Duluth campus
 
Duluth Campus

Graphic Design B.F.A.

UMD Art and Design, Dept of
School of Fine Arts
  • Program Type: Baccalaureate
  • Requirements for this program are current for Spring 2020
  • Required credits to graduate with this degree: 120 to 125
  • Required credits within the major: 91 to 112
  • Degree: Bachelor of Fine Arts
The graphic design profession uses the creative process and technology to communicate ideas and messages. Delivery of the message can be multidimensional, print or screen based, interactive, involve sound and motion, be physical or virtual. Graphic design involves type and language, abstract and figurative imagery, concept, technology, and craft. The discipline takes place within commercial, academic, and institutional contexts in the private and public realms, and allows individuals to enter a rewarding profession that demands creativity and vision. Acknowledging the interdisciplinary nature of the profession, the Department of Art and Design offers two distinct sub plans, one that combines graphic design with complementary studio skills and practices, and one that pairs graphic design with coursework in business and marketing. To qualify for this program, pre-graphic design students must pass a portfolio review (ART 0901) during the second semester of their first year. Department honors requirements: Candidates nominated by art and design department faculty receive honors for distinguished achievement, demonstrated in part by projects and portfolios completed in Senior Design Studio I and II (ART 4922 and 4933).
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
Freshman and transfer students are usually admitted to pre-major status before admission to this major.
Students must pass portfolio review. The review occurs (approximately) during the seventh week of spring semester each year and is conducted by the graphic design faculty. Advanced placement students may be eligible for a portfolio review during the week before the start of fall semester. After completion of at least 9 credits of pre-graphic design requirement ART core courses, students must submit a portfolio of work selected from the courses, and a specified writing sample for the review. After admission to the graphic design major (passing the portfolio review), the coursework required for the program is sequential and takes a minimum of three years, or six semesters (see sample plan). Transfer students, and students who change their major to graphic design, need to be aware of this time requirement to complete the program. Due to limited space, the Graphic Design program with Marketing sub plan is limited to 30 new majors annually.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
General Requirements
The Board of Regents, on recommendation of the faculty, grants degrees from the University of Minnesota. Requirements for an undergraduate degree from University of Minnesota Duluth include the following:
  1. Students must meet all course and credit requirements of the departments and colleges or schools in which they are enrolled including an advanced writing course. Students seeking two degrees must fulfill the requirements of both degrees. However, two degrees cannot be awarded for the same major.
  2. Students must complete all requirements of the Liberal Education Program.
  3. Students must complete a minimum of 120 semester credits.
  4. At least 30 semester credits must be earned through UMD, and 15 of the last 30 degree credits earned immediately before graduation must be awarded by UMD.
  5. Students must complete at least half of their courses at the 3xxx-level and higher at UMD. Study-abroad credits earned through courses taught by UM faculty and at institutions with which UMD has international exchange programs may be used to fulfill this requirement.
  6. If a minor is required, students must take at least three upper division credits in their minor field from UMD.
  7. For certificate programs, at least 3 upper-division credits that satisfy requirements for the certificate must be taken through UMD. If the program does not require upper division credits students must take at least one course from the certificate program from UMD.
  8. The minimum cumulative UM GPA required for graduation will be 2.00 and will include only University of Minnesota coursework. A minimum UM GPA of 2.00 is required in each UMD undergraduate major and minor. No academic unit may impose higher grade point standards to graduate.
  9. Diploma, transcripts, and certification will be withheld until all financial obligations to the University have been met.
Program Requirements
1. Transfer credits must carry a minimum grade of C. 2. Attendance at two Visual Culture lectures per semester (fall and spring).
Introductory Course (1 cr)
UST 1000 - UMD Seminar (1.0-2.0 cr)
Pre-Graphic Design Requirements (12 cr)
Note: ART 1010, 1011, 1013 and 1900 may be taken either semester of the first year. They are not sequential. Graphic Design Portfolio Review (ART 0901) requires a 2.00 GPA overall and in art and art history courses.
ART 901 - Graphic Design Portfolio Review (0.0 cr)
ART 1010 - Drawing I (3.0 cr)
ART 1011 - 2-D Design (3.0 cr)
ART 1013 - 2-D Digital Design (3.0 cr)
ART 1900 - Visual Literacy [LE CAT9, FINE ARTS] (3.0 cr)
Major Courses (33 cr)
ART 2905 - Design Technology I (3.0 cr)
ART 2906 - Design Technology II (3.0 cr)
ART 2907 - Typography I (3.0 cr)
ART 2911 - Graphic Design I (3.0 cr)
ART 3906 - Emerging Media Design (3.0 cr)
ART 3922 - Graphic Design II (3.0 cr)
ART 3933 - Graphic Design III (3.0 cr)
ART 3937 - Typography II (3.0 cr)
ART 4908 - Interactive Design I (3.0 cr)
ART 4909 - Interactive Design II (3.0 cr)
ART 4922 - Senior Design Studio I (3.0 cr)
Final Project (3 cr)
Students complete the capstone design course, ART 4933. Portfolio project addresses individual student needs and highlights design strengths for career placement. Instructors assessing the senior project maintain criteria used in the entry-level review rubric. Results are reflected in the grade.
ART 4933 - Senior Design Studio II (3.0 cr)
Art History (6 cr)
ARTH 1303 - History of World Art I [LE CAT9, HUMANITIES, GLOBAL PER] (3.0 cr)
or ARTH 1304 - History of World Art II [LE CAT9, LEIP CAT09, HUMANITIES] (3.0 cr)
or ARTH 1305 - History of World Art III [HUMANITIES, GLOBAL PER] (3.0 cr)
ARTH 2901 - History of Graphic Design (3.0 cr)
SFA Additional Requirement (3 cr)
Three credits of any 1000-level or 2000-level SFA course(s) from outside the student’s chosen major (dance, fine arts, music, or theatre), provided that the student meets pre-requisites for the course(s). MU 15xx ensembles must be repeated once each semester for a total of 3 credits (may require audition). A 2-credit DN course may be substituted (art or music students only).
Program Sub-plans
Students are required to complete one of the following sub-plans.
Marketing
Major Courses (9 cr)
ARTH 2390 - US Art and Visual Culture in the 20th Century [LE CAT9, LECD CAT09, HUMANITIES, CDIVERSITY] (3.0 cr)
ART 4944 - Graphic Design IV (3.0 cr)
or ART 4955 - Graphic Design V (3.0 cr)
Sustainability
ART 1004 - Sustainable Visual Culture Practices [SUSTAIN] (3.0 cr)
or ART 3305 - Sustainability Studio: Theory and Practice [SUSTAIN] (3.0 cr)
Art History Electives (3 cr)
Take 3 or more credit(s) from the following:
· ARTH 2xxx
· ARTH 3xxx
Pre-Business (6 cr)
ACCT 2001 - Principles of Financial Accounting (3.0 cr)
ECON 2030 - Applied Statistics for Business and Economics [LOGIC & QR] (3.0 cr)
Marketing (18 cr)
Group A (9 cr)
MKTG 3701 - Principles of Marketing (3.0 cr)
MKTG 3711 - Marketing Research (3.0 cr)
MKTG 4731 - Consumer Behavior (3.0 cr)
Group B (9 cr)
Take 9 or more credit(s) from the following:
· MKTG 3721 - Social Media Marketing (3.0 cr)
· MKTG 3741 - Fundamentals of Selling (3.0 cr)
· MKTG 3751 - Marketing Ethics (3.0 cr)
· MKTG 3771 - Sports Marketing (3.0 cr)
· MKTG 4774 - International Marketing (3.0 cr)
· MKTG 3797 - Marketing Internship (1.0-6.0 cr)
· MKTG 4721 - Advertising and Marketing Communications (3.0 cr)
· MKTG 4741 - Developing and Marketing New Products (3.0 cr)
· MKTG 4751 - Retailing (3.0 cr)
· MKTG 4781 - Marketing Management and Strategy (3.0 cr)
· MKTG 4795 - Special Topics (Various Topics to be Assigned) (3.0 cr)
Courses Required From Other Programs (18 cr)
Advanced Writing
WRIT 3121 - Advanced Writing: Business and Organizations (3.0 cr)
or WRIT 31xx Adv Writing (3 cr)
Business
ECON 1003 - Economics and Society [LE CAT, SOC SCI] (3.0 cr)
Communications or Foreign Language
A foreign language course at the beginning, intermediate or advanced level (1101, 1102, 1201, 1202, or 2301) may substitute for Comm 1112 or 1222 as long as that foreign language course is not being used to meet a preparation standard deficiency.
COMM 1112 - Public Speaking [LE CAT3, COMM & LAN] (3.0 cr)
or COMM 1222 - Interpersonal Communication [LE CAT3, LECD CAT03, COMM & LAN] (3.0 cr)
Mathematics
MATH 1160 - Finite Mathematics and Introduction to Calculus [LE CAT2, LOGIC & QR] (5.0 cr)
or MATH 1296 - Calculus I [LE CAT2, LOGIC & QR] (5.0 cr)
Psychology
PSY 1003 - General Psychology [LE CAT6, SOC SCI] (4.0 cr)
Studio
Major Courses (9 cr)
ART 1012 - 3-D Design (3.0 cr)
ART 4944 - Graphic Design IV (3.0 cr)
ART 4955 - Graphic Design V (3.0 cr)
Studio Courses (15 cr)
Take 3 or more course(s) totaling 9 or more credit(s) from the following:
· ART 2014 - 3D Modeling and Animation (3.0 cr)
· ART 2016 - Digital Arts: Mixed-Media Studio (3.0 cr)
· ART 2018 - Digital Arts: Interactive Media (3.0 cr)
· ART 2030 - Digital Arts: Time-based Media (3.0 cr)
· ART 2040 - Digital Filmmaking: Visual Narratives (3.0 cr)
· ART 2100 - Painting I (3.0 cr)
· ART 2200 - Sculpture I (3.0 cr)
· ART 2400 - Ceramics I (3.0 cr)
· ART 2500 - Jewelry and Metals I (3.0 cr)
· ART 2600 - Photography I (3.0 cr)
· ART 2300 - Printmaking I: Intaglio, Relief (3.0 cr)
or ART 2301 - Printmaking I: Litho, Screen (3.0 cr)
· Upper Level Studio Electives
Take 2 or more course(s) totaling 6 or more credit(s) from the following:
· ART 3xxx
· ART 4xxx
Art History Electives (6 cr)
Take 2 or more course(s) totaling 6 or more credit(s) from the following:
· ARTH 2xxx
· ARTH 3xxx
Advanced Writing (3 cr)
WRIT 3110 - Advanced Writing: Arts and Letters (3.0 cr)
or WRIT 4230 - Web Design and Digital Culture (3.0 cr)
or WRIT 4250 - New Media Writing (3.0 cr)
 
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· Graphic Design BFA
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· Graphic Design B.F.A.
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UST 1000 - UMD Seminar
Credits: 1.0 -2.0 [max 2.0]
Course Equivalencies: 02403 - EHS 1000/UST 1000
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Facilitates the successful transition into college learning and student life at UMD. Credit will not be granted if already received for EHS 1000.
ART 901 - Graphic Design Portfolio Review
Credits: 0.0 [max 0.0]
Prerequisites: {repeatable one time}, 9 credits in art courses, pre-graphic design major or pre-graphic design and marketing major or department consent
Grading Basis: S-N or Aud
Typically offered: Every Spring
Presentation of portfolio and other required evaluative materials for admission to graphic design major candidacy. prereq: {repeatable one time}, 9 credits in art courses, pre-graphic design major or pre-graphic design and marketing major or department consent
ART 1010 - Drawing I
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to the drawing experience and problems concerned with translation of three-dimensional visual experience into two-dimensional form. prereq: Art or art education major or Theatre BFA Scenic Design or Costume Design or art minor or Graphic Design and Marketing or instructor consent
ART 1011 - 2-D Design
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Introduction to two-dimensional design through study of design elements and principles, including visual organization and color theory and their application in various media. prereq: Art or art education major or pre GDM BFA, or GDM BFA or pre MGD BBA or MGD BBA or art minor or instructor consent; credit will not be granted if already received for ART 1002
ART 1013 - 2-D Digital Design
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Two-dimensional studio and graphic design concepts using the computer as a creative tool. Laptop required; digital instruction presented only on the Mac platform. prereq: Art or art education major or pre GDM BFA or GDM BFA or pre MGD BBA or MGD BBA or GIS major or Journalism major or art minor or photography minor or arts in media minor or instructor consent. Laptop required; digital instruction presented only on the Mac platform.
ART 1900 - Visual Literacy (LE CAT9, FINE ARTS)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Various forms of visual expression--art, commercial imagery, typography, architecture, graffiti, etc.--as rhetoric. Introduction to variety of theories and/or modes of criticism, and consideration of their value for explanation of visual expression. prereq: Credit will not be granted if already received for 2900
ART 2905 - Design Technology I
Credits: 3.0 [max 3.0]
Prerequisites: 1013 and graphic design major or GDM BFA or pre MGD BBA or GD BFA or arts in media minor or instructor consent; laptop required; digital instruction presented only on the Mac platform.
Grading Basis: A-F or Aud
Typically offered: Every Fall
Fundamentals of graphic reproduction and Web site design; application of digital programs used in preparing print and web work. prereq: 1013 and graphic design major or GDM BFA or pre MGD BBA or GD BFA or arts in media minor or instructor consent; laptop required; digital instruction presented only on the Mac platform.
ART 2906 - Design Technology II
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Advanced concepts and digital program applications for print and web graphic contexts. prereq: 2905, graphic design major or GDM BFA or pre-MGD BBA or MGD BBA or instructor consent; laptop required; digital instruction presented only on the Mac platform.
ART 2907 - Typography I
Credits: 3.0 [max 3.0]
Prerequisites: ART 1013 and Graphic design major or GDM BFA or MGD or pre-MGD BBA or digital arts and photography emphasis or instructor consent; laptop required; digital instruction presented only on the Mac platform.
Grading Basis: A-F or Aud
Typically offered: Every Fall
Introduction to fundamentals of typography in print and screen media. Presents terminology, history, and theories of letterforms. Students will perform directed assignments to develop typographic skills on computer and by hand. prereq: ART 1013 and Graphic design major or GDM BFA or MGD or pre-MGD BBA or digital arts and photography emphasis or instructor consent; laptop required; digital instruction presented only on the Mac platform.
ART 2911 - Graphic Design I
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Introduction to theory and practice of graphic design. Meaning and aesthetics of image juxtaposition; resonance of type and image. prereq: 2905, 2907, graphic design major or GDM BFA or pre-MGD BBA or MGD BBA or instructor consent; laptop required; digital instruction presented only on the Mac platform.
ART 3906 - Emerging Media Design
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
An introductory course using emerging media devices and applications to design solutions for the web. This includes learning the basics of HTML (Hyper Text Markup Language) and CSS (Cascading Style Sheets) in order to develop web-based content. Using system thinking, marketing theory and a variety of methods to generate images and other visual content, designing for social media platforms will be explored. pre-req: 2906
ART 3922 - Graphic Design II
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Continuation of theory and practice of graphic design. Introduction to professional practices. Materials meaning, aesthetics, and practical use. prereq: 2911, graphic design major or GDM BFA or MGD BBA or instructor consent; laptop required; digital instruction presented only on the Mac platform.
ART 3933 - Graphic Design III
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Continuation of theory and practice of graphic design. Graphic design as an organizational and informative medium and as a purely aesthetic pursuit. prereq: 3922, graphic design major or GDM BFA or MGD BBA or instructor consent; laptop required; digital instruction presented only on the Mac platform.
ART 3937 - Typography II
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Advanced exploration of typography concepts and issues in screen and print media. prereq: 2907, 3922, graphic design major or GDM BFA or MGD BBA or instructor consent; laptop required; digital instruction presented only on the Mac platform.
ART 4908 - Interactive Design I
Credits: 3.0 [max 6.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Interactivity in graphic design, concentrating on computer-based interactive presentations. prereq: 3922, graphic design major or GDM BFA or MGD BBA or digital art and photography emphasis or Grad Student or instructor consent; credit will not be granted if already received for 5909: laptop required; digital instruction presented only on the Mac platform.
ART 4909 - Interactive Design II
Credits: 3.0 [max 6.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Interactivity in graphic design, concentrating on computer-based interactive presentations. prereq: 4908, graphic design major, or digital art and photography emphasis or Grad Student, or instructor consent; credit will not be granted if already received for 5910: laptop required; digital instruction presented only on the Mac platform.
ART 4922 - Senior Design Studio I
Credits: 3.0 [max 6.0]
Course Equivalencies: 01564 - Art 4893=4922
Grading Basis: A-F or Aud
Typically offered: Every Fall
Exploration of advanced graphic design topics through an extensive project for print and/or screen: research, creative production and development of a presentation system. Done individually or in groups. prereq: 3933 or 3937 or instructor consent, no grad credit
ART 4933 - Senior Design Studio II
Credits: 3.0 [max 6.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Professional presentation, portfolio development and professional practice. prereq: 3933 or instructor consent
ARTH 1303 - History of World Art I (LE CAT9, HUMANITIES, GLOBAL PER)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Development of world art and architecture from prehistory through Middle Ages.
ARTH 1304 - History of World Art II (LE CAT9, LEIP CAT09, HUMANITIES)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Development of world art and architecture from Renaissance to present.
ARTH 1305 - History of World Art III (HUMANITIES, GLOBAL PER)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Examines the arts and visual culture of the Americas, Asia and Africa. This course aims to develop a critical understanding of art forms from global cultures. We will examine a range of visual material including painting, sculpture, ceramics, and architecture, from prehistoric times to present. We will also examine the critical debates that frame the study of "non-Western" art.
ARTH 2901 - History of Graphic Design
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Introduction to the history of graphic design, from the origins of written communication to present. Graduate students complete a substantial research paper or project on a topic in consultation with the instructor. prereq: Graphic Design major or Graphic Design and Marketing Major or Art History major or minor or Studio Art major or Digital Art and Photography minor or Arts in Media minor or instructor consent
ARTH 2390 - US Art and Visual Culture in the 20th Century (LE CAT9, LECD CAT09, HUMANITIES, CDIVERSITY)
Credits: 3.0 [max 6.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
This course offers an introduction to US art and visual culture - including architecture, painting, photography, sculpture, advertising, and performance art - from the 20th century, with some additional contextualization from the 19th century. More than simply offering a survey of stylistic changes over time, the class explores the social and political meanings of art. Students will acquire the tools necessary to analyze what art reveals about the nation's values and beliefs. While offering students exposure to a range of issues that are of critical concern to American society, the course will pay particular attention to questions surrounding gender, race, and ideology.
ART 4944 - Graphic Design IV
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Continuation of theory and practice of graphic design. Research-based development of design systems in multiple media. prereq: 3933, Graphic Design major or GDM BFA major or instructor consent; laptop required; digital instruction presetned only on a Mac platform; no grad credit
ART 4955 - Graphic Design V
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Continuation of theory and practice of graphic design. Advanced projects. prereq: 3933, Graphic Design major or GDM BFA or instructor consent; laptop required; digital instruction presented only on a Mac platform; no grad credit
ART 1004 - Sustainable Visual Culture Practices (SUSTAIN)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Summer
The course examines art and design practices worldwide that are responding to current sustainability challenges and offering transformative solutions. We will explore definitions, principles and goals of sustainability and identify current global challenges, including" water protection and land use, energy and waste, ecosystems and habitat, ecological debt and social inequity, framed within the intersection of class, gender and race. Within a participatory, interactive learning environment, we will analyze the work of artists and designers that are creating strategies to transition to live within planetary boundaries. Case studies of participatory and ecological art, cradle-to-cradle design and bio-minicry, are among the practices that will be introduced, discussed and critiqued. Through active learning methods, including journaling, collaging, photographing and working in pairs and groups, participants will explore their own relationship to sustainable ways of living.
ART 3305 - Sustainability Studio: Theory and Practice (SUSTAIN)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Within a studio-based context, this course examines the potential of art and design to address issues of sustainability. Drawing from historical and contemporary precedents, student will explore and analyze solutions to the interdependence and growing incongruity between the natural environment and societal demands. As a combined media course, students will use a range of technical and conceptual methods, synthesizing previously learned studio experience and skills, examining the potential of found, ready made, and/or recycled materials to fulfill sustainable challenges. prereq: minimum 60 credits, Art major
ACCT 2001 - Principles of Financial Accounting
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Concepts of financial accounting and external reporting. Nature and measurement of assets, liabilities, equities, revenues, expenses. Emphasis on use and understanding of external financial statements. prereq: Minimum 15 credits or college consent
ECON 2030 - Applied Statistics for Business and Economics (LOGIC & QR)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to modern business statistics, emphasizing problem solving applications through statistical decision making using case studies. Topics include organization and presentation of data, summary statistics, distributions, statistical inference including estimation, and hypothesis testing. prereq: minimum 30 credits, LSBE student, pre-business or pre-accounting or Econ BA major or Graphic Design and Marketing major or Graphic Design with Marketing subplan major or Econ minor or Accounting minor or Business Admin minor; credit will not be granted if already received for Econ 2020, Stat 1411, Stat 2411, Stat 3611, Soc 3151, Psy 3020
MKTG 3701 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Marketing as a process of exchange management. Emphasis on conceptual tools necessary to deal with both strategic marketing management issues and tactical management of product, price, promotion, and distribution. prereq: LSBE candidate or non-LSBE Marketing minor or approved non-LSBE business administration minor or college consent
MKTG 3711 - Marketing Research
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Emphasis on improving skills of conducting secondary research, designing a primary research study, and analyzing and reporting results of a research study. prereq: MgtS 3701 or Mktg 3701, LSBE candidate or Graphic Design and Marketing majors or Graphic Design with Marketing subplan major or non-LSBE Marketing Minor or college consent
MKTG 4731 - Consumer Behavior
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Buyer behavior and implications for marketing strategy. Emphasis on information processing concepts, influences on behavior, and decision-making processes from both conceptual and pragmatic perspectives. Students requiring graduate credit must complete additional coursework. prereq: MgtS 3701 or Mktg 3701, LSBE candidate or Graphic Design and Marketing majors or Graphic Design with Marketing sub plan major or non-LSBE Marketing Minor or college consent
MKTG 3721 - Social Media Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
This course provides an overview of various aspects of social media marketing, including: (1) the social media planning process (2) how social media marketing platforms are coordinated with other traditional promotional elements (advertising, public relations, consumer promotion, customer service, personal selling) as a part of an integrated marketing communications campaign. prereq: 3701, LSBE Candidate or Graphic Design with Marketing subplan or college consent
MKTG 3741 - Fundamentals of Selling
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Theory and practice of personal selling as used by organizations to develop long-term partnerships with customers. Emphasis on marketing, planning, communication, and presentation skills. prereq: MgtS 3701 or Mktg 3701, LSBE candidate or Graphic Design and Marketing majors or Graphic Design with Marketing sub plan major or non-LSBE Marketing Minor or college consent
MKTG 3751 - Marketing Ethics
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Summer
Introduces a broad range of ethical issues encountered by marketing practitioners, and helps discover, develop, and test personal sets of guidelines for making judgments when such issues arise. prereq: 3701, LSBE candidate or Graphic Design and Marketing majors or college consent
MKTG 3771 - Sports Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
This course will provide an overview of various aspects of sports marketing including: (1) the marketing of sports products (2) the use of sports to market non-sports products. prereq: 3701, LSBE Candidate or Graphic Design and Marketing majors or Graphic Design with Marketing sub plan major
MKTG 4774 - International Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Marketing across national boundaries; effects of foreign economic, legal/political, and sociocultural environments on multinational marketing strategies. prereq: MGTS 3701 or MKTG 3701, LSBE candidate or Graphic Design and Marketing majors or Graphic Design with Marketing sub plan or non-LSBE Marketing Minor or college consent; credit will not be granted if already received for 3781; no grad credit
MKTG 3797 - Marketing Internship
Credits: 1.0 -6.0 [max 6.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Work-integrated learning program providing practical experiences within students’ major. Students participate in approved program within cooperating business, governmental agencies, or civic organizations. There are minimum hours based upon the credits you select for the course; 1 credit = 100 hour minimum; 2 credits = 150 hours minimum; 3 credits= 200 hour minimum. The course also requires completion of internship contract, assignments, and performance evaluations. For LSBE majors that allow for only three (or fewer) credit hours of internship in the “major curriculum,” students will be allowed to count the remaining internship credits in the Upper Division Supporting Courses category. Maximum credits: 6; 3 completions allowed Pre-req: LSBE candidate, prior major coursework, consent of internship director; credit will not be granted if already received for MgtS 3797
MKTG 4721 - Advertising and Marketing Communications
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Promotional planning. Emphasis on planning for advertising, sales promotion, public relations/publicity, direct marketing, and personal selling. Importance of integrated marketing communications to organizations. prereq: MgtS 3701 or Mktg 3701, LSBE candidate or Graphic Design and Marketing majors or Graphic Design with Marketing sub plan or non-LSBE Marketing Minor or college consent
MKTG 4741 - Developing and Marketing New Products
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Periodic Fall & Spring
A marketing-oriented new products management course that explores the new product development process with a focus on marketing strategies for the planning, development and launch of new products and services. prereq: MGTS 3701 or MKTG 3701, LSBE candidate or Graphic Design and Marketing majors or Graphic Design with Marketing sub plan major or college consent
MKTG 4751 - Retailing
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Periodic Fall & Spring
Principles of establishing and operating a retail business. Topics include retail market analysis and research, store layout, retail accounting, merchandise selection and financing, pricing, selling, advertising, budgets and current trends. Emphasis on retail management from a strategic perspective. prereq: 3701, LSBE candidate or Graphic Design and Marketing majors or Graphic Design with Marketing sub plan major or college consent
MKTG 4781 - Marketing Management and Strategy
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Planning, directing, and controlling an organization's marketing activity, including formulating marketing objectives, strategy, and tactics. Interpretation of information in decision making and strategy formulation. Case analysis used to develop marketing problem-solving, communication, and organization skills. prereq: MgtS 3701 or Mktg 3701, MgtS 3711 or Mktg 3711, 1 other Marketing course, 90 credits, LSBE candidate or Graphic Design and Marketing majors or Graphic Design with Marketing sub plan major or grad or college consent
MKTG 4795 - Special Topics (Various Topics to be Assigned)
Credits: 3.0 [max 27.0]
Grading Basis: A-F only
Typically offered: Periodic Fall & Spring
Enables students, working closely with the instructional faculty, to explore one or more contemporary marketing issues in substantial depth. prereq: LSBE cand or non-LSBE Marketing Minor or Graphic Design and Marketing majors or Graphic Design with Marketing sub plan majors, MKTG 3701 or concurrent registration, no grad cr
WRIT 3121 - Advanced Writing: Business and Organizations
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Study and practice of writing tasks in business and organizations, including oral presentations. Exploration of rhetorical situations in professional practice, including research methods, document design, editing, effective collaboration, and ethical issues in the production of professional documents, such as instructions, proposals, short and long reports, and career documents. pre-req: 1) WRIT 1120 or MNTC completed 2) minimum 60 credits earned
ECON 1003 - Economics and Society (LE CAT, SOC SCI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Spring
General description of U.S. economy and analysis of contemporary economic problems. Introduction to major economic issues and problems of the day, providing a simple framework used by economists for analysis. prereq: Cannot apply credit to economics major or minor or BAc or BBA majors
COMM 1112 - Public Speaking (LE CAT3, COMM & LAN)
Credits: 3.0 [max 3.0]
Course Equivalencies: 01378 - Comm 1112/1511
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Application of the theoretical bases of rhetoric to the public speaking situation.
COMM 1222 - Interpersonal Communication (LE CAT3, LECD CAT03, COMM & LAN)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Analysis of the role communication plays in interpersonal relationships.
MATH 1160 - Finite Mathematics and Introduction to Calculus (LE CAT2, LOGIC & QR)
Credits: 5.0 [max 5.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Elementary functions, matrices, graphical and algebraic methods for solving systems of linear equations and inequalities, introduction to linear programming, and abbreviated treatment of calculus with emphasis on business and social science applications. prereq: Math ACT 24 or higher or a grade of at least C- in Math 1005 or department consent; if you have received credit for 1290 or 1296 or 1596, you will not receive credit for Math 1160.
MATH 1296 - Calculus I (LE CAT2, LOGIC & QR)
Credits: 5.0 [max 5.0]
Course Equivalencies: 01420 - Math1290/1296/1596
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
First part of a standard introduction to calculus of functions of a single variable. Limits, continuity, derivatives, integrals, and their applications. prereq: Math ACT 27 or higher or a grade of at least C- in Math 1250 or department consent
PSY 1003 - General Psychology (LE CAT6, SOC SCI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Scientific study of behavior; current knowledge of biological, social, and cognitive areas of psychology. Assessment, research methods, human development, personality, mental disorders, and therapy.
ART 1012 - 3-D Design
Credits: 3.0 [max 3.0]
Course Equivalencies: 01371 - Art 1012/1015
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Introduction to basic concepts and materials of three-dimensional form and space. prereq: Art or art education major or architecture and design studies minor or instructor consent
ART 4944 - Graphic Design IV
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Continuation of theory and practice of graphic design. Research-based development of design systems in multiple media. prereq: 3933, Graphic Design major or GDM BFA major or instructor consent; laptop required; digital instruction presetned only on a Mac platform; no grad credit
ART 4955 - Graphic Design V
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Continuation of theory and practice of graphic design. Advanced projects. prereq: 3933, Graphic Design major or GDM BFA or instructor consent; laptop required; digital instruction presented only on a Mac platform; no grad credit
ART 2014 - 3D Modeling and Animation
Credits: 3.0 [max 3.0]
Course Equivalencies: 01566
Grading Basis: A-F or Aud
Typically offered: Every Spring
This course will introduce fundamental concepts and techniques for creating 3D computer graphics using one of several industry-standard computer programs, 3ds Max. Through a clear sequence of tutorial assignments and projects, students will gain an understanding of the underlying principles of 3D modeling and animation, including materials, lights, cameras, and rendering. Students learn to express personal ideas and concepts through the creative use of 3D graphics. pre-req: ART 1013
ART 2016 - Digital Arts: Mixed-Media Studio
Credits: 3.0 [max 6.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Introduction to digital art studio practice with a focus on digital imaging and cross-media experimentation. Course builds on skills, techniques, and critique of digital art concepts such as image compositing, appropriation, collage, and remixing. Creative projects include development of a serial approach to visual imagery. Readings and presentations discuss current trends in digital culture and key works by digital artists. Mac laptop required with current digital imaging software. prereq: 1013, art or art education major, pre-art education major or pre-graphic design major, or art or photography minor or instructor consent; credit will not be granted if already received for 3016
ART 2018 - Digital Arts: Interactive Media
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Creative use of interactive media in contemporary studio art practice. Discussion of emerging media formats and current trends in interactive art. Collaborative projects informed by conceptual dialogue in digital culture and significant works by net artists. Development of game-like interactive experiences via social networking, virtual worlds, or locative media. Experimental works may be created using open source software or other interactive design tools. Laptop required (Mac or PC). prereq: art major or minor or instructor consent
ART 2030 - Digital Arts: Time-based Media
Credits: 3.0 [max 6.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Introduction to time-based media practice and theory through presentations, readings, studio time, and hands-on assignments. Creative exploration of vital forms of contemporary time-based art such as video art, sound/sonic art, basic animation, and performance art. prereq: 1013, art or art related majors or minors or instructor consent; credit will not be granted if already received for 3030
ART 2040 - Digital Filmmaking: Visual Narratives
Credits: 3.0 [max 3.0]
Course Equivalencies: 01834 - Art 1800/Art 2010
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Introduction to the fundamental of digital video production and basic concepts of cinematic narrative. Beginning hands-on experience using digital video tools to create short narrative works. Creative studio art approach to low budget film techniques and project collaboration. Individual and team projects include visual concept development, storyboarding, video production, and digital editing. Emphasis on the visual language of filmmaking and critical appreciation of cinematic media. prereq: 1013 or Journalism major or film minor or instructor consent
ART 2100 - Painting I
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Color and pigment theory, basic concepts and explorations in technology and imagery. Painting traditions and contemporary directions. prereq: 1006 or 1009 or 1010, 1011, art or art education major or art minor or instructor consent; credit will not be granted if already received for 1100
ART 2200 - Sculpture I
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Sculptural materials, methods, and concepts, with problems relating to form, time, and space; experience with various sculptural forms and media, emphasizing creative expression. prereq: 1015 or 1012, art or art education major or art minor or instructor consent; credit will not be granted if already received for 1200
ART 2400 - Ceramics I
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Handbuilding methods, surface enhancement, and conceptual support for pottery and/or ceramic sculpture. prereq: 1012, art or art education major or art minor or instructor consent; credit will not be granted if already received for 1400
ART 2500 - Jewelry and Metals I
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Summer
Basic jewelry design, fabrication, and surface enhancement techniques. prereq: 1011 or 1013, art or art education major or art minor or instructor consent; credit will not be granted if already received for 1500
ART 2600 - Photography I
Credits: 3.0 [max 3.0]
Course Equivalencies: 01385 - Art 2600/1600/1605/1607
Prerequisites: 1013, Art major or Art or Photography Minor or Arts in Media Minor or instructor consent; credit will not be granted if already received for ART 1600, 1605 or 1607
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to photographic concepts, materials, and the digital darkroom. Varied thematic assignments within the visual arts context. Requires digital camera with adjustable shutter speeds and apertures. Laptop and software required; instruction presented only on the Mac OS. prereq: 1013, Art major or Art or Photography Minor or Arts in Media Minor or instructor consent; credit will not be granted if already received for ART 1600, 1605 or 1607
ART 2300 - Printmaking I: Intaglio, Relief
Credits: 3.0 [max 3.0]
Course Equivalencies: 01563 - Art 2303/2300/1300
Grading Basis: A-F or Aud
Typically offered: Every Fall
Introduction to methods and materials used in zinc plate etching and relief printing from wood and linoleum. Technical, aesthetic, and contextual considerations encountered in production of meaningful artwork. Theoretical, legal, critical, and historical aspects of printmaking. prereq: 1006 or 1009 or 1010, 1011, art or art education major or art minor or instructor consent
ART 2301 - Printmaking I: Litho, Screen
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Introduction to methods and materials used in lithographic printmaking from stones and plates and water-based screenprinting. Content includes technical, aesthetic and contextual considerations encountered in the production of meaningful artwork. Additional information on theoretical, legal, critical and historical aspects of printmaking. prereq: 1006 or 1009 or 1010, 1011, art or art education major or art minor or instructor consent; credit will not be granted if already received for 1301
WRIT 3110 - Advanced Writing: Arts and Letters
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Study and practice of writing tasks appropriate for the arts and letters. Seeks to advance research and critical thinking skills as well as skills in applying conventions of grammar, style, argumentation, and documentation. In addition, the course addresses professional writing for the arts, including reviews, proposals, grant writing, and career documents. pre-req: 1) WRIT 1120 or MNTC completed 2) minimum 60 credits earned
WRIT 4230 - Web Design and Digital Culture
Credits: 3.0 [max 3.0]
Course Equivalencies: 01656 - Writ 4230/5230
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Practice in the aesthetic, cultural, and rhetorical uses of Web-design techniques, including discussion and writing about the theoretical and historical contexts of digital culture. prereq: Min 30 cr, no grad credit
WRIT 4250 - New Media Writing
Credits: 3.0 [max 3.0]
Course Equivalencies: 01657 - Writ 4250/5250
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Combines the theory and production of new media writing--digital, verbal practices in converged media--through the application of readings and discussion to five projects that progress from written, print-based genres to new-media presentation. prereq: minimum 60 cr, no grad credit