Twin Cities campus
 
Twin Cities Campus

Marketing B.S.B.

Marketing
Curtis L. Carlson School of Management
  • Program Type: Baccalaureate
  • Requirements for this program are current for Spring 2018
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 78 to 82
  • Degree: Bachelor of Science in Business
Marketing is the strategic function between product development and sales. A marketing major provides students with a solid understanding of the business activities involved with marketing,including the identification and selection of target markets; the development pricing, placement, and promotion of goods and services; and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts along with opportunities to pursue greater understanding and skills in specialty areas like sales, integrated communications, and research.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
Freshman and transfer students are usually admitted to pre-major status before admission to this major.
A GPA above 2.0 is preferred for the following:
  • 3.00 transferring from another University of Minnesota college
  • 3.00 transferring from outside the University
Students in the school have no restrictions on declaring the major but must complete the five tool courses before continuing with the major requirements. Students from outside of the school must meet overall admission standards to enter this major, including completion of microeconomics, macroeconomics, and calculus prior to admission. Transfer students will also need to complete statistics and financial accounting before starting on the major coursework but may do so after admission.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
Required prerequisites
Tool Courses
Microeconomics
ECON 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or APEC 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or APEC 1101H - Principles of Microeconomics [SOCS, GP] (4.0 cr)
Macroeconomics
ECON 1102 - Principles of Macroeconomics (4.0 cr)
or APEC 1102 - Principles of Macroeconomics (3.0 cr)
or APEC 1102H - Honors: Principles of Macroeconomics (4.0 cr)
Calculus
MATH 1142 - Short Calculus [MATH] (4.0 cr)
or MATH 1271 - Calculus I [MATH] (4.0 cr)
or MATH 1571H - Honors Calculus I [MATH] (4.0 cr)
or MATH 1371 - CSE Calculus I [MATH] (4.0 cr)
Statistics
SCO 2550 - Business Statistics: Data Sources, Presentation, and Analysis (4.0 cr)
Accounting
ACCT 2050 - Introduction to Financial Reporting (4.0 cr)
or ACCT 2050H - Honors: Introduction to Financial Reporting (4.0 cr)
General Requirements
All students in baccalaureate degree programs are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the liberal education requirements. Required courses for the major, minor or certificate in which a student receives a D grade (with or without plus or minus) do not count toward the major, minor or certificate (including transfer courses).
Program Requirements
Lower Division Requirements
Management
Students entering the program as freshmen or sophomores take MGMT 1001. Students who transfer in as juniors complete MGMT 3001 instead.
MGMT 1001 - Contemporary Management (3.0 cr)
or MGMT 1001H - Honors: Contemporary Management (3.0 cr)
or MGMT 3001 - Fundamentals of Management (3.0 cr)
Corporate Responsibility & Ethics
MGMT 1005 - Corporate Responsibility and Ethics [CIV] (3.0 cr)
or MGMT 1005H - Corporate Responsibility and Ethics [CIV] (3.0 cr)
Psychology
PSY 1001 - Introduction to Psychology [SOCS] (4.0 cr)
or PSY 1001H - Honors Introduction to Psychology [SOCS] (4.0 cr)
Career Skills
BA 3000 - Career Skills (1.0 cr)
Immersion Core
Students complete the Immersion Core as a cohort.
MKTG 3001 - Principles of Marketing (3.0 cr)
SCO 3001 - Introduction to Operations Management (3.0 cr)
MGMT 3004 - Business Strategy (3.0 cr)
FINA 3001 - Finance Fundamentals (3.0 cr)
or FINA 3001H - Honors: Finance Fundamentals (3.0 cr)
Additional Core Requirements
Information Systems
IDSC 3001 - Introduction to Information Technology in Business (3.0 cr)
or IDSC 3001H - Honors: Information Systems for Business Processes and Management (3.0 cr)
Human Resources
HRIR 3021 - Human Resource Management and Industrial Relations (3.0 cr)
or HRIR 3021H - Honors: Human Resource Management and Industrial Relations (3.0 cr)
or IBUS 3021 - Human Resources Management in Australia (4.0 cr)
Managerial Accounting
ACCT 3001 - Introduction to Management Accounting (3.0 cr)
or IBUS 3002 - Managerial Accounting in Argentina and Chile (4.0 cr)
Business Communication
MGMT 3033W - Business Communication [WI] (3.0 cr)
or IBUS 3033W - Business Communication in Spain [WI] (4.0 cr)
Major requirements
MKTG 3010 - Marketing Research (4.0 cr)
MKTG 3040 - Buyer Behavior (4.0 cr)
MKTG 4080W - Marketing Strategy [WI] (4.0 cr)
Take 12 or more credit(s) from the following:
· MKTG 3005 - Introduction to Applying Analytical Tools for Solving Business Problems (2.0 cr)
· MKTG 4030 - Sales Management (4.0 cr)
· MKTG 4050 - Advertising and Promotion (4.0 cr)
· MKTG 4060 - Marketing Channels (4.0 cr)
· MKTG 4072 - Marketing-in-Action: Marketing Practicum (4.0 cr)
· MKTG 4074 - Data-Driven Marketing (4.0 cr)
· MKTG 4082W - Brand Management [WI] (4.0 cr)
· IBUS 4082W - Brand Management [WI] (4.0 cr)
· MKTG 4085 - Harnessing Consumer Irrationality (2.0 cr)
· MKTG 4090 - Marketing Topics (2.0-4.0 cr)
International Experience
Students must complete an international experience as part of the program requirements. Short-term or semester-length programs may be used to meet this requirement. Students participate in International Experience (IE) 101 early in their program to begin planning.
Upper Division Writing Intensive within the major
Students are required to take one upper division writing intensive course within the major. If that requirement has not been satisfied within the core major requirements, students must choose one course from the following list. Some of these courses may also fulfill other major requirements.
Take 0 - 1 course(s) from the following:
· MGMT 3033W - Business Communication [WI] (3.0 cr)
· MKTG 4080W - Marketing Strategy [WI] (4.0 cr)
· MKTG 4082W - Brand Management [WI] (4.0 cr)
· IBUS 4082W - Brand Management [WI] (4.0 cr)
· IBUS 3033W - Business Communication in Spain [WI] (4.0 cr)
 
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· Curtis L. Carlson School of Management

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· Marketing
· Marketing with fall (junior) semester abroad
· Marketing with fall (senior) semester abroad
· Marketing with spring (junior) semester abroad
· Marketing with spring (senior) semester abroad

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· Marketing B.S.B.
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ECON 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: Econ 1101/1104/1111/ApEc 1101
Typically offered: Every Fall, Spring & Summer
Microeconomic behavior of consumers, firms, and markets in domestic and world economy. Demand and supply. Competition and monopoly. Distribution of income. Economic interdependencies in the global economy. Effects of global linkages on individual decisions. prereq: knowledge of plane geometry and advanced algebra
APEC 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00019 - Econ 1101/1104/1111/ApEc 1101
Typically offered: Every Fall & Spring
Economic behavior of consumers/firms in domestic/international markets. Demand, supply, competition. Efficiency, Invisible Hand. Monopoly, imperfect competition. Externalities, property rights. Economics of public policy in environment/health/safety. Public goods, tax policy.
APEC 1101H - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00019 - Econ 1101/1104/1111/ApEc 1101
Grading Basis: A-F only
Typically offered: Every Fall
Economic behavior of consumers/firms in domestic/international markets. Demand, supply, competition. Efficiency, Invisible Hand. Monopoly, imperfect competition. Externalities, property rights. Economics of public policy in environment/health/safety. Public goods, tax policy. prereq: Honors student, proficiency in high school algebra
ECON 1102 - Principles of Macroeconomics
Credits: 4.0 [max 4.0]
Course Equivalencies: 00020 - ApEc 1102/Econ 1102/1105/1112
Typically offered: Every Fall, Spring & Summer
Aggregate consumption, saving, investment, and national income. Role of money, banking, and business cycles in domestic and world economy. International trade, growth, and development. U.S. economy and its role in the world economy. International interdependencies among nations. prereq: [1101 or equiv], knowledge of plane geometry and advanced algebra
APEC 1102 - Principles of Macroeconomics
Credits: 3.0 [max 3.0]
Course Equivalencies: 00323 - ApEc 1102ApEc 1102H/Econ 1102
Typically offered: Every Spring
Unemployment/inflation, measures of national income, macro models, fiscal policy/problems. Taxes and the national debt. Money/banking, monetary policy/problems. Poverty and income distribution. International trade and exchange rates. Economic growth/development. prereq: 1101 or Econ 1101
APEC 1102H - Honors: Principles of Macroeconomics
Credits: 4.0 [max 4.0]
Course Equivalencies: 00323 - ApEc 1102/Econ 1102
Grading Basis: A-F only
Typically offered: Periodic Spring
Measuring/describing an economy. Macroeconomic phenomena, including long-term growth, inflation, unemployment, and recessions. International trade and capital flows. Simple macroeconomic models. Financial markets. Monetary policy. Taxation, government expenditure, and debt as macroeconomic policy. Poverty and income distribution. prereq: [1101 or 1101H or ECON 1101 or ECON 1101H, honors
MATH 1142 - Short Calculus (MATH)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall, Spring & Summer
A streamlined one-semester tour of differential and integral calculus in one variable, and differential calculus in two variables. No trigonometry/does not have the same depth as MATH 1271-1272. Formulas and their interpretation and use in applications. prereq: Satisfactory score on placement test or grade of at least C- in [1031 or 1051]
MATH 1271 - Calculus I (MATH)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00067 - Math 1271/Math 1281/Math 1371/
Typically offered: Every Fall, Spring & Summer
Differential calculus of functions of a single variable, including polynomial, rational, exponential, and trig functions. Applications, including optimization and related rates problems. Single variable integral calculus, using anti-derivatives and simple substitution. Applications may include area, volume, work problems. prereq: 4 yrs high school math including trig or satisfactory score on placement test or grade of at least C- in [1151 or 1155]
MATH 1571H - Honors Calculus I (MATH)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00067 - Math 1142/1271/1281/1371/1571H
Grading Basis: A-F only
Typically offered: Every Fall
Differential/integral calculus of functions of a single variable. Emphasizes hard problem-solving rather than theory. prereq: Honors student and permission of University Honors Program
MATH 1371 - CSE Calculus I (MATH)
Credits: 4.0 [max 4.0]
Course Equivalencies: Math 1142/1271/1281/1371/1571H
Typically offered: Every Fall & Spring
Differentiation of single-variable functions, basics of integration of single-variable functions. Applications: max-min, related rates, area, curve-sketching. Use of calculator, cooperative learning. prereq: CSE or pre-bioprod concurrent registration is required (or allowed) in biosys engn (PRE), background in [precalculus, geometry, visualization of functions/graphs], instr consent; familiarity with graphing calculators recommended
SCO 2550 - Business Statistics: Data Sources, Presentation, and Analysis
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Data analysis, basic inferential procedures, statistical sampling/design, regression/time series analysis. How statistical thinking contributes to improved decision making. prereq: [Math 1031 or equiv], at least 30 cr
ACCT 2050 - Introduction to Financial Reporting
Credits: 4.0 [max 4.0]
Course Equivalencies: 00458 - Acct 2050/ApEc 1251
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to financial accounting for U.S. organizations. Reading financial statements. prereq: Soph
ACCT 2050H - Honors: Introduction to Financial Reporting
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Introduction to financial accounting for U.S. organizations. Reading financial statements.
MGMT 1001 - Contemporary Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
How/why organizations differ in form/purpose in complex environments/technologies. Managerial challenges related to international management, social responsibility. Models of effective leadership/teamwork. prereq: Carlson School fr or soph
MGMT 1001H - Honors: Contemporary Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
How/why organizations differ in their forms/purposes in relation to complex/changing environments/technologies. Challenges related to international management and social responsibility. Models of effective leadership/teamwork. prereq: [Fr or soph] honors
MGMT 3001 - Fundamentals of Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Aspects/characteristics of organizations, their members. Why people/groups feel/behave as they do. Processes/methods that improve behavior/attitudes/effectiveness of members. Member/manager skills. Guest speakers, group presentations, films.
MGMT 1005 - Corporate Responsibility and Ethics (CIV)
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Identify/apply ethical principles to resolution of moral challenges in management. Understanding place of business/corporation in society. prereq: Carlson School student
MGMT 1005H - Corporate Responsibility and Ethics (CIV)
Credits: 3.0 [max 3.0]
Course Equivalencies: 02146
Grading Basis: A-F only
Typically offered: Every Spring
Identify/apply ethical principles to resolution of moral challenges in management. Understanding place of business/corporation in society. prereq: Honors student
PSY 1001 - Introduction to Psychology (SOCS)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00518 - PSTL 1281/Psy 1001/Psy 1001H
Typically offered: Every Fall, Spring & Summer
Scientific study of human behavior. Problems, methods, findings of modern psychology.
PSY 1001H - Honors Introduction to Psychology (SOCS)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00518 - PSTL 1281/Psy 1001/Psy 1001H
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Scientific study of human behavior. Problems, methods, findings of modern psychology. prereq: Honors
BA 3000 - Career Skills
Credits: 1.0 [max 1.0]
Grading Basis: S-N only
Typically offered: Every Fall, Spring & Summer
Career planning. Use of Carlson School of Management's Business Career Center. Awareness, knowledge, skills associated with career/job search process. prereq: CSOM [soph or upper div] major, MACC, MBT
MKTG 3001 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
SCO 3001 - Introduction to Operations Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Concepts, principles, and techniques for managing manufacturing/service operations. Emphasizes decision making in operations function of organizations. Quantitative/qualitative methods for improving management of operations.
MGMT 3004 - Business Strategy
Credits: 3.0 [max 3.0]
Course Equivalencies: 01692
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Business strategy. How business firms set and pursue their goals. Key categories of strategic issues and concepts/frameworks managers use to analyze and address those issues. Attention to specific firms and situations. prereq: CSOM, soph or jr
FINA 3001 - Finance Fundamentals
Credits: 3.0 [max 3.0]
Course Equivalencies: 00196
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Financial management principles. Money/capital markets, risk/return/valuation triad, capital budgeting. Capital structure, financial leverage. Cost of capital, financial performance measures, dividend policy, working capital management, international financial management/derivatives. prereq: ACCT 2050, SCO 2550 or equivalent statistics course
FINA 3001H - Honors: Finance Fundamentals
Credits: 3.0 [max 3.0]
Course Equivalencies: 00196
Grading Basis: A-F only
Typically offered: Every Fall
Financial management principles. Money/capital markets, risk/return/valuation triad, capital budgeting. Capital structure, financial leverage. Cost of capital, financial performance measures, dividend policy, working capital management, international financial management/derivatives. prereq: Acct 2050, SCO 2550 or equivalent statistics course
IDSC 3001 - Introduction to Information Technology in Business
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Developing/using IS to support business processes, managerial decision making, and organizational strategy. Technology components of IS. Impact on organizations. Creation/change processes. Managerial issues. Techniques for designing, developing, and implementing IS. Databases and user interfaces. Computer/communications network platforms. Internet, e-business, and e-commerce applications.
IDSC 3001H - Honors: Information Systems for Business Processes and Management
Credits: 3.0 [max 3.0]
Course Equivalencies: 01683
Grading Basis: A-F or Aud
Typically offered: Every Fall
IS technology components. Creation/change processes. Managerial issues. Designing, developing, and implementing IS. Databases, user interfaces. Computer/communications network platforms. Internet, e-business, e-commerce applications.
HRIR 3021 - Human Resource Management and Industrial Relations
Credits: 3.0 [max 3.0]
Course Equivalencies: 00064 - HRIR 3021/HRIR 3021H/HRIR 3201
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Role of human resource management in organizations. Labor markets, recruitment, selection, training, compensation, labor relations, performance management. Evolution of work. Discrimination in employment. Work performance, its reward. Effects of changing technology. prereq: ECON 1101, ECON 1102, PSY 1001
HRIR 3021H - Honors: Human Resource Management and Industrial Relations
Credits: 3.0 [max 3.0]
Course Equivalencies: 00064 - HRIR 3021/HRIR 3021H/IBUS 3021
Grading Basis: A-F only
Typically offered: Every Spring
Role of human resource management in organizations. Labor markets, recruitment, selection, training, compensation, labor relations, performance management. Evolution of work. Discrimination in employment. Work performance, its reward. Effects of changing technology. prereq: ECON 1101, ECON 1102, PSY 1001
IBUS 3021 - Human Resources Management in Australia
Credits: 4.0 [max 4.0]
Course Equivalencies: 00064 - HRIR 3021/HRIR 3021H/IBUS 3021
Grading Basis: A-F only
Typically offered: Every Spring
Role of human resource management in organizations. Labor markets, recruitment, selection, training, compensation, labor relations, performance management. Evolution of work. Discrimination in employment. Work performance, its reward. Effects of changing technology. prereq: ECON 1101, ECON 1102, PSY 1001
ACCT 3001 - Introduction to Management Accounting
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Costing techniques, including activity-based costing. Applying costing methods to determine costs of products, services, and production processes. Use of costs in operating/strategic decisions. prereq: 2050
IBUS 3002 - Managerial Accounting in Argentina and Chile
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Fall
Managerial accounting study abroad.
MGMT 3033W - Business Communication (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: 01482
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Written/oral communication skills for effective participation in contempory organizations. From basic principles to communication strategy. Communication technology. Cases, simulations of "real-world" situations. Student small groups meet with instructor three times for presentation coaching/feedback. Recitation times are arranged with instructor at start of semester. prereq: Fr composition, CSOM upper-div, at least 60 cr
IBUS 3033W - Business Communication in Spain (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: 01482 - BA 3033W/Mgmt 3033W/IBUS 3033W
Grading Basis: A-F only
Typically offered: Every Spring
Education abroad course. Similar to MGMT 3033W with additional international experience end of semester.
MKTG 3010 - Marketing Research
Credits: 4.0 [max 4.0]
Prerequisites: 3001, [SCO 2550 or equiv statistics course]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Methods for collecting/analyzing data to solve marketing problems. Research design, secondary/primary data collection, sample design, data analysis. prereq: 3001, [SCO 2550 or equiv statistics course]
MKTG 3040 - Buyer Behavior
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications. prereq: 3001, [3010 or concurrent registration is required (or allowed) in 3010]
MKTG 4080W - Marketing Strategy (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. prereq: 3001, 3010, 3040, 12 cr in marketing, sr
MKTG 3005 - Introduction to Applying Analytical Tools for Solving Business Problems
Credits: 2.0 [max 2.0]
Grading Basis: A-F only
Typically offered: Every Fall
The ability to make intelligent business decisions based on large data and information is becoming increasingly important for businesses and managers. This course provides a practitioner-oriented introduction of applying analytical tools in business setting. This class entails hands-on computer exercises on real data sets to apply various analytical techniques in common business applications. This course assumes that students have knowledge of fundamental analytical tools and statistical methods. The class emphasizes understanding model assumptions to help students with appropriate model selection; interpreting results in order to make optimal business decisions; designing experiments in a business setting and analyzing the experimental data to advance business objectives. prereq: Grade of B- or better in SCO 2550 or instructor approval
MKTG 4030 - Sales Management
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Hiring, motivating, performance enhancement. Customer relationship management, data analysis, quantitative methods. Developing metrics to evaluate individual/group performance in attaining an organization's strategic goals. prereq: 3001, 3010, 3040
MKTG 4050 - Advertising and Promotion
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: 3001, 3010, 3040
MKTG 4060 - Marketing Channels
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Design/management of channels of distribution in consumer/industrial settings. Interrelationships between marketing institutions in channels of distribution. Logistics, supply chain strategies. prereq: 3001, 3010, 3040
MKTG 4072 - Marketing-in-Action: Marketing Practicum
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
The course focuses on developing and practicing skills that successful marketers need in today's market. Class sessions will primarily consist of developing and presenting final deliverables for real-life marketing problems, while gaining real-time ongoing feedback from the instructor. Topics may include analyzing business models, sizing new markets, developing a brand promotion plan, pricing a product, forecasting product adoption, among others. The course will conclude with a multi-week, interactive simulation in which students compete in groups as they manage a product. Prerequisite: MKTG 3001 OR CSOM Major OR NonMajor OR Acct Cert, Housing Studies, Retail Merch, Bio Prod (Mktg subplan), OR Journalism
MKTG 4074 - Data-Driven Marketing
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Spring
This course emphasizes various analytical techniques and statistical models with hands-on applications of marketing data and software tool kits. The course will cover classic marketing topics such as segmentation, positioning, new product development, advertising, and pricing. It will focus on how to choose and apply the most effective statistical tool to analyze questions on marketing topics and then translate the information from analysis into data-driven decisions. The goal is to increase students' comfort level of analyzing large marketing databases and help understand how a scientific approach can enhance marketing decision making by converting data into insights. prereq: Mktg 3001 and Mktg 3010.
MKTG 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: 02369
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Brand asset management. Measuring brand knowledge. Building and leveraging brands. Managing brands globally. prereq: 3001, 3010, 3040
IBUS 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: 02369
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Brand asset management. Measuring brand knowledge. Building and leveraging brands. Managing brands globally. prereq: MKTG 3001, MKTG 3010, MKTG 3040
MKTG 4085 - Harnessing Consumer Irrationality
Credits: 2.0 [max 2.0]
Grading Basis: A-F only
Typically offered: Every Spring
People do surprising and funny things. Business leaders, policy makers, and scientists long have been interested in why people do what they do, and for a long time that interest has fallen under the rubric of a "rational man" model. It is now clear that the rational model is imperfect, at best. This course takes a look at the less rational side of life, studying the shortcuts, the low road, and the error-prone processes that enable people to feel, decide, and act efficiently--despite costs to rationality. For most of the past 200 years, most of what organizations, politicians, and well-meaning people did in order to make consumers change their behavior consisted of what might be called "shoves"--heavy-handed, choice-restricting, highly-incentivized, information-dense treatments that basically told consumers what to do (or else!). Those, by and large, do not work. Not only do they not work, they are costly and can even make the unwanted behavior emerge even more than before the shove by creating boomerang or counterproductive effects.
MKTG 4090 - Marketing Topics
Credits: 2.0 -4.0 [max 8.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Selected topics and problems of current interest considered in depth. Class discussion and course projects.
MGMT 3033W - Business Communication (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: 01482
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Written/oral communication skills for effective participation in contempory organizations. From basic principles to communication strategy. Communication technology. Cases, simulations of "real-world" situations. Student small groups meet with instructor three times for presentation coaching/feedback. Recitation times are arranged with instructor at start of semester. prereq: Fr composition, CSOM upper-div, at least 60 cr
MKTG 4080W - Marketing Strategy (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. prereq: 3001, 3010, 3040, 12 cr in marketing, sr
MKTG 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: 02369
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Brand asset management. Measuring brand knowledge. Building and leveraging brands. Managing brands globally. prereq: 3001, 3010, 3040
IBUS 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: 02369
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Brand asset management. Measuring brand knowledge. Building and leveraging brands. Managing brands globally. prereq: MKTG 3001, MKTG 3010, MKTG 3040
IBUS 3033W - Business Communication in Spain (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: 01482 - BA 3033W/Mgmt 3033W/IBUS 3033W
Grading Basis: A-F only
Typically offered: Every Spring
Education abroad course. Similar to MGMT 3033W with additional international experience end of semester.