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Crookston Campus

Marketing B.S.

Business
Academic Affairs
  • Program Type: Baccalaureate
  • Requirements for this program are current for Fall 2023
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 62 to 63
  • This program requires summer terms.
  • Degree: Bachelor of Science
The importance of marketing for organizations today cannot be underestimated. The best product in the world can fail if it is not marketed appropriately. Marketing is a very broad degree program covering such diverse topics as personal selling, integrated marketing communication, advertising, sales promotion, the psychology of consumer behavior, marketing research, retail marketing, marketing ethics, logistics, internet marketing, and strategic marketing. Organizations need individuals who can identify consumer needs and configure appropriate solutions, and a marketing degree provides graduates with these skills. A degree in marketing prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing. Program outcomes: • Demonstrate analytical and critical-thinking skills with direct application to business environments • Demonstrate the ability to communicate clearly and concisely in personal and business communication • Demonstrate an ability to effectively apply human relations and team dynamic concepts in professional and business environments • Demonstrate the ability to value diversity and apply global multidisciplinary concepts in business and industry • Demonstrate skill in the use of technology and computer software applications in business and industry • Demonstrate capability to apply ethical and environmental values to general business principles and practices • Understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationship • Demonstrate working knowledge of technological and global developments that are changing the scope of the marketing discipline
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
  • completely online (all program coursework can be completed online)
Admission Requirements
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
General Requirements
All students are required to complete general University and college requirements. For more information, see the graduation requirements.
Program Requirements
A minimum of 40 upper-division credits are required to graduate. A maximum of two “D” grades are allowed for core courses required in the program and technology requirements. This includes grades earned at UMC or transferred in from another institution.
Marketing Core
Take 20 courses totaling 56-57 credits from the following:
ACCT 2101 - Principles of Accounting I (3.0 cr)
ACCT 2102 - Principles of Accounting II (3.0 cr)
COMM 3008 - Business Writing (3.0 cr)
FIN 3100 - Managerial Finance (3.0 cr)
GBUS 3100 - Career & Professional Development (1.0 cr)
GBUS 3107 - Legal Environment in Business (3.0 cr)
GBUS 3500 - Business Ethics (3.0 cr)
IBUS 3360 - International Marketing (3.0 cr)
ITM 3020 - Introduction to Management Information Systems (3.0 cr)
MGMT 3200 - Principles of Management (3.0 cr)
MKTG 2200 - Personal Selling (3.0 cr)
MKTG 3230 - Digital Marketing (3.0 cr)
MKTG 3250 - Integrated Marketing Communication (3.0 cr)
MKTG 3300 - Principles of Marketing (3.0 cr)
MKTG 3310 - Consumer Behavior (3.0 cr)
MKTG 3400 - Marketing Research (3.0 cr)
MKTG 3700 - Branding & Design (3.0 cr)
MKTG 4800 - Marketing Strategies (3.0 cr)
Students not required to take UMC 1200 take the following:
GBUS 1005 - Orientation to Online Learning (1.0 cr)
or UMC 1200 - Introduction to University Life [CR THINKG] (2.0 cr)
Internship
Choose 3 credits from the following:
MKTG 3900 - Internship (1.0-3.0 cr)
Electives
Take 2 or more course(s) totaling 6 or more credit(s) from the following:
· CA 1040 - Web Site Development (3.0 cr)
· COMM 4000 - News and Social Media Communication (3.0 cr)
· GBUS 3300 - Business Analytics (3.0 cr)
· MGMT 3600 - Change, Creativity, and Innovation Management (3.0 cr)
· MKTG 4100 - Retail Management (3.0 cr)
· SRM 3006 - Sport Marketing and Communication (3.0 cr)
Liberal Education
This program requires a minimum of 40 credits of liberal education and completion of the ten goal areas of the Minnesota Transfer Curriculum. The following are specific required liberal education courses.
Take 8 or more course(s) totaling 24 or more credit(s) from the following:
· COMM 1101 - Public Speaking [COMMUNICAT] (3.0 cr)
· COMP 1011 - Composition I [COMMUNICAT] (3.0 cr)
· COMP 1013 - Composition II [COMMUNICAT] (3.0 cr)
· ECON 2101 - Microeconomics [HI/BEH/SSC] (3.0 cr)
· ECON 2102 - Macroeconomics [HI/BEH/SSC] (3.0 cr)
· MATH 1031 - College Algebra [MATH THINK] (3.0 cr)
· MATH 1150 - Introduction to Statistics [MATH THINK] (3.0 cr)
· PSY 1001 - General Psychology [HI/BEH/SSC] (3.0 cr)
Technology
Take 1 course totaling 3 or more credits:
CA 1020 - Spreadsheet Applications (3.0 cr)
Open Electives
Students must take enough electives credits to meet the 120 credit requirement for graduation. Exact number will depend on how the student selects their liberal education courses to satisfy the Minnesota Transfer Curriculum.
Program Sub-plans
A sub-plan is not required for this program.
Online
The curriculum for the marketing BS online is identical to the on-campus marketing BS program with the following exceptions: Online students have the option to take either MGMT 3900 Internship (3 cr) or an additional 3 credits from the list of program electives as follows: Electives Take 3 courses (instead of 2 courses) for a minimum of 9 credits from the following: CA 040 Web Site Development (3 cr) COMM 4000 News and Social Media Communication (3 cr) GBUS 3300 Business Analytics (3 cr) MGMT 3600 Change, Creativity and Innovation Management (3 cr) MKTG 4100 Retail Management (3 cr) SRM 3006 Sport Marketing and Communication (3 cr)
  
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ACCT 2101 - Principles of Accounting I
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Concepts of accounting cycle, cash, accounts receivable, inventories, and plant assets. prereq: Math 1031
ACCT 2102 - Principles of Accounting II
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Modern accounting concepts. Liabilities, partnerships, corporations, statement of cash flows, and financial statements analysis. Enforced prereq: ACCT 2101
COMM 3008 - Business Writing
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Practical application of writing effective business letters, memos, e-mails, faxes. Tables, other graphics. Informal/formal informational/analytical reports. Professional oral/Web presentations. Development of personal writing style. Practice of appropriate business tone, etiquette. prereq: Comp 1013 or 6 credits of writing
FIN 3100 - Managerial Finance
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Principle financial considerations/ratio analysis of business. Cost of capital, asset management, capital structure planning, financial statement analysis, working capital management, short-term financing, budgeting. Integrates theory/applications. prereq: [ACCT 2102 or 3010], [ECON 2101, MATH 1031] or instructor consent
GBUS 3100 - Career & Professional Development
Credits: 1.0 [max 1.0]
Typically offered: Every Spring
Planning for securing/successfully completing internship. Internship policies/objectives. Samples of forms.
GBUS 3107 - Legal Environment in Business
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Fundamental concepts of business law, with emphasis on legal system, contracts, bailments, agency, business organizations, fundamentals of commercial law.
GBUS 3500 - Business Ethics
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Ethics as compelling responsibility of today's business organizations. Moral principles/models for ethical decision making. Challenges of ethical business practices. Recommended prereq: Mgmt 3200 and Mktg 3300 or instructor consent Enforced prereq: Comp 1013
IBUS 3360 - International Marketing
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Factors affecting marketing of goods/services. Managing organization in international environment. Complete team marketing plan for product being marketed internationally. prereq: MGMT 3200, MKTG 3300
ITM 3020 - Introduction to Management Information Systems
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Theoretical background/hands-on experience with "software as service" applications. Traditional individual/company hosted software.
MGMT 3200 - Principles of Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Terminology, theories, concepts, and skills of managing. Basic functions of managing including, planning, organizing, leading, and controlling. Additional topics include decision making, business ethics, and social responsibility.
MKTG 2200 - Personal Selling
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Introduction to selling principles/processes. B2B vs B2C selling. Persuasive communication. Selling vs. buying. Time management. Emphasizes developing long-term buying/selling relationships.
MKTG 3230 - Digital Marketing
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Value of incorporating digital and interactive marketing of goods/services. Strategies for using Internet to leverage marketing mix (product, price, place, promotion) to meet marketing objectives. prereq: 3300
MKTG 3250 - Integrated Marketing Communication
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Principles of integrated marketing communications (IMC) including broadcast media, print media, support media, direct marketing, Internet/interactive marketing, sales promotions, and public relations. Develop/present promotional campaign for company. prereq: 3200, 3300
MKTG 3300 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to marketing/strategic marketing process. Team development of marketing plan that implements product, pricing, distribution, promotional strategies.
MKTG 3310 - Consumer Behavior
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Fundamentals of consumer behavior. Behavior of individuals/groups. Social/environmental factors that influence buyer's purchase decision. Group projects outside classroom. prereq: 3300
MKTG 3400 - Marketing Research
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Research process from marketing perspective. Problem formulation, scientific research methods, analysis/ interpretation of marketing data, research report writing, decision-making process derived from marketing research. prereq: Math 1150, Mktg 3300
MKTG 3700 - Branding & Design
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Branding and building of brand equity. Brand differentiation, brand leveraging, and managing a brand in competitive global environment. Design and production of logo identity and branding elements. prereq: 3250, 3300, MGMT 3200
MKTG 4800 - Marketing Strategies
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Analysis of marketing decisions, creative problem-solving exercises, presentation of case analyses/marketing plans. Individual/group projects. Students critique current marketing articles. Case studies, readings. prereq: [3310, 3400, final sem sr] or instructor consent
GBUS 1005 - Orientation to Online Learning
Credits: 1.0 [max 1.0]
Typically offered: Every Fall, Spring & Summer
Introduction to UMC policies, e-mail, virtual private network, online library resources, writing scholarly reports, APA referencing, netiquette, networking in online environment, group work in online environment.
UMC 1200 - Introduction to University Life (CR THINKG)
Credits: 2.0 [max 2.0]
Typically offered: Every Fall
This course sets the groundwork for acquiring the critical thinking skills necessary to successfully complete a degree at UMC, while also assisting students in their transition to college life and fostering a culture of engaged learning. All new high school students are required to enroll in the course their first semester on campus.
MKTG 3900 - Internship
Credits: 1.0 -3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Employed as interns in business firm, institution, or agency. Reports/consultations with faculty/employers required.
CA 1040 - Web Site Development
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Web site design. current HTML, scripting, graphics, Web services, user interface design.
COMM 4000 - News and Social Media Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Analyze traditional media/social media uses and strategies. Develop social media content. Write press releases using Associated Press (AP) style. Develop a comprehensive media/social plan.
GBUS 3300 - Business Analytics
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Concepts, procedures, and technologies used by managers, administrators, and employees to enhance operation of an organization. Use of data mining and analysis to improve decision strategies. prereq: MATH 1150
MGMT 3600 - Change, Creativity, and Innovation Management
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
The comprehensive study of organizing, planning, and evaluating innovation efforts in a dynamic business environment. Examination of ways to foster creativity and manage change in innovative organizations. prereq: [3200, MKTG 3300] or instructor consent
MKTG 4100 - Retail Management
Credits: 3.0 [max 3.0]
Prerequisites: 3300
Typically offered: Every Spring
Marketing, inventory planning/control, merchandising, retail supply chain, promotions. Challenges/opportunities in competitive environment. Characteristics of successful retail managers. prereq: 3300
SRM 3006 - Sport Marketing and Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Applying theories/principles of marketing to sport industry. How marketing is used in various SRM settings, from local sporting/amateur events to professional leagues. prereq: MKTG 3300
COMM 1101 - Public Speaking (COMMUNICAT)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Topic selection, research, organization, rehearsal, and extemporaneous delivery of informative and persuasive speeches.
COMP 1011 - Composition I (COMMUNICAT)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Process of clear, concrete, and convincing writing. Generation and discovery of subjects, revisions, editing.
COMP 1013 - Composition II (COMMUNICAT)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Writing a research paper/s. Formulating/answering a research question. Developing an organizational/argument strategy for topic/audience. Supporting research question/argument with scholarly sources. prereq: 1011
ECON 2101 - Microeconomics (HI/BEH/SSC)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Basic economic principles of pricing, resource allocation, consumption. Supply/demand, cost of production, consumer behavior. Competition/influences of market structure. prereq: Math 0991 or 2 yrs high school algebra or equiv
ECON 2102 - Macroeconomics (HI/BEH/SSC)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Big picture of economy. Determinants of national income, national income accounting, unemployment, inflation, economic growth. Classical, Keynesian, recent theoretical approaches to modifying economic activity. Monetary/fiscal policies. International economic relations.
MATH 1031 - College Algebra (MATH THINK)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Basic algebraic operations, linear/quadratic equations/inequalities, variation. Functions/graphs. Theory of equations. Exponential/logarithmic functions. Systems of equations. Mathmatical modeling/applications. prereq: 0991 or ACT math score of 20 or higher
MATH 1150 - Introduction to Statistics (MATH THINK)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Descriptive statistics, elementary probability, normal distribution, binomial distribution, confidence intervals, tests of hypotheses, correlation, regression, chi-square, ANOVA. prereq: 0991 or ACT math score of 20 or higher
PSY 1001 - General Psychology (HI/BEH/SSC)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Overview of psychology as scientific study of human/animal behavior. Emphasizes goals of psychology: to describe, understand, predict, and control behavior. Biological, cognitive, affective, and social perspectives.
CA 1020 - Spreadsheet Applications
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Personal/presentation use of spreadsheets that include formulas, functions, what-if analysis, and charts. Focuses on applying spreadsheet applications to individual academic disciplines.