Program Details : University Catalogs : University of Minnesota

EDHD 1525W - CEHD First Year Experience (WI)

Credits:	4.0 [max 4.0]
Course Equivalencies:	EDHD1525V/EDHD1525W/PSTL 1525V
Grading Basis:	A-F only
Typically offered:	Every Fall & Spring

Writing intensive multidisciplinary approach to addressing the common question, "How can one person make a difference?" Students read a common book/work collaboratively to produce a final project. Active learning strategies to develop students' skills in critical reading, thinking, and writing.

EPSY 1281 - Psychological Science Applied (SOCS)

Credits:	4.0 [max 4.0]
Grading Basis:	A-F only
Typically offered:	Every Fall & Spring

The course introduces students to applied psychology as a discipline and reviews fundamental principles of psychology through the lenses of applied and professional areas that are the foci of CEHD majors. Specifically, through the lenses of education, we review principles of learning, memory, development, intelligence, and interventions; through the lenses of health and wellness, we review personality, biological, social, and cognitive bases of normal and abnormal behavior, as well as treatments; and, through the lenses of business and organizations, we review principles of motivation, sensation perception, and social behavior. Thus, these psychological principles are considered theoretically, empirically, and through examples for application, with lab discussions and projects emphasizing education, business, health and wellness. The course serves as a foundation for future coursework in education, health sciences, and psychology, and is consistent with the APA�s public education effort to demonstrate how the science and application of psychology benefits society and improves lives.

PSY 1001 - Introduction to Psychology (SOCS)

Credits:	4.0 [max 4.0]
Course Equivalencies:	PSTL 1281/Psy 1001/Psy 1001H
Typically offered:	Every Fall, Spring & Summer

Scientific study of human behavior. Problems, methods, findings of modern psychology.

PSY 1001H - Honors Introduction to Psychology (SOCS)

Credits:	4.0 [max 4.0]
Course Equivalencies:	PSTL 1281/Psy 1001/Psy 1001H
Grading Basis:	A-F only
Typically offered:	Every Fall & Spring

Scientific study of human behavior. Problems, methods, findings of modern psychology. prereq: Honors

OLPD 1461 - Presentations in Work Settings: Business & Marketing Education and Human Resource Development (CIV)

Credits:	3.0 [max 3.0]
Course Equivalencies:	FSoS 1461/OLPD 1461
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

This course prepares students to present information and hone their messages based on audience need in a variety of business, leadership, and workplace contexts. Students interested in majoring in Business and Marketing Education (BME), Human Resource Development (HRD), and other majors can take this course in order to develop the disciplinary practices used in training and development, as well as business and industry to convey vital and timely messages.

FSOS 1461 - Presentations at Work: Families, Communities, Nonprofits, and Schools (CIV)

Credits:	3.0 [max 3.0]
Course Equivalencies:	FSoS 1461/OLPD 1461
Grading Basis:	A-F or Aud
Typically offered:	Every Spring

This course prepares students to present information and adjust their messages based on audience need in a variety of future work contexts. Students interested in majoring in Family Social Science, Education, Youth Studies, and Kinesiology will take this course in order to develop the disciplinary practices used in counseling, community-based organizations, education, and health sciences to convey important, and often sensitive, material to specific audiences.

COMM 1101 - Introduction to Public Speaking (CIV)

Credits:	3.0 [max 3.0]
Course Equivalencies:	Comm 1101/Comm 1101H/PSTL 1461
Typically offered:	Every Fall, Spring & Summer

Public communication processes, elements, and ethics. Criticism of and response to public discourse. Practice in individual speaking designed to encourage civic participation.

COMM 1101H - Honors: Introduction to Public Speaking (CIV)

Credits:	3.0 [max 3.0]
Course Equivalencies:	Comm 1101/Comm 1101H/PSTL 1461
Grading Basis:	A-F only
Typically offered:	Every Fall & Spring

Public communication processes, elements, and ethics. Criticism of and response to public discourse. Practice in individual speaking designed to encourage civic participation. prereq: Honors

CI 1806 - College Algebra through Modeling (MATH)

Credits:	3.0 [max 3.0]
Course Equivalencies:	CI 1806/Math 1031
Typically offered:	Every Fall, Spring & Summer

Math modeling, including linear, polynomial, rational, exponential, logarithmic functions, counting/probability. Excel or calculators used to develop equations/graphs from theoretical/real interdisciplinary data. Projects enable students to use models to examine trends, make predictions. prereq: Three yrs high school math or grade of at least C+ in PsTL 0731 or PsTL 0732 or CI 0832 or placement test score or instr consent

CI 1826 - Social Change, Social Justice: An Introduction to Applied Calculus (MATH)

Credits:	3.0 [max 3.0]
Typically offered:	Every Fall & Spring

This class is an introduction to differential calculus: instantaneous rates of change, derivative graphs and formulas, multivariate scenarios, partial derivatives and integration. Applications focus on analyzing change in social science scenarios such as gentrification and racial disparities in housing using authentic Minnesota data. Prerequisites: four years high school math OR grade of at least B+ in CI 0832 or PSTL 0732 OR placement test score OR instructor consent.

EPSY 1261 - Understanding Data Stories through Visualization & Computing (MATH)

Credits:	3.0 [max 3.0]
Course Equivalencies:	EPsy 1261/PSTL 1004
Typically offered:	Every Fall & Spring

Academics and researchers have long used data & visualization to support and illuminate particular narratives in their scholarship. Today, data visualizations are found not only in the pages of academic journals; many non-academics, including journalists and activists, use increasingly complex data visualizations and statistical summaries to convey salient information and storylines. This course will help students build on their statistical thinking and understanding learned in high school to think critically about the use of summaries and visualization and their role in the data narrative. It will also cover the use of computational tools and methods for creating data summaries and visualization that facilitate seeing patterns and relationships in data, and producing better narrative through communicating with data. Students will learn course material through in-class activities and projects conducted in cooperative learning groups and through assignments requiring the application of concepts and technology presented in class to additional real-world examples of data visualization.

EPSY 3801 - The Science of Human Resilience and Wellbeing: Foundational Knowledge for Career and Life Success (SOCS)

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Spring

This course is for any undergraduate student interested in learning about and applying the theory and practice as it relates to resilience and wellbeing. This course integrates key cross-cutting, scientific findings from a range of psychological disciplines, including positive psychology, clinical psychology, developmental psychology, neuropsychology, and social psychology. Stated simply, resilience refers to the human capacity and ability to both survive and thrive in the face of life circumstances. Students will develop a deep understanding of the theoretical concepts of stress, resilience, and wellbeing, as well as specific resilience practices scientific research has shown enable people to better manage and bounce back from stressful situations and enhance their social, emotional, and behavioral functioning in career and personal aspects of life.

MATH 1001 - Excursions in Mathematics (MATH)

Credits:	3.0 [max 3.0]
Typically offered:	Every Fall & Spring

Introduction to the breadth and nature of mathematics and the power of abstract reasoning, with applications to topics that are relevant to the modern world, such as voting, fair division of assets, patterns of growth, and opinion polls. prereq: 3 yrs high school math or placement exam or [grade of at least C- in PSTL 731 or 732]

MATH 1031 - College Algebra and Probability (MATH)

Credits:	3.0 [max 3.0]
Course Equivalencies:	CI 1806/Math 1031
Typically offered:	Every Fall, Spring & Summer

Graphs of equations and functions, transformations of graphs; linear, quadratic, polynomial, and rational functions, with applications; inverses and compositions of functions; exponential and logarithmic functions with applications; basic probability rules, conditional probabilities, binomial probabilities. prereq: 3 yrs high school math or satisfactory score on placement exam or grade of at least C- in [PSTL 731 or PSTL 732 or CI 0832]

MATH 1051 - Precalculus I (MATH)

Credits:	3.0 [max 3.0]
Typically offered:	Every Fall, Spring & Summer

Graphs of equations and functions, transformations of graphs; linear, quadratic, polynomial, and rational functions with applications; zeroes of polynomials; inverses and compositions of functions; exponential and logarithmic functions with applications; coverage beyond that found in the usual 3 years of high school math. prereq: 3 yrs of high school math or satisfactory score on placement test or grade of at least C- in [PSTL 731 or PSTL 732 or CI 0832]

MATH 1142 - Short Calculus (MATH)

Credits:	4.0 [max 4.0]
Typically offered:	Every Fall, Spring & Summer

A streamlined one-semester tour of differential and integral calculus in one variable, and differential calculus in two variables. No trigonometry/does not have the same depth as MATH 1271-1272. Formulas and their interpretation and use in applications. prereq: Satisfactory score on placement test or grade of at least C- in [1031 or 1051]

MATH 1271 - Calculus I (MATH)

Credits:	4.0 [max 4.0]
Course Equivalencies:	Math 1271/Math 1281/Math 1371/
Typically offered:	Every Fall, Spring & Summer

Differential calculus of functions of a single variable, including polynomial, rational, exponential, and trig functions. Applications, including optimization and related rates problems. Single variable integral calculus, using anti-derivatives and simple substitution. Applications may include area, volume, work problems. prereq: 4 yrs high school math including trig or satisfactory score on placement test or grade of at least C- in [1151 or 1155]

STAT 1001 - Introduction to the Ideas of Statistics (MATH)

Credits:	4.0 [max 4.0]
Typically offered:	Every Fall, Spring & Summer

Graphical/numerical presentations of data. Judging the usefulness/reliability of results/inferences from surveys and other studies to interesting populations. Coping with randomness/variation in an uncertain world. prereq: Mathematics requirement for admission to University

STAT 3011 - Introduction to Statistical Analysis (MATH)

Credits:	4.0 [max 4.0]
Course Equivalencies:	AnSc 3011/ESPM 3012/Stat 3011/
Typically offered:	Every Fall, Spring & Summer

Standard statistical reasoning. Simple statistical methods. Social/physical sciences. Mathematical reasoning behind facts in daily news. Basic computing environment.

EPSY 3264 - Basic and Applied Statistics (MATH)

Credits:	3.0 [max 3.0]
Course Equivalencies:	EPsy 3264/EPsy 5261
Typically offered:	Every Fall, Spring & Summer

Introductory statistics. Emphasizes understanding/applying statistical concepts/procedures. Visual/quantitative methods for presenting/analyzing data, common descriptive indices for univariate/bivariate data. Inferential techniques.

APEC 1101 - Principles of Microeconomics (SOCS, GP)

Credits:	4.0 [max 4.0]
Course Equivalencies:	Econ 1101/1165 ApEc 1101/1101H
Typically offered:	Every Fall & Spring

Economic behavior of consumers/firms in domestic/international markets. Demand, supply, competition. Efficiency, Invisible Hand. Monopoly, imperfect competition. Externalities, property rights. Economics of public policy in environment/health/safety. Public goods, tax policy.

ECON 1101 - Principles of Microeconomics (SOCS, GP)

Credits:	4.0 [max 4.0]
Course Equivalencies:	Econ 1101/1165 ApEc 1101/1101H
Typically offered:	Every Fall, Spring & Summer

Microeconomic behavior of consumers, firms, and markets in domestic and world economy. Demand and supply. Competition and monopoly. Distribution of income. Economic interdependencies in the global economy. Effects of global linkages on individual decisions. prereq: knowledge of plane geometry and advanced algebra

APEC 1102 - Principles of Macroeconomics

Credits:	3.0 [max 3.0]
Course Equivalencies:	ApEc 1102/Econ 1102/1105/1112
Typically offered:	Every Spring

Unemployment/inflation, measures of national income, macro models, fiscal policy/problems. Taxes and the national debt. Money/banking, monetary policy/problems. Poverty and income distribution. International trade and exchange rates. Economic growth/development. prereq: 1101 or Econ 1101

ECON 1102 - Principles of Macroeconomics

Credits:	4.0 [max 4.0]
Course Equivalencies:	ApEc 1102/Econ 1102/1105/1112
Typically offered:	Every Fall, Spring & Summer

Aggregate consumption, saving, investment, and national income. Role of money, banking, and business cycles in domestic and world economy. International trade, growth, and development. U.S. economy and its role in the world economy. International interdependencies among nations. prereq: [1101 or equiv], knowledge of plane geometry and advanced algebra

OLPD 1303 - Leadership in the Organizational Context

Credits:	3.0 [max 3.0]
Grading Basis:	A-F only
Typically offered:	Every Fall, Spring & Summer

Life - like leadership - is full of paradoxes. We are all individuals. At the same time, we are all part of families, communities, institutions, structures, and systems. To understand and practice effective leadership, we must make sense of our lives - including our unique identities and experiences - within these broader organizational and societal contexts. We must think critically about how power flows through society, and how it shapes agency, opportunities and wellbeing for individuals and communities. And we must think creatively and critically about how leadership can help promote equity, justice, and human flourishing. In this course, we focus on organizations as a core context for leadership. Organizations are everywhere - some formal, some informal. For example, we are all part of an educational organization: the University of Minnesota. We all interact with governmental organizations at national, state, and local levels. We may belong to community, religious, or cultural organizations. We might work - now or in the future - for a corporation, a nonprofit, or a cooperative. We may belong to an advocacy organization that works for social change. To study leadership within these various types of organizations, we must also turn inward to examine our own identities, social locations, and experiences. We draw on concepts and theories - from the fields of leadership development, organizational studies, sociology, and psychology - to analyze our lived experiences within broader contexts, and better understand the behaviors of individuals and groups within organizations. This course will require active engagement with course materials, your classmates, and class projects. Our class sessions will include group activities, student-driven discussions, and the occasional mini-lecture. We will explore case studies and individual narratives as touchstones for applying theory to real world contexts. Over the semester, you will complete both individual and group assignments, including reflective writing and class facilitation. Ultimately, this course is a "learning lab" where we have the chance to practice being how we would like the world to be. Old: Students examine own views of leadership, differences between

OLPD 2811 - Societies of the Future: Changing Work Contexts (TS)

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

Ongoing evolution of social contexts and work through the interdisciplinary lens of future studies.

OLPD 2811H - Societies of the Future: Changing Work Contexts, Honors (TS)

Credits:	3.0 [max 3.0]
Grading Basis:	A-F only
Typically offered:	Every Fall & Spring

Ongoing evolution of social contexts and work through the interdisciplinary lens of future studies. prereq: Honors student

OLPD 3324W - Writing in the Workplace for Education and Human Development Majors (WI)

Credits:	4.0 [max 4.0]
Typically offered:	Every Fall & Spring

Explore professional communication. Research/analysis writing. Memos, reports, proposals, human resource-related documentation, letters or announcements, presentations. prereq: 60+ undergraduate credits, declared major

WRIT 3029W - Business and Professional Writing (WI)

Credits:	3.0 [max 3.0]
Course Equivalencies:	EngL 3029W/Writ 3029W
Typically offered:	Every Fall, Spring & Summer

In this course students practice writing and revising common business documents for today?s business world. Students write memos, proposals, cover letters, resumes, and digital and web content as well as practice choice of appropriate formats and media. The course draws from current business practices and stresses workplace collaboration, broader issues of professional literacy, and responsive writing styles. Students practice rhetorical analysis and discuss concepts such as audience, purpose, tone, and context when writing and revising their documents. Students analyze and write from a variety of perspectives and contexts including formal (researched reports, proposals) and informal (email, social media) communication. Students also build a professional online presence through such platforms as LinkedIn.

BA 3033W - Business Communication (WI)

Credits:	3.0 [max 3.0]
Course Equivalencies:	BA 3033W/Mgmt 3033W/IBUS 3033W
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

This course teaches strategies and skills to communicate with confidence, clarity, and impact in business settings. Students develop their abilities in critical thinking (analyzing data, audience, purpose, and context) and craft (honing skills in storytelling, persuasion, writing, diction, tone, presence, data visualization, and visual design). They learn to navigate ambiguity, evaluate the needs of internal and external stakeholders, and communicate solutions to complex business problems. The course is performance- and project-based. Students produce professional-level memos, emails, and research-based proposal decks. They deliver multiple presentations (individual and team) and learn to communicate effectively with data. Students will meet with the instructor in small groups outside of class time for one scheduled lab session. The course culminates in the Case Study Competition where student teams apply their knowledge to address a real challenge from one of our industry partners. prereq: First Year Writing, Carlson School junior or senior.

WRIT 3562W - Technical and Professional Writing (WI)

Credits:	4.0 [max 4.0]
Course Equivalencies:	Writ 3562V/Writ 3562W
Grading Basis:	A-F only
Typically offered:	Every Fall, Spring & Summer

This course introduces students to technical and professional writing through various readings and assignments in which students analyze and create texts that work to communicate complex information, solve problems, and complete tasks. Students gain knowledge of workplace genres as well as to develop skills in composing such genres. This course allows students to practice rhetorically analyzing writing situations and composing genres such as memos, proposals, instructions, research reports, and presentations. Students work in teams to develop collaborative content and to compose in a variety of modes including text, graphics, video, audio, and digital. Students also conduct both primary and secondary research and practice usability testing. The course emphasizes creating documents that are goal-driven and appropriate for a specific context and audience.

WRIT 3562V - Honors: Technical and Professional Writing (WI)

Credits:	4.0 [max 4.0]
Course Equivalencies:	Writ 3562V/Writ 3562W
Grading Basis:	A-F only
Typically offered:	Every Fall

This course introduces students to technical and professional writing through various readings and assignments in which students analyze and create texts that work to communicate complex information, solve problems, and complete tasks. Students gain knowledge of workplace genres as well as to develop skills in composing such genres. This course allows students to practice rhetorically analyzing writing situations and composing genres such as memos, proposals, instructions, research reports, and presentations. Students work in teams to develop collaborative content and to compose in a variety of modes including text, graphics, video, audio, and digital. Students also conduct both primary and secondary research and practice usability testing. The course emphasizes creating documents that are goal-driven and appropriate for a specific context and audience. Honors section includes discussion on scholarly readings in technical and professional writing as well as a final project that must be addressed to a real-world audience.

OLPD 3401 - Teaching Marketing Promotion

Credits:	3.0 [max 3.0]
Course Equivalencies:	OLPD 3401/OLPD 5411
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

Materials, methods, and approaches to teaching marketing promotion. Advertising, promotion, public relations, direct selling, visual merchandising, and direct marketing.

OLPD 3424 - Sales Training

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

Strategies and techniques for developing effective sales people. A review of review practices related to sales management, business development, selling strategies, and learning objectives essential to developing the skills, knowledge, and abilities to create a competent sales force.

OLPD 3318 - Introduction to Project Management

Credits:	3.0 [max 3.0]
Typically offered:	Every Fall, Spring & Summer

Project management for business and industry. Project lifecycles, deliverables, and processes as they are commonly used in the workplace.

OLPD 4426 - Strategic Customer Relationship Management

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

Principles of customer relationship management, brand identity, and integrated marketing communications. Comprehensive framework for how organizations interact with their various publics to create goodwill/loyalty.

OLPD 3609 - Profession and Practice of Business and Marketing Education and Human Resource Development

Credits:	2.0 [max 2.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

This course is designed to provide Undergraduate Business and Marketing Education (BME) & Human Resource Development (HRD) students with the tools necessary to develop a career management plan to become successful business and marketing professionals and/or human resource development professionals. prereq: Admitted BME major or Admitted HRD major

CI 5301 - Foundations of Computer Applications for Business and Education

Credits:	3.0 [max 3.0]
Grading Basis:	A-F only
Typically offered:	Every Fall, Spring & Summer

Instructional uses of computers/representative business, education, marketing applications. Word processing, databases, spreadsheets, graphic design. Expectations are for demonstrations of skills on apps/understanding of concepts that go beyond basic.

CI 1871 - Computer Literacy and Problem Solving

Credits:	4.0 [max 4.0]
Course Equivalencies:	CI 1871/PSTL 1571/RM 1203
Typically offered:	Every Fall, Spring & Summer

Competencies in computer applications used in the social sciences and business to solve problems. Using advanced word processing techniques to create complex documents, electronic spreadsheets to analyze data and present it graphically, database management programs to store, organize, and query data, and presentation software to communicate ideas.

IDSC 3001 - Information Systems & Digital Transformation (TS)

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

Information technologies have transformed the way businesses operate and the way consumers interact with businesses. They have enabled organizations to increase efficiency, reduce costs, and reach new customers. Their impact goes beyond the business world and affects nearly every aspect of modern society. Along with the benefits they provide, technologies have created new problems around privacy, security, misinformation on social media, algorithmic bias, and potential stifling of competition and innovation. In today's digital age, it is crucial to develop an understanding of information technologies, their impact on business and society, and the challenges they pose for decision making in commercial firms, government agencies, and public policies. This course is designed to cover a broad range of information technology issues in order to prepare students for the knowledge intensive economy of the 21st century. Students will be exposed to not only the technical aspects of information technologies, but also the social, political, and economic factors that shape its development and use. Through a combination of lectures, discussions, videos, in-class exercises and talks by guest speakers, students will gain an in-depth understanding of how information technologies are shaping businesses and the society as a whole. Students will also develop critical thinking skills to analyze and evaluate the impact of technology on society. Topics include business strategy and disruptive technologies, enterprise systems such as those for Customer Relationship Management, Supply Chain Management and Human Resource Management, electronic and mobile commerce, social media applications and their social impact, cloud computing, data analytics, IT privacy and security, artificial intelligence and its social impact.

OLPD 4696 - Applied Experience in Business Marketing Education & Human Resource Development

Credits:	1.0 -4.0 [max 8.0]
Course Equivalencies:	OLPD 4496/OLPD 4696
Grading Basis:	S-N only
Typically offered:	Every Fall, Spring & Summer

OLPD 4696, the Applied Experience course, is designed as a culminating learning experience for students nearing graduation. It affords students an opportunity to seek out practical work experience related to their area of concentration in business and marketing or human resource development. An essential part of an Applied Experience is the opportunity to use the knowledge acquired in the classroom in practical applications in the workplace. Problem-solving and creative thinking in the workplace supports the retention and mastery of information gained in the classroom. To be successful, the Applied Experience in BME/HRD should focus on a specific project(s) or task(s) that lend to analysis and resolution over the course of 6 to 14 weeks. A typical Applied Experience in BME/HRD involves 160 hours of work for 4 credits including all the course work listed on this syllabus (20 hr) during a single semester (45 hours per credit). The Applied Experience in BME/HRD is not credit for work. Students must be engaged in specific activities/duties related to their area of concentration related to the field of business and marketing or human resource development. Each activity is expected to relate to a BME/HRD theory, a career competency area, or professional skill. The student and the employment supervisor will be asked to sign a contract stipulating to the internship objective and activities; the contract must also be approved by the instructor. prereq: OLPD ugrd student in BME/HRD, BME compl 3 of the 4 cores: OLPD 3318, 3401, 3424, 4426. HRD compl 4 of the 4 cores: OLPD 3601, 3202, 3621, 3641. Completed or permission to be concurrently registered for OLPD 3609.

OLPD 4421 - Practicum in Nonprofit Organizations

Credits:	2.0 [max 4.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

This course will provide students the opportunity to develop and implement critical aspects of a nonprofit organization from board selection, training, fundraising, event marketing and management, and conducting outreach programs. Students will have the opportunity to develop a variety of job functions including: sales, marketing, e-marketing, operations, management, accounting, administration, purchasing, procurement, fundraising, pre-event planning, and post-event evaluation.

LEAD 3971 - Leadership Minor: Field Experience

Credits:	3.0 [max 3.0]
Grading Basis:	A-F only
Typically offered:	Every Fall, Spring & Summer

Students apply and integrate leadership theory in a community experience, think critically about their positional leadership roles, extrapolate the experience to future leadership issues within their specific fields, and work through challenges of positional leadership.

OLPD 3305 - Learning About Leadership Through Film and Literature

Credits:	3.0 [max 3.0]
Typically offered:	Every Fall

Readings from leadership studies, literature, and film. Ethical dilemmas. Different styles of leadership and their consequences. Intersection of public/private in exercising leadership. Competing loyalties/pressures felt by leaders/followers. Fundamental questions about nature/desirability of leadership.

OLPD 3308 - Data-Driven Decision-Making in BME and HRD

Credits:	3.0 [max 3.0]
Grading Basis:	A-F only
Typically offered:	Periodic Fall, Spring & Summer

Living in the age of technology has implications for everyone in Business & Marketing Education (BME) and Human Resource Development (HRD). Technology that makes it possible to collect huge amounts of data has given more individuals and organizations the power and responsibility to analyze data and make decisions based on this data. The amount of data being collected on our preferences, attitudes, and behaviors will only increase in the future, and this rich data can be used towards a variety of ends. In this course, we will use quantitative methods to uncover the information in large data sets and then consider how individuals and organizations are able to gain a competitive advantage by acting on this information. Topics covered in this course include: - Critical analysis of complex issues related to BME and HRD in organizations; - Major techniques of quantitative data analyses used in BME and HRD; - How to use of Excel and Excel Add-in Tools to conduct data analyses; - How to make effective decisions based on quantitative information in BME and HRD situations; and - Effective reporting of quantitative results to meet the expectations of stakeholders.

OLPD 3310 - Special Topics for Undergraduates

Credits:	1.0 -3.0 [max 9.0]
Typically offered:	Periodic Fall, Spring & Summer

Inquiry into special topics related to organizational leadership, policy/development.

OLPD 3381 - Developing Intercultural Competence

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall

Past/current research on intercultural leadership. Students share their understanding/experiences within intercultural framework.

OLPD 3828 - Diversity in the Workplace

Credits:	3.0 [max 3.0]
Course Equivalencies:	OLPD 3821/OLPD 5821/ OLPD 5822
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

Diversity, equity, and inclusion in the workplace. Issues of recruitment, selection, management, learning, leadership, and performance.

OLPD 4401 - E-Marketing

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

Basic understanding and personal experience with how e-marketing can be used as part of an overall marketing and promotion plan.

ABUS 3301 - Introduction to Quality Management

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

Principles/concepts of managing quality in business applications. Improving business processes with six sigma method. Implementing/leading process improvement. Baldrige Award, ISO 9000. prereq: Introductory statistics

ABUS 4022W - Management in Organizations (WI)

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

Demands on today's managers, with a focus on small to medium-sized organizations. Techniques/ideas beyond traditional studies. Applying management theory at all levels. Managing in a global workplace. Organizational planning and decision making. Organizing resources. Leading/motivating people. Controlling/evaluating organizational activities. This writing intensive designated course will spend significant time focusing on the writing process. Writing is crucial to this discipline because clear, accurate, and professional communication is essential to organization management. The ability to write effectively in terms of specified audiences ensures, in the professional world, successful communication between team members as well as the success of the projects, companies, and employees they represent. prereq: 45 semester credits recommended

ABUS 4041 - Dynamics of Leadership

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

Successful leadership via flexible approach. Knowledge, skills, and abilities that leaders develop from eight leadership strategies: academic, bureaucratic, eclectic, economic, fellowship, military, political, social. Ways to lead diverse populations in a global environment. prereq: 45 cr completed

ABUS 4101 - Accounting and Finance for Managers

Credits:	3.0 [max 3.0]
Course Equivalencies:	ABus 4101/MT 4001
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

Cost accounting concepts. Cost behavior. Management decision making using cost data. Time value of money. Cost of capital. Capital budgeting techniques. Financial statement analysis. Assignments draw on business/industry examples. prereq: Financial accounting, 45 cr

ABUS 4104 - Management and Human Resource Practices

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

Providing day-to-day leadership. Organizing work, motivating employees. Delegating, coordinating, and achieving results. Front line human resource practices, including selection, induction, and training of new employees, employee appraisal. Handling grievances/discipline. prereq: 45 cr completed

ABUS 4151 - Innovation for Leaders and Organizations

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Spring

Innovation as cornerstone of knowledge economy. History of innovation process, importance to individuals/organizations. Strategies to foster innovation. Responsibilities in innovation skill-building/leadership. prereq: 45 cr

ABUS 4501 - Building and Running a Small Business Enterprise

Credits:	4.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall

Strategies and practical knowledge needed to build and operate a small business. Begins with basic marketing, finance, and leadership principles that apply to the formation of a small business enterprise and continues with growth strategies and exercises to refine the business vision. Class discussions and independent reflective activities will enable students to assess their resources and develop management, leadership, business administration, and conflict-resolution skills. Via group work, students will develop a business plan, strategically identify performance indicators, learn ways to remain competitive and innovative in the marketplace, and prepare to evolve business plans and processes over time. Prerequisite: None, but previous business experience or study will be helpful.

ABUS 4515 - Strategy and Management for a Sustainable Future

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Spring

Sustainability in business. Relationship of sustainable environments to organizations. Economic/strategic enterprise value. Relationship of sustainable business practices to marketplace trends/realities. prereq: 45 cr completed

ABUS 4702 - Applied Digital Marketing

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall

Digital marketing represents the fastest growing sector in most marketing departments. But what is digital marketing? Understanding the digital realm of marketing requires a curiosity about how new technologies will change business, while grasping the key strategies that drive tactics and trends. This course is designed to be a primer on the world of digital marketing and ways it will affect both your future employment and larger business trends. Through case studies, discussion forums, and interactive activities, you will learn about the latest research and best practices in the industry to have a solid grasp of the core concepts and tools of digital marketing management, both today and in the future. Prerequisites: None

ACCT 2051 - Introduction to Financial Reporting

Credits:	4.0 [max 4.0]
Course Equivalencies:	Acct 2050/ApEc 1251/Dbln 2051
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

This course introduces the topics of financial reporting and accounting. The purpose of financial accounting is to provide information to the entity owners and external parties to serve as the basis for making decisions about that entity. A student who successfully completes this class should be able to 1) understand the concepts and principles of accounting, 2) analyze, record and report the accounting treatment of business transactions, and 3) prepare, interpret, and analyze financial statements.

ACCT 3001 - Strategic Management Accounting

Credits:	3.0 [max 3.0]
Course Equivalencies:	Acct 3001/IBus 3002
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

Costing techniques, including activity-based costing. Applying costing methods to determine costs of products, services, and production processes. Use of costs in operating/strategic decisions. prereq: ACCT 2051 or 2050

COMM 3211 - Introduction to Media Studies

Credits:	3.0 [max 3.0]
Typically offered:	Every Fall, Spring & Summer

Historical development and current issues in electronic media technologies and programming. Effects of governmental, industrial, and public organizations on message content. Problem areas of electronic media.

COMM 3401 - Introduction to Communication Theory

Credits:	3.0 [max 3.0]
Typically offered:	Every Fall, Spring & Summer

Social scientific theory in human communication. Logic of scientific communication theories in interpersonal, small group, organizational, intercultural, and mediated communication.

COMM 3411 - Introduction to Small Group Communication

Credits:	3.0 [max 3.0]
Typically offered:	Every Fall, Spring & Summer

Cooperative thinking in task-oriented groups. Planning, preparing for, and participating in small groups in private and public contexts.

COMM 3422 - Interviewing and Communication

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

Application of communication concepts in information interview. Planning, conducting, and evaluating informational, journalistic/elite, helping, persuasive, appraisal, and employment interviews. Class training, field experience.

COMM 3441 - Introduction to Organizational Communication

Credits:	3.0 [max 3.0]
Typically offered:	Every Fall, Spring & Summer

Functions of communication in work groups, in organizational hierarchies, and between organizations.

FINA 3001 - Finance Fundamentals

Credits:	3.0 [max 3.0]
Course Equivalencies:	ApEc 3501/Fina 3001/Fina 3001H
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

How competition for capital in Capital Markets establishes metrics and measures used to understand financial performance of the firm. The course introduces the finance view of the firm and the application of value creation principles to firm decision making. Course presents the centrality of cash flows, the theoretical foundations for Time Value of Money, decision tools for investment of capital, basic valuation of stocks and bonds, and the theoretical foundations for the impact of risk on the required return on investor capital. prereq: ACCT 2050 or ACCT 2051, SCO 2550 or BA 2551 or equivalent statistics course

FSOS 3101 - Personal and Family Finances

Credits:	3.0 [max 3.0]
Grading Basis:	OPT No Aud
Typically offered:	Every Fall & Spring

Analysis of personal/family financial management principles. Financial planning of savings, investments, credit, mortgages, and taxation. Life, disability, health, and property insurance. Public/private pensions. Estate planning.

FSOS 4153 - Family Financial Counseling

Credits:	3.0 [max 3.0]
Grading Basis:	A-F only
Typically offered:	Periodic Fall & Spring

Family financial issues are studied with an emphasis on the role of the financial counselor. This course emphasizes the development of professional skills for assisting individuals and families to cope with financial concerns in their day-to-day lives. This course includes an optional service-learning component where students will work throughout the semester with local non-profit organizations focused on financial literacy, financial counseling, financial curriculum development, and/or researching financial resources. This course will require students to produce video recordings. At minimum students will need recording equipment that captures both video and audio. The resulting file will need to be uploaded to the internet. Laptops with webcams and smart phones with video capabilities should be sufficient for this purpose. Equipment and training are available from the Library's SMART Learning Commons.

HRIR 3021 - Human Capital Management

Credits:	3.0 [max 3.0]
Course Equivalencies:	HRIR 3021/HRIR 3021H/IBUS 3021
Grading Basis:	A-F only
Typically offered:	Every Fall, Spring & Summer

This course will focus on the people side of business. We will look at how, through managing and leading people, we can create an engaged, productive workforce in order to achieve organizational strategic objectives. The content of this course is complementary to any major or minor. Major topics in this course: - Managing people in an ethical, legal way that is aligned with corporate strategy and helps organizations reach their goals; - Successfully attracting, recruiting, and selecting talented people; - Creating interesting, engaging jobs and giving meaningful feedback in order to retain great employees; - Rewarding and motivating people through intrinsic and extrinsic methods to encourage the most effective and "right" kind of employee behaviors to create an engaged, productive workforce through people strategies and practices.

HSM 4561W - Health Care Administration and Management (WI)

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

Knowledge and and skills in the organizational and managerial aspects of health care. Applications of behavioral and organizational theory to health care settings. Topics will include organization models, supervision, employee evaluation, problem solving, productivity management, group leadership, and case studies. As a Writing Intensive course, it will provide management-level communication skills to develop a thoughtful and reflective understanding of the writing (and rewriting) process.

JOUR 4272 - Digital Advertising: Theory and Practice

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Spring

This course introduces you to the fascinating and ever-changing world of digital advertising and marketing. Learn its history and evolution, current trends, future possibilities, and legal/ethical issues. We'll study the innovative research and theories explaining the practice and effects of various forms, including social media, search marketing, gaming, native, viral, online video advertising, online behavioral advertising, and mobile. Through a combination of lectures, in-class discussions, and guest presentations by industry professionals, you'll learn the basic theories for developing effective and socially-responsible digital advertising campaigns in the increasingly diverse and global media environment.

JOUR 4274W - Advertising in Society (WI)

Credits:	3.0 [max 3.0]
Typically offered:	Every Fall & Spring

Advertising in Society asks students to think about the ways that advertising intersects with cultural and political life in the 21st century, examining the influence of advertising from many perspectives?legal, constitutional, social and ethical. This course tackles a variety of current topics in advertising, including the many other powerful social institutions that advertising underpins (such as journalism and entertainment content), the role of American political advertising, the way advertising depicts gender and sexuality, the obligations of advertisers toward vulnerable audiences, and the ethics and impact of increasingly pervasive personalized hyper-niche ads on Twitter, Facebook and Instagram. This course helps students learn how to conduct thorough analyses of issues, develop positions on issues, and present coherent and convincing arguments for the positions they have taken.

BA 1011 - Leading Self & Teams

Credits:	2.0 [max 3.0]
Course Equivalencies:	Mgmt 1001/BA 1011
Grading Basis:	A-F only
Typically offered:	Every Fall & Spring

This course guides Carlson students through a self-reflective journey as they learn about interpersonal competencies and the role of these competencies in their own leadership style and when leading teams. As leadership and teamwork are an essential component in the Carlson education and more broadly in the business community, this class provides the foundational skills necessary for future success. The course is structured into two parts: understanding individual perspectives and understanding team dynamics. The course begins by providing students with a theoretical foundation on interpersonal differences that influence how people lead and interact in teams. Specifically, we explore differences in personality, identity, values, opinions, and cultures and the role they play when interacting with others. The focus of the course is providing students with essential skills to uncover, appreciate and navigate differences to create a solid foundation upon which to develop their own leadership skills and work together as a team. The second half of the course will focus on understanding team dynamics. This class provides students with a unique learning opportunity to learn how teams work while simultaneously working in their teams. In doing so, they will witness the direct application of course material to their own learning teams while completing their team project. Students will learn the science behind how teams are structured, team roles, processes within teams and what leads to effective teams. Specifically, the topics examined will include team decision making, conflict resolution, power, influence, analyzing team dynamics, and providing team feedback. At the end of this course, students will have a deeper understanding of themselves and will master skills for working in and leading teams. prereq: Carlson School of Management student

MGMT 3001 - Fundamentals of Management

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

This course is about the foundational principles of management, encompassing disciplinary and topical boundaries. We will look at these principles from the perspective of how they guide action, specifically: planning, organizing, leading and controlling. By the end of the course, students will know the basics of how to set up organizations to be effective and innovative, and not just efficient. During the course, you will engage with the material in the course and understand how management frameworks can be used to choose the right internal structures and processes that can best react to your particular industry context and general business environment.

MGMT 3004 - Strategic Management

Credits:	3.0 [max 3.0]
Course Equivalencies:	Mgmt 3004/Mgmt 4004W
Grading Basis:	A-F only
Typically offered:	Every Fall & Spring

Business strategy. How business firms set and pursue their goals. Key categories of strategic issues and concepts/frameworks managers use to analyze and address those issues. Attention to specific firms and situations. prereq: CSOM, soph or jr

MGMT 3015 - Introduction to Entrepreneurship

Credits:	4.0 [max 4.0]
Course Equivalencies:	IBUS 3010/MGMT 3010/MGMT 3015
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

Fundamentals of entrepreneurship. Career paths, including new business start-ups, franchising, acquisitions (including family business succession), corporate venturing, and entre-preneurial services. Legal structures for new business formation. Aspects of business law/ethics.

MGMT 4008 - Entrepreneurial Management

Credits:	4.0 [max 4.0]
Grading Basis:	A-F only
Typically offered:	Every Fall & Spring

Management of a new venture after founding. Internal/external challenges of managing a startup organization. Working with resource constraints and understanding how business models may change over time. prereq: MGMT 3015 or MGMT 3010 or IBUS 3010

MGMT 4055 - Managing Innovation and Change In Action

Credits:	2.0 [max 2.0]
Course Equivalencies:	IBus 4050/Mgmt 4055
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

This course focuses on how business organizations innovate and change. The course covers foundational topics and combines both theoretical insights and practical knowledge based on cases and hands-on exercises. The class topics address the following questions: � What are the sources, types and patterns of innovation? � What are the characteristics of an organization?s innovation ecosystem? � How do organizations compete and collaborate in innovation ecosystems? � What are some external forces shaping organizational innovations? � How do organizations adapt to these external forces? By the end of this course, students will: Learn the key principles of success and failure of innovation and change in business organizations across different products, services and geographies. Apply course concepts to real organizational cases, diagnose problems and recommend solutions. Use clear written, verbal and online communication skills. Collaborate to create novel solutions to tasks and problems. Demonstrate the use of a wide range of qualitative and quantitative sources to support conclusions and recommendations. prereq: MGMT 3001 or MGMT 3004 or MGMT 3010 or MGMT 3015

MKTG 3001 - Principles of Marketing

Credits:	3.0 [max 3.0]
Course Equivalencies:	Mktg 3001/Mktg 3001H
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101 or ECON 1165

PA 3003 - Nonprofit and Public Financial Management

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

Concepts/tools for project/budget planning. Program analysis. Interpreting financial reports. Identifying/resolving organizational performance issues. Case studies, real-world exercises. prereq: Jr or sr

PA 4101 - Nonprofit Management and Governance

Credits:	3.0 [max 3.0]
Typically offered:	Every Fall & Spring

Managing/governing nonprofit/public organizations. Theories, concepts, real-world examples. Governance systems, strategic management practices, effect of different funding environments, management of multiple constituencies.

RM 1201 - Fashion, Ethics, and Consumption (CIV)

Credits:	3.0 [max 3.0]
Typically offered:	Every Fall & Spring

Apparel business. Overview of steps in the process of creating, merchandising, selling, and consuming apparel. Various ethical positions reflected in manufacturer, retailer, and consumer decision making are considered.

RM 2215 - Introduction to Retail Merchandising

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

This course is designed to introduce concepts involved in the retail business and provide a high-level overview into all aspects of managing, planning and executing within this environment. Concepts include omni channel/multichannel retailing, digital retailing, consumer behavior, buying, inventory planning, supply chain, pricing, financial planning, human resources, store locations, store layout, and visual merchandising.

RM 3243 - Visual Merchandising

Credits:	2.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall

Retail store environment. Physical/psychological effects that initiate/motivate consumer behavior. Merchandise display: creativity, department layout, fixturing, lighting, cross merchandising, visual resources, signing, maintenance. prereq: 2215 or instructor consent

RM 4117W - Retail Environments and Human Behavior (WI)

Credits:	3.0 [max 3.0]
Grading Basis:	A-F only
Typically offered:	Every Spring

Theory/research related to designed environments across retail channels. prereq: 2215 or DHA 2215, [jr or sr or grad student], [design major or minor or instr consent]

RM 4123 - Living in a Consumer Society

Credits:	3.0 [max 3.0]
Course Equivalencies:	ApSt 5123/RM 4123
Grading Basis:	A-F only
Typically offered:	Periodic Fall

Consumerism within U.S. society. Commodification of health care, education, and production of news. Commercialization of public space/culture. What drives consumer society. How meaning is manufactured. What the lived experiences are of consumers today. Postmodern market. Alternatives to consumer society. prereq: Sr, retail merchandising major or minor

RM 4216 - Retail Promotions

Credits:	3.0 [max 4.0]
Course Equivalencies:	ApSt 4216/ApSt 5216/RM 4216
Grading Basis:	A-F or Aud
Typically offered:	Every Fall

Role of integrated marketing communications in retail businesses. Promotion techniques/media characteristics. Application of theories behind consumer decision making. prereq: 2215, [jr or sr or grad student], [DHA major or minor or instr consent]

RM 4247 - Advanced Buying and Sourcing

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Spring

This course is designed to familiarize students with the decisions involved in running a retail business and the concepts and principles for making those decisions. Major topics covered include sourcing, factory production and operations, supply chain management, translating trends into designs, managing merchandise assortments, merchandise planning systems, buying and sourcing, retail pricing and building a six month financial plan. MS-Excel for solving strategic problems in retail buying.

SCO 3001 - Sustainable Supply Chain and Operations

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

Sustainable Supply Chain and Operations Management focuses on the design and management of transformation processes to provide products and services to create value for the people, planet, and firm prosperity. On the one hand, supply chain and operations management involves the integration of activities and processes, to facilitate the flows of materials, services, finances, and information to convert inputs into the firms? primary products and services. Operational issues include the design of products and processes, the procurement of raw materials, the control of inventories, the maintenance of quality, the planning of human resources and facilities, and the delivery of products or services, so that customer expectations and needs are met. Operations also have significant interactions with other functional areas of the firm (e.g., finance, marketing, strategy, and accounting). Therefore, understanding the role of the operations function and its impact on the competitiveness of the firm from both tactical and strategic aspects is an important part of any manager's training. This course will introduce students to the fundamental concepts, operations practices, and models in both manufacturing- and service-oriented firms. The course will cover both quantitative and qualitative methods.

SMGT 1701 - Introduction to Sport Management

Credits:	2.0 [max 2.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

Scope/motive of the study of sport from sociological, psychological, historical, economic, and scientific perspective. Issues in sport.

SMGT 3143 - Organization and Management of Sport

Credits:	3.0 [max 3.0]
Grading Basis:	A-F only
Typically offered:	Every Fall & Spring

This course is designed to provide the student with knowledge pertaining to the various aspects of organization, management, and administration within the sport industry. Students will have the opportunity to hear, learn, and share viewpoints as they relate to sport management through lectures, discussions on current events, and case study analysis. Upon the completion of this course, it is expected that students will (1) have a better understanding of the unique management characteristics of the sport industry, (2) understand the relationship between a sport organization and its environment, (3) have the capacity to diagnose critical issues in sport organizations and apply relevant conceptual framework for analysis, and (4) synthesize important managerial and leadership strategies and techniques to ?real world? issues in sport. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent.

SMGT 3421 - Business of Sport

Credits:	3.0 [max 3.0]
Grading Basis:	A-F or Aud
Typically offered:	Every Fall & Spring

As the sport industry continues to evolve from a technological and service delivery perspective, the ability of future sport managers to think entrepreneurially about their business as they seek to solve industry problems is of paramount importance. This course examines the sport business ecosystem with a focus on fiscal responsibility and financial management while offering students the opportunity to use the principles of entrepreneurship, forecasting, and risk assessment to build ideas that can shape the future of sport industry offerings. In this course, students will learn relevant theories and industry best practices as they consider how to build organizational capacity for, and willingness to, embrace change and risk-taking to innovate product and service offerings. Projects and assignments in this course will include learning directly from, and writing papers reflecting on, discussions with industry executives in sport organizations that embrace an entrepreneurial mentality. The culminating assignment in this course is a sport entrepreneurship project in which students will leverage on-campus resources to develop a new sport product or service idea. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent

SMGT 3631 - Sport Marketing

Credits:	3.0 [max 3.0]
Grading Basis:	A-F only
Typically offered:	Every Fall & Spring

This course provides an overview of marketing management in sport organizations. The objectives of the course provide students with a broad introduction to sport marketing concepts, the role sport marketing plays in society, and the various factors that influence sport consumer decision making. In this course you will learn fundamental terms, concepts, and frameworks used by sport marketing professionals to cause consumer action. The course places an emphasis on understanding the unique nature of the sport service and emotional commitment sport consumers have toward their favorite sport brands. Basic concepts of market research will be introduced and utilized to help students learn how to uncover unique insights about their potential target markets. Additionally, students will learn the critical role sport sponsorship plays in the broader context of sport marketing. A particular emphasis will be placed on the unique dynamic of marketing sport and marketing through sport. The course will culminate in a marketing plan and sponsorship proposal written on behalf of a spectator sport organization. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent

SMGT 3632 - Sport Sales and Fundraising

Credits:	3.0 [max 3.0]
Grading Basis:	A-F only
Typically offered:	Every Spring

Effectively managing the revenue generating functions of sport organizations is critical to the long-term success and viability of those entities. This course will allow students to build their knowledge of theoretical approaches to selling and sales management in sport, and it will teach students a range of practical skills that they will be able to apply in addressing sport industry challenges in the revenue generating space. Students will learn the importance of strategic account management in the contexts of season ticket sales, group event sales, premium seating sales, and sponsorship sales. Additionally, students will explore the unique nature of the account management, relationship cultivation, and stewardship process in a sport fundraising context. Particular attention will be paid to fundraising in college athletics. The primary projects in this course will include weekly sales simulations, industry case studies, and a sales campaign that is developed in partnership with a real-world, sport industry partner. Upon conclusion of this class, students will be able to clearly identify, define, and solve problems related to generating revenue in sport organizations through the sale of sport services and fundraising using sport as a platform to positively impact the lives of sport participants. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent

SPAN 3034 - Advanced Business Spanish

Credits:	4.0 [max 4.0]
Course Equivalencies:	Span 3022/Tldo 3022/Tldo 3023/
Typically offered:	Every Spring

Spanish 3034 is an advanced course intended for both business majors and those interested in the business world. This course is intended to advance your knowledge of the Spanish-speaking world and the Spanish language in general through the specific context of business and culture. This class examines specific fields of business(Marketing, Finance, Imports/Exports, etc), current events in the Spanish-speaking world, and cultural issues pertinent to doing business in the Spanish-speaking world or with Spanish speakers. Business practices and texts will be examined from both cultural and linguistic perspectives. In Spanish 3034 you will learn about business forms of communication and practice the formal style necessary for business specific writing. Via a semester-long project, you will have a chance to develop a final project related to your own professional interests. prereq: A C- or better in SPAN 3015W or SPAN 3015V or SPAN 3019W or TLDO 3231 or ECDR 3015W or ARGN 3015W

OLPD 3324W - Writing in the Workplace for Education and Human Development Majors (WI)

Credits:	4.0 [max 4.0]
Typically offered:	Every Fall & Spring

Explore professional communication. Research/analysis writing. Memos, reports, proposals, human resource-related documentation, letters or announcements, presentations. prereq: 60+ undergraduate credits, declared major

WRIT 3029W - Business and Professional Writing (WI)

Credits:	3.0 [max 3.0]
Course Equivalencies:	EngL 3029W/Writ 3029W
Typically offered:	Every Fall, Spring & Summer

In this course students practice writing and revising common business documents for today?s business world. Students write memos, proposals, cover letters, resumes, and digital and web content as well as practice choice of appropriate formats and media. The course draws from current business practices and stresses workplace collaboration, broader issues of professional literacy, and responsive writing styles. Students practice rhetorical analysis and discuss concepts such as audience, purpose, tone, and context when writing and revising their documents. Students analyze and write from a variety of perspectives and contexts including formal (researched reports, proposals) and informal (email, social media) communication. Students also build a professional online presence through such platforms as LinkedIn.

BA 3033W - Business Communication (WI)

Credits:	3.0 [max 3.0]
Course Equivalencies:	BA 3033W/Mgmt 3033W/IBUS 3033W
Grading Basis:	A-F or Aud
Typically offered:	Every Fall, Spring & Summer

This course teaches strategies and skills to communicate with confidence, clarity, and impact in business settings. Students develop their abilities in critical thinking (analyzing data, audience, purpose, and context) and craft (honing skills in storytelling, persuasion, writing, diction, tone, presence, data visualization, and visual design). They learn to navigate ambiguity, evaluate the needs of internal and external stakeholders, and communicate solutions to complex business problems. The course is performance- and project-based. Students produce professional-level memos, emails, and research-based proposal decks. They deliver multiple presentations (individual and team) and learn to communicate effectively with data. Students will meet with the instructor in small groups outside of class time for one scheduled lab session. The course culminates in the Case Study Competition where student teams apply their knowledge to address a real challenge from one of our industry partners. prereq: First Year Writing, Carlson School junior or senior.

WRIT 3562W - Technical and Professional Writing (WI)

Credits:	4.0 [max 4.0]
Course Equivalencies:	Writ 3562V/Writ 3562W
Grading Basis:	A-F only
Typically offered:	Every Fall, Spring & Summer

This course introduces students to technical and professional writing through various readings and assignments in which students analyze and create texts that work to communicate complex information, solve problems, and complete tasks. Students gain knowledge of workplace genres as well as to develop skills in composing such genres. This course allows students to practice rhetorically analyzing writing situations and composing genres such as memos, proposals, instructions, research reports, and presentations. Students work in teams to develop collaborative content and to compose in a variety of modes including text, graphics, video, audio, and digital. Students also conduct both primary and secondary research and practice usability testing. The course emphasizes creating documents that are goal-driven and appropriate for a specific context and audience.

WRIT 3562V - Honors: Technical and Professional Writing (WI)

Credits:	4.0 [max 4.0]
Course Equivalencies:	Writ 3562V/Writ 3562W
Grading Basis:	A-F only
Typically offered:	Every Fall

This course introduces students to technical and professional writing through various readings and assignments in which students analyze and create texts that work to communicate complex information, solve problems, and complete tasks. Students gain knowledge of workplace genres as well as to develop skills in composing such genres. This course allows students to practice rhetorically analyzing writing situations and composing genres such as memos, proposals, instructions, research reports, and presentations. Students work in teams to develop collaborative content and to compose in a variety of modes including text, graphics, video, audio, and digital. Students also conduct both primary and secondary research and practice usability testing. The course emphasizes creating documents that are goal-driven and appropriate for a specific context and audience. Honors section includes discussion on scholarly readings in technical and professional writing as well as a final project that must be addressed to a real-world audience.

University Catalogs

Business and Marketing Education B.S.