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Crookston Campus
Marketing MinorBusiness
Academic Affairs
A minor in marketing complements a wide array of majors. The marketing minor introduces students to current marketing theories and practices. Students pursuing a minor in marketing will learn the basics of marketing principles, effective personal selling, the psychology of consumer behavior, and marketing research methods.
Several electives are offered to provide five areas of specialization for students seeking the marketing minor.
Program outcomes for students:
• understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationships
• demonstrate working knowledge of technological and global developments that are changing the scope of the marketing discipline
Program Delivery
This program is available:
Minor Requirements
Marketing Electives
Take 9 or more credit(s) from the following:
·
ENTR 3150 - Entrepreneurial Marketing
(3.0 cr)
·
IBUS 3360 - International Marketing
(3.0 cr)
·
MKTG 2200 - Personal Selling
(3.0 cr)
·
MKTG 3230 - Digital Marketing
(3.0 cr)
·
MKTG 3250 - Integrated Marketing Communication
(3.0 cr)
·
MKTG 3700 - Branding & Design
(3.0 cr)
·
MKTG 4100 - Retail Management
(3.0 cr)
·
SRM 3006 - Sport Marketing and Communication
(3.0 cr)
Program Sub-plans
A sub-plan is not required for this program.
Online
A minor in marketing complements a wide array of majors. The marketing minor introduces students to current marketing theories and practices. Students pursuing a minor in marketing will learn the basics of marketing principles, effective personal selling, the psychology of consumer behavior, and marketing research methods. The marketing minor (online) has the same curriculum as the classroom delivered marketing minor with the exception that a one-credit technology requirement is also required.
Orientation to Online Learning
Take exactly 1 course(s) totaling exactly 1 credit(s) from the following:
·
GBUS 1005 - Orientation to Online Learning
(1.0 cr)
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Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Typically offered: | Fall Even Year |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Prerequisites: | 3300 |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 1.0 [max 1.0] |
Typically offered: | Every Fall, Spring & Summer |