Campuses:
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Twin Cities Campus
Marketing B.S.B.Marketing
Curtis L. Carlson School of Management
Marketing is the strategic function between product development and sales. A marketing major provides students with a solid understanding of the business activities involved with marketing,including the identification and selection of target markets; the development pricing, placement, and promotion of goods and services; and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts along with opportunities to pursue greater understanding and skills in specialty areas like sales, integrated communications, and research.
Program Delivery
This program is available:
Admission Requirements
Freshman and transfer students are usually admitted to pre-major status
before admission to this major.
A GPA above 2.0 is preferred for the following:
Students in the school have no restrictions on declaring the major but must complete the five tool courses before continuing with the major requirements. Students from outside of the school must meet overall admission standards to enter this major, including completion of microeconomics, macroeconomics, and calculus prior to admission. Transfer students will also need to complete statistics and financial accounting before starting on the major coursework but may do so after admission.
For information about University of Minnesota admission requirements, visit the
Office of Admissions
website.
Required prerequisites
Tool Courses
Microeconomics
ECON 1101 - Principles of Microeconomics
[SOCS, GP]
(4.0 cr)
or
APEC 1101 - Principles of Microeconomics
[SOCS, GP]
(4.0 cr)
or
APEC 1101H - Principles of Microeconomics
[SOCS, GP]
(4.0 cr)
Macroeconomics
ECON 1102 - Principles of Macroeconomics
(4.0 cr)
or
APEC 1102 - Principles of Macroeconomics
(3.0 cr)
or
APEC 1102H {Inactive}
(4.0 cr)
Calculus
MATH 1142 - Short Calculus
[MATH]
(4.0 cr)
or
MATH 1271 - Calculus I
[MATH]
(4.0 cr)
or
MATH 1571H - Honors Calculus I
[MATH]
(4.0 cr)
or
MATH 1371 - CSE Calculus I
[MATH]
(4.0 cr)
Statistics
BA 2551 - Business Statistics in R
[MATH]
(4.0 cr)
Accounting
ACCT 2051 - Introduction to Financial Reporting
(4.0 cr)
or
ACCT 2051H - Honors: Introduction to Financial Reporting
(4.0 cr)
General Requirements
All students in baccalaureate degree programs are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the
liberal education requirements.
Required courses for the major, minor or certificate in which a student receives a D grade (with or without plus or minus) do not count toward the major, minor or certificate (including transfer courses).
Program Requirements
Lower Division Requirements
Management
Students entering the program as freshmen or sophomores take MGMT 1001. Students who transfer in as juniors complete MGMT 3001 instead.
BA 1011 - Leading Self & Teams
(2.0 cr)
or
MGMT 1001H - Honors: Contemporary Management
(3.0 cr)
or
MGMT 3001 - Fundamentals of Management
(3.0 cr)
Corporate Responsibility & Ethics
BA 2005 - Business Ethics, Corporate Responsibility & Sustainability
[CIV]
(3.0 cr)
or
BA 2005H - Business Ethics, Corporate Responsibility and Sustainability
[CIV]
(3.0 cr)
Psychology
PSY 1001 - Introduction to Psychology
[SOCS]
(4.0 cr)
or
PSY 1001H - Honors Introduction to Psychology
[SOCS]
(4.0 cr)
Career Skills
BA 2021 - Design Your Career
(1.0 cr)
Immersion Core
Students complete the Immersion Core as a cohort.
MKTG 3001 - Principles of Marketing
(3.0 cr)
SCO 3001 - Sustainable Supply Chain and Operations
(3.0 cr)
MGMT 3004 - Strategic Management
(3.0 cr)
FINA 3001 - Finance Fundamentals
(3.0 cr)
or
FINA 3001H - Honors: Finance Fundamentals
(3.0 cr)
Additional Core Requirements
Information Systems
IDSC 3001 - Information Systems & Digital Transformation
[TS]
(3.0 cr)
or
IDSC 3001H - Honors: Information Systems for Business Processes and Management
(3.0 cr)
Human Resources
HRIR 3021 - Human Capital Management
(3.0 cr)
or
HRIR 3021H - Honors: Human Capital Management
(3.0 cr)
or
IBUS 3021 - Human Capital Management
(4.0 cr)
Managerial Accounting
ACCT 3001 - Strategic Management Accounting
(3.0 cr)
or
IBUS 3002 - Strategic Management Accounting
(4.0 cr)
Business Communication
BA 3033W - Business Communication
[WI]
(3.0 cr)
or
IBUS 3033W - Business Communication in a Global Context
[WI]
(4.0 cr)
Major requirements
MKTG 3011 - Marketing Research
(4.0 cr)
MKTG 3041 - Buyer Behavior
(4.0 cr)
MKTG 4081W - Marketing Strategy
[WI]
(4.0 cr)
Take 12 or more credit(s) from the following:
·
MKTG 3005 - Introduction to Applying Analytical Tools for Solving Business Problems
(2.0 cr)
·
MKTG 4031 - Sales Management
(4.0 cr)
·
MKTG 4051 - Advertising and Promotion
(4.0 cr)
·
MKTG 4061 - Marketing Channels
(4.0 cr)
·
MKTG 4072 - Marketing-in-Action: Marketing Practicum
(4.0 cr)
·
MKTG 4074 - Data-Driven Marketing
(4.0 cr)
·
MKTG 4082W - Brand Management
[WI]
(4.0 cr)
·
IBUS 4082W - Brand Management
[WI]
(4.0 cr)
·
MKTG 4085 - Nudge: Improving Decisions about Health, Wealth, and Happiness
(2.0 cr)
·
MKTG 4090 - Marketing Topics
(2.0-4.0 cr)
International Experience
Students must complete an international experience as part of the program requirements. Short-term or semester-length programs may be used to meet this requirement. Students participate in International Experience (IE) 101 early in their program to begin planning.
Upper Division Writing Intensive within the major
Students are required to take one upper division writing intensive course within the major. If that requirement has not been satisfied within the core major requirements, students must choose one course from the following list. Some of these courses may also fulfill other major requirements.
Take 0 - 1 course(s) from the following:
·
BA 3033W - Business Communication
[WI]
(3.0 cr)
·
MKTG 4081W - Marketing Strategy
[WI]
(4.0 cr)
·
MKTG 4082W - Brand Management
[WI]
(4.0 cr)
·
IBUS 4082W - Brand Management
[WI]
(4.0 cr)
·
IBUS 3033W - Business Communication in a Global Context
[WI]
(4.0 cr)
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Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Econ 1101/1165 ApEc 1101/1101H |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Econ 1101/1165 ApEc 1101/1101H |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Econ 1101/1165 ApEc 1101/1101H |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | ApEc 1102/Econ 1102/1105/1112 |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | ApEc 1102/Econ 1102/1105/1112 |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Math 1271/Math 1381/Math 1571/ |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Math 1271/Math 1381/Math 1571/ |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Math 1271/Math 1381/Math 1571/ |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | BA 2551/SCO 2550 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Acct 2050/ApEc 1251/Dbln 2051 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Acct 2050/ApEc 1251/Dbln 2051 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Spring |
Credits: | 2.0 [max 3.0] |
Course Equivalencies: | Mgmt 1001/BA 1011 |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | EPsy 3613/EPsy 5613 |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | PSTL 1281/Psy 1001/Psy 1001H |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | PSTL 1281/Psy 1001/Psy 1001H |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 1.0 [max 1.0] |
Course Equivalencies: | BA 2021/IBus 3006 |
Grading Basis: | S-N only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Mktg 3001/Mktg 3001H |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Mgmt 3004/Mgmt 4004W |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | ApEc 3501/Fina 3001/Fina 3001H |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | ApEc 3501/Fina 3001/Fina 3001H |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | IDSC 3001/IDSC 3001H |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | HRIR 3021/HRIR 3021H/IBUS 3021 |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | HRIR 3021/HRIR 3021H/IBUS 3021 |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | HRIR 3021/HRIR 3021H/IBUS 3021 |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Acct 3001/IBus 3002 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Acct 3001/IBus 3002 |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | BA 3033W/Mgmt 3033W/IBUS 3033W |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | BA 3033W/Mgmt 3033W/IBUS 3033W |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Mktg 3040/Mktg 3041 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | IBus 4082W/Mktg 4082W |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | IBus 4082W/Mktg 4082W |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 2.0 -4.0 [max 8.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | BA 3033W/Mgmt 3033W/IBUS 3033W |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | IBus 4082W/Mktg 4082W |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | IBus 4082W/Mktg 4082W |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | BA 3033W/Mgmt 3033W/IBUS 3033W |
Grading Basis: | A-F only |
Typically offered: | Every Spring |