Campuses:
This is archival data. This system was retired as of August 21, 2023 and the information on this page has not been updated since then. For current information, visit catalogs.umn.edu.
Crookston Campus
Marketing B.S.Business
Academic Affairs
The importance of marketing for organizations today cannot be underestimated. The best product in the world can fail if it is not marketed appropriately. Marketing is a very broad degree program covering such diverse topics as personal selling, integrated marketing communication, advertising, sales promotion, the psychology of consumer behavior, marketing research, retail marketing, marketing ethics, logistics, internet marketing, and strategic marketing. Organizations need individuals who can identify consumer needs and configure appropriate solutions, and a marketing degree provides graduates with these skills.
A degree in marketing prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing.
Program outcomes:
• Demonstrate analytical and critical-thinking skills with direct application to business environments
• Demonstrate the ability to communicate clearly and concisely in personal and business communication
• Demonstrate an ability to effectively apply human relations and team dynamic concepts in professional and business environments
• Demonstrate the ability to value diversity and apply global multidisciplinary concepts in business and industry
• Demonstrate skill in the use of technology and computer software applications in business and industry
• Demonstrate capability to apply ethical and environmental values to general business principles and practices
• Understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationship
• Demonstrate working knowledge of technological and global developments that are changing the scope of the marketing discipline
Program Delivery
This program is available:
Admission Requirements
For information about University of Minnesota admission requirements, visit the
Office of Admissions
website.
General Requirements
All students are required to complete general University and college requirements. For more
information, see the graduation requirements.
Program Requirements
A minimum of 40 upper division credits are required to graduate.
Marketing Program Requirements
A maximum of two “D” grades are allowed for core courses required in the program and technology requirements. This includes grades earned at UMC or transferred in from another institution.
Required courses - 62 credits
COMM 3008 - Business Writing
(3.0 cr)
FIN 3100 - Managerial Finance
(3.0 cr)
GBUS 1005 - Orientation to Online Learning
(1.0 cr)
GBUS 3100 - Career & Professional Development
(1.0 cr)
GBUS 3107 - Legal Environment in Business
(3.0 cr)
GBUS 3500 - Business Ethics
(3.0 cr)
IBUS 3360 - International Marketing
(3.0 cr)
ITM 3020 - Introduction to Management Information Systems
(3.0 cr)
MGMT 3200 - Principles of Management
(3.0 cr)
MGMT 3600 - Change, Creativity, and Innovation Management
(3.0 cr)
MKTG 2200 - Personal Selling
(3.0 cr)
MKTG 3230 - Digital Marketing
(3.0 cr)
MKTG 3250 - Integrated Marketing Communication
(3.0 cr)
MKTG 3300 - Principles of Marketing
(3.0 cr)
MKTG 3310 - Consumer Behavior
(3.0 cr)
MKTG 3400 - Marketing Research
(3.0 cr)
MKTG 3700 - Branding & Design
(3.0 cr)
MKTG 3900 - Internship
(1.0-3.0 cr)
MKTG 4100 - Retail Management
(3.0 cr)
MKTG 4800 - Marketing Strategies
(3.0 cr)
Liberal Education Requirements
A minimum of 40 liberal education credits required. Students must complete the 10 goal areas of the Minnesota Transfer Curriculum with the following specific liberal education courses required:
COMP 1011 - Composition I
[COMMUNICAT]
(3.0 cr)
COMP 1013 - Composition II
[COMMUNICAT]
(3.0 cr)
ECON 2101 - Microeconomics
[HI/BEH/SSC]
(3.0 cr)
ECON 2102 - Macroeconomics
[HI/BEH/SSC]
(3.0 cr)
MATH 1031 - College Algebra
[MATH THINK]
(3.0 cr)
MATH 1150 - Introduction to Statistics
[MATH THINK]
(3.0 cr)
PSY 1001 - General Psychology
[HI/BEH/SSC]
(3.0 cr)
COMM 1101 - Public Speaking
[COMMUNICAT]
(3.0 cr)
Electives
Students must take enough electives credits to meet the 120 credit requirement for graduation. Exact number will depend on how the student selects their liberal education courses to satisfy the Minnesota Transfer Curriculum.
Program Sub-plans
A sub-plan is not required for this program.
Marketing Online
The curriculum for the marketing BS online is identical to the on-campus marketing BS program.
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Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 1.0 [max 1.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 1.0 [max 1.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 1.0 -3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Prerequisites: | 3300 |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall, Spring & Summer |