Campuses:
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Duluth Campus
Marketing Analytics B.B.A.Marketing
Labovitz School of Business and Economics
Marketing analytics is the study of people's shopping and consumption behavior to uncover their tastes and preferences and to identify any behavioral patterns. Students learn about the application of statistical techniques to large databases to convert data into information and actionable knowledge. Analytics can also be used to study organizational purchase and sales data and can provide critical and timely input to managerial decision making.
Program Delivery
This program is available:
Admission Requirements
Students must complete
60 credits
before admission to the program.
A GPA above 2.0 is preferred for the following:
Students will need to apply for admission into the major. Admissions will be based on an interview and review of previous academic record.
For information about University of Minnesota admission requirements, visit the
Office of Admissions
website.
Required prerequisites
Introductory Course (1 cr)
Not required for transfer students with 30 or more credits, or for students who change college into LSBE
UST 1000 - Learning in Community
(1.0-2.0 cr)
Required prerequisites
Pre-major Requirements (33 cr)
ACCT 2001 - Principles of Financial Accounting
(3.0 cr)
ACCT 2002 - Principles of Managerial Accounting
(3.0 cr)
BLAW 2001 - The Legal Environment
[LE CAT8, HUMANITIES]
(3.0 cr)
ECON 1022 - Principles of Economics: Macro
[LE CAT, SOC SCI]
(3.0 cr)
ECON 1023 - Principles of Economics: Micro
[LE CAT, SOC SCI]
(3.0 cr)
ECON 2030 - Applied Statistics for Business and Economics
[LOGIC & QR]
(3.0 cr)
MIS 2201 - Information Technology in Business
(3.0 cr)
PSY 1003 - General Psychology
[LE CAT, SOC SCI]
(4.0 cr)
WRIT 1120 - College Writing
[LE CAT, WRITING]
(3.0 cr)
Required prerequisites
Communications or Foreign Languages (6 cr)
General Requirements
Program Requirements
1. LSBE students are encouraged to take at least one year of college-level foreign language.
2. 50% of all required business credits, including the upper-division economics elective, must be taken from LSBE faculty.
3. Students must complete a minimum of 30 credits while enrolled in LSBE.
4. No more than 9 credits (3 courses) pertaining to a specific major may be taken abroad, unless an exception is approved by petition.
LSBE Core Courses (18 cr)
MGTS 3301 - Production and Operations Management
(3.0 cr)
FIN 3601 - Corporate Finance
(3.0 cr)
MGTS 3401 - Organizational Behavior and Management
(3.0 cr)
MGTS 3801 - Human Resource Management
(3.0 cr)
MGTS 4481 - Strategic Management
(3.0 cr)
MKTG 3701 - Principles of Marketing
(3.0 cr)
Marketing Analytics (21 cr)
ECON 4040 - Econometrics II
(3.0 cr)
MIS 3220 - Database Management and Design
(3.0 cr)
MKTG 3711 - Marketing Research
(3.0 cr)
MKTG 3761 {Inactive}
(3.0 cr)
MKTG 3767 {Inactive}
(1.0-6.0 cr)
MKTG 4731 - Consumer Behavior
(3.0 cr)
MKTG 4762 {Inactive}
(3.0 cr)
MKTG 4763 {Inactive}
(2.0 cr)
Supporting Courses (18 cr)
In addition to the economics and international requirements listed below, complete upper division (3xxx or above), non-LSBE courses for a total of 18 credits of supporting courses. NOTE: PSY 3020, SOC 3155, STAT 3411, or STAT 3611 cannot be used to fulfill this requirement.
Economics Requirement
Take exactly 1 course(s) from the following:
·
ECON 3xxx
·
ECON 4xxx
International Requirement
Take exactly 1 course(s) from the following:
·
ACCT 4505 - International Accounting
(3.0 cr)
·
AMIN 3410 - Fur Trade in Canada and the United States
[CDIVERSITY]
(3.0 cr)
·
ANTH 3628 - Women in Cross-Cultural Perspective
(3.0 cr)
·
ANTH 3632 - Latin American Cultures
(3.0 cr)
·
ANTH 3638 - Peoples and Cultures of the Middle East
(3.0 cr)
·
ECON 3150 - Development Economics
(3.0 cr)
·
ECON 3402 - Global Economic Issues
(3.0 cr)
·
ECON 4410 - International Economics
(3.0 cr)
·
ENGL 3501 - British Literature I
[HUMANITIES]
(4.0 cr)
·
ENGL 3502 - British Literature II
[HUMANITIES]
(4.0 cr)
·
ENGL 5566 {Inactive}
(4.0 cr)
·
ENGL 5583 {Inactive}
(4.0 cr)
·
FIN 3649 - International Finance
(3.0 cr)
·
FR 4412 - Contemporary French Culture and Society
[HUMANITIES, GLOBAL PER]
(4.0 cr)
·
FR 4422 {Inactive}
[HUMANITIES]
(4.0 cr)
·
FST 4225 - INTB 4201, Chinese Business and Economics
[GLOBAL PER]
(3.0 cr)
·
FST 4295 - INTB 4211 Innovation in Ireland (GLOBAL PER)
[GLOBAL PER]
(3.0 cr)
·
GEOG 3461 - Geography of Global Resources
(3.0 cr)
·
GER 4302 - German Women Writers and Filmmakers
[HUMANITIES]
(4.0 cr)
·
GER 4305 - German Cinema
[HUMANITIES]
(4.0 cr)
·
GER 4404 - Contemporary Germany
[HUMANITIES, GLOBAL PER]
(4.0 cr)
·
HCM 4560 - International Comparisons of Health Care Systems
(3.0 cr)
·
HIST 3243 - Europe in Crisis in the 20th Century
(4.0 cr)
·
HIST 3244 - Holocaust & Genocide in Europe in the 20th Century
(4.0 cr)
·
HIST 3257 {Inactive}
(4.0 cr)
·
HIST 3264 - Russian Empire under the Tsars: Russia under the Romanovs from Peter the Great to Lenin
[GLOBAL PER]
(4.0 cr)
·
HIST 3386 - The United States and the World since 1898
(4.0 cr)
·
HIST 3615 - Modern Africa
(4.0 cr)
·
HIST 3616 {Inactive}
(4.0 cr)
·
HIST 3726 - Modern Middle East: 18th Century-Present
[GLOBAL PER]
(4.0 cr)
·
HIST 3825 - Islamic History from Muhammad to the Ottomans
[GLOBAL PER]
(4.0 cr)
·
MGTS 4474 - International Management
(3.0 cr)
·
MGTS 4483 {Inactive}
(3.0 cr)
·
MGTS 4861 - International Human Resource Management
(3.0 cr)
·
MKTG 4774 - International Marketing
(3.0 cr)
·
POL 3451 - Theories of International Relations
(4.0 cr)
·
POL 3456 - International Security: War and More
(4.0 cr)
·
POL 3517 - Western European Political Systems
(4.0 cr)
·
POL 3570 - Politics of Developing Nations
(3.0 cr)
·
SOC 3945 - Social Stratification
(3.0 cr)
·
SPAN 3042 - Civilization, Cultures and Communities in Latin America
[HUMANITIES, GLOBAL PER]
(4.0 cr)
·
SPAN 3044 - Civilization, Cultures and Communities of Spain
[HUMANITIES, GLOBAL PER]
(4.0 cr)
·
SPAN 4011 - Latin American Prose
[HUMANITIES]
(4.0 cr)
·
SPAN 4017 - Latin American Cinema and Culture
[FINE ARTS]
(4.0 cr)
·
SPAN 4018 - Latin America From Within
[HUMANITIES]
(4.0 cr)
·
SPAN 4027 - Contemporary Literature and Culture of Spain
[HUMANITIES]
(4.0 cr)
·
WS 3000 - Transnational Perspectives on Feminism
[SOC SCI, GLOBAL PER]
(3.0 cr)
·
WS 3001 - Gender Relations in the Global South
[GLOBAL PER]
(3.0 cr)
·
WS 3002 - Latin American Women: Culture and Politics
(3.0 cr)
·
WS 3400 - Women and Film
[GLOBAL PER]
(3.0 cr)
|
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Credits: | 1.0 -2.0 [max 2.0] |
Course Equivalencies: | EHS 1000/UST 1000/ ES 1000 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | FMIS 2201/1201/3201/CS 1011 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 5.0 [max 5.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 5.0 [max 5.0] |
Course Equivalencies: | Math1290/1296/1596 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Comm 1112/1511 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Periodic Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Prerequisites: | 3102, LSBE candidate or college consent |
Grading Basis: | A-F only |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Periodic Fall |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | ANTH 3628/WS 3628 |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Prerequisites: | minimum 30 cr or instructor consent |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | FST 4225/INTB 4201 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | FST 4295/INTB 4211 |
Grading Basis: | A-F only |
Typically offered: | Every Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Periodic Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Fall Odd Year |
Credits: | 4.0 [max 8.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall, Spring & Summer |