Twin Cities campus
 
Twin Cities Campus

Marketing Minor

Marketing
Curtis L. Carlson School of Management
  • Program Type: Undergraduate minor related to major
  • Requirements for this program are current for Spring 2015
  • Required credits in this minor: 12
See major description for more information.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Minor Requirements
This minor is only available for students earning a BSB degree in the Carlson School of Management.
Minor Courses
MKTG 3010 - Marketing Research (4.0 cr)
MKTG 3040 - Buyer Behavior (4.0 cr)
Electives
Take 4 or more credit(s) from the following:
· MKTG 4030 - Sales Management (4.0 cr)
· MKTG 4050 - Advertising and Promotion (4.0 cr)
· MKTG 4060 - Marketing Channels (4.0 cr)
· MKTG 4080W - Marketing Strategy [WI] (4.0 cr)
· MKTG 4082W - Brand Management [WI] (4.0 cr)
· MKTG 4092H {Inactive} (2.0 cr)
 
More program views..
View college catalog(s):
· Curtis L. Carlson School of Management

View future requirement(s):
· Fall 2018
· Spring 2018
· Fall 2017
· Fall 2016

View sample plan(s):
· sample plan

View checkpoint chart:
· Marketing Minor
View PDF Version:
Search.
Search Programs

Search University Catalogs
Related links.

Curtis L. Carlson School of Management

TC Undergraduate Admissions

TC Undergraduate Application

One Stop
for tuition, course registration, financial aid, academic calendars, and more
 
MKTG 3010 - Marketing Research
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
This course focuses on managing the entire marketing research process, which involves collecting and analyzing relevant, timely, and accurate information to gain customer insights and drive effective marketing decision making. Students learn fundamental techniques of data collection and analysis to solve specific marketing problems. The class offers hands-on learning-by-doing opportunities through group projects for students to practice every stage of marketing research. prereq: 3001 and SCO 2550 or equiv statistics course
MKTG 3040 - Buyer Behavior
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications. prereq: 3001
MKTG 4030 - Sales Management
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Hiring, motivating, performance enhancement. Customer relationship management, data analysis, quantitative methods. Developing metrics to evaluate individual/group performance in attaining an organization's strategic goals. prereq: MKTG 3040
MKTG 4050 - Advertising and Promotion
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: MKTG 3010 and MKTG 3040 or instructor approval
MKTG 4060 - Marketing Channels
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Design/management of channels of distribution in consumer/industrial settings. Interrelationships between marketing institutions in channels of distribution. Logistics, supply chain strategies. prereq: MKTG 3010 and MKTG 3040 or instructor approval
MKTG 4080W - Marketing Strategy (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. prereq: 3001, 3010, 3040, 12 cr in marketing, sr
MKTG 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: 02369 - IBus 4082W/Mktg 4082W
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Brand asset management. Measuring brand knowledge. Building and leveraging brands. Managing brands globally. prereq: MKTG 3010 and MKTG 3040