Microeconomic behavior of consumers, firms, and markets in domestic and world economy. Demand and supply. Competition and monopoly. Distribution of income. Economic interdependencies in the global economy. Effects of global linkages on individual decisions. prereq: knowledge of plane geometry and advanced algebra

Economic behavior of consumers/firms in domestic/international markets. Demand, supply, competition. Efficiency, Invisible Hand. Monopoly, imperfect competition. Externalities, property rights. Economics of public policy in environment/health/safety. Public goods, tax policy. prereq: Honors student, proficiency in high school algebra

Aggregate consumption, saving, investment, and national income. Role of money, banking, and business cycles in domestic and world economy. International trade, growth, and development. U.S. economy and its role in the world economy. International interdependencies among nations. prereq: [1101 or equiv], knowledge of plane geometry and advanced algebra

Unemployment/inflation, measures of national income, macro models, fiscal policy/problems. Taxes and the national debt. Money/banking, monetary policy/problems. Poverty and income distribution. International trade and exchange rates. Economic growth/development. prereq: 1101 or Econ 1101

A streamlined one-semester tour of differential and integral calculus in one variable, and differential calculus in two variables. No trigonometry/does not have the same depth as MATH 1271-1272. Formulas and their interpretation and use in applications. prereq: Satisfactory score on placement test or grade of at least C- in [1031 or 1051]

Differential calculus of functions of a single variable, including polynomial, rational, exponential, and trig functions. Applications, including optimization and related rates problems. Single variable integral calculus, using anti-derivatives and simple substitution. Applications may include area, volume, work problems. prereq: 4 yrs high school math including trig or satisfactory score on placement test or grade of at least C- in [1151 or 1155]

Differential/integral calculus of functions of a single variable. Emphasizes hard problem-solving rather than theory. prereq: Honors student and permission of University Honors Program

Differentiation of single-variable functions, basics of integration of single-variable functions. Applications: max-min, related rates, area, curve-sketching. Use of calculator, cooperative learning. prereq: CSE or pre-bioprod concurrent registration is required (or allowed) in biosys engn (PRE), background in [precalculus, geometry, visualization of functions/graphs], instr consent; familiarity with graphing calculators recommended

This course introduces the topics of financial reporting and accounting. The purpose of financial accounting is to provide information to the entity owners and external parties to serve as the basis for making decisions about that entity. A student who successfully completes this class should be able to 1) understand the concepts and principles of accounting, 2) analyze, record and report the accounting treatment of business transactions, and 3) prepare, interpret, and analyze financial statements.

This course introduces the topics of financial reporting and accounting. The purpose of the financial accounting is to provide information to the entity owners and external parties to serve as the basis for making decisions about that entity. A student who successfully completes this class should be able to 1) understand the concepts and principles of accounting, 2) analyze, record and report the accounting treatment of business transactions, and 3) prepare, interpret, and analyze financial statements.

The purpose of the course is to develop skills for improving data-driven decision-making using statistical techniques in the powerful statistical software environment R. As an introductory statistics course, the content will include three main areas of statistics: Descriptive Statistics, Statistical Inference, and Analysis of Relationships with Scatterplots, Correlation and Linear Regression. Developing statistical literacy is increasingly important in understanding data and engaging in the complex business world. BA 2551 focuses on statistical reasoning and how to implement statistical methods in a business context using R. Topics include (but are not limited to) descriptive statistics, statistical inference, variability, sampling, distributions, correlation analysis, confidence intervals, hypothesis testing, graphical summaries of data, and introduction to linear regression. Through weekly in-class lab sessions and critical thinking assignments related to statistics in business, the course will train students to become informed consumers of numerical information and provide foundational skills in R to compute statistical procedures in future courses. We use existing packages in R as a tool to enable us to solve business problems that can leverage mathematical and statistical thinking. prereq: [Math 1031 or equiv]

Standard statistical reasoning. Simple statistical methods. Social/physical sciences. Mathematical reasoning behind facts in daily news. Basic computing environment.

This is an introductory course in statistics whose primary objectives are to teach students the theory of elementary probability theory and an introduction to the elements of statistical inference, including testing, estimation, and confidence statements. prereq: Math 1272

Practical survey of applied statistical inference/computing covering widely used statistical tools. Multiple regression, variance analysis, experiment design, nonparametric methods, model checking/selection, variable transformation, categorical data analysis, logistic regression. prereq: 3011 or 3021 or SOC 3811

Descriptive/basic inferential statistics used in psychology. Measures of central tendency, variability, t tests, one-way ANOVA, correlation, regression, confidence intervals, effect sizes. Psychological measurement. Graphical data presentation. Statistical software. prereq: High school algebra, [PSY 1001 or equiv]; intended for students who plan to major in psychology

This course will introduce majors and non-majors to basic statistical measures and procedures that are used to describe and analyze quantitative data in sociological research. The topics include (1) frequency and percentage distributions, (2) central tendency and dispersion, (3) probability theory and statistical inference, (4) models of bivariate analysis, and (5) basics of multivariate analysis. Lectures on these topics will be given in class, and lab exercises are designed to help students learn statistical skills and software needed to analyze quantitative data provided in the class. prereq: Undergraduates with strong math background are encouraged to register for 5811 in lieu of 3811 (Soc 5811 offered Fall terms only). Soc Majors/Minors must register A-F.

Random variables/probability distributions, statistical sampling/measurement, statistical inference, confidence intervals, hypothesis testing, single/multivariate regression, design of experiments. Applications to statistical quality control and reliability. prereq: MATH 1372 or equiv

Notions of probability. Elementary statistical data analysis. Random variables, densities, expectation, correlation. Random processes, linear system response to random waveforms. Spectral analysis. Computer experiments for analysis and design in random environment. prereq: [3015, CSE upper division] or instr approval

Stochastic models, their usefulness in reasoning about uncertainty in civil, environmental, and geo-engineering. Techniques for identifying, fitting, and validating models using data samples. Testing hypotheses about, and bounding uncertainty attached to, engineering parameters. Applications to civil, environmental, and geo-engineering. prereq: MATH 1372 or equiv

Basic statistical concepts. Develop statistical reasoning/critical thinking skills. Descriptive statistics, probability, sampling and sampling distributions, hypothesis testing, experimental design, linear correlation, linear regression and multiple regression. How to make sound arguments/decisions based on statistics when reviewing news articles or scientific publications with statistical content. Explore/draw conclusions from data using a basic statistical software package.

Random variables/distributions. Generating functions. Standard distribution families. Data summaries. Sampling distributions. Likelihood/sufficiency. prereq: Math 1272 or Math 1372 or Math 1572H

Estimation. Significance tests. Distribution free methods. Power. Application to regression and to analysis of variance/count data. prereq: STAT 4101

Logical development of probability, basic issues in statistics. Probability spaces. Random variables, their distributions and expected values. Law of large numbers, central limit theorem, generating functions, multivariate normal distribution. prereq: (MATH 2263 or MATH 2374 or MATH 2573H), (MATH 2142 or CSCI 2033 or MATH 2373 or MATH 2243)

Sampling, sufficiency, estimation, test of hypotheses, size/power. Categorical data. Contingency tables. Linear models. Decision theory. prereq: [5101 or Math 5651 or instr consent]

Logical development of probability, basic issues in statistics. Probability spaces, random variables, their distributions/expected values. Law of large numbers, central limit theorem, generating functions, sampling, sufficiency, estimation. prereq: [2263 or 2374 or 2573], [2243 or 2373]; [2283 or 2574 or 3283] recommended.

Random walks, Markov chains, branching processes, martingales, queuing theory, Brownian motion. prereq: 5651 or Stat 5101

This course guides Carlson students through a self-reflective journey as they learn about interpersonal competencies and the role of these competencies in their own leadership style and when leading teams. As leadership and teamwork are an essential component in the Carlson education and more broadly in the business community, this class provides the foundational skills necessary for future success. The course is structured into two parts: understanding individual perspectives and understanding team dynamics. The course begins by providing students with a theoretical foundation on interpersonal differences that influence how people lead and interact in teams. Specifically, we explore differences in personality, identity, values, opinions, and cultures and the role they play when interacting with others. The focus of the course is providing students with essential skills to uncover, appreciate and navigate differences to create a solid foundation upon which to develop their own leadership skills and work together as a team. The second half of the course will focus on understanding team dynamics. This class provides students with a unique learning opportunity to learn how teams work while simultaneously working in their teams. In doing so, they will witness the direct application of course material to their own learning teams while completing their team project. Students will learn the science behind how teams are structured, team roles, processes within teams and what leads to effective teams. Specifically, the topics examined will include team decision making, conflict resolution, power, influence, analyzing team dynamics, and providing team feedback. At the end of this course, students will have a deeper understanding of themselves and will master skills for working in and leading teams. prereq: Carlson School of Management student

How/why organizations differ in their forms/purposes in relation to complex/changing environments/technologies. Challenges related to international management and social responsibility. Models of effective leadership/teamwork. prereq: [Fr or soph] honors

This course is about the foundational principles of management, encompassing disciplinary and topical boundaries. We will look at these principles from the perspective of how they guide action, specifically: planning, organizing, leading and controlling. By the end of the course, students will know the basics of how to set up organizations to be effective and innovative, and not just efficient. During the course, you will engage with the material in the course and understand how management frameworks can be used to choose the right internal structures and processes that can best react to your particular industry context and general business environment.

This course seeks to give you the vocabulary necessary to describe and explain the ethical issues you will learn to identify through lectures, readings, and case studies. It will provide you with a decision-making framework that you can use to disentangle the most complicated scenarios, which will then allow you to use critical thinking and analysis to arrive at a decision on how you would respond as an individual in an ethically-defensible manner. This course will also anticipate your future career growth into positions of management and leadership, and will help give you the tools to manage people, money, and business affairs both effectively and ethically. BA 2005 was previously offered as Mgmt 1005

This course seeks to give you the vocabulary necessary to describe and explain the ethical issues you will learn to identify through lectures, readings, and case studies. You will be provided with a decision-making framework that you can use to disentangle the most complicated scenarios, which will then allow you to use critical thinking and analysis to arrive at a decision on how you would respond as an individual in an ethically-defensible manner. This course will also anticipate your future career growth into positions of management and leadership, and will help give you the tools to manage people, money, and business affairs both effectively and ethically. BA2005H was previously offered as MGMT1005H prereq: Honors student

Scientific study of human behavior. Problems, methods, findings of modern psychology.

Scientific study of human behavior. Problems, methods, findings of modern psychology. prereq: Honors

The focus of this course is to increase your awareness, knowledge, and skills associated with the career and job search process. The course includes major/career exploration and discovery, as well as the tactical pieces of a job search. You will learn how to write a professional resume and cover letter and will learn how to navigate the interview process. You will be exposed to a variety of individuals who will give you different perspectives on the process, including recruiters from local organizations, alumni, and other business professionals. This development will increase your ability to undertake a successful career and job search in your succeeding years. (Credit will not be granted if credit was received for BA 3000. ) prereq: Carlson School undergraduate student

Sustainable Supply Chain and Operations Management focuses on the design and management of transformation processes to provide products and services to create value for the people, planet, and firm prosperity. On the one hand, supply chain and operations management involves the integration of activities and processes, to facilitate the flows of materials, services, finances, and information to convert inputs into the firms? primary products and services. Operational issues include the design of products and processes, the procurement of raw materials, the control of inventories, the maintenance of quality, the planning of human resources and facilities, and the delivery of products or services, so that customer expectations and needs are met. Operations also have significant interactions with other functional areas of the firm (e.g., finance, marketing, strategy, and accounting). Therefore, understanding the role of the operations function and its impact on the competitiveness of the firm from both tactical and strategic aspects is an important part of any manager's training. This course will introduce students to the fundamental concepts, operations practices, and models in both manufacturing- and service-oriented firms. The course will cover both quantitative and qualitative methods.

Business strategy. How business firms set and pursue their goals. Key categories of strategic issues and concepts/frameworks managers use to analyze and address those issues. Attention to specific firms and situations. prereq: CSOM, soph or jr

How competition for capital in Capital Markets establishes metrics and measures used to understand financial performance of the firm. The course introduces the finance view of the firm and the application of value creation principles to firm decision making. Course presents the centrality of cash flows, the theoretical foundations for Time Value of Money, decision tools for investment of capital, basic valuation of stocks and bonds, and the theoretical foundations for the impact of risk on the required return on investor capital. prereq: ACCT 2050 or ACCT 2051, SCO 2550 or BA 2551 or equivalent statistics course

Financial management principles. Money/capital markets, risk/return/valuation triad, capital budgeting. Capital structure, financial leverage. Cost of capital, financial performance measures, dividend policy, working capital management, international financial management/derivatives. prereq: Acct 2050 or Acct 2051, SCO 2550 or BA 2551 or equivalent statistics course

Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101 or ECON 1165

Honors: Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101 or ECON 1165, Honors Student

Information technologies have transformed the way businesses operate and the way consumers interact with businesses. They have enabled organizations to increase efficiency, reduce costs, and reach new customers. Their impact goes beyond the business world and affects nearly every aspect of modern society. Along with the benefits they provide, technologies have created new problems around privacy, security, misinformation on social media, algorithmic bias, and potential stifling of competition and innovation. In today's digital age, it is crucial to develop an understanding of information technologies, their impact on business and society, and the challenges they pose for decision making in commercial firms, government agencies, and public policies. This course is designed to cover a broad range of information technology issues in order to prepare students for the knowledge intensive economy of the 21st century. Students will be exposed to not only the technical aspects of information technologies, but also the social, political, and economic factors that shape its development and use. Through a combination of lectures, discussions, videos, in-class exercises and talks by guest speakers, students will gain an in-depth understanding of how information technologies are shaping businesses and the society as a whole. Students will also develop critical thinking skills to analyze and evaluate the impact of technology on society. Topics include business strategy and disruptive technologies, enterprise systems such as those for Customer Relationship Management, Supply Chain Management and Human Resource Management, electronic and mobile commerce, social media applications and their social impact, cloud computing, data analytics, IT privacy and security, artificial intelligence and its social impact.

Digital transformation through new technologies such as artificial intelligence, enterprise systems, electronic commerce, Internet of things, social media; IT strategy and data-driven decision making; privacy and security issues related to the Internet; a must take for Honors students who want to be prepared for the rapidly changing technological landscape as successful professionals.

This course will focus on the people side of business. We will look at how, through managing and leading people, we can create an engaged, productive workforce in order to achieve organizational strategic objectives. The content of this course is complementary to any major or minor. Major topics in this course: - Managing people in an ethical, legal way that is aligned with corporate strategy and helps organizations reach their goals; - Successfully attracting, recruiting, and selecting talented people; - Creating interesting, engaging jobs and giving meaningful feedback in order to retain great employees; - Rewarding and motivating people through intrinsic and extrinsic methods to encourage the most effective and "right" kind of employee behaviors to create an engaged, productive workforce through people strategies and practices.

Human capital is an essential role in today?s organizations. If you plan to be a manager or organizational leader, or if you plan to major or minor in HR, this course is an essential introduction to the role of human resource management in organizations. In this class you will learn: How to recruit and select the best people. How to evaluate performance and give employees feedback. How to help individuals improve when their performance is subpar, and how to conduct terminations when those efforts do not work. Methods that are used to develop individuals so they can move into higher leadership roles. How to examine turnover problems and retain employees. How large companies set pay levels to ensure internal and external equity. Recent issues around worker rights and unions. The basics of employment law. Contemporary human resources issues that employers are dealing with, such as labor market shortages and sexual harassment policies.

This course will look at how, through managing and leading people, we can achieve organizational strategic objectives. The class will learn about managing people in an ethical, legal way that is aligned with organizational strategy and helps organizations reach their goals through recruiting, selecting, training, rewarding, coaching, motivating, and developing the people within the organization. Overall the course will prepare the students to be managers and leaders in an increasingly complex, global business environment.

Costing techniques, including activity-based costing. Applying costing methods to determine costs of products, services, and production processes. Use of costs in operating/strategic decisions. prereq: ACCT 2051 or 2050

Costing techniques, including activity-based costing. Applying costing methods to determine costs of products, services, and production processes. Use of costs in operating/strategic decisions. This education abroad course provides an overview of managerial accounting concepts with a lens towards how different cultural contexts might influence the decisions that managers make around the world or in within different organizational cultures. prereq: ACCT 2051 or 2050

This course teaches strategies and skills to communicate with confidence, clarity, and impact in business settings. Students develop their abilities in critical thinking (analyzing data, audience, purpose, and context) and craft (honing skills in storytelling, persuasion, writing, diction, tone, presence, data visualization, and visual design). They learn to navigate ambiguity, evaluate the needs of internal and external stakeholders, and communicate solutions to complex business problems. The course is performance- and project-based. Students produce professional-level memos, emails, and research-based proposal decks. They deliver multiple presentations (individual and team) and learn to communicate effectively with data. Students will meet with the instructor in small groups outside of class time for one scheduled lab session. The course culminates in the Case Study Competition where student teams apply their knowledge to address a real challenge from one of our industry partners. prereq: First Year Writing, Carlson School junior or senior.

Written/oral communication skills for effective participation in contemporary organizations. From basic principles to communication strategy. Communication technology. Cases, simulations of "real-world" situations in a domestic and global context. Global perspectives of focus have included India, Spain, South Korea and Japan. prereq: Fr composition, CSOM upper-div, at least 60 cr

This course focuses on managing the entire marketing research process, which involves collecting and analyzing relevant, timely, and accurate information to gain customer insights and drive effective marketing decision making. Students learn fundamental techniques of data collection and analysis to solve specific marketing problems. The class offers hands-on learning-by-doing opportunities through group projects for students to practice every stage of marketing research. prereqs: 3001 and BA 2551 or SCO 2550 or equivalent statistics course

Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications. prereq: 3001

Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. This is the capstone course in the Marketing major. prereq: Mktg 3011, Mktg 3041, (or Mktg 3010 & Mktg 3040) and 8 Mktg elective credits

Hiring, motivating, performance enhancement. Customer relationship management, data analysis, quantitative methods. Developing metrics to evaluate individual/group performance in attaining an organization's strategic goals. prereq: MKTG 3040 or 3041

Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: MKTG 3011 and MKTG 3041 (or 3010 & 3040) or instructor approval

Today, a brand?s marketing channel strategy directly impacts its brand value. And if designed properly, a channel strategy acts as a key differentiator for any organization. In this class, we will study how to select the right channel partners, and properly motivate their actions. We will also explore the connections between marketing channels and supply chains. By the end of the course you will see how organizations create significant brand value via their marketing channels. prereq: MKTG 3011 and MKTG 3041 (or 3010 & 3040) or instructor approval

How do firms build great brands, such as Apple and Nike? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor. prereq: MKTG 3010/3011 and MKTG 3040/3041

How do firms build great brands, such as Apple and Nike? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor. prereq: MKTG 3010 and MKTG 3040

People do surprising and funny things. Business leaders, policy makers, and scientists long have been interested in why people do what they do, and for a long time that interest has fallen under the rubric of a "rational man" model. It is now clear that the rational model is imperfect, at best. This course takes a look at the less rational side of life, studying the shortcuts, the low road, and the error-prone processes that enable people to feel, decide, and act efficiently--despite costs to rationality. For most of the past 200 years, most of what organizations, politicians, and well-meaning people did in order to make consumers change their behavior consisted of what might be called "shoves"--heavy-handed, choice-restricting, highly-incentivized, information-dense treatments that basically told consumers what to do (or else!). Those, by and large, do not work. Not only do they not work, but they are also costly and can even make the unwanted behavior emerge even more than before the shove by creating boomerang or counterproductive effects. prereq: MKTG 3001

The ability to make intelligent business decisions based on large data and information is becoming increasingly important for businesses and managers. This course provides a practitioner-oriented introduction of applying analytical tools in business setting. This class entails hands-on computer exercises on real data sets to apply various analytical techniques in common business applications. This course assumes that students have knowledge of fundamental analytical tools and statistical methods. The class emphasizes understanding model assumptions to help students with appropriate model selection; interpreting results in order to make optimal business decisions; designing experiments in a business setting and analyzing the experimental data to advance business objectives. prereq: SCO 2550 or equivalent statistics course

This course focuses on what marketers do in real-life. Each week begins with guidance on approaching a typical task, then developing recommendations by working in groups during class with ongoing feedback from the instructor, and concluding with a short presentation. Weekly topics may include identifying marketing challenges (ala Shark Tank), segmenting customers, pricing a product, and developing an advertising plan. The course concludes with a multi-week, interactive simulation in which students compete in groups as they manage a product. prereq: MKTG 3001 and BA 2551 or SCO 2550 or equivalent statistics course

This course emphasizes various analytical techniques and statistical models with hands-on applications of marketing data and software tool kits. The course will cover classic marketing topics such as segmentation, positioning, new product development, advertising, and pricing. It will focus on how to choose and apply the most effective statistical tool to analyze questions on marketing topics and then translate the information from analysis into data-driven decisions. The goal is to increase students' comfort level of analyzing large marketing databases and help understand how a scientific approach can enhance marketing decision making by converting data into insights. prereq: Mktg 3011 (or 3010)

The Internet and digital technologies have continued to alter the way consumers search information, make transactions, and share experiences, as well as the way firms market towards and engage with consumers. In today's digital era, it is imperative for marketers to understand how to gain a competitive edge by leveraging digital media to set targeting strategies and implement the marketing mix. This course will provide a structured framework to introduce students to the most up-to-date tactics, applications, and trends in digital marketing. The course is organized around three main sections developed by the instructor: - Internet marketing, which explores the impact of Internet on (1) consumer behaviors and (2) advertising strategies. - Social marketing, which focuses on (1) the formation of online social networks and (2) social media analytics. - Mobile marketing, which examines (1) location-based targeting and (2) the management of omni-channel marketing. prereq: Mktg 3011 (or 3010)

Selected topics and problems of current interest considered in depth. Class discussion and course projects.

This course teaches strategies and skills to communicate with confidence, clarity, and impact in business settings. Students develop their abilities in critical thinking (analyzing data, audience, purpose, and context) and craft (honing skills in storytelling, persuasion, writing, diction, tone, presence, data visualization, and visual design). They learn to navigate ambiguity, evaluate the needs of internal and external stakeholders, and communicate solutions to complex business problems. The course is performance- and project-based. Students produce professional-level memos, emails, and research-based proposal decks. They deliver multiple presentations (individual and team) and learn to communicate effectively with data. Students will meet with the instructor in small groups outside of class time for one scheduled lab session. The course culminates in the Case Study Competition where student teams apply their knowledge to address a real challenge from one of our industry partners. prereq: First Year Writing, Carlson School junior or senior.

Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. This is the capstone course in the Marketing major. prereq: Mktg 3011, Mktg 3041, (or Mktg 3010 & Mktg 3040) and 8 Mktg elective credits

How do firms build great brands, such as Apple and Nike? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor. prereq: MKTG 3010/3011 and MKTG 3040/3041

How do firms build great brands, such as Apple and Nike? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor. prereq: MKTG 3010 and MKTG 3040

Written/oral communication skills for effective participation in contemporary organizations. From basic principles to communication strategy. Communication technology. Cases, simulations of "real-world" situations in a domestic and global context. Global perspectives of focus have included India, Spain, South Korea and Japan. prereq: Fr composition, CSOM upper-div, at least 60 cr