Scope/motive of the study of sport from sociological, psychological, historical, economic, and scientific perspective. Issues in sport.

Sport facilities and event management represents one of the fastest growing areas in the sport and entertainment industry. The construction of new stadiums, arenas, and other venues continues to evolve as new technologies and service experiences are incorporated into venue construction. Further, the organization and management of sport and other special events has become more challenging as the expectations of event goers have increased and standards of what makes a successful event experience have evolved. This course will review and examine the principles and practices associated with managing a sport facility and delivering sporting events. This course builds on the general principles of sport facility and event management by providing students with both in-depth theoretical knowledge and an industry-focused, practical understanding of the administrative and managerial functions that support venues and events. In this course, students will explore topics such as ticket operations, scheduling, event marketing, event budgeting, sponsorship, risk and security, and environmental sustainability as they relate to all types of sport facilities and events. While a primary focus in the course will be on large sport facilities and major sporting events, students will also be given the opportunity to study cases of small venues and local events. As part of this course students will learn to conduct a venue feasibility study, create an event bid, and develop an event management plan. Through these projects students will also connect directly with industry partners to learn their perspectives on contemporary facility and event management as well as build their professional networks in this area of the sport industry. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent

This course is designed to provide the student with knowledge pertaining to the various aspects of organization, management, and administration within the sport industry. Students will have the opportunity to hear, learn, and share viewpoints as they relate to sport management through lectures, discussions on current events, and case study analysis. Upon the completion of this course, it is expected that students will (1) have a better understanding of the unique management characteristics of the sport industry, (2) understand the relationship between a sport organization and its environment, (3) have the capacity to diagnose critical issues in sport organizations and apply relevant conceptual framework for analysis, and (4) synthesize important managerial and leadership strategies and techniques to ?real world? issues in sport. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent.

As the sport industry continues to evolve from a technological and service delivery perspective, the ability of future sport managers to think entrepreneurially about their business as they seek to solve industry problems is of paramount importance. This course examines the sport business ecosystem with a focus on fiscal responsibility and financial management while offering students the opportunity to use the principles of entrepreneurship, forecasting, and risk assessment to build ideas that can shape the future of sport industry offerings. In this course, students will learn relevant theories and industry best practices as they consider how to build organizational capacity for, and willingness to, embrace change and risk-taking to innovate product and service offerings. Projects and assignments in this course will include learning directly from, and writing papers reflecting on, discussions with industry executives in sport organizations that embrace an entrepreneurial mentality. The culminating assignment in this course is a sport entrepreneurship project in which students will leverage on-campus resources to develop a new sport product or service idea. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent

This course provides an overview of marketing management in sport organizations. The objectives of the course provide students with a broad introduction to sport marketing concepts, the role sport marketing plays in society, and the various factors that influence sport consumer decision making. In this course you will learn fundamental terms, concepts, and frameworks used by sport marketing professionals to cause consumer action. The course places an emphasis on understanding the unique nature of the sport service and emotional commitment sport consumers have toward their favorite sport brands. Basic concepts of market research will be introduced and utilized to help students learn how to uncover unique insights about their potential target markets. Additionally, students will learn the critical role sport sponsorship plays in the broader context of sport marketing. A particular emphasis will be placed on the unique dynamic of marketing sport and marketing through sport. The course will culminate in a marketing plan and sponsorship proposal written on behalf of a spectator sport organization. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent

Effectively managing the revenue generating functions of sport organizations is critical to the long-term success and viability of those entities. This course will allow students to build their knowledge of theoretical approaches to selling and sales management in sport, and it will teach students a range of practical skills that they will be able to apply in addressing sport industry challenges in the revenue generating space. Students will learn the importance of strategic account management in the contexts of season ticket sales, group event sales, premium seating sales, and sponsorship sales. Additionally, students will explore the unique nature of the account management, relationship cultivation, and stewardship process in a sport fundraising context. Particular attention will be paid to fundraising in college athletics. The primary projects in this course will include weekly sales simulations, industry case studies, and a sales campaign that is developed in partnership with a real-world, sport industry partner. Upon conclusion of this class, students will be able to clearly identify, define, and solve problems related to generating revenue in sport organizations through the sale of sport services and fundraising using sport as a platform to positively impact the lives of sport participants. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent

This course is designed to acquaint the students to the US legal system, structure, process and terminology. The course provides an introduction of the legal aspects of contract law, tort law, statutory law, negligence, and constitutional law. A student upon completion of the course will understand basic legal aspects of sport and physical activity and will be able to provide managerial analysis and decision making based upon a legal aspects of sport knowledge, therefore providing a competitive advantage of the organization of which are involved. The course instruction relies heavily on court case studies and the legal implications in a sport setting. prereq: SMGT major or SMGT minor or instructor consent

Students have the opportunity to earn credit while working in a lab or field research setting to carry our scholarly or creative activities while under the guidance of a School of Kinesiology Sport Management faculty member. Students can assist with faculty scholarship or carry out projects of their own. To earn credit in this course, students must talk with the faculty member and then fill out a Directed Activity Contract (z.umn.edu/Directed_Activity) online. This contract is an agreement between the student and faculty member and should establish expectations, credits, and the grading basis for the work.