Twin Cities campus
 
Twin Cities Campus

Business and Marketing Education B.S.

Organizational Leadership, Policy and Development
College of Education and Human Development
  • Program Type: Baccalaureate
  • Requirements for this program are current for Fall 2017
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 58 to 62
  • Degree: Bachelor of Science
This undergraduate program focuses on business and marketing education. Coursework includes leadership, sales management, marketing, e-marketing, project management, business communication, management and supervisory development, and customer relationship management. The program equips students with the knowledge, skills, and abilities that enable them to make meaningful contributions to organizations through employing principles and practices of business planning, project management, sales, marketing, and leadership development.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
Students must complete 30 credits before admission to the program.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
General Requirements
All students in baccalaureate degree programs are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the liberal education requirements. Required courses for the major, minor or certificate in which a student receives a D grade (with or without plus or minus) do not count toward the major, minor or certificate (including transfer courses).
Program Requirements
A minimum grade of C- is required for all foundation, major, and supporting program courses. The only course that can be taken pass-fail is OLPD 4496.
Foundational Coursework
These courses are intended to be taken as prerequisites to the major, however this is not strictly required. Students can take some of these courses as they are taking introductory courses in BME, however it is recommended that most of these courses are finished within a student's first 90 credits.
Psychology
EPSY 1281 - Psychological Science Applied [SOCS] (4.0 cr)
or PSY 1001 - Introduction to Psychology [SOCS] (4.0 cr)
Public Speaking
OLPD 1461 - Presentations in Work Settings: Business & Marketing Education and Human Resource Development [CIV] (3.0 cr)
or FSOS 1461 - Presentations at Work: Families, Communities, Nonprofits, and Schools [CIV] (3.0 cr)
or COMM 1101 - Introduction to Public Speaking [CIV] (3.0 cr)
Mathematics
CI 1806 - College Algebra through Modeling [MATH] (3.0 cr)
or MATH 1001 - Excursions in Mathematics [MATH] (3.0 cr)
or MATH 1031 - College Algebra and Probability [MATH] (3.0 cr)
or STAT 1001 - Introduction to the Ideas of Statistics [MATH] (4.0 cr)
or A higher level math course may be taken to fulfill this requirement. Consult an advisor for options.
Economics
APEC 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or ECON 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or APEC 1102 - Principles of Macroeconomics (3.0 cr)
or ECON 1102 - Principles of Macroeconomics (4.0 cr)
Personal Leadership
OLPD 1302 - Personal Leadership in the University (3.0 cr)
or OLPD 1301W - Personal Leadership in the University [WI] (3.0 cr)
or PA 1961W - Personal Leadership in the University [WI] (3.0 cr)
Future Studies
OLPD 2811 - Societies of the Future: Changing Work Contexts [TS] (3.0 cr)
or OLPD 2811H - Societies of the Future: Changing Work Contexts, Honors [TS] (3.0 cr)
Business Writing
OLPD 3324W - Writing in the Workplace for Education and Human Development Majors [WI] (4.0 cr)
or WRIT 3029W - Business and Professional Writing [WI] (3.0 cr)
or MGMT 3033W - Business Communication [WI] (3.0 cr)
or WRIT 3562W - Technical and Professional Writing [WI] (4.0 cr)
Major Coursework
A total of 24 credits of major coursework is required. These 24 credits include five specific required courses (listed below), one computer applications course (options listed below), a 4-credit applied experience, and 3 credits of electives within the BME major (options listed below).
OLPD 3401 - Teaching Marketing Promotion (3.0 cr)
OLPD 3424 - Sales Training (3.0 cr)
OLPD 3318 - Introduction to Project Management (3.0 cr)
OLPD 4426 - Strategic Customer Relationship Management (3.0 cr)
OLPD 3496 - Profession and Practice of Business and Marketing Education (2.0 cr)
Computer Applications for Business and Industry
Students must choose one of the courses below.
CI 5301 - Foundations of Computer Applications for Business and Education (3.0 cr)
or CI 1871 - Computer Literacy and Problem Solving (4.0 cr)
or IDSC 3001 - Information Systems for Business Processes and Management (3.0 cr)
Applied Experience
All students must complete 4 credits of an applied experience. This is an opportunity to apply theory to practice and to deepen learning through "real-world" interaction. Students can complete all 4 credits in OLPD 4496, or can coordinate a combination of all or some of the options listed here. Students must consult and work closely with the applied experience coordinator.
OLPD 4496 - Applied Experience in Business & Marketing Education (1.0-4.0 cr)
or OLPD 4420 - Practicum in Nonprofit Organizations (2.0 cr)
or OLPD 3306 - Leadership Minor: Field Experience (3.0 cr)
or PA 3971 - Leadership Minor: Field Experience (3.0 cr)
Electives within the Major
Students must complete 3 additional credits of electives from the following list of course options.
OLPD 3305 - Learning About Leadership Through Film and Literature (3.0 cr)
or OLPD 3380 - Developing Intercultural Competence (3.0 cr)
or OLPD 3828 - Diversity in the Workplace (3.0 cr)
or OLPD 4318 - Advanced Project Management (3.0 cr)
or OLPD 4401 - E-Marketing (3.0 cr)
Supporting Program
Students must create a supporting program of at least 12 credits. These courses must be taken outside of OLPD. This is an opportunity for students to explore a related area of interest that helps strengthen their major area of study or widens the arena for application of skills and concepts. Students are strongly encouraged to consult with an OLPD program advisor before choosing supporting program courses. Common courses can include the following, but are not limited to these options:
Take 12 or more credit(s) from the following:
· ABUS 3301 - Introduction to Quality Management (3.0 cr)
· ABUS 4022W - Management in Organizations [WI] (3.0 cr)
· ABUS 4151 - Innovation for Leaders and Organizations (3.0 cr)
· ABUS 4515 - Strategy and Management for a Sustainable Future (3.0 cr)
· ACCT 2050 - Introduction to Financial Reporting (4.0 cr)
· ACCT 3001 - Introduction to Management Accounting (3.0 cr)
· BLAW 3058 - The Law of Contracts and Agency (4.0 cr)
· COMM 3422 - Interviewing and Communication (3.0 cr)
· COMM 3441 - Introduction to Organizational Communication (3.0 cr)
· FINA 3001 - Finance Fundamentals (3.0 cr)
· FSOS 3101 - Personal and Family Finances (3.0 cr)
· FSOS 4153 - Family Financial Counseling (3.0 cr)
· HRIR 3021 - Human Resource Management and Industrial Relations (3.0 cr)
· HSM 4561 - Health Care Administration and Management (3.0 cr)
· JOUR 4272 - Interactive Advertising (3.0 cr)
· JOUR 4274W - Advertising in Society [WI] (3.0 cr)
· MGMT 1001 - Contemporary Management (3.0 cr)
· MGMT 3001 - Fundamentals of Management (3.0 cr)
· MGMT 3004 - Business Strategy (3.0 cr)
· MGMT 3010 - Introduction to Entrepreneurship (4.0 cr)
· MGMT 4002 - Managerial Psychology (4.0 cr)
· MGMT 4008 - Entrepreneurial Management (4.0 cr)
· MGMT 4050 - Management of Innovation and Change (2.0 cr)
· RM 1201 - Fashion, Ethics, and Consumption [CIV] (3.0 cr)
· RM 2215 - Introduction to Retail Merchandising (3.0 cr)
· RM 3243 - Visual Merchandising (3.0 cr)
· RM 4117W - Retail Environments and Human Behavior [WI] (3.0 cr)
· RM 4123 - Living in a Consumer Society (3.0 cr)
· RM 4216 - Retail Promotions (3.0 cr)
· RM 4247 - Advanced Buying and Sourcing (3.0 cr)
· SCO 3001 - Introduction to Operations Management (3.0 cr)
· SMGT 1701 - Introduction to Sport Management (2.0 cr)
· SMGT 3143 - Organization and Management of Sport (3.0 cr)
· SMGT 3421 - Business of Sport (3.0 cr)
· SMGT 3631 - Sport Marketing (3.0 cr)
· SMGT 3632 - Sport Sales and Fund-raising (3.0 cr)
· SPAN 3022 - Advanced Business Spanish (4.0 cr)
Upper Division Writing Intensive within the Major
Students are required to take one upper division writing intensive course within the major. If that requirement has not been satisfied within the core major requirements, students must choose one course from the following list. Some of these courses may also fulfill other major requirements.
Take 0 - 1 course(s) from the following:
· OLPD 3324W - Writing in the Workplace for Education and Human Development Majors [WI] (4.0 cr)
· WRIT 3029W - Business and Professional Writing [WI] (3.0 cr)
· MGMT 3033W - Business Communication [WI] (3.0 cr)
· WRIT 3562W - Technical and Professional Writing [WI] (4.0 cr)
Program Sub-plans
A sub-plan is not required for this program.
 
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EPSY 1281 - Psychological Science Applied (SOCS)
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
The course introduces students to applied psychology as a discipline and reviews fundamental principles of psychology through the lenses of applied and professional areas that are the foci of CEHD majors. Specifically, through the lenses of education, we review principles of learning, memory, development, intelligence, and interventions; through the lenses of health and wellness, we review personality, biological, social, and cognitive bases of normal and abnormal behavior, as well as treatments; and, through the lenses of business and organizations, we review principles of motivation, sensation perception, and social behavior. Thus, these psychological principles are considered theoretically, empirically, and through examples for application, with lab discussions and projects emphasizing education, business, health and wellness. The course serves as a foundation for future coursework in education, health sciences, and psychology, and is consistent with the APA’s public education effort to demonstrate how the science and application of psychology benefits society and improves lives.
PSY 1001 - Introduction to Psychology (SOCS)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00518 - PSTL 1281/Psy 1001/Psy 1001H
Typically offered: Every Fall, Spring & Summer
Scientific study of human behavior. Problems, methods, findings of modern psychology.
OLPD 1461 - Presentations in Work Settings: Business & Marketing Education and Human Resource Development (CIV)
Credits: 3.0 [max 3.0]
Course Equivalencies: 02467
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
This course prepares students to present information and hone their messages based on audience need in a variety of business, leadership, and workplace contexts. Students interested in majoring in Business and Marketing Education (BME), Human Resource Development (HRD), and other majors can take this course in order to develop the disciplinary practices used in training and development, as well as business and industry to convey vital and timely messages.
FSOS 1461 - Presentations at Work: Families, Communities, Nonprofits, and Schools (CIV)
Credits: 3.0 [max 3.0]
Course Equivalencies: 02467
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
This course prepares students to present information and adjust their messages based on audience need in a variety of future work contexts. Students interested in majoring in Family Social Science, Education, Youth Studies, and Kinesiology will take this course in order to develop the disciplinary practices used in counseling, community-based organizations, education, and health sciences to convey important, and often sensitive, material to specific audiences.
COMM 1101 - Introduction to Public Speaking (CIV)
Credits: 3.0 [max 3.0]
Course Equivalencies: 00670
Typically offered: Every Fall, Spring & Summer
Public communication processes, elements, and ethics. Criticism of and response to public discourse. Practice in individual speaking designed to encourage civic participation.
CI 1806 - College Algebra through Modeling (MATH)
Credits: 3.0 [max 3.0]
Course Equivalencies: 02451
Typically offered: Every Fall, Spring & Summer
Math modeling, including linear, polynomial, rational, exponential, logarithmic functions, counting/probability. Excel or calculators used to develop equations/graphs from theoretical/real interdisciplinary data. Projects enable students to use models to examine trends, make predictions. prereq: Three yrs high school math or grade of at least C+ in PsTL 0731 or PsTL 0732 or CI 0832 or placement test score or instr consent
MATH 1001 - Excursions in Mathematics (MATH)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Introduction to the breadth and nature of mathematics and the power of abstract reasoning, with applications to topics that are relevant to the modern world, such as voting, fair division of assets, patterns of growth, and opinion polls. prereq: 3 yrs high school math or placement exam or [grade of at least C- in PSTL 731 or 732]
MATH 1031 - College Algebra and Probability (MATH)
Credits: 3.0 [max 3.0]
Course Equivalencies: 02451 - CI 1806/Math 1031
Typically offered: Every Fall, Spring & Summer
Graphs of equations and functions, transformations of graphs; linear, quadratic, polynomial, and rational functions, with applications; inverses and compositions of functions; exponential and logarithmic functions with applications; basic probability rules, conditional probabilities, binomial probabilities. prereq: 3 yrs high school math or satisfactory score on placement exam or grade of at least C- in [PSTL 731 or PSTL 732 or CI 0832]
STAT 1001 - Introduction to the Ideas of Statistics (MATH)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall, Spring & Summer
Graphical/numerical presentations of data. Judging the usefulness/reliability of results/inferences from surveys and other studies to interesting populations. Coping with randomness/variation in an uncertain world. prereq: Mathematics requirement for admission to University
APEC 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00019 - Econ 1101/1104/1111/ApEc 1101
Typically offered: Every Fall & Spring
Economic behavior of consumers/firms in domestic/international markets. Demand, supply, competition. Efficiency, Invisible Hand. Monopoly, imperfect competition. Externalities, property rights. Economics of public policy in environment/health/safety. Public goods, tax policy.
ECON 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: Econ 1101/1104/1111/ApEc 1101
Typically offered: Every Fall, Spring & Summer
Microeconomic behavior of consumers, firms, and markets in domestic and world economy. Demand and supply. Competition and monopoly. Distribution of income. Economic interdependencies in the global economy. Effects of global linkages on individual decisions. prereq: knowledge of plane geometry and advanced algebra
APEC 1102 - Principles of Macroeconomics
Credits: 3.0 [max 3.0]
Course Equivalencies: 00323 - ApEc 1102ApEc 1102H/Econ 1102
Typically offered: Every Spring
Unemployment/inflation, measures of national income, macro models, fiscal policy/problems. Taxes and the national debt. Money/banking, monetary policy/problems. Poverty and income distribution. International trade and exchange rates. Economic growth/development. prereq: 1101 or Econ 1101
ECON 1102 - Principles of Macroeconomics
Credits: 4.0 [max 4.0]
Course Equivalencies: 00020 - ApEc 1102/Econ 1102/1105/1112
Typically offered: Every Fall, Spring & Summer
Aggregate consumption, saving, investment, and national income. Role of money, banking, and business cycles in domestic and world economy. International trade, growth, and development. U.S. economy and its role in the world economy. International interdependencies among nations. prereq: [1101 or equiv], knowledge of plane geometry and advanced algebra
OLPD 1302 - Personal Leadership in the University
Credits: 3.0 [max 3.0]
Course Equivalencies: 00296
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Students examine own views of leadership, differences between personal/positional leadership, leadership ethics/values, leadership strengths/skills.
OLPD 1301W - Personal Leadership in the University (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: 00296
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Students examine their own views of leadership, differences between personal/positional leadership, leadership ethics/values, and their own leadership strengths/skills.
PA 1961W - Personal Leadership in the University (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: 00296
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Examine personal views of leadership, differences between personal/positional leadership, leadership ethics/values, personal leadership strengths/skills.
OLPD 2811 - Societies of the Future: Changing Work Contexts (TS)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Ongoing evolution of social contexts and work through the interdisciplinary lens of future studies.
OLPD 2811H - Societies of the Future: Changing Work Contexts, Honors (TS)
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Ongoing evolution of social contexts and work through the interdisciplinary lens of future studies. prereq: Honors student
OLPD 3324W - Writing in the Workplace for Education and Human Development Majors (WI)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall & Spring
Explore professional communication. Research/analysis writing. Memos, reports, proposals, human resource-related documentation, letters or announcements, presentations. prereq: 60+ undergraduate credits, declared major
WRIT 3029W - Business and Professional Writing (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: 01353
Typically offered: Every Fall & Spring
Practice writing for various professional purposes/audiences, using appropriate styles, tones, and organizational elements. Potential genres include proposals, reports, web content, email, executive summaries, job search portfolios. Attention to workplace collaboration and broader issues of professional literacy.
MGMT 3033W - Business Communication (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: 01482
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Written/oral communication skills for effective participation in contempory organizations. From basic principles to communication strategy. Communication technology. Cases, simulations of "real-world" situations. Student small groups meet with instructor three times for presentation coaching/feedback. Recitation times are arranged with instructor at start of semester. prereq: Fr composition, CSOM upper-div, at least 60 cr
WRIT 3562W - Technical and Professional Writing (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: 01235 - Writ 3562V/Writ 3562W
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Written/oral communication in professional settings, gathering research, analyzing audience, assessing/practicing multiple genres. Draft, test, revise present findings in oral presentation. prereq: [Jr or sr or instr consent], [1301 or 1401 or equiv]
OLPD 3401 - Teaching Marketing Promotion
Credits: 3.0 [max 3.0]
Course Equivalencies: 01788 - OLPD 3001/OLPD5001
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Materials, methods, and approaches to teaching marketing promotion. Advertising, promotion, public relations, direct selling, visual merchandising, and direct marketing.
OLPD 3424 - Sales Training
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Strategies and techniques for developing effective sales people.
OLPD 3318 - Introduction to Project Management
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Project management for business and industry. Project lifecycles, deliverables, and processes as they are commonly used in the workplace.
OLPD 4426 - Strategic Customer Relationship Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Principles of customer relationship management, brand identity, and integrated marketing communications. Comprehensive framework for how organizations interact with their various publics to create goodwill/loyalty.
OLPD 3496 - Profession and Practice of Business and Marketing Education
Credits: 2.0 [max 2.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Application of theory to practice related to BME core coursework with integrative paper. prereq: Undergrad student, BME major, OLPD 3318, OLPD 3401, OLPD 3424, and OLPD 4426 completed or in progress.
CI 5301 - Foundations of Computer Applications for Business and Education
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Instructional uses of computers/representative business, education, marketing applications. Word processing, databases, spreadsheets, graphic design. Expectations are for demonstrations of skills on apps/understanding of concepts that go beyond basic.
CI 1871 - Computer Literacy and Problem Solving
Credits: 4.0 [max 4.0]
Course Equivalencies: 01242
Typically offered: Every Fall, Spring & Summer
Competencies in computer applications used in the social sciences and business to solve problems. Using advanced word processing techniques to create complex documents, electronic spreadsheets to analyze data and present it graphically, database management programs to store, organize, and query data, and presentation software to communicate ideas.
IDSC 3001 - Information Systems for Business Processes and Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Developing/using IS to support business processes, managerial decision making, and organizational strategy. Technology components of IS. Impact on organizations. Creation/change processes. Managerial issues. Techniques for designing, developing, and implementing IS. Databases and user interfaces. Computer/communications network platforms. Internet, e-business, and e-commerce applications.
OLPD 4496 - Applied Experience in Business & Marketing Education
Credits: 1.0 -4.0 [max 4.0]
Grading Basis: S-N only
Typically offered: Every Fall, Spring & Summer
Application of theory to practice related to BME core coursework with integrative paper. Work, internship, study abroad, research, field experience, service learning, etc. can all fulfill this degree requirement. Contact OLPD Program Advisors for more information. prereq: BME major, ugrd, [3496 or concurrent registration is required (or allowed) in 3496]
OLPD 4420 - Practicum in Nonprofit Organizations
Credits: 2.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Opportunity to work in all aspects of nonprofit organization. Fundraising, managing events/marketing, conducting outreach programs. prereq: BME major recommended
OLPD 3306 - Leadership Minor: Field Experience
Credits: 3.0 [max 3.0]
Course Equivalencies: 00520 - OLPD 3406/PA 3971
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Students apply and integrate leadership theory in a community experience, think critically about their positional leadership roles, extrapolate the experience to future leadership issues within their specific fields, and work through challenges of positional leadership.
PA 3971 - Leadership Minor: Field Experience
Credits: 3.0 [max 3.0]
Course Equivalencies: 00520 - OLPD 3406/PA 3971
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Students apply and integrate leadership theory in a community experience, think critically about their positional leadership roles, extrapolate the experience to future leadership issues within their specific fields, and work through challenges of positional leadership.
OLPD 3305 - Learning About Leadership Through Film and Literature
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Readings from leadership studies, literature, and film. Ethical dilemmas. Different styles of leadership and their consequences. Intersection of public/private in exercising leadership. Competing loyalties/pressures felt by leaders/followers. Fundamental questions about nature/desirability of leadership.
OLPD 3380 - Developing Intercultural Competence
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Past/current research on intercultural leadership. Students share their understanding/experiences within intercultural framework.
OLPD 3828 - Diversity in the Workplace
Credits: 3.0 [max 3.0]
Course Equivalencies: 01792
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Diversity in the workplace. Issues of recruiting and selection, management, and performance.
OLPD 4318 - Advanced Project Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Project management for business and industry. Advanced aspects and techniques in project management, project lifecycles, deliverables, and processes as they are commonly used in the workplace. prereq: 3318 or EDPA 3218
OLPD 4401 - E-Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Basic understanding and personal experience with how e-marketing can be used as part of an overall marketing and promotion plan.
ABUS 3301 - Introduction to Quality Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Principles/concepts of managing quality in business applications. Improving business processes with six sigma method. Implementing/leading process improvement. Baldrige Award, ISO 9000. prereq: Introductory statistics
ABUS 4022W - Management in Organizations (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Demands on today's managers, with a focus on small to medium-sized organizations. Techniques/ideas beyond traditional studies. Applying management theory at all levels. Managing in a global workplace. Organizational planning and decision making. Organizing resources. Leading/motivating people. Controlling/evaluating organizational activities. This writing intensive designated course will spend significant time focusing on the writing process. Writing is crucial to this discipline because clear, accurate, and professional communication is essential to organization management. The ability to write effectively in terms of specified audiences ensures, in the professional world, successful communication between team members as well as the success of the projects, companies, and employees they represent. prereq: 45 semester credits recommended
ABUS 4151 - Innovation for Leaders and Organizations
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Innovation as cornerstone of knowledge economy. History of innovation process, importance to individuals/organizations. Strategies to foster innovation. Responsibilities in innovation skill-building/leadership. prereq: 45 cr
ABUS 4515 - Strategy and Management for a Sustainable Future
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Sustainability in business. Relationship of sustainable environments to organizations. Economic/strategic enterprise value. Relationship of sustainable business practices to marketplace trends/realities. prereq: 45 cr completed
ACCT 2050 - Introduction to Financial Reporting
Credits: 4.0 [max 4.0]
Course Equivalencies: 00458 - Acct 2050/ApEc 1251
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to financial accounting for U.S. organizations. Reading financial statements. prereq: Soph
ACCT 3001 - Introduction to Management Accounting
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Costing techniques, including activity-based costing. Applying costing methods to determine costs of products, services, and production processes. Use of costs in operating/strategic decisions. prereq: 2050
BLAW 3058 - The Law of Contracts and Agency
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Origin of law, its place in and effect on society; history and development of law; system of courts; legal procedure. Law of contracts as the basic law affecting business transaction. Laws affecting the sale of goods and contracts and the law of agency.
COMM 3422 - Interviewing and Communication
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Application of communication concepts in information interview. Planning, conducting, and evaluating informational, journalistic/elite, helping, persuasive, appraisal, and employment interviews. Class training, field experience.
COMM 3441 - Introduction to Organizational Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Functions of communication in work groups, in organizational hierarchies, and between organizations.
FINA 3001 - Finance Fundamentals
Credits: 3.0 [max 3.0]
Course Equivalencies: 00196
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Financial management principles. Money/capital markets, risk/return/valuation triad, capital budgeting. Capital structure, financial leverage. Cost of capital, financial performance measures, dividend policy, working capital management, international financial management/derivatives. prereq: ACCT 2050, SCO 2550 or equivalent statistics course
FSOS 3101 - Personal and Family Finances
Credits: 3.0 [max 3.0]
Prerequisites: FSOS 4106 is a recommended prerequisite for this course.
Typically offered: Every Fall, Spring & Summer
Analysis of personal/family financial management principles. Financial planning of savings, investments, credit, mortgages, and taxation. Life, disability, health, and property insurance. Public/private pensions. Estate planning. prereq: FSOS 4106 is a recommended prerequisite for this course.
FSOS 4153 - Family Financial Counseling
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to family financial management applications through different stages in family financial life cycle. Case studies. prereq: [3101, 3102, 3429] or instr consent
HRIR 3021 - Human Resource Management and Industrial Relations
Credits: 3.0 [max 3.0]
Course Equivalencies: 00064 - HRIR 3021/HRIR 3021H/HRIR 3201
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Role of human resource management in organizations. Labor markets, recruitment, selection, training, compensation, labor relations, performance management. Evolution of work. Discrimination in employment. Work performance, its reward. Effects of changing technology. prereq: ECON 1101, ECON 1102, PSY 1001
HSM 4561 - Health Care Administration and Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Background knowledge and skills in business and administrative aspects of health care. Applications of behavioral and organizational theory to health care settings. Organization models, reimbursement methodologies, information systems, staff scheduling, employee evaluation, accreditation agencies, productivity management, budget planning, group leadership.
JOUR 4272 - Interactive Advertising
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Interactive advertising models. Issues related to creating, measuring, pricing, targeting interactive ads. Interactive ads in global, legal, ethical contexts. prereq: Jour major or mass comm minor or approved BIS/IDIM/ICP program
JOUR 4274W - Advertising in Society (WI)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Forms of regulation. Self-regulation/governmental. Critique of advertising's role in society. Current issues (e.g., stereotyping, political advertising, advertising to children). Ethics in advertising.
MGMT 1001 - Contemporary Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
How/why organizations differ in form/purpose in complex environments/technologies. Managerial challenges related to international management, social responsibility. Models of effective leadership/teamwork. prereq: Carlson School fr or soph
MGMT 3001 - Fundamentals of Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Aspects/characteristics of organizations, their members. Why people/groups feel/behave as they do. Processes/methods that improve behavior/attitudes/effectiveness of members. Member/manager skills. Guest speakers, group presentations, films.
MGMT 3004 - Business Strategy
Credits: 3.0 [max 3.0]
Course Equivalencies: 01692
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Business strategy. How business firms set and pursue their goals. Key categories of strategic issues and concepts/frameworks managers use to analyze and address those issues. Attention to specific firms and situations. prereq: CSOM, soph or jr
MGMT 3010 - Introduction to Entrepreneurship
Credits: 4.0 [max 4.0]
Course Equivalencies: 02347
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Fundamentals of entrepreneurship. Career paths, including new business start-ups, franchising, acquisitions (including family business succession), corporate venturing, and entre-preneurial services. Legal structures for new business formation. Aspects of business law/ethics.
MGMT 4002 - Managerial Psychology
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Behavioral principles, methods, and skills that underlie and compose dimensions of managerial competence and contribute to managers' effectiveness in preventing and solving problems within and between individuals and groups; development of human resource skills management needs based partially on experiential exercises.
MGMT 4008 - Entrepreneurial Management
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Management of a new venture after founding. Internal/external challenges of managing a startup organization. Working with resource constraints and understanding how business models may change over time. prereq: concurrent registration is required (or allowed) in [3010 or IBUS 3010]
MGMT 4050 - Management of Innovation and Change
Credits: 2.0 [max 2.0]
Course Equivalencies: 02187
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Applying theories/research on how new organizational programs, products, technologies are developed/implemented. Diagnostic skills. How innovation unfolds. prereq: 1001, [3001 or 3010]
RM 1201 - Fashion, Ethics, and Consumption (CIV)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Apparel business. Multiple steps in the process of creating/merchandising apparel, and the ethical positions reflected in decision making at each step.
RM 2215 - Introduction to Retail Merchandising
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Overview of retailing management. Aspects of retailing management in global, multi-channel retail environment. Strategies/tactics to make decisions to operate retail business. Retail management principles covered.
RM 3243 - Visual Merchandising
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Retail store environment. Physical/psychological effects that initiate/motivate consumer behavior. Merchandise display: creativity, department layout, fixturing, lighting, cross merchandising, visual resources, signing, maintenance. prereq: 2215, [DHA major or minor or instr consent]
RM 4117W - Retail Environments and Human Behavior (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Spring
Theory/research related to designed environments across retail channels. prereq: 2215 or DHA 2215, [jr or sr or grad student], [design major or minor or instr consent]
RM 4123 - Living in a Consumer Society
Credits: 3.0 [max 3.0]
Course Equivalencies: 01848
Grading Basis: A-F only
Typically offered: Fall Odd Year
Consumerism within U.S. society. Commodification of health care, education, and production of news. Commercialization of public space/culture. What drives consumer society. How meaning is manufactured. What the lived experiences are of consumers today. Postmodern market. Alternatives to consumer society. prereq: Sr, retail merchandising major or minor
RM 4216 - Retail Promotions
Credits: 3.0 [max 4.0]
Course Equivalencies: 01343
Prerequisites: 2215,3124, [jr or sr or grad student], [DHA major or minor or #]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Role of integrated marketing communications in retail businesses. Promotion techniques/media characteristics. Application of theories behind consumer decision making. prereq: 2215,3124, [jr or sr or grad student], [DHA major or minor or instr consent]
RM 4247 - Advanced Buying and Sourcing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Technology application for buying/sourcing. Six-month dollar merchandise planning, assortment planning, market purchase and sales promotions planning, inventory management, costing, markdowns, timing, and sourcing. prereq: 2215, 3242 or DHA 2215, [DHA major or minor or instr consent]
SCO 3001 - Introduction to Operations Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Concepts, principles, and techniques for managing manufacturing/service operations. Emphasizes decision making in operations function of organizations. Quantitative/qualitative methods for improving management of operations.
SMGT 1701 - Introduction to Sport Management
Credits: 2.0 [max 2.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Scope/motive of the study of sport from sociological, psychological, historical, economic, and scientific perspective. Issues in sport.
SMGT 3143 - Organization and Management of Sport
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Principles, policies, and procedures in administration and management of sports programs at interscholastic/intercollegiate levels.
SMGT 3421 - Business of Sport
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Financial aspects of sport. Revenue producing strategies, budget preparation/analysis, controlling expenses. Tax support, municipal bonds, ticket sales, concessions, merchandising. Media, fund raising. prereq: SMGT or kin or rec major or instr consent
SMGT 3631 - Sport Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Fundamental theories/issues in sport marketing, grounded in traditional marketing principles. Unique applications to sport business industry.
SMGT 3632 - Sport Sales and Fund-raising
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Foundation of revenue production in sport management. Necessary skills related to revenue production and sales processes as they apply to the business of sport. prereq: Sport Management major or instr consent
SPAN 3022 - Advanced Business Spanish
Credits: 4.0 [max 4.0]
Course Equivalencies: 01150 - Span 3022/Tldo 3023
Typically offered: Every Spring
Major issues of culture in relation to business in context of Spanish-speaking world. Important historical-social factors that contribute to understanding of economy/business relationships with industrialized nations. prereq: 3015
OLPD 3324W - Writing in the Workplace for Education and Human Development Majors (WI)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall & Spring
Explore professional communication. Research/analysis writing. Memos, reports, proposals, human resource-related documentation, letters or announcements, presentations. prereq: 60+ undergraduate credits, declared major
WRIT 3029W - Business and Professional Writing (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: 01353
Typically offered: Every Fall & Spring
Practice writing for various professional purposes/audiences, using appropriate styles, tones, and organizational elements. Potential genres include proposals, reports, web content, email, executive summaries, job search portfolios. Attention to workplace collaboration and broader issues of professional literacy.
MGMT 3033W - Business Communication (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: 01482
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Written/oral communication skills for effective participation in contempory organizations. From basic principles to communication strategy. Communication technology. Cases, simulations of "real-world" situations. Student small groups meet with instructor three times for presentation coaching/feedback. Recitation times are arranged with instructor at start of semester. prereq: Fr composition, CSOM upper-div, at least 60 cr
WRIT 3562W - Technical and Professional Writing (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: 01235 - Writ 3562V/Writ 3562W
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Written/oral communication in professional settings, gathering research, analyzing audience, assessing/practicing multiple genres. Draft, test, revise present findings in oral presentation. prereq: [Jr or sr or instr consent], [1301 or 1401 or equiv]