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Twin Cities Campus
Marketing B.S.B.Marketing
Curtis L. Carlson School of Management
Marketing is about understanding customers. Marketers create, communicate and deliver value with the goal of satisfying customers' needs. Marketers include puzzle solvers, data scientists, consumer psychologists, and inspired innovators.
* Marketers are investigative, identifying unfulfilled needs and desires.
* Marketers are analytically-driven, quantifying the size of markets and potential for profits.
* Marketers are strategic, pinpointing how a company can win in a competitive environment.
* Marketers are creative, designing and promoting appealing products and services.
Job opportunities in marketing include product or brand management, consulting, customer insights, analyzing markets, sales and business development, and advertising and media communications.
Program Delivery
This program is available:
Admission Requirements
Freshman and transfer students are usually admitted to pre-major status
before admission to this major.
A GPA above 2.0 is preferred for the following:
Students in the school have no restrictions on declaring the major but generally declare a major during the semester that they are enrolled in the I-Core. Students from outside of the school must meet overall admission standards to enter this major. Transfer students should complete Business Economics or Microeconomics, Financial Accounting, Business Statistics. University of Minnesota transfer students should also complete Modeling Business Scenarios in Excel prior to admission.
For information about University of Minnesota admission requirements, visit the
Office of Admissions
website.
Required prerequisites
Required Prerequisites
Economics
ECON 1165 - Business Economics
[SOCS]
(4.0 cr)
or
ECON 1101 - Principles of Microeconomics
[SOCS, GP]
(4.0 cr)
or
APEC 1101 - Principles of Microeconomics
[SOCS, GP]
(4.0 cr)
or
APEC 1101H - Principles of Microeconomics
[SOCS, GP]
(4.0 cr)
Accounting
ACCT 2051 - Introduction to Financial Reporting
(4.0 cr)
or
ACCT 2051H - Honors: Introduction to Financial Reporting
(4.0 cr)
Excel
BA 2051 - Modeling Business Scenarios in Excel
(2.0 cr)
General Requirements
All students in baccalaureate degree programs are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the
liberal education requirements.
Required courses for the major, minor or certificate in which a student receives a D grade (with or without plus or minus) do not count toward the major, minor or certificate (including transfer courses).
Program Requirements
At least 50% (31cr)of the upper division major credits must be taken at the University of Minnesota Twin Cities campus.
Required Courses
BA 1011 - Leading Self & Teams
(2.0 cr)
BA 1021 - Design Your Life
(1.0 cr)
BA 2062 - Impact Lab Problem Solving
(2.0 cr)
BA 3051 - Data-Driven Business Decisions
(3.0 cr)
BA 3062 - Impact Lab in Action
(2.0 cr)
BA 3551 - Business Analytics
(3.0 cr)
BA 2021 - Design Your Career
(1.0 cr)
or
IBUS 2021 - Design Your Career in a Global Context
(2.0 cr)
BA 2005 - Business Ethics, Corporate Responsibility & Sustainability
[CIV]
(3.0 cr)
or
BA 2005H - Business Ethics, Corporate Responsibility and Sustainability
[CIV]
(3.0 cr)
BA 3033W - Business Communication
[WI]
(3.0 cr)
or
IBUS 3033W - Business Communication in a Global Context
[WI]
(4.0 cr)
Impact Core
Student will complete the Impact Core (I-Core) as a cohort. The Maroon and Gold I-Core can be taken in either order. Students must have the following courses completed before taking either I-Core: Business Economics or Microeconomics, Financial Accounting, Business Statistics in R, and Modeling Business Scenarios in Excel. In addition, it is also strongly recommended that students complete Leading Self & Teams, Design Your Life, and Powerful Problem Solving before enrolling in the I-Core.
Maroon I-Core
BA 3001 - Race, Power, and Justice in Business
[DSJ]
(3.0 cr)
MKTG 3001 - Principles of Marketing
(3.0 cr)
or
MKTG 3001H - Honors:Principles of Marketing
(3.0 cr)
ACCT 3001 - Strategic Management Accounting
(3.0 cr)
or
IBUS 3002 - Strategic Management Accounting
(4.0 cr)
IDSC 3001 - Information Systems & Digital Transformation
[TS]
(3.0 cr)
or
IDSC 3001H - Honors: Information Systems for Business Processes and Management
(3.0 cr)
Gold I-Core
SCO 3001 - Sustainable Supply Chain and Operations
(3.0 cr)
MGMT 3004 - Strategic Management
(3.0 cr)
FINA 3001 - Finance Fundamentals
(3.0 cr)
or
FINA 3001H - Honors: Finance Fundamentals
(3.0 cr)
HRIR 3021 - Human Capital Management
(3.0 cr)
or
HRIR 3021H - Honors: Human Capital Management
(3.0 cr)
or
IBUS 3021 - Human Capital Management
(4.0 cr)
Major requirements
Required courses
MKTG 3011 - Marketing Research
(4.0 cr)
MKTG 3041 - Buyer Behavior
(4.0 cr)
MKTG 4081W - Marketing Strategy
[WI]
(4.0 cr)
Electives
Students must choose at least 4 credits from the Foundational electives and 4 credits from the Marketing Analysis elective. The remaining credits can be chosen from either category.
Take 12 or more credit(s) from the following:
Foundational Electives
Take 4 or more credit(s) from the following:
·
MKTG 4031 - Sales Management
(4.0 cr)
·
MKTG 4051 - Advertising and Promotion
(4.0 cr)
·
MKTG 4061 - Marketing Channels
(4.0 cr)
·
MKTG 4082W - Brand Management
[WI]
(4.0 cr)
·
MKTG 4085 - Nudge: Improving Decisions about Health, Wealth, and Happiness
(2.0 cr)
·
Marketing Analysis Electives
Take 4 or more credit(s) from the following:
·
MKTG 3005 - Introduction to Applying Analytical Tools for Solving Business Problems
(2.0 cr)
·
MKTG 4072 - Marketing-in-Action: Marketing Practicum
(4.0 cr)
·
MKTG 4074 - Data-Driven Marketing
(4.0 cr)
·
MKTG 4076 - Digital Marketing
(2.0 cr)
·
Marketing Topics
Mktg 4090 Topics may fulfill either a Foundational or Analysis elective depending on the topic. Students should consult with their academic advisor to determine which category it will fulfill.
·
MKTG 4090 - Marketing Topics
(2.0-4.0 cr)
International Experience
Students must complete an international experience as part of the program requirements. Short-term or semester-length programs may be used to meet this requirement. Students participate in International Experience (IE) 101 early in their program to begin planning.
Upper Division Writing Intensive within the major
Students are required to take one upper division writing intensive course within the major. If that requirement has not been satisfied within the core major requirements, students must choose one course from the following list. Some of these courses may also fulfill other major requirements.
Take 0 - 1 course(s) from the following:
·
BA 3033W - Business Communication
[WI]
(3.0 cr)
·
MKTG 4081W - Marketing Strategy
[WI]
(4.0 cr)
·
MKTG 4082W - Brand Management
[WI]
(4.0 cr)
·
IBUS 3033W - Business Communication in a Global Context
[WI]
(4.0 cr)
Program Sub-plans
A sub-plan is not required for this program.
Integrated BS in Business/Master in HRIR
This integrated program provides a unique opportunity for Carlson students to obtain an advanced degree more quickly and prepare themselves to lead in the shifting landscape of the global marketplace. The integrated program would allow Carlson undergraduate students to complete both their B.S.B. and their MHRIR in a total of five years.
Students will follow a normal Carlson undergraduate curriculum for their first three years. They would apply for the MHRIR program by February 1st of their junior year, and they would begin the MHRIR program as part of the MHRIR first-year cohort in the fall of their senior year. The senior year would have the integrated program students in all the first-year MHRIR core courses and the remaining undergraduate courses to complete their undergraduate degree.
Twelve credits of the MHRIR first-year would be applied to the undergraduate degree, including HRIR 6301, 6701, and 6501. Thirteen credits would apply to the MHRIR degree, including HRIR 6001, 6401, 6441, and 6805.
Students will finish their MHRIR in the fifth year of the integrated program.
HRIR minors: please note that HRIR 6301 is considered equivalent to HRIR 3031 and 3032, HRIR 6401 and 6441 are equivalent to HRIR 3041 and 3042, HRIR 6701 is equivalent to HRIR 3071 and 3072, and HRIR 6501 is equivalent to HRIR 3051. It is recommended that students do not take the equivalent undergraduate HRIR courses if they plan to pursue the integrated degree.
BSB/Masters Human Resources and Industrial Relations
Students in the BSB/M.HRIR integrated degree program should complete the following courses in their senior year. These courses meet requirements for the Masters in Human Resources and Industrial Relations and twelve credits of the BSB Human Resources major/minor.
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Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Econ 1101/1165 ApEc 1101/1101H |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Econ 1101/1165 ApEc 1101/1101H |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Econ 1101/1165 ApEc 1101/1101H |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Econ 1101/1165 ApEc 1101/1101H |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Acct 2050/ApEc 1251/Dbln 2051 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Acct 2050/ApEc 1251/Dbln 2051 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Spring |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | BA 2551/SCO 2550 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 2.0 [max 3.0] |
Course Equivalencies: | Mgmt 1001/BA 1011 |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 1.0 [max 1.0] |
Grading Basis: | S-N only |
Typically offered: | Every Fall & Spring |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 1.0 [max 1.0] |
Course Equivalencies: | BA 2021/IBus 3006 |
Grading Basis: | S-N only |
Typically offered: | Every Fall & Spring |
Credits: | 2.0 [max 2.0] |
Course Equivalencies: | BA 2021/IBus 3006 |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | EPsy 3613/EPsy 5613 |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | BA 3033W/Mgmt 3033W/IBUS 3033W |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | BA 3033W/Mgmt 3033W/IBUS 3033W |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Mktg 3001/Mktg 3001H |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Mktg 3001/Mktg 3001H |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Acct 3001/IBus 3002 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Acct 3001/IBus 3002 |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | IDSC 3001/IDSC 3001H |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Mgmt 3004/Mgmt 4004W |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | ApEc 3501/Fina 3001/Fina 3001H |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | ApEc 3501/Fina 3001/Fina 3001H |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | HRIR 3021/HRIR 3021H/IBUS 3021 |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | HRIR 3021/HRIR 3021H/IBUS 3021 |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | HRIR 3021/HRIR 3021H/IBUS 3021 |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Mktg 3040/Mktg 3041 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | IBus 4082W/Mktg 4082W |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 2.0 [max 4.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 2.0 -4.0 [max 8.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | BA 3033W/Mgmt 3033W/IBUS 3033W |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | IBus 4082W/Mktg 4082W |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | BA 3033W/Mgmt 3033W/IBUS 3033W |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 0.5 -1.0 [max 1.0] |
Grading Basis: | S-N only |
Typically offered: | Every Fall & Spring |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |