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Twin Cities Campus

Marketing Minor

Marketing
Curtis L. Carlson School of Management
  • Program Type: Undergraduate minor related to major
  • Requirements for this program are current for Spring 2012
  • Required credits in this minor: 12
See major description for more information.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Minor Requirements
This minor is only available for students admitted to a degree program in the Carlson School of Management.
Minor Courses
MKTG 3010 - Marketing Research (4.0 cr)
MKTG 3040 - Buyer Behavior (4.0 cr)
Take 4 or more credit(s) from the following:
· MKTG 4030 - Sales Management (4.0 cr)
· MKTG 4050 - Integrated Marketing Communications (4.0 cr)
· MKTG 4060 - Marketing Channels (4.0 cr)
· MKTG 4080W - Marketing Strategy [WI] (4.0 cr)
· MKTG 4082W - Brand Management [WI] (4.0 cr)
· MKTG 4090 {Inactive} (2.0-4.0 cr)
 
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· Curtis L. Carlson School of Management

View future requirement(s):
· Fall 2014
· Fall 2012

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· sample plan

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· Marketing Minor
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MKTG 3010 - Marketing Research
Credits: 4.0 [max 4.0]
Prerequisites: 3001, [SCO 2550 or equiv statistics course]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Methods for collecting/analyzing data to solve marketing problems. Research design, secondary/primary data collection, sample design, data analysis. prereq: 3001, [SCO 2550 or equiv statistics course]
MKTG 3040 - Buyer Behavior
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications. prereq: 3001, [3010 or concurrent registration is required (or allowed) in 3010]
MKTG 4030 - Sales Management
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Hiring, motivating, performance enhancement. Customer relationship management, data analysis, quantitative methods. Developing metrics to evaluate individual/group performance in attaining an organization's strategic goals. prereq: 3001, 3010, 3040
MKTG 4050 - Integrated Marketing Communications
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: 3001, 3010, 3040
MKTG 4060 - Marketing Channels
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Design/management of channels of distribution in consumer/industrial settings. Interrelationships between marketing institutions in channels of distribution. Logistics, supply chain strategies. prereq: 3001, 3010, 3040
MKTG 4080W - Marketing Strategy (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. prereq: 3001, 3010, 3040, 12 cr in marketing, sr
MKTG 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Brand asset management. Measuring brand knowledge. Building/leveraging brands. Managing brands globally. prereq: 3001, 3010, 3040