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Crookston Campus

Marketing Minor

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Academic Affairs
  • Program Type: Undergraduate minor related to major
  • Requirements for this program are current for Fall 2023
  • Required credits in this minor: 18 to 19
A minor in marketing complements a wide array of majors. The marketing minor introduces students to current marketing theories and practices. Students pursuing a minor in marketing will learn the basics of marketing principles, effective personal selling, the psychology of consumer behavior, and marketing research methods. Several electives are offered to provide five areas of specialization for students seeking the marketing minor. Program outcomes for students: • understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationships • demonstrate working knowledge of technological and global developments that are changing the scope of the marketing discipline
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
  • completely online (all program coursework can be completed online)
Minor Requirements
Marketing Core
Take exactly 3 course(s) totaling exactly 9 credit(s) from the following:
· MKTG 3300 - Principles of Marketing (3.0 cr)
· MKTG 3310 - Consumer Behavior (3.0 cr)
· MKTG 3400 - Marketing Research (3.0 cr)
Marketing Electives
Take 9 or more credit(s) from the following:
· ENTR 3150 - Entrepreneurial Marketing (3.0 cr)
· IBUS 3360 - International Marketing (3.0 cr)
· MKTG 2200 - Personal Selling (3.0 cr)
· MKTG 3230 - Digital Marketing (3.0 cr)
· MKTG 3250 - Integrated Marketing Communication (3.0 cr)
· MKTG 3700 - Branding & Design (3.0 cr)
· MKTG 4100 - Retail Management (3.0 cr)
· SRM 3006 - Sport Marketing and Communication (3.0 cr)
Program Sub-plans
A sub-plan is not required for this program.
Online
A minor in marketing complements a wide array of majors. The marketing minor introduces students to current marketing theories and practices. Students pursuing a minor in marketing will learn the basics of marketing principles, effective personal selling, the psychology of consumer behavior, and marketing research methods. The marketing minor (online) has the same curriculum as the classroom delivered marketing minor with the exception that a one-credit technology requirement is also required.
Orientation to Online Learning
Take exactly 1 course(s) totaling exactly 1 credit(s) from the following:
· GBUS 1005 - Orientation to Online Learning (1.0 cr)
 
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MKTG 3300 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to marketing/strategic marketing process. Team development of marketing plan that implements product, pricing, distribution, promotional strategies.
MKTG 3310 - Consumer Behavior
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Fundamentals of consumer behavior. Behavior of individuals/groups. Social/environmental factors that influence buyer's purchase decision. Group projects outside classroom. prereq: 3300
MKTG 3400 - Marketing Research
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Research process from marketing perspective. Problem formulation, scientific research methods, analysis/ interpretation of marketing data, research report writing, decision-making process derived from marketing research. prereq: Math 1150, Mktg 3300
ENTR 3150 - Entrepreneurial Marketing
Credits: 3.0 [max 3.0]
Typically offered: Fall Even Year
Marketing strategies/tactics in start-up/small venture settings. Development of resource-constrained market plans. prereq: 2200, MKTG 3300
IBUS 3360 - International Marketing
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Factors affecting marketing of goods/services. Managing organization in international environment. Complete team marketing plan for product being marketed internationally. prereq: MGMT 3200, MKTG 3300
MKTG 2200 - Personal Selling
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Introduction to selling principles/processes. B2B vs B2C selling. Persuasive communication. Selling vs. buying. Time management. Emphasizes developing long-term buying/selling relationships.
MKTG 3230 - Digital Marketing
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Value of incorporating digital and interactive marketing of goods/services. Strategies for using Internet to leverage marketing mix (product, price, place, promotion) to meet marketing objectives. prereq: 3300
MKTG 3250 - Integrated Marketing Communication
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Principles of integrated marketing communications (IMC) including broadcast media, print media, support media, direct marketing, Internet/interactive marketing, sales promotions, and public relations. Develop/present promotional campaign for company. prereq: 3200, 3300
MKTG 3700 - Branding & Design
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Branding and building of brand equity. Brand differentiation, brand leveraging, and managing a brand in competitive global environment. Design and production of logo identity and branding elements. prereq: 3250, 3300, MGMT 3200
MKTG 4100 - Retail Management
Credits: 3.0 [max 3.0]
Prerequisites: 3300
Typically offered: Every Spring
Marketing, inventory planning/control, merchandising, retail supply chain, promotions. Challenges/opportunities in competitive environment. Characteristics of successful retail managers. prereq: 3300
SRM 3006 - Sport Marketing and Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Applying theories/principles of marketing to sport industry. How marketing is used in various SRM settings, from local sporting/amateur events to professional leagues. prereq: MKTG 3300
GBUS 1005 - Orientation to Online Learning
Credits: 1.0 [max 1.0]
Typically offered: Every Fall, Spring & Summer
Introduction to UMC policies, e-mail, virtual private network, online library resources, writing scholarly reports, APA referencing, netiquette, networking in online environment, group work in online environment.