Twin Cities campus

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Twin Cities Campus

Marketing B.S.B.

Marketing
Curtis L. Carlson School of Management
  • Program Type: Baccalaureate
  • Requirements for this program are current for Fall 2017
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 78 to 82
  • Degree: Bachelor of Science in Business
Marketing is the strategic function between product development and sales. A marketing major provides students with a solid understanding of the business activities involved with marketing,including the identification and selection of target markets; the development pricing, placement, and promotion of goods and services; and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts along with opportunities to pursue greater understanding and skills in specialty areas like sales, integrated communications, and research.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
Freshman and transfer students are usually admitted to pre-major status before admission to this major.
A GPA above 2.0 is preferred for the following:
  • 3.00 transferring from another University of Minnesota college
  • 3.00 transferring from outside the University
Students in the school have no restrictions on declaring the major but must complete the five tool courses before continuing with the major requirements. Students from outside of the school must meet overall admission standards to enter this major, including completion of microeconomics, macroeconomics, and calculus prior to admission. Transfer students will also need to complete statistics and financial accounting before starting on the major coursework but may do so after admission.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
Required prerequisites
Tool Courses
Microeconomics
ECON 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or APEC 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or APEC 1101H - Principles of Microeconomics [SOCS, GP] (4.0 cr)
Macroeconomics
ECON 1102 - Principles of Macroeconomics (4.0 cr)
or APEC 1102 - Principles of Macroeconomics (3.0 cr)
or APEC 1102H {Inactive} (4.0 cr)
Calculus
MATH 1142 - Short Calculus [MATH] (4.0 cr)
or MATH 1271 - Calculus I [MATH] (4.0 cr)
or MATH 1571H - Honors Calculus I [MATH] (4.0 cr)
or MATH 1371 - CSE Calculus I [MATH] (4.0 cr)
Statistics
BA 2551 - Business Statistics in R [MATH] (4.0 cr)
Accounting
ACCT 2051 - Introduction to Financial Reporting (4.0 cr)
or ACCT 2051H - Honors: Introduction to Financial Reporting (4.0 cr)
General Requirements
All students in baccalaureate degree programs are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the liberal education requirements. Required courses for the major, minor or certificate in which a student receives a D grade (with or without plus or minus) do not count toward the major, minor or certificate (including transfer courses).
Program Requirements
Lower Division Requirements
Management
Students entering the program as freshmen or sophomores take MGMT 1001. Students who transfer in as juniors complete MGMT 3001 instead.
BA 1011 - Leading Self & Teams (2.0 cr)
or MGMT 1001H - Honors: Contemporary Management (3.0 cr)
or MGMT 3001 - Fundamentals of Management (3.0 cr)
Corporate Responsibility & Ethics
BA 2005 - Business Ethics, Corporate Responsibility & Sustainability [CIV] (3.0 cr)
or BA 2005H - Business Ethics, Corporate Responsibility and Sustainability [CIV] (3.0 cr)
Psychology
PSY 1001 - Introduction to Psychology [SOCS] (4.0 cr)
or PSY 1001H - Honors Introduction to Psychology [SOCS] (4.0 cr)
Career Skills
BA 2021 - Design Your Career (1.0 cr)
Immersion Core
Students complete the Immersion Core as a cohort.
MKTG 3001 - Principles of Marketing (3.0 cr)
SCO 3001 - Sustainable Supply Chain and Operations (3.0 cr)
MGMT 3004 - Strategic Management (3.0 cr)
FINA 3001 - Finance Fundamentals (3.0 cr)
or FINA 3001H - Honors: Finance Fundamentals (3.0 cr)
Additional Core Requirements
Information Systems
IDSC 3001 - Information Systems & Digital Transformation [TS] (3.0 cr)
or IDSC 3001H - Honors: Information Systems for Business Processes and Management (3.0 cr)
Human Resources
HRIR 3021 - Human Capital Management (3.0 cr)
or HRIR 3021H - Honors: Human Capital Management (3.0 cr)
or IBUS 3021 - Human Capital Management (4.0 cr)
Managerial Accounting
ACCT 3001 - Strategic Management Accounting (3.0 cr)
or IBUS 3002 - Strategic Management Accounting (4.0 cr)
Business Communication
BA 3033W - Business Communication [WI] (3.0 cr)
or IBUS 3033W - Business Communication in a Global Context [WI] (4.0 cr)
Major requirements
MKTG 3011 - Marketing Research (4.0 cr)
MKTG 3041 - Buyer Behavior (4.0 cr)
MKTG 4081W - Marketing Strategy [WI] (4.0 cr)
Take 12 or more credit(s) from the following:
· MKTG 3005 - Introduction to Applying Analytical Tools for Solving Business Problems (2.0 cr)
· MKTG 4031 - Sales Management (4.0 cr)
· MKTG 4051 - Advertising and Promotion (4.0 cr)
· MKTG 4061 - Marketing Channels (4.0 cr)
· MKTG 4072 - Marketing-in-Action: Marketing Practicum (4.0 cr)
· MKTG 4074 - Data-Driven Marketing (4.0 cr)
· MKTG 4082W - Brand Management [WI] (4.0 cr)
· IBUS 4082W - Brand Management [WI] (4.0 cr)
· MKTG 4090 - Marketing Topics (2.0-4.0 cr)
International Experience
Students must complete an international experience as part of the program requirements. Short-term or semester-length programs may be used to meet this requirement. Students participate in International Experience (IE) 101 early in their program to begin planning.
Upper Division Writing Intensive within the major
Students are required to take one upper division writing intensive course within the major. If that requirement has not been satisfied within the core major requirements, students must choose one course from the following list. Some of these courses may also fulfill other major requirements.
Take 0 - 1 course(s) from the following:
· BA 3033W - Business Communication [WI] (3.0 cr)
· MKTG 4081W - Marketing Strategy [WI] (4.0 cr)
· MKTG 4082W - Brand Management [WI] (4.0 cr)
· IBUS 4082W - Brand Management [WI] (4.0 cr)
· IBUS 3033W - Business Communication in a Global Context [WI] (4.0 cr)
 
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· Curtis L. Carlson School of Management

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· Fall 2022
· Fall 2021
· Fall 2020
· Fall 2018
· Spring 2018

View sample plan(s):
· Marketing
· Marketing with fall (junior) semester abroad
· Marketing with fall (senior) semester abroad
· Marketing with spring (junior) semester abroad
· Marketing with spring (senior) semester abroad

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· Marketing B.S.B.
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ECON 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: Econ 1101/1165 ApEc 1101/1101H
Typically offered: Every Fall, Spring & Summer
Microeconomic behavior of consumers, firms, and markets in domestic and world economy. Demand and supply. Competition and monopoly. Distribution of income. Economic interdependencies in the global economy. Effects of global linkages on individual decisions. prereq: knowledge of plane geometry and advanced algebra
APEC 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: Econ 1101/1165 ApEc 1101/1101H
Typically offered: Every Fall & Spring
Economic behavior of consumers/firms in domestic/international markets. Demand, supply, competition. Efficiency, Invisible Hand. Monopoly, imperfect competition. Externalities, property rights. Economics of public policy in environment/health/safety. Public goods, tax policy.
APEC 1101H - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: Econ 1101/1165 ApEc 1101/1101H
Grading Basis: A-F only
Typically offered: Every Fall
Economic behavior of consumers/firms in domestic/international markets. Demand, supply, competition. Efficiency, Invisible Hand. Monopoly, imperfect competition. Externalities, property rights. Economics of public policy in environment/health/safety. Public goods, tax policy. prereq: Honors student, proficiency in high school algebra
ECON 1102 - Principles of Macroeconomics
Credits: 4.0 [max 4.0]
Course Equivalencies: ApEc 1102/Econ 1102/1105/1112
Typically offered: Every Fall, Spring & Summer
Aggregate consumption, saving, investment, and national income. Role of money, banking, and business cycles in domestic and world economy. International trade, growth, and development. U.S. economy and its role in the world economy. International interdependencies among nations. prereq: [1101 or equiv], knowledge of plane geometry and advanced algebra
APEC 1102 - Principles of Macroeconomics
Credits: 3.0 [max 3.0]
Course Equivalencies: ApEc 1102/Econ 1102/1105/1112
Typically offered: Every Spring
Unemployment/inflation, measures of national income, macro models, fiscal policy/problems. Taxes and the national debt. Money/banking, monetary policy/problems. Poverty and income distribution. International trade and exchange rates. Economic growth/development. prereq: 1101 or Econ 1101
MATH 1142 - Short Calculus (MATH)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall, Spring & Summer
A streamlined one-semester tour of differential and integral calculus in one variable, and differential calculus in two variables. No trigonometry/does not have the same depth as MATH 1271-1272. Formulas and their interpretation and use in applications. prereq: Satisfactory score on placement test or grade of at least C- in [1031 or 1051]
MATH 1271 - Calculus I (MATH)
Credits: 4.0 [max 4.0]
Course Equivalencies: Math 1271/Math 1381/Math 1571/
Typically offered: Every Fall, Spring & Summer
Differential calculus of functions of a single variable, including polynomial, rational, exponential, and trig functions. Applications, including optimization and related rates problems. Single variable integral calculus, using anti-derivatives and simple substitution. Applications may include area, volume, work problems. prereq: 4 yrs high school math including trig or satisfactory score on placement test or grade of at least C- in [1151 or 1155]
MATH 1571H - Honors Calculus I (MATH)
Credits: 4.0 [max 4.0]
Course Equivalencies: Math 1271/Math 1381/Math 1571/
Grading Basis: A-F only
Typically offered: Every Fall
Differential/integral calculus of functions of a single variable. Emphasizes hard problem-solving rather than theory. prereq: Honors student and permission of University Honors Program
MATH 1371 - CSE Calculus I (MATH)
Credits: 4.0 [max 4.0]
Course Equivalencies: Math 1271/Math 1381/Math 1571/
Typically offered: Every Fall & Spring
Differentiation of single-variable functions, basics of integration of single-variable functions. Applications: max-min, related rates, area, curve-sketching. Use of calculator, cooperative learning. prereq: CSE or pre-bioprod concurrent registration is required (or allowed) in biosys engn (PRE), background in [precalculus, geometry, visualization of functions/graphs], instr consent; familiarity with graphing calculators recommended
BA 2551 - Business Statistics in R (MATH)
Credits: 4.0 [max 4.0]
Course Equivalencies: BA 2551/SCO 2550
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
The purpose of the course is to develop skills for improving data-driven decision-making using statistical techniques in the powerful statistical software environment R. As an introductory statistics course, the content will include three main areas of statistics: Descriptive Statistics, Statistical Inference, and Analysis of Relationships with Scatterplots, Correlation and Linear Regression. Developing statistical literacy is increasingly important in understanding data and engaging in the complex business world. BA 2551 focuses on statistical reasoning and how to implement statistical methods in a business context using R. Topics include (but are not limited to) descriptive statistics, statistical inference, variability, sampling, distributions, correlation analysis, confidence intervals, hypothesis testing, graphical summaries of data, and introduction to linear regression. Through weekly in-class lab sessions and critical thinking assignments related to statistics in business, the course will train students to become informed consumers of numerical information and provide foundational skills in R to compute statistical procedures in future courses. We use existing packages in R as a tool to enable us to solve business problems that can leverage mathematical and statistical thinking. prereq: [Math 1031 or equiv]
ACCT 2051 - Introduction to Financial Reporting
Credits: 4.0 [max 4.0]
Course Equivalencies: Acct 2050/ApEc 1251/Dbln 2051
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
This course introduces the topics of financial reporting and accounting. The purpose of financial accounting is to provide information to the entity owners and external parties to serve as the basis for making decisions about that entity. A student who successfully completes this class should be able to 1) understand the concepts and principles of accounting, 2) analyze, record and report the accounting treatment of business transactions, and 3) prepare, interpret, and analyze financial statements.
ACCT 2051H - Honors: Introduction to Financial Reporting
Credits: 4.0 [max 4.0]
Course Equivalencies: Acct 2050/ApEc 1251/Dbln 2051
Grading Basis: A-F or Aud
Typically offered: Every Spring
This course introduces the topics of financial reporting and accounting. The purpose of the financial accounting is to provide information to the entity owners and external parties to serve as the basis for making decisions about that entity. A student who successfully completes this class should be able to 1) understand the concepts and principles of accounting, 2) analyze, record and report the accounting treatment of business transactions, and 3) prepare, interpret, and analyze financial statements.
BA 1011 - Leading Self & Teams
Credits: 2.0 [max 3.0]
Course Equivalencies: Mgmt 1001/BA 1011
Grading Basis: A-F only
Typically offered: Every Fall & Spring
This course guides Carlson students through a self-reflective journey as they learn about interpersonal competencies and the role of these competencies in their own leadership style and when leading teams. As leadership and teamwork are an essential component in the Carlson education and more broadly in the business community, this class provides the foundational skills necessary for future success. The course is structured into two parts: understanding individual perspectives and understanding team dynamics. The course begins by providing students with a theoretical foundation on interpersonal differences that influence how people lead and interact in teams. Specifically, we explore differences in personality, identity, values, opinions, and cultures and the role they play when interacting with others. The focus of the course is providing students with essential skills to uncover, appreciate and navigate differences to create a solid foundation upon which to develop their own leadership skills and work together as a team. The second half of the course will focus on understanding team dynamics. This class provides students with a unique learning opportunity to learn how teams work while simultaneously working in their teams. In doing so, they will witness the direct application of course material to their own learning teams while completing their team project. Students will learn the science behind how teams are structured, team roles, processes within teams and what leads to effective teams. Specifically, the topics examined will include team decision making, conflict resolution, power, influence, analyzing team dynamics, and providing team feedback. At the end of this course, students will have a deeper understanding of themselves and will master skills for working in and leading teams. prereq: Carlson School of Management student
MGMT 1001H - Honors: Contemporary Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
How/why organizations differ in their forms/purposes in relation to complex/changing environments/technologies. Challenges related to international management and social responsibility. Models of effective leadership/teamwork. prereq: [Fr or soph] honors
MGMT 3001 - Fundamentals of Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
This course is about the foundational principles of management, encompassing disciplinary and topical boundaries. We will look at these principles from the perspective of how they guide action, specifically: planning, organizing, leading and controlling. By the end of the course, students will know the basics of how to set up organizations to be effective and innovative, and not just efficient. During the course, you will engage with the material in the course and understand how management frameworks can be used to choose the right internal structures and processes that can best react to your particular industry context and general business environment.
BA 2005 - Business Ethics, Corporate Responsibility & Sustainability (CIV)
Credits: 3.0 [max 3.0]
Course Equivalencies: EPsy 3613/EPsy 5613
Grading Basis: A-F only
Typically offered: Every Fall & Spring
This course seeks to give you the vocabulary necessary to describe and explain the ethical issues you will learn to identify through lectures, readings, and case studies. It will provide you with a decision-making framework that you can use to disentangle the most complicated scenarios, which will then allow you to use critical thinking and analysis to arrive at a decision on how you would respond as an individual in an ethically-defensible manner. This course will also anticipate your future career growth into positions of management and leadership, and will help give you the tools to manage people, money, and business affairs both effectively and ethically. BA 2005 was previously offered as Mgmt 1005
BA 2005H - Business Ethics, Corporate Responsibility and Sustainability (CIV)
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Spring
This course seeks to give you the vocabulary necessary to describe and explain the ethical issues you will learn to identify through lectures, readings, and case studies. You will be provided with a decision-making framework that you can use to disentangle the most complicated scenarios, which will then allow you to use critical thinking and analysis to arrive at a decision on how you would respond as an individual in an ethically-defensible manner. This course will also anticipate your future career growth into positions of management and leadership, and will help give you the tools to manage people, money, and business affairs both effectively and ethically. BA2005H was previously offered as MGMT1005H prereq: Honors student
PSY 1001 - Introduction to Psychology (SOCS)
Credits: 4.0 [max 4.0]
Course Equivalencies: PSTL 1281/Psy 1001/Psy 1001H
Typically offered: Every Fall, Spring & Summer
Scientific study of human behavior. Problems, methods, findings of modern psychology.
PSY 1001H - Honors Introduction to Psychology (SOCS)
Credits: 4.0 [max 4.0]
Course Equivalencies: PSTL 1281/Psy 1001/Psy 1001H
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Scientific study of human behavior. Problems, methods, findings of modern psychology. prereq: Honors
BA 2021 - Design Your Career
Credits: 1.0 [max 1.0]
Course Equivalencies: BA 2021/IBus 3006
Grading Basis: S-N only
Typically offered: Every Fall & Spring
The focus of this course is to increase your awareness, knowledge, and skills associated with the career and job search process. The course includes major/career exploration and discovery, as well as the tactical pieces of a job search. You will learn how to write a professional resume and cover letter and will learn how to navigate the interview process. You will be exposed to a variety of individuals who will give you different perspectives on the process, including recruiters from local organizations, alumni, and other business professionals. This development will increase your ability to undertake a successful career and job search in your succeeding years. (Credit will not be granted if credit was received for BA 3000. ) prereq: Carlson School undergraduate student
MKTG 3001 - Principles of Marketing
Credits: 3.0 [max 3.0]
Course Equivalencies: Mktg 3001/Mktg 3001H
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101 or ECON 1165
SCO 3001 - Sustainable Supply Chain and Operations
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Sustainable Supply Chain and Operations Management focuses on the design and management of transformation processes to provide products and services to create value for the people, planet, and firm prosperity. On the one hand, supply chain and operations management involves the integration of activities and processes, to facilitate the flows of materials, services, finances, and information to convert inputs into the firms? primary products and services. Operational issues include the design of products and processes, the procurement of raw materials, the control of inventories, the maintenance of quality, the planning of human resources and facilities, and the delivery of products or services, so that customer expectations and needs are met. Operations also have significant interactions with other functional areas of the firm (e.g., finance, marketing, strategy, and accounting). Therefore, understanding the role of the operations function and its impact on the competitiveness of the firm from both tactical and strategic aspects is an important part of any manager's training. This course will introduce students to the fundamental concepts, operations practices, and models in both manufacturing- and service-oriented firms. The course will cover both quantitative and qualitative methods.
MGMT 3004 - Strategic Management
Credits: 3.0 [max 3.0]
Course Equivalencies: Mgmt 3004/Mgmt 4004W
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Business strategy. How business firms set and pursue their goals. Key categories of strategic issues and concepts/frameworks managers use to analyze and address those issues. Attention to specific firms and situations. prereq: CSOM, soph or jr
FINA 3001 - Finance Fundamentals
Credits: 3.0 [max 3.0]
Course Equivalencies: ApEc 3501/Fina 3001/Fina 3001H
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
How competition for capital in Capital Markets establishes metrics and measures used to understand financial performance of the firm. The course introduces the finance view of the firm and the application of value creation principles to firm decision making. Course presents the centrality of cash flows, the theoretical foundations for Time Value of Money, decision tools for investment of capital, basic valuation of stocks and bonds, and the theoretical foundations for the impact of risk on the required return on investor capital. prereq: ACCT 2050 or ACCT 2051, SCO 2550 or BA 2551 or equivalent statistics course
FINA 3001H - Honors: Finance Fundamentals
Credits: 3.0 [max 3.0]
Course Equivalencies: ApEc 3501/Fina 3001/Fina 3001H
Grading Basis: A-F only
Typically offered: Every Fall
Financial management principles. Money/capital markets, risk/return/valuation triad, capital budgeting. Capital structure, financial leverage. Cost of capital, financial performance measures, dividend policy, working capital management, international financial management/derivatives. prereq: Acct 2050 or Acct 2051, SCO 2550 or BA 2551 or equivalent statistics course
IDSC 3001 - Information Systems & Digital Transformation (TS)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Information technologies have transformed the way businesses operate and the way consumers interact with businesses. They have enabled organizations to increase efficiency, reduce costs, and reach new customers. Their impact goes beyond the business world and affects nearly every aspect of modern society. Along with the benefits they provide, technologies have created new problems around privacy, security, misinformation on social media, algorithmic bias, and potential stifling of competition and innovation. In today's digital age, it is crucial to develop an understanding of information technologies, their impact on business and society, and the challenges they pose for decision making in commercial firms, government agencies, and public policies. This course is designed to cover a broad range of information technology issues in order to prepare students for the knowledge intensive economy of the 21st century. Students will be exposed to not only the technical aspects of information technologies, but also the social, political, and economic factors that shape its development and use. Through a combination of lectures, discussions, videos, in-class exercises and talks by guest speakers, students will gain an in-depth understanding of how information technologies are shaping businesses and the society as a whole. Students will also develop critical thinking skills to analyze and evaluate the impact of technology on society. Topics include business strategy and disruptive technologies, enterprise systems such as those for Customer Relationship Management, Supply Chain Management and Human Resource Management, electronic and mobile commerce, social media applications and their social impact, cloud computing, data analytics, IT privacy and security, artificial intelligence and its social impact.
IDSC 3001H - Honors: Information Systems for Business Processes and Management
Credits: 3.0 [max 3.0]
Course Equivalencies: IDSC 3001/IDSC 3001H
Grading Basis: A-F or Aud
Typically offered: Every Fall
Digital transformation through new technologies such as artificial intelligence, enterprise systems, electronic commerce, Internet of things, social media; IT strategy and data-driven decision making; privacy and security issues related to the Internet; a must take for Honors students who want to be prepared for the rapidly changing technological landscape as successful professionals.
HRIR 3021 - Human Capital Management
Credits: 3.0 [max 3.0]
Course Equivalencies: HRIR 3021/HRIR 3021H/IBUS 3021
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
This course will focus on the people side of business. We will look at how, through managing and leading people, we can create an engaged, productive workforce in order to achieve organizational strategic objectives. The content of this course is complementary to any major or minor. Major topics in this course: - Managing people in an ethical, legal way that is aligned with corporate strategy and helps organizations reach their goals; - Successfully attracting, recruiting, and selecting talented people; - Creating interesting, engaging jobs and giving meaningful feedback in order to retain great employees; - Rewarding and motivating people through intrinsic and extrinsic methods to encourage the most effective and "right" kind of employee behaviors to create an engaged, productive workforce through people strategies and practices.
HRIR 3021H - Honors: Human Capital Management
Credits: 3.0 [max 3.0]
Course Equivalencies: HRIR 3021/HRIR 3021H/IBUS 3021
Grading Basis: A-F only
Typically offered: Every Spring
Human capital is an essential role in today?s organizations. If you plan to be a manager or organizational leader, or if you plan to major or minor in HR, this course is an essential introduction to the role of human resource management in organizations. In this class you will learn: How to recruit and select the best people. How to evaluate performance and give employees feedback. How to help individuals improve when their performance is subpar, and how to conduct terminations when those efforts do not work. Methods that are used to develop individuals so they can move into higher leadership roles. How to examine turnover problems and retain employees. How large companies set pay levels to ensure internal and external equity. Recent issues around worker rights and unions. The basics of employment law. Contemporary human resources issues that employers are dealing with, such as labor market shortages and sexual harassment policies.
IBUS 3021 - Human Capital Management
Credits: 4.0 [max 4.0]
Course Equivalencies: HRIR 3021/HRIR 3021H/IBUS 3021
Grading Basis: A-F only
Typically offered: Every Spring
This course will look at how, through managing and leading people, we can achieve organizational strategic objectives. The class will learn about managing people in an ethical, legal way that is aligned with organizational strategy and helps organizations reach their goals through recruiting, selecting, training, rewarding, coaching, motivating, and developing the people within the organization. Overall the course will prepare the students to be managers and leaders in an increasingly complex, global business environment.
ACCT 3001 - Strategic Management Accounting
Credits: 3.0 [max 3.0]
Course Equivalencies: Acct 3001/IBus 3002
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Costing techniques, including activity-based costing. Applying costing methods to determine costs of products, services, and production processes. Use of costs in operating/strategic decisions. prereq: ACCT 2051 or 2050
IBUS 3002 - Strategic Management Accounting
Credits: 4.0 [max 4.0]
Course Equivalencies: Acct 3001/IBus 3002
Grading Basis: A-F only
Typically offered: Every Fall
Costing techniques, including activity-based costing. Applying costing methods to determine costs of products, services, and production processes. Use of costs in operating/strategic decisions. This education abroad course provides an overview of managerial accounting concepts with a lens towards how different cultural contexts might influence the decisions that managers make around the world or in within different organizational cultures. prereq: ACCT 2051 or 2050
BA 3033W - Business Communication (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: BA 3033W/Mgmt 3033W/IBUS 3033W
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
This course teaches strategies and skills to communicate with confidence, clarity, and impact in business settings. Students develop their abilities in critical thinking (analyzing data, audience, purpose, and context) and craft (honing skills in storytelling, persuasion, writing, diction, tone, presence, data visualization, and visual design). They learn to navigate ambiguity, evaluate the needs of internal and external stakeholders, and communicate solutions to complex business problems. The course is performance- and project-based. Students produce professional-level memos, emails, and research-based proposal decks. They deliver multiple presentations (individual and team) and learn to communicate effectively with data. Students will meet with the instructor in small groups outside of class time for one scheduled lab session. The course culminates in the Case Study Competition where student teams apply their knowledge to address a real challenge from one of our industry partners. prereq: First Year Writing, Carlson School junior or senior.
IBUS 3033W - Business Communication in a Global Context (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: BA 3033W/Mgmt 3033W/IBUS 3033W
Grading Basis: A-F only
Typically offered: Every Spring
Written/oral communication skills for effective participation in contemporary organizations. From basic principles to communication strategy. Communication technology. Cases, simulations of "real-world" situations in a domestic and global context. Global perspectives of focus have included India, Spain, South Korea and Japan. prereq: Fr composition, CSOM upper-div, at least 60 cr
MKTG 3011 - Marketing Research
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
This course focuses on managing the entire marketing research process, which involves collecting and analyzing relevant, timely, and accurate information to gain customer insights and drive effective marketing decision making. Students learn fundamental techniques of data collection and analysis to solve specific marketing problems. The class offers hands-on learning-by-doing opportunities through group projects for students to practice every stage of marketing research. prereqs: 3001 and BA 2551 or SCO 2550 or equivalent statistics course
MKTG 3041 - Buyer Behavior
Credits: 4.0 [max 4.0]
Course Equivalencies: Mktg 3040/Mktg 3041
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications. prereq: 3001
MKTG 4081W - Marketing Strategy (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. This is the capstone course in the Marketing major. prereq: Mktg 3011, Mktg 3041, (or Mktg 3010 & Mktg 3040) and 8 Mktg elective credits
MKTG 3005 - Introduction to Applying Analytical Tools for Solving Business Problems
Credits: 2.0 [max 2.0]
Grading Basis: A-F only
Typically offered: Every Fall
The ability to make intelligent business decisions based on large data and information is becoming increasingly important for businesses and managers. This course provides a practitioner-oriented introduction of applying analytical tools in business setting. This class entails hands-on computer exercises on real data sets to apply various analytical techniques in common business applications. This course assumes that students have knowledge of fundamental analytical tools and statistical methods. The class emphasizes understanding model assumptions to help students with appropriate model selection; interpreting results in order to make optimal business decisions; designing experiments in a business setting and analyzing the experimental data to advance business objectives. prereq: SCO 2550 or equivalent statistics course
MKTG 4031 - Sales Management
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Hiring, motivating, performance enhancement. Customer relationship management, data analysis, quantitative methods. Developing metrics to evaluate individual/group performance in attaining an organization's strategic goals. prereq: MKTG 3040 or 3041
MKTG 4051 - Advertising and Promotion
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: MKTG 3011 and MKTG 3041 (or 3010 & 3040) or instructor approval
MKTG 4061 - Marketing Channels
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Today, a brand?s marketing channel strategy directly impacts its brand value. And if designed properly, a channel strategy acts as a key differentiator for any organization. In this class, we will study how to select the right channel partners, and properly motivate their actions. We will also explore the connections between marketing channels and supply chains. By the end of the course you will see how organizations create significant brand value via their marketing channels. prereq: MKTG 3011 and MKTG 3041 (or 3010 & 3040) or instructor approval
MKTG 4072 - Marketing-in-Action: Marketing Practicum
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
This course focuses on what marketers do in real-life. Each week begins with guidance on approaching a typical task, then developing recommendations by working in groups during class with ongoing feedback from the instructor, and concluding with a short presentation. Weekly topics may include identifying marketing challenges (ala Shark Tank), segmenting customers, pricing a product, and developing an advertising plan. The course concludes with a multi-week, interactive simulation in which students compete in groups as they manage a product. prereq: MKTG 3001 and BA 2551 or SCO 2550 or equivalent statistics course
MKTG 4074 - Data-Driven Marketing
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Spring
This course emphasizes various analytical techniques and statistical models with hands-on applications of marketing data and software tool kits. The course will cover classic marketing topics such as segmentation, positioning, new product development, advertising, and pricing. It will focus on how to choose and apply the most effective statistical tool to analyze questions on marketing topics and then translate the information from analysis into data-driven decisions. The goal is to increase students' comfort level of analyzing large marketing databases and help understand how a scientific approach can enhance marketing decision making by converting data into insights. prereq: Mktg 3011 (or 3010)
MKTG 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: IBus 4082W/Mktg 4082W
Grading Basis: A-F only
Typically offered: Every Fall & Spring
How do firms build great brands, such as Apple and Nike? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor. prereq: MKTG 3010/3011 and MKTG 3040/3041
IBUS 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: IBus 4082W/Mktg 4082W
Grading Basis: A-F only
Typically offered: Every Spring
How do firms build great brands, such as Apple and Nike? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor. prereq: MKTG 3010 and MKTG 3040
MKTG 4090 - Marketing Topics
Credits: 2.0 -4.0 [max 8.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Selected topics and problems of current interest considered in depth. Class discussion and course projects.
BA 3033W - Business Communication (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: BA 3033W/Mgmt 3033W/IBUS 3033W
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
This course teaches strategies and skills to communicate with confidence, clarity, and impact in business settings. Students develop their abilities in critical thinking (analyzing data, audience, purpose, and context) and craft (honing skills in storytelling, persuasion, writing, diction, tone, presence, data visualization, and visual design). They learn to navigate ambiguity, evaluate the needs of internal and external stakeholders, and communicate solutions to complex business problems. The course is performance- and project-based. Students produce professional-level memos, emails, and research-based proposal decks. They deliver multiple presentations (individual and team) and learn to communicate effectively with data. Students will meet with the instructor in small groups outside of class time for one scheduled lab session. The course culminates in the Case Study Competition where student teams apply their knowledge to address a real challenge from one of our industry partners. prereq: First Year Writing, Carlson School junior or senior.
MKTG 4081W - Marketing Strategy (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. This is the capstone course in the Marketing major. prereq: Mktg 3011, Mktg 3041, (or Mktg 3010 & Mktg 3040) and 8 Mktg elective credits
MKTG 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: IBus 4082W/Mktg 4082W
Grading Basis: A-F only
Typically offered: Every Fall & Spring
How do firms build great brands, such as Apple and Nike? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor. prereq: MKTG 3010/3011 and MKTG 3040/3041
IBUS 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: IBus 4082W/Mktg 4082W
Grading Basis: A-F only
Typically offered: Every Spring
How do firms build great brands, such as Apple and Nike? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor. prereq: MKTG 3010 and MKTG 3040
IBUS 3033W - Business Communication in a Global Context (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: BA 3033W/Mgmt 3033W/IBUS 3033W
Grading Basis: A-F only
Typically offered: Every Spring
Written/oral communication skills for effective participation in contemporary organizations. From basic principles to communication strategy. Communication technology. Cases, simulations of "real-world" situations in a domestic and global context. Global perspectives of focus have included India, Spain, South Korea and Japan. prereq: Fr composition, CSOM upper-div, at least 60 cr