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Twin Cities Campus

Marketing Minor

Marketing
Curtis L. Carlson School of Management
  • Program Type: Undergraduate minor related to major
  • Requirements for this program are current for Fall 2017
  • Required credits in this minor: 15
See major description for more information.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
This minor is only available to students who are pursuing a BSB degree from the Carlson School of Management.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
Required prerequisites
Principles of Marketing
MKTG 3001 - Principles of Marketing (3.0 cr)
Minor Requirements
This minor is only available for students earning a BSB degree in the Carlson School of Management.
Minor Courses
MKTG 3010 - Marketing Research (4.0 cr)
MKTG 3040 - Buyer Behavior (4.0 cr)
Electives
Take 4 or more credit(s) from the following:
· MKTG 3005 - Introduction to Applying Analytical Tools for Solving Business Problems (2.0 cr)
· MKTG 4030 - Sales Management (4.0 cr)
· MKTG 4050 - Advertising and Promotion (4.0 cr)
· MKTG 4060 - Marketing Channels (4.0 cr)
· MKTG 4072 - Marketing-in-Action: Marketing Practicum (4.0 cr)
· MKTG 4074 - Data-Driven Marketing (4.0 cr)
· MKTG 4080W - Marketing Strategy [WI] (4.0 cr)
· MKTG 4082W - Brand Management [WI] (4.0 cr)
· IBUS 4082W - Brand Management [WI] (4.0 cr)
· MKTG 4090 - Marketing Topics (2.0-4.0 cr)
 
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MKTG 3001 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
MKTG 3010 - Marketing Research
Credits: 4.0 [max 4.0]
Prerequisites: 3001, [SCO 2550 or equiv statistics course]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Methods for collecting/analyzing data to solve marketing problems. Research design, secondary/primary data collection, sample design, data analysis. prereq: 3001, [SCO 2550 or equiv statistics course]
MKTG 3040 - Buyer Behavior
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications. prereq: 3001, [3010 or concurrent registration is required (or allowed) in 3010]
MKTG 3005 - Introduction to Applying Analytical Tools for Solving Business Problems
Credits: 2.0 [max 2.0]
Grading Basis: A-F only
Typically offered: Every Fall
The ability to make intelligent business decisions based on large data and information is becoming increasingly important for businesses and managers. This course provides a practitioner-oriented introduction of applying analytical tools in business setting. This class entails hands-on computer exercises on real data sets to apply various analytical techniques in common business applications. This course assumes that students have knowledge of fundamental analytical tools and statistical methods. The class emphasizes understanding model assumptions to help students with appropriate model selection; interpreting results in order to make optimal business decisions; designing experiments in a business setting and analyzing the experimental data to advance business objectives. prereq: Grade of B- or better in SCO 2550 or instructor approval
MKTG 4030 - Sales Management
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Hiring, motivating, performance enhancement. Customer relationship management, data analysis, quantitative methods. Developing metrics to evaluate individual/group performance in attaining an organization's strategic goals. prereq: 3001, 3010, 3040
MKTG 4050 - Advertising and Promotion
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: 3001, 3010, 3040
MKTG 4060 - Marketing Channels
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Design/management of channels of distribution in consumer/industrial settings. Interrelationships between marketing institutions in channels of distribution. Logistics, supply chain strategies. prereq: 3001, 3010, 3040
MKTG 4072 - Marketing-in-Action: Marketing Practicum
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
The course focuses on developing and practicing skills that successful marketers need in today's market. Class sessions will primarily consist of developing and presenting final deliverables for real-life marketing problems, while gaining real-time ongoing feedback from the instructor. Topics may include analyzing business models, sizing new markets, developing a brand promotion plan, pricing a product, forecasting product adoption, among others. The course will conclude with a multi-week, interactive simulation in which students compete in groups as they manage a product. Prerequisite: MKTG 3001 OR CSOM Major OR NonMajor OR Acct Cert, Housing Studies, Retail Merch, Bio Prod (Mktg subplan), OR Journalism
MKTG 4074 - Data-Driven Marketing
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Spring
This course emphasizes various analytical techniques and statistical models with hands-on applications of marketing data and software tool kits. The course will cover classic marketing topics such as segmentation, positioning, new product development, advertising, and pricing. It will focus on how to choose and apply the most effective statistical tool to analyze questions on marketing topics and then translate the information from analysis into data-driven decisions. The goal is to increase students' comfort level of analyzing large marketing databases and help understand how a scientific approach can enhance marketing decision making by converting data into insights. prereq: Mktg 3001 and Mktg 3010.
MKTG 4080W - Marketing Strategy (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. prereq: 3001, 3010, 3040, 12 cr in marketing, sr
MKTG 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: 02369
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Brand asset management. Measuring brand knowledge. Building and leveraging brands. Managing brands globally. prereq: 3001, 3010, 3040
IBUS 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: 02369
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Brand asset management. Measuring brand knowledge. Building and leveraging brands. Managing brands globally. prereq: MKTG 3001, MKTG 3010, MKTG 3040
MKTG 4090 - Marketing Topics
Credits: 2.0 -4.0 [max 8.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Selected topics and problems of current interest considered in depth. Class discussion, projects.