Twin Cities campus
 
Twin Cities Campus

Marketing B.S.B.

Marketing
Curtis L. Carlson School of Management
  • Program Type: Baccalaureate
  • Requirements for this program are current for Spring 2012
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 76
  • Degree: Bachelor of Science in Business
Marketing is concerned with the flow of goods and services through the economy and the distribution of both industrial and consumer goods. Because more than one half of the consumer dollar goes to pay for marketing services, marketing is a significant part of the economy, and the efficiency with which marketing activities are carried out has major social and economic implications.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
Freshman and transfer students are usually admitted to pre-major status before admission to this major.
A GPA above 2.0 is preferred for the following:
  • 3.00 transferring from another University of Minnesota college
  • 3.00 transferring from outside the University
Students in the school have no restrictions on declaring the major but must complete the tool courses before starting the upper division major requirements. Students from outside of the school must meet overall admission standards to enter this major, including completion of the tool courses. Students entering as sophomores should complete microeconomics, macroeconomics, and calculus prior to transfer. Students entering as juniors should complete microeconomics, macroeconomics, calculus, statistics, and accounting prior to transfer.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
Required prerequisites
Tool Courses
ECON 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or APEC 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or APEC 1101H - Principles of Microeconomics [SOCS, GP] (4.0 cr)
ECON 1102 - Principles of Macroeconomics (4.0 cr)
or APEC 1102 - Principles of Macroeconomics (3.0 cr)
or APEC 1102H - Honors: Principles of Macroeconomics (4.0 cr)
MATH 1142 - Short Calculus [MATH] (4.0 cr)
or MATH 1271 - Calculus I [MATH] (4.0 cr)
or MATH 1571H - Honors Calculus I [MATH] (4.0 cr)
or MATH 1572H - Honors Calculus II (4.0 cr)
SCO 2550 - Business Statistics: Data Sources, Presentation, and Analysis (4.0 cr)
or SCO 2550H {Inactive} (4.0 cr)
ACCT 2050 - Introduction to Financial Reporting (4.0 cr)
or ACCT 2050H - Honors: Introduction to Financial Reporting (4.0 cr)
General Requirements
All students are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the liberal education requirements. Required courses for the major or minor in which a student receives a D grade (with or without plus or minus) do not count toward the major or minor (including transfer courses).
Program Requirements
Lower Division Requirements
Students entering the program as freshmen or sophomores take MGMT 1001. Students who transfer in as juniors complete MGMT 3001 instead.
PSY 1001 - Introduction to Psychology [SOCS] (4.0 cr)
BA 3000 - Career Skills (1.0 cr)
MGMT 1001 - Contemporary Management (3.0 cr)
or MGMT 3001 - Fundamentals of Management (3.0 cr)
Immersion Core
Students complete the Immersion Core as a cohort.
FINA 3001 - Finance Fundamentals (3.0 cr)
MKTG 3001 - Principles of Marketing (3.0 cr)
SCO 3001 - Introduction to Operations Management (3.0 cr)
MGMT 3004 - Business Strategy (3.0 cr)
Additional Core Requirements
ACCT 3001 - Introduction to Management Accounting (3.0 cr)
IDSC 3001 - Information Systems for Business Processes and Management (3.0 cr)
HRIR 3021 - Human Resource Management and Industrial Relations (3.0 cr)
MGMT 3033W - Business Communication [WI] (3.0 cr)
or MGMT 3033V {Inactive} [WI] (3.0 cr)
Major requirements
MKTG 3010 - Marketing Research (4.0 cr)
MKTG 3040 - Buyer Behavior (4.0 cr)
MKTG 4080W - Marketing Strategy [WI] (4.0 cr)
Take 12 or more credit(s) from the following:
· MKTG 4030 - Sales Management (4.0 cr)
· MKTG 4050 - Integrated Marketing Communications (4.0 cr)
· MKTG 4060 - Marketing Channels (4.0 cr)
· MKTG 4082W - Brand Management [WI] (4.0 cr)
· MKTG 4090 {Inactive} (2.0-4.0 cr)
International Experience
Students must complete an international experience as part of the program requirements. Short-term or semester-length programs may be used to meet this requirement. Students participate in International Experience (IE) 101 early in their program to begin planning.
Program Sub-plans
A sub-plan is not required for this program.
Honors UHP
This is an honors sub-plan.
Students admitted to the University Honors Program (UHP) must fulfill UHP requirements in addition to degree program requirements. Honors courses used to fulfill degree program requirements will also fulfill UHP requirements. Current departmental honors course offerings are listed at: http://www.honors.umn.edu/academics/curriculum/dept_courses_current.html Honors students complete an honors thesis project in the final year, most often in conjunction with an honors thesis course, or with an honors directed studies or honors directed research course. Students select honors courses and plan for a thesis project in consultation with their UHP adviser and their departmental faculty adviser.
 
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· Curtis L. Carlson School of Management

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· Fall 2014
· Spring 2014
· Fall 2013
· Fall 2012

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· Marketing
· Marketing with fall semester abroad
· Marketing with fall semester abroad
· Marketing with spring semester abroad
· Marketing with spring semester abroad

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· Marketing B.S.B.
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ECON 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: Econ 1101/1104/1111/ApEc 1101
Typically offered: Every Fall, Spring & Summer
Microeconomic behavior of consumers, firms, and markets in domestic and world economy. Demand and supply. Competition and monopoly. Distribution of income. Economic interdependencies in the global economy. Effects of global linkages on individual decisions. prereq: knowledge of plane geometry and advanced algebra
APEC 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: Econ 1101/1104/1111/ApEc 1101
Typically offered: Every Fall & Spring
Economic behavior of consumers/firms in domestic/international markets. Demand, supply, competition. Efficiency, Invisible Hand. Monopoly, imperfect competition. Externalities, property rights. Economics of public policy in environment/health/safety. Public goods, tax policy.
APEC 1101H - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00019 - Econ 1101/1104/1111/ApEc 1101
Grading Basis: A-F only
Typically offered: Every Fall
Economic behavior of consumers/firms in domestic/international markets. Demand, supply, competition. Efficiency, Invisible Hand. Monopoly, imperfect competition. Externalities, property rights. Economics of public policy in environment/health/safety. Public goods, tax policy. prereq: Honors student, proficiency in high school algebra
ECON 1102 - Principles of Macroeconomics
Credits: 4.0 [max 4.0]
Course Equivalencies: 00020 - ApEc 1102/Econ 1102/1105/1112
Typically offered: Every Fall, Spring & Summer
Aggregate consumption, saving, investment, and national income. Role of money, banking, and business cycles in domestic and world economy. International trade, growth, and development. U.S. economy and its role in the world economy. International interdependencies among nations. prereq: [1101 or equiv], knowledge of plane geometry and advanced algebra
APEC 1102 - Principles of Macroeconomics
Credits: 3.0 [max 3.0]
Course Equivalencies: 00020 - ApEc 1102/Econ 1102/1105/1112
Typically offered: Every Fall & Spring
Unemployment/inflation, measures of national income, macro models, fiscal policy/problems. Taxes and the national debt. Money/banking, monetary policy/problems. Poverty and income distribution. International trade and exchange rates. Economic growth/development. prereq: 1101 or Econ 1101
APEC 1102H - Honors: Principles of Macroeconomics
Credits: 4.0 [max 4.0]
Course Equivalencies: 00020 - ApEc 1102/Econ 1102/1105/1112
Grading Basis: A-F only
Typically offered: Every Spring
Measuring/describing an economy. Macroeconomic phenomena, including long-term growth, inflation, unemployment, and recessions. International trade and capital flows. Simple macroeconomic models. Financial markets. Monetary policy. Taxation, government expenditure, and debt as macroeconomic policy. Poverty and income distribution. prereq: [1101 or 1101H or ECON 1101 or ECON 1101H, honors
MATH 1142 - Short Calculus (MATH)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall, Spring & Summer
A streamlined one-semester tour of differential and integral calculus in one variable, and differential calculus in two variables. No trigonometry/does not have the same depth as MATH 1271-1272. Formulas and their interpretation and use in applications. prereq: Satisfactory score on placement test or grade of at least C- in [1031 or 1051]
MATH 1271 - Calculus I (MATH)
Credits: 4.0 [max 4.0]
Course Equivalencies: Math 1142/1271/1281/1371/1571H
Typically offered: Every Fall, Spring & Summer
Differential calculus of functions of a single variable, including polynomial, rational, exponential, and trig functions. Applications, including optimization and related rates problems. Single variable integral calculus, using anti-derivatives and simple substitution. Applications may include area, volume, work problems. prereq: 4 yrs high school math including trig or satisfactory score on placement test or grade of at least C- in [1151 or 1155]
MATH 1571H - Honors Calculus I (MATH)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00067 - Math 1142/1271/1281/1371/1571H
Grading Basis: A-F only
Typically offered: Every Fall
Differential/integral calculus of functions of a single variable. Emphasizes hard problem-solving rather than theory. prereq: Honors student and permission of University Honors Program
MATH 1572H - Honors Calculus II
Credits: 4.0 [max 4.0]
Course Equivalencies: 00068 - Math 1272/1282/1252/1372/1572
Grading Basis: A-F only
Typically offered: Every Spring
Continuation of 1571. Infinite series, differential calculus of several variables, introduction to linear algebra. prereq: 1571H, honors student, permission of University Honors Program
SCO 2550 - Business Statistics: Data Sources, Presentation, and Analysis
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Data analysis, basic inferential procedures, statistical sampling/design, regression/time series analysis. How statistical thinking contributes to improved decision making. prereq: [Math 1031 or equiv], at least 30 cr
ACCT 2050 - Introduction to Financial Reporting
Credits: 4.0 [max 4.0]
Course Equivalencies: Acct 2050/ApEc 1251
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to financial accounting for U.S. organizations. Reading financial statements. prereq: Soph
ACCT 2050H - Honors: Introduction to Financial Reporting
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Introduction to financial accounting for U.S. organizations. Reading financial statements.
PSY 1001 - Introduction to Psychology (SOCS)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00518 - PSTL 1281/Psy 1001/Psy 1001H
Typically offered: Every Fall, Spring & Summer
Scientific study of human behavior. Problems, methods, findings of modern psychology.
BA 3000 - Career Skills
Credits: 1.0 [max 1.0]
Grading Basis: S-N only
Typically offered: Every Fall, Spring & Summer
Career planning. Use of Carlson School of Management's Business Career Center. Awareness, knowledge, skills associated with career/job search process. prereq: CSOM [soph or upper div] major, MACC, MBT
MGMT 1001 - Contemporary Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
How/why organizations differ in form/purpose in complex environments/technologies. Managerial challenges related to international management, social responsibility. Models of effective leadership/teamwork. prereq: Carlson School fr or soph
MGMT 3001 - Fundamentals of Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Aspects/characteristics of organizations, their members. Why people/groups feel/behave as they do. Processes/methods that improve behavior/attitudes/effectiveness of members. Member/manager skills. Guest speakers, group presentations, films.
FINA 3001 - Finance Fundamentals
Credits: 3.0 [max 3.0]
Course Equivalencies: Fina 3000/3001/ApEc 3501
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Financial management principles. Money/capital markets, risk/return/valuation triad, capital budgeting. Capital structure, financial leverage. Cost of capital, financial performance measures, dividend policy, working capital management, international financial management/derivatives. prereq: ACCT 2050, OMS 2550
MKTG 3001 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
SCO 3001 - Introduction to Operations Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Concepts, principles, and techniques for managing manufacturing/service operations. Emphasizes decision making in operations function of organizations. Quantitative/qualitative methods for improving management of operations.
MGMT 3004 - Business Strategy
Credits: 3.0 [max 3.0]
Course Equivalencies: 01692
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Business strategy. How business firms set and pursue their goals. Key categories of strategic issues and concepts/frameworks managers use to analyze and address those issues. Attention to specific firms and situations. prereq: CSOM, soph or jr
ACCT 3001 - Introduction to Management Accounting
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Costing techniques, including activity-based costing. Applying costing methods to determine costs of products, services, and production processes. Use of costs in operating/strategic decisions. prereq: 2050
IDSC 3001 - Information Systems for Business Processes and Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Developing/using IS to support business processes, managerial decision making, and organizational strategy. Technology components of IS. Impact on organizations. Creation/change processes. Managerial issues. Techniques for designing, developing, and implementing IS. Databases and user interfaces. Computer/communications network platforms. Internet, e-business, and e-commerce applications.
HRIR 3021 - Human Resource Management and Industrial Relations
Credits: 3.0 [max 3.0]
Course Equivalencies: 00064 - HRIR 3021/IBus 3021
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Role of human resource professional as strategic partner in managing organizations. Human resource management in achieving organizational performance. Legal environment. Job analysis. Recruiting/selection. Training/development. Performance management. Total rewards. Labor relations. Ethical issues. prereq: ECON 1101, ECON 1102, PSY 1001
MGMT 3033W - Business Communication (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: 01482
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Written/oral communication skills for effective participation in contempory organizations. From basic principles to communication strategy. Communication technology. Cases, simulations of "real-world" situations. Student small groups meet with instructor three times for presentation coaching/feedback. Recitation times are arranged with instructor at start of semester. prereq: Fr composition, CSOM upper-div, at least 60 cr
MKTG 3010 - Marketing Research
Credits: 4.0 [max 4.0]
Prerequisites: 3001, [SCO 2550 or equiv statistics course]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Methods for collecting/analyzing data to solve marketing problems. Research design, secondary/primary data collection, sample design, data analysis. prereq: 3001, [SCO 2550 or equiv statistics course]
MKTG 3040 - Buyer Behavior
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications. prereq: 3001, [3010 or concurrent registration is required (or allowed) in 3010]
MKTG 4080W - Marketing Strategy (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. prereq: 3001, 3010, 3040, 12 cr in marketing, sr
MKTG 4030 - Sales Management
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Hiring, motivating, performance enhancement. Customer relationship management, data analysis, quantitative methods. Developing metrics to evaluate individual/group performance in attaining an organization's strategic goals. prereq: 3001, 3010, 3040
MKTG 4050 - Integrated Marketing Communications
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: 3001, 3010, 3040
MKTG 4060 - Marketing Channels
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Design/management of channels of distribution in consumer/industrial settings. Interrelationships between marketing institutions in channels of distribution. Logistics, supply chain strategies. prereq: 3001, 3010, 3040
MKTG 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Brand asset management. Measuring brand knowledge. Building/leveraging brands. Managing brands globally. prereq: 3001, 3010, 3040