls really measuring, and why do they seem so unreliable sometimes? How are social media technologies giving voice to new segments and dimensions of public opinion? But how are they vulnerable to manipulation from bots and other efforts designed to alter perceptions of collective opinions? Examine the theories of communication, psychology, political science, and sociology that underlie these dynamic questions. We?ll consider cutting edge approaches used by market researchers, political analysts, and data scientists to harness new forms of data about what the public thinks. We investigate theories that explain how people form their opinions, deliberate with others, change their minds, and reveal their preferences, and we apply these frameworks to understand contemporary public opinion issues and campaigns.
JOUR 5541 - Mass Communication and Public Health
Credits: 3.0 [max 3.0]
Course Equivalencies: Jour 5541/PubH 6074
Typically offered: Every Fall
This course provides an overview of theory and research that lies at the intersection of mass communication and public health. We examine the potential for media exposure to influence public health outcomes, both as a product of people's everyday interactions with media and the strategic use of media messages to accomplish public health goals. To this end, we will explore large-scale public health campaigns in the context of tobacco, obesity, and cancer screening. We also will explore news media coverage of controversial health issues, such as the human papillomavirus (HPV) vaccine, and health information in entertainment media, such as smoking in movies. This course seeks to understand whether media messages have had intended and/or unintended effects on public attitudes and behavior. Although our focus is on mass media, interpersonal, medical, and digital media sources will be considered as well.
JOUR 5552 - Law of Internet Communication
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Digital communication technologies continue to raise a variety of legal issues, including whether and how (and which) traditional media and regulatory laws will apply, and how policy should be applied through regulatory law to enhance and regulate that communication. This course is conducted as a seminar, with an open discussion of legal precedent and the influence of policy on internet and digital communications. This course covers the First Amendment as it applies in a digital era as well as regulatory topics like net neutrality, broadband access, privacy, and copyright.
JOUR 5601W - History of Journalism (WI)
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
What is (real/fake) news? Who's a journalist? What is journalism? How did we get to where we are today regarding journalism both as a profession and as an essential tool of democracy? Learn the fundamental chronology of the development of journalism in the United States from the Revolution to today, and then delve into the big quandaries: How free has journalism been? What have been its professional standards? How has journalism affected a diverse audience? What are the challenges of international journalism? And how have new communication technologies interacted with journalism?
JOUR 5725 - Management of Media Organizations
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
The modern media industry is marked by complexity as new entrants compete for consumers, industry mainstays struggle to survive, and disruptions continue. Consumers are increasingly more educated and proactive about their media consumption, and organizations face a complex array of marketing and advertising decisions. This course introduces students to the organizational structure of media organizations, and of organizations at large. The course focuses on the business aspects of media and prepares students to navigate the complexities of working in modern organizations. The course is designed to expose journalism and strategic communication majors and other interested students to core concepts and principles of managerial and organizational theory as they apply to these organizations. Students will learn about the key management challenges facing media organizations today in the modern technological landscape. A variety of theories or perspectives relevant or related to management, communication, and technology will be considered to help make sense of the modern media organization's structure and competitive landscape.
JOUR 5777 - Contemporary Problems in Freedom of Speech and Press
Credits: 3.0 [max 3.0]
Course Equivalencies: Jour 5777/Law 6030
Grading Basis: A-F only
Typically offered: Every Fall
Most of us use devices like Smartphones, GPS, streaming services, or hands-free speakers like Amazon's Echo that connect to online voice services like Alexa without thinking about them very much. But, what kind of information are they collecting? Are merchants allowed to gather your shopping history and use it to send you targeted advertising, or to sell it to other companies for profit? Should other people be able to post your personal information or photos online without your consent? Can the government read your emails, track your online browsing, or intercept your text messages? This course considers how growing concerns about privacy and national security affect the First Amendment and the rights of journalists to gather and report the news. We will read significant court decisions and take a look at current statutory and regulatory initiatives both in the United States and abroad. You can expect lively debates and discussion, and the opportunity to explore a privacy or national security issue in depth in a substantial research paper. prereq: Jour major, Strat Comm major, Mass Comm major or Mass Comm minor or approved BIS/IDIM/ICP program or graduate or law student status. Course is open to students have previously taken a relevant law course - contact instructor for permission.
JOUR 8001 - Studies and Theories of Mass Communication
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Introduction to key concepts, theories, methods in study of mass communication from social sciences perspective. Survey of research literature using individualistic/structural approaches.
JOUR 8002 - Studies in Mass Communication II
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Literature on history of the field, cultural and humanistic approaches to its study, and legal and ethical issues. prereq: 8001
JOUR 8003 - Digital Media Issues and Theories
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Nonprofessional skills course. Prepares entering graduate students to work in changing media environment. Political, social, economic, legal, ethical, technological implications nationally/globally. Produce scholarly research about changing media. prereq: Journalism grad student
JOUR 8500 - Seminar: Advanced Methods Special Topics
Credits: 3.0 [max 9.0]
Typically offered: Periodic Fall & Spring
Advanced topics in mass communication research methods; addresses the theoretical, conceptual, and analytical perspectives associated with advanced methodological approaches to mass communication scholarship, which may include qualitative, quantitative, ethnographic, humanistic, historical, legal, and/or social network approaches; emphasis on application of course materials to developing, analyzing, and describing data as appropriate for mass communication scholarship.
JOUR 8501 - Research Methods in Mass Communication
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Epistemological issues and overview of qualitative and quantitative methodological approaches in mass communication research, basic principles and logic of scientific research, relationship between theory and research, concept explication, measurement, instrumentation, and design issues.
JOUR 8502 - Advanced Quantitative Research Methods
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Advanced quantitative research principles/techniques applied to mass communication research, including experimental methods, survey methods, among others. prereq: 8501, [EPsy 5260 or equiv or concurrent registration is required (or allowed) in EPsy 5260]
JOUR 8503 - Advanced Qualitative Methods in Mass Communication Research
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Advanced qualitative research principles/techniques applied to mass communication research, including ethnography, interviews, focus groups, case study, qualitative content analysis, historical research.†† prereq: Grad students enrolled in Mass Communication MA or PhD program or instr consent
JOUR 8504 - Seminar: Analyzing Media Content
Credits: 3.0 [max 3.0]
Prerequisites: Grad students enrolled in Mass Communication MA or PhD program or #
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Methods of analyzing media content/application of methods to theoretically-driven studies of media content. Conceptual/methodological issues surrounding analyzing media content in today's contemporary digital media environment, including collecting social media data, computer-aided analyses. prereq: Grad students enrolled in Mass Communication MA or PhD program or instr consent
JOUR 8513 - Seminar: Ethnographic Methods in Mass Communication Research
Credits: 3.0 [max 3.0]
Course Equivalencies: Anth 8810/Jour 8513
Grading Basis: A-F or Aud
Typically offered: Every Spring
Theoretical foundations in anthropology/sociology. Field projects. prereq: [8001, 8002] or instr consent; same as Anth 8810
JOUR 8514 - Seminar: Advanced Mass Communication Theories
Credits: 3.0 [max 9.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Research paradigms, concepts, findings for developing general theory of mass communication. prereq: 8001
JOUR 8601 - Seminar: Methods in Mass Communication History Research
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Critical analysis of research in journalism/communication history. Research designs/methods. Development of a research project. prereq: 8001, 8002
JOUR 8602 - Seminar: History of Mass Communication
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Spring
Research in history/development of U.S. mass media.
JOUR 8603 - Seminar: Theories and Models in Mass Communication History Research
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Literature on theory in historical research. Uses of theoretical models in historical explanations. Role of theory in historical research, debate about uses. Specific works in journalism/communication history in context of theoretical models. Development of major paper examining models/theories relevant to student's project. prereq: 5601, instr consent
JOUR 8611 - Journalism Studies Theory and Research
Credits: 3.0 [max 3.0]
Typically offered: Periodic Fall & Spring
This graduate seminar provides an overview of journalism studies scholarship. As a survey of journalism research, students will be introduced to both classic and cutting-edge journalism research. The course explores multiple epistemic, methodological, and geographic perspectives that approach journalism as a practice, a cultural form, and an institution embedded in political and civic life. Readings will cover core debates surrounding professionalism and organizational structures, normative commitments involving objectivity and its alternatives, news audiences, race, colonialism, inclusivity, and questions arising from recent technological and economic developments. The course will also interrogate how journalism studies scholars consider their conceptual assumptions, research practices, and power. The learning objectives for this course include: introducing the fundamentals of journalism research field, and how the field has changed over the years; understanding how varying approaches to studying journalism shape and constrain how journalism is thought about; examining recent research on the impact of emerging media technologies on long-standing theoretical and conceptual underpinnings; and providing students an opportunity to conduct their own research on a journalism-related topic. The overview of journalism research that this course provides is central for students with a journalism studies focus, but it also provides a helpful background for students with journalism-adjacent focuses in strategic communication, health communication, and mass communication, political communication, and other social science foci.
JOUR 8620 - Seminar: Advertising Theory and Research
Credits: 3.0 [max 12.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Advertising as persuasive communication. Current research/theory related to advertising decision-making process. prereq: Grad students enrolled in Mass Communication MA or PhD program or instr consent
JOUR 8621 - Seminar: Public Relations Theory and Research
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Periodic Fall & Spring
Study of theoretical body of knowledge in public relations field. Diverse roles played by public relations in organization. Current state of public relations research in regard to theory building. How theory informs professional practice of public relations. prereq: Grad students enrolled in Mass Communication MA or PhD program or instr consent
JOUR 8650 - Seminar: Psychology of Media Effects
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Periodic Fall & Spring
In-depth study of psychological concepts/theories concerning individual cognitive processing of content of both traditional/new electronic media. Critically evaluate latest empirical research concerning how individuals respond to the content of both traditional mass media/newest electronic digital media. prereq: Grad students enrolled in Mass Communication MA or PhD program or instr consent
JOUR 8651 - Seminar: Mass Communication, Audiences, and Society
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Interplay between social theories/media studies. Pragmatism, structural-functionalism, Marxism, political economy, cultural studies, globalization. prereq: 8001 or 8002 or equiv
JOUR 8661 - Seminar: Mediated Political Communication in the Digital Age
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Mediated political communication in the digital age. How news, advertising, and entertainment media shape political perceptions, motivate voters, and influence policy decisions. Agenda-setting, priming, and framing, networked communications, micro-targeting, and mobile technology.
JOUR 8673 - Seminar: Media Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Management issues in media organizations. Relation to dynamics of organization structure, employees, markets, economics/finances. prereq: 5725 recommended
JOUR 8675 - Seminar: Issues in Information Access and Communication
Credits: 3.0 [max 3.0]
Prerequisites: Grad students enrolled in Mass Communication MA or PhD program or #
Grading Basis: A-F or Aud
Typically offered: Periodic Fall
Societal, industry, technological, and policy aspects/developments that affect information access, particularly through mass media. prereq: Grad students enrolled in Mass Communication MA or PhD program or instr consent
JOUR 8678 - Seminar: Constitutional Law--Theories of Freedom of Expression
Credits: 3.0 [max 3.0]
Course Equivalencies: Jour 8678/Law 6059
Grading Basis: A-F or Aud
Typically offered: Every Spring
Problems of constitutional/tort law affecting the press. Underlying theories. prereq: 5777 or instr consent or law student
JOUR 8679 - Seminar: Research Methods in Media Ethics and Law
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Research at intersection of first amendment and media ethics.
JOUR 8681 - Seminar: International Media Perspectives
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Main problems/currents. Concepts, research, policy relevant to global development. Issues of freedom/constraint, media technology, role of journalism in world affairs.
JOUR 8720 - Health Communication Theory and Research
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Periodic Fall & Spring
Theories, methods, research that characterize field of health communication. Mass media influence on health, including use of mass media to promote health behaviors. Theoretical frameworks that inform health communication scholarship, as well as methodological approaches to studying health communication issues. prereq: Grad students enrolled in Mass Communication MA or PhD program or instr consent
JOUR 8990 - Special Problems in Mass Communications
Credits: 3.0 [max 12.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Topics specified in Class Schedule. prereq: Mass comm grad student or instr consent
JOUR 8993 - Directed Study
Credits: 1.0 -6.0 [max 6.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Directed study. prereq: Grad mass comm major or minor, instr consent, dept consent