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Crookston Campus
Marketing B.S.Business
Academic Affairs
The importance of marketing for organizations today cannot be underestimated. The best product in the world can fail if it is not marketed appropriately. Marketing is a very broad degree program covering such diverse topics as personal selling, integrated marketing communication, advertising, sales promotion, the psychology of consumer behavior, marketing research, retail marketing, marketing ethics, logistics, internet marketing, and strategic marketing. Organizations need individuals who can identify consumer needs and configure appropriate solutions, and a marketing degree provides graduates with these skills.
A degree in marketing prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing.
Program outcomes:
• Demonstrate analytical and critical-thinking skills with direct application to business environments
• Demonstrate the ability to communicate clearly and concisely in personal and business communication
• Demonstrate an ability to effectively apply human relations and team dynamic concepts in professional and business environments
• Demonstrate the ability to value diversity and apply global multidisciplinary concepts in business and industry
• Demonstrate skill in the use of technology and computer software applications in business and industry
• Demonstrate capability to apply ethical and environmental values to general business principles and practices
• Understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationship
• Demonstrate working knowledge of technological and global developments that are changing the scope of the marketing discipline
Program Delivery
This program is available:
Admission Requirements
For information about University of Minnesota admission requirements, visit the
Office of Admissions
website.
General Requirements
All students are required to complete general University and college requirements. For more
information, see the graduation requirements.
Program Requirements
A minimum of 40 upper-division credits are required to graduate.
A maximum of two “D” grades are allowed for core courses required in the program and technology requirements. This includes grades earned at UMC or transferred in from another institution.
Marketing Core
Take 20 courses totaling 56-57 credits from the following:
ACCT 2101 - Principles of Accounting I
(3.0 cr)
ACCT 2102 - Principles of Accounting II
(3.0 cr)
COMM 3008 - Business Writing
(3.0 cr)
FIN 3100 - Managerial Finance
(3.0 cr)
GBUS 3100 - Career & Professional Development
(1.0 cr)
GBUS 3107 - Legal Environment in Business
(3.0 cr)
GBUS 3500 - Business Ethics
(3.0 cr)
IBUS 3360 - International Marketing
(3.0 cr)
ITM 3020 - Introduction to Management Information Systems
(3.0 cr)
MGMT 3200 - Principles of Management
(3.0 cr)
MKTG 2200 - Personal Selling
(3.0 cr)
MKTG 3230 - Digital Marketing
(3.0 cr)
MKTG 3250 - Integrated Marketing Communication
(3.0 cr)
MKTG 3300 - Principles of Marketing
(3.0 cr)
MKTG 3310 - Consumer Behavior
(3.0 cr)
MKTG 3400 - Marketing Research
(3.0 cr)
MKTG 3700 - Branding & Design
(3.0 cr)
MKTG 4800 - Marketing Strategies
(3.0 cr)
Electives
Take 2 or more course(s) totaling 6 or more credit(s) from the following:
·
CA 1040 - Web Site Development
(3.0 cr)
·
COMM 4000 - News and Social Media Communication
(3.0 cr)
·
GBUS 3300 - Business Analytics
(3.0 cr)
·
MGMT 3600 - Change, Creativity, and Innovation Management
(3.0 cr)
·
MKTG 4100 - Retail Management
(3.0 cr)
·
SRM 3006 - Sport Marketing and Communication
(3.0 cr)
Liberal Education
This program requires a minimum of 40 credits of liberal education and completion of the ten goal areas of the Minnesota Transfer Curriculum. The following are specific required liberal education courses.
Take 8 or more course(s) totaling 24 or more credit(s) from the following:
·
COMM 1101 - Public Speaking
[COMMUNICAT]
(3.0 cr)
·
COMP 1011 - Composition I
[COMMUNICAT]
(3.0 cr)
·
COMP 1013 - Composition II
[COMMUNICAT]
(3.0 cr)
·
ECON 2101 - Microeconomics
[HI/BEH/SSC]
(3.0 cr)
·
ECON 2102 - Macroeconomics
[HI/BEH/SSC]
(3.0 cr)
·
MATH 1031 - College Algebra
[MATH THINK]
(3.0 cr)
·
MATH 1150 - Introduction to Statistics
[MATH THINK]
(3.0 cr)
·
PSY 1001 - General Psychology
[HI/BEH/SSC]
(3.0 cr)
Open Electives
Students must take enough electives credits to meet the 120 credit requirement for graduation. Exact number will depend on how the student selects their liberal education courses to satisfy the Minnesota Transfer Curriculum.
Program Sub-plans
A sub-plan is not required for this program.
Online
The curriculum for the marketing BS online is identical to the on-campus marketing BS program with the following exceptions:
Online students have the option to take either MGMT 3900 Internship (3 cr) or an additional 3 credits from the list of program electives as follows:
Electives
Take 3 courses (instead of 2 courses) for a minimum of 9 credits from the following:
CA 040 Web Site Development (3 cr)
COMM 4000 News and Social Media Communication (3 cr)
GBUS 3300 Business Analytics (3 cr)
MGMT 3600 Change, Creativity and Innovation Management (3 cr)
MKTG 4100 Retail Management (3 cr)
SRM 3006 Sport Marketing and Communication (3 cr)
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Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 1.0 [max 1.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Spring |
Credits: | 1.0 [max 1.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 2.0 [max 2.0] |
Typically offered: | Every Fall |
Credits: | 1.0 -3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Typically offered: | Spring Odd Year |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Prerequisites: | 3300 |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Typically offered: | Every Fall, Spring & Summer |