Campuses:
This is archival data. This system was retired as of August 21, 2023 and the information on this page has not been updated since then. For current information, visit catalogs.umn.edu.
Twin Cities Campus
Marketing B.S.B.Marketing
Curtis L. Carlson School of Management
Marketing focuses on the flow of goods and services through the economy and the distribution of both industrial and consumer goods. Because more than one half of the consumer dollar goes to pay for marketing services, marketing is a significant part of the economy, and the efficiency with which marketing activities are carried out has major social and economic implications.
Program Delivery
This program is available:
Admission Requirements
Freshman and transfer students are usually admitted to pre-major status
before admission to this major.
A GPA above 2.0 is preferred for the following:
Students have no restrictions on declaring the major but must complete the tool courses before starting upper division major requirements. Students from outside of the school must meet overall admission standards to enter this major, including completion of the tool courses. Students entering as sophomores should complete microeconomics, macroeconomics, and calculus prior to transfer. Students entering as juniors should complete microeconomics, macroeconomics, calculus, statistics, and accounting prior to transfer.
For information about University of Minnesota admission requirements, visit the
Office of Admissions
website.
Required prerequisites
Tool Courses
Microeconomics
ECON 1101 - Principles of Microeconomics
[SOCS, GP]
(4.0 cr)
or
APEC 1101 - Principles of Microeconomics
[SOCS, GP]
(4.0 cr)
or
APEC 1101H - Principles of Microeconomics
[SOCS, GP]
(4.0 cr)
Macroeconomics
ECON 1102 - Principles of Macroeconomics
(4.0 cr)
or
APEC 1102 - Principles of Macroeconomics
(3.0 cr)
or
APEC 1102H {Inactive}
(4.0 cr)
Calculus
MATH 1142 - Short Calculus
[MATH]
(4.0 cr)
or
MATH 1271 - Calculus I
[MATH]
(4.0 cr)
or
MATH 1571H - Honors Calculus I
[MATH]
(4.0 cr)
or
MATH 1371 - CSE Calculus I
[MATH]
(4.0 cr)
Accounting
ACCT 2051 - Introduction to Financial Reporting
(4.0 cr)
or
ACCT 2051H - Honors: Introduction to Financial Reporting
(4.0 cr)
General Requirements
All students in baccalaureate degree programs are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the
liberal education requirements.
Required courses for the major, minor or certificate in which a student receives a D grade (with or without plus or minus) do not count toward the major, minor or certificate (including transfer courses).
Program Requirements
Lower Division Requirements
Students entering the program as freshmen or sophomores take MGMT 1001. Students who transfer in as juniors complete MGMT 3001 instead.
PSY 1001 - Introduction to Psychology
[SOCS]
(4.0 cr)
BA 2021 - Design Your Career
(1.0 cr)
BA 2005 - Business Ethics, Corporate Responsibility & Sustainability
[CIV]
(3.0 cr)
Additional Core Requirements
ACCT 3001 - Strategic Management Accounting
(3.0 cr)
IDSC 3001 - Information Systems & Digital Transformation
[TS]
(3.0 cr)
HRIR 3021 - Human Capital Management
(3.0 cr)
BA 3033W - Business Communication
[WI]
(3.0 cr)
or
MGMT 3033V {Inactive}
[WI]
(3.0 cr)
Major requirements
MKTG 3011 - Marketing Research
(4.0 cr)
MKTG 3041 - Buyer Behavior
(4.0 cr)
MKTG 4081W - Marketing Strategy
[WI]
(4.0 cr)
Take 12 or more credit(s) from the following:
·
MKTG 4031 - Sales Management
(4.0 cr)
·
MKTG 4051 - Advertising and Promotion
(4.0 cr)
·
MKTG 4061 - Marketing Channels
(4.0 cr)
·
MKTG 4082W - Brand Management
[WI]
(4.0 cr)
·
MKTG 4090 - Marketing Topics
(2.0-4.0 cr)
International Experience
Students must complete an international experience as part of the program requirements. Short-term or semester-length programs may be used to meet this requirement. Students participate in International Experience (IE) 101 early in their program to begin planning.
Program Sub-plans
A sub-plan is not required for this program.
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Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Econ 1101/1165 ApEc 1101/1101H |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Econ 1101/1165 ApEc 1101/1101H |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Econ 1101/1165 ApEc 1101/1101H |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | ApEc 1102/Econ 1102/1105/1112 |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | ApEc 1102/Econ 1102/1105/1112 |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Math 1271/Math 1381/Math 1571/ |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Math 1271/Math 1381/Math 1571/ |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Math 1271/Math 1381/Math 1571/ |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | BA 2551/SCO 2550 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Acct 2050/ApEc 1251/Dbln 2051 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Acct 2050/ApEc 1251/Dbln 2051 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | PSTL 1281/Psy 1001/Psy 1001H |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 1.0 [max 1.0] |
Course Equivalencies: | BA 2021/IBus 3006 |
Grading Basis: | S-N only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | EPsy 3613/EPsy 5613 |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 2.0 [max 3.0] |
Course Equivalencies: | Mgmt 1001/BA 1011 |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | ApEc 3501/Fina 3001/Fina 3001H |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Mktg 3001/Mktg 3001H |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Mgmt 3004/Mgmt 4004W |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Acct 3001/IBus 3002 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | HRIR 3021/HRIR 3021H/IBUS 3021 |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | BA 3033W/Mgmt 3033W/IBUS 3033W |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | Mktg 3040/Mktg 3041 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Course Equivalencies: | IBus 4082W/Mktg 4082W |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 2.0 -4.0 [max 8.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |