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Twin Cities Campus

Sport Management Minor

Kinesiology, School of
College of Education and Human Development
  • Program Type: Undergraduate minor related to major
  • Requirements for this program are current for Fall 2024
  • Required credits in this minor: 17
Sport Management is the business side of the sport industry that blends the unique aspects of sport with common business, marketing, management, and social and ethical principles. The Sport Management minor helps prepare students for employment in the sport, entertainment, and/or fitness industries. This program allows students from any major at the University to obtain a minor in Sport Management. Students who complete this minor may work in fields such as: professional, semi-professional, collegiate, high-school and youth sport; facilities and event management; sport marketing and sales; communications; sporting goods manufacturing management; sporting goods retail management; non-profit sports; private clubs; fitness industry management; and extreme sports.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
Students must complete 1 courses before admission to the program.
A GPA above 2.0 is preferred for the following:
  • 2.75 already admitted to the degree-granting college
  • 2.75 transferring from another University of Minnesota college
  • 2.75 transferring from outside the University
Successful applicants will have: Earned a C- or higher in SMGT 1701 Introduction to Sport Management Completed 45 credits A 2.75 overall GPA Minor application will be reviewed after the following deadlines: - Fall Semester: Priority Deadline April 1st - Spring semester: Priority Deadline November 1st Admission Prerequisite Course Requirement SMGT 1701 - Introduction to Sport Management (2.0 cr)
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
Required prerequisites
Admission Requirement
Students are required to complete SMGT 1701 prior to entry into the minor.
SMGT 1701 - Introduction to Sport Management (2.0 cr)
Minor Requirements
Required Coursework
SMGT 3111 - Sports Facility and Event Management (3.0 cr)
SMGT 3143 - Organization and Management of Sport (3.0 cr)
SMGT 3421 - Business of Sport (3.0 cr)
SMGT 3631 - Sport Marketing (3.0 cr)
Elective Coursework
Students must complete 3 credits of elective coursework.
SMGT 3501 - Sport in a Diverse Society [SOCS, DSJ] (3.0 cr)
or SMGT 3601 - Ethics and Values in Sport (2.0 cr)
or SMGT 3632 - Sport Sales and Fundraising (3.0 cr)
or SMGT 3741 {Inactive} (2.0 cr)
or SMGT 3861 - Sport Law (3.0 cr)
or SMGT 3993 - Directed Study in Sport Management (1.0-4.0 cr)
or KIN 5328 - International Sport: The Impact of the Olympic Games [HIS, GP] (3.0 cr)
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SMGT 1701 - Introduction to Sport Management
Credits: 2.0 [max 2.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Scope/motive of the study of sport from sociological, psychological, historical, economic, and scientific perspective. Issues in sport.
SMGT 3111 - Sports Facility and Event Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Sport facilities and event management represents one of the fastest growing areas in the sport and entertainment industry. The construction of new stadiums, arenas, and other venues continues to evolve as new technologies and service experiences are incorporated into venue construction. Further, the organization and management of sport and other special events has become more challenging as the expectations of event goers have increased and standards of what makes a successful event experience have evolved. This course will review and examine the principles and practices associated with managing a sport facility and delivering sporting events. This course builds on the general principles of sport facility and event management by providing students with both in-depth theoretical knowledge and an industry-focused, practical understanding of the administrative and managerial functions that support venues and events. In this course, students will explore topics such as ticket operations, scheduling, event marketing, event budgeting, sponsorship, risk and security, and environmental sustainability as they relate to all types of sport facilities and events. While a primary focus in the course will be on large sport facilities and major sporting events, students will also be given the opportunity to study cases of small venues and local events. As part of this course students will learn to conduct a venue feasibility study, create an event bid, and develop an event management plan. Through these projects students will also connect directly with industry partners to learn their perspectives on contemporary facility and event management as well as build their professional networks in this area of the sport industry. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent
SMGT 3143 - Organization and Management of Sport
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
This course is designed to provide the student with knowledge pertaining to the various aspects of organization, management, and administration within the sport industry. Students will have the opportunity to hear, learn, and share viewpoints as they relate to sport management through lectures, discussions on current events, and case study analysis. Upon the completion of this course, it is expected that students will (1) have a better understanding of the unique management characteristics of the sport industry, (2) understand the relationship between a sport organization and its environment, (3) have the capacity to diagnose critical issues in sport organizations and apply relevant conceptual framework for analysis, and (4) synthesize important managerial and leadership strategies and techniques to ?real world? issues in sport. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent.
SMGT 3421 - Business of Sport
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
As the sport industry continues to evolve from a technological and service delivery perspective, the ability of future sport managers to think entrepreneurially about their business as they seek to solve industry problems is of paramount importance. This course examines the sport business ecosystem with a focus on fiscal responsibility and financial management while offering students the opportunity to use the principles of entrepreneurship, forecasting, and risk assessment to build ideas that can shape the future of sport industry offerings. In this course, students will learn relevant theories and industry best practices as they consider how to build organizational capacity for, and willingness to, embrace change and risk-taking to innovate product and service offerings. Projects and assignments in this course will include learning directly from, and writing papers reflecting on, discussions with industry executives in sport organizations that embrace an entrepreneurial mentality. The culminating assignment in this course is a sport entrepreneurship project in which students will leverage on-campus resources to develop a new sport product or service idea. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent
SMGT 3631 - Sport Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
This course provides an overview of marketing management in sport organizations. The objectives of the course provide students with a broad introduction to sport marketing concepts, the role sport marketing plays in society, and the various factors that influence sport consumer decision making. In this course you will learn fundamental terms, concepts, and frameworks used by sport marketing professionals to cause consumer action. The course places an emphasis on understanding the unique nature of the sport service and emotional commitment sport consumers have toward their favorite sport brands. Basic concepts of market research will be introduced and utilized to help students learn how to uncover unique insights about their potential target markets. Additionally, students will learn the critical role sport sponsorship plays in the broader context of sport marketing. A particular emphasis will be placed on the unique dynamic of marketing sport and marketing through sport. The course will culminate in a marketing plan and sponsorship proposal written on behalf of a spectator sport organization. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent
SMGT 3501 - Sport in a Diverse Society (SOCS, DSJ)
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Relationship between sport and contemporary social institutions. Groups/individuals who have historically been marginalized or excluded from sport participation. Race, sex, social class, sexual orientation, physical (dis)abilities.
SMGT 3601 - Ethics and Values in Sport
Credits: 2.0 [max 2.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
In sport management, we have many opportunities to ask questions regarding acts and decisions as right or wrong. What does it mean to act in a way that characterizes good behavior? How do we develop morally? What are our personal values and moral orientations? Does sport perpetuate violence in society? What is moral and ethical conduct in sport management? What is meant by the term social responsibility? Do professional sport team owners have a responsibility to the community? How do we make decisions that are good, right and authentic? These questions and other ethical issues in sport will be explored from historical, philosophical, and sociological perspectives. The process of critical reading, thinking, writing, and discussion will be emphasized. Thoughtful reflection and respectful dialogue are encouraged. Critical thinking is a learned process and two activities are central to this process: 1) identifying and challenging assumptions and 2) exploring and imagining alternatives (Brookfield, 1987). prereq: SMGT major or minor and 60 credits completed or in progress
SMGT 3632 - Sport Sales and Fundraising
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Spring
Effectively managing the revenue generating functions of sport organizations is critical to the long-term success and viability of those entities. This course will allow students to build their knowledge of theoretical approaches to selling and sales management in sport, and it will teach students a range of practical skills that they will be able to apply in addressing sport industry challenges in the revenue generating space. Students will learn the importance of strategic account management in the contexts of season ticket sales, group event sales, premium seating sales, and sponsorship sales. Additionally, students will explore the unique nature of the account management, relationship cultivation, and stewardship process in a sport fundraising context. Particular attention will be paid to fundraising in college athletics. The primary projects in this course will include weekly sales simulations, industry case studies, and a sales campaign that is developed in partnership with a real-world, sport industry partner. Upon conclusion of this class, students will be able to clearly identify, define, and solve problems related to generating revenue in sport organizations through the sale of sport services and fundraising using sport as a platform to positively impact the lives of sport participants. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent
SMGT 3861 - Sport Law
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
This course is designed to acquaint the students to the US legal system, structure, process and terminology. The course provides an introduction of the legal aspects of contract law, tort law, statutory law, negligence, and constitutional law. A student upon completion of the course will understand basic legal aspects of sport and physical activity and will be able to provide managerial analysis and decision making based upon a legal aspects of sport knowledge, therefore providing a competitive advantage of the organization of which are involved. The course instruction relies heavily on court case studies and the legal implications in a sport setting. prereq: SMGT major or SMGT minor or instructor consent
SMGT 3993 - Directed Study in Sport Management
Credits: 1.0 -4.0 [max 10.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Students have the opportunity to earn credit while working in a lab or field research setting to carry our scholarly or creative activities while under the guidance of a School of Kinesiology Sport Management faculty member. Students can assist with faculty scholarship or carry out projects of their own. To earn credit in this course, students must talk with the faculty member and then fill out a Directed Activity Contract ( online. This contract is an agreement between the student and faculty member and should establish expectations, credits, and the grading basis for the work.
KIN 5328 - International Sport: The Impact of the Olympic Games (HIS, GP)
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Periodic Fall, Spring & Summer
In the late nineteenth century, Baron Pierre de Coubertin, a French aristocrat, worked tirelessly to revive the Olympic Games from Greek history. Through Baron de Coubertin's efforts, the first Olympic Games of the modern era took place in 1896 in Athens, Greece. From a small sporting event that hosted a little over 300 athletes from 13 countries the Olympic Games have grown over the last 120 years to one of the most viewed sporting events in the world. Today, the Olympic Games hosts over 10,000 athletes from over 200 countries. The International Olympic Committee (IOC), which runs the Olympic Games, is now one of the most powerful and richest sporting organizations in the world. The Olympic Games have had a profound impact on the world we live in and they provide us with a platform for examining changes in the world's cultural, economic, social and political processes over the last 120 years. This course explores the impact of a specific Olympic Game(s) held on that host city's culture, economy and political landscape. In addition, this course will explore that Olympic Games(s) impact on the world's cultural, social and political processes.