Twin Cities campus

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Twin Cities Campus

Sport Management B.S.

Kinesiology, School of
College of Education and Human Development
  • Program Type: Baccalaureate
  • Requirements for this program are current for Fall 2015
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 71
  • Degree: Bachelor of Science
The sport management major focuses on contemporary sport as a product of social, psychological, and economic phenomena. Because of its prominent role in our culture, economy, and societal behavior, sport is a popular subject for academic inquiry. Graduates may find employment in sport marketing and management, sales and fundraising, coaching, sport administration, and sport or other fitness-related occupations. The program also prepares students for graduate study in sport management. Coursework in sport management addresses such topics as ethics and sport, sport as a sociocultural phenomenon, sport management, sport marketing and promotion, and facility and event management. Features of the program include an 8-credit experiential course, research methods, a senior seminar, and a set of focused electives. Program requirements for the majors at the College of Education and Human Develop fulfill a number of the University's required Liberal Education cores and themes. Students have multiple options for fulfilling remaining LE requirements.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
Students must complete 60 credits before admission to the program.
To be eligible to apply for the major, students must have at least 60 credits completed or in progress. Admission preference is given to students who have completed liberal education requirements and have an overall GPA of 2.00 before the admission deadline. Because of a large number of applicants, a 2.75 GPA is recommended. NOTE: Students are strongly encouraged to take a Math/Statistics course before entering the major. Two possible options are STAT 1001 or STAT 3011.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
Required prerequisites
Admission Requirements
KIN 1871 - Survey of Kinesiology, Physical Activity, Health Promotion, and Sport Management (3.0 cr)
SMGT 1701 - Introduction to Sport Management (2.0 cr)
CI 1871 - Computer Literacy and Problem Solving (4.0 cr)
General Requirements
All students in baccalaureate degree programs are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the liberal education requirements. Required courses for the major, minor or certificate in which a student receives a D grade (with or without plus or minus) do not count toward the major, minor or certificate (including transfer courses).
Program Requirements
Foundation Courses
Take a minimum of 17 credits from this group, with the guidance of a Student Services adviser.
PE 1xxx
Take exactly 3 credit(s) from the following:
· PE 1xxx
Public Speaking
COMM 1101 - Introduction to Public Speaking [CIV] (3.0 cr)
or COMM 1313W - Analysis of Argument [WI] (3.0 cr)
or PSTL 1461 {Inactive} [CIV] (3.0 cr)
Sociology
PSTL 1211 - Sociological Perspectives: A Multicultural America [SOCS, DSJ] (4.0 cr)
or SOC 1001 - Introduction to Sociology [SOCS, DSJ] (4.0 cr)
Psychology
PSTL 1281 {Inactive} [SOCS] (4.0 cr)
or PSY 1001 - Introduction to Psychology [SOCS] (4.0 cr)
Education and Human Development Electives
3 credits of education and human development electives (excluding courses with KIN, REC, or SMGT designators). With the guidance of a Student Services adviser.
Required Core Courses
Students must complete 8 credits of SMGT 3996.
SMGT 3111 - Sports Facility and Event Management (3.0 cr)
SMGT 3143 - Organization and Management of Sport (3.0 cr)
SMGT 3421 - Business of Sport (3.0 cr)
SMGT 3501 - Sport in a Diverse Society [SOCS, DSJ] (3.0 cr)
SMGT 3601 - Ethics and Values in Sport (2.0 cr)
SMGT 3631 - Sport Marketing (3.0 cr)
SMGT 3861 - Sport Law (3.0 cr)
KIN 3982 - Research Methods in Kinesiology, Physical Activity, Health Promotion + Sport (3.0 cr)
SMGT 3881W - Senior Seminar in Sport Management [WI] (3.0 cr)
SMGT 3996 - Practicum: The Sport Experience (2.0-8.0 cr)
Focus Electives (20 credits)
Students must take an additional 20 credits of elective coursework in consultation with the sport management adviser, are strongly encouraged to take SMGT 3632, and are encouraged to select a related minor area of focus or study. Students are required to complete the focus elective proposal form and meet with their sport management adviser prior to registering for and completing classes. These courses must be upper division (3000 level or higher) unless approved by your sport management adviser.
Take 20 or more credit(s) from the following:
· SMGT 3632 - Sport Sales and Fundraising (3.0 cr)
· SMGT 3993 - Directed Study in Sport Management (1.0-4.0 cr)
· KIN 3001 - Lifetime Health and Wellness [SOCS] (3.0 cr)
· KIN 3126W - Sport and Exercise Psychology [WI] (3.0 cr)
· KIN 3131W - History and Philosophy of Sport [WI] (3.0 cr)
· KIN 5804 - National Collegiate Athletic Association (NCAA) Compliance (2.0 cr)
· REC 3541W {Inactive} [WI] (3.0 cr)
· REC 3601W {Inactive} [WI] (3.0 cr)
· REC 4271 {Inactive} (3.0 cr)
· ACCT 2051 - Introduction to Financial Reporting (4.0 cr)
· BLAW 3058 {Inactive} (4.0 cr)
· CMGT 3001W - Introduction to Construction [WI] (3.0 cr)
· COMM 3201 - Introduction to Electronic Media Production (4.0 cr)
· ECON 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
· ECON 1102 - Principles of Macroeconomics (4.0 cr)
· MGMT 3001 - Fundamentals of Management (3.0 cr)
· MGMT 3015 - Introduction to Entrepreneurship (4.0 cr)
· MKTG 3001 - Principles of Marketing (3.0 cr)
· OLPD 1301W {Inactive} [WI] (3.0 cr)
· OLPD 1302 {Inactive} (3.0 cr)
· OLPD 3302 {Inactive} (3.0 cr)
· OLPD 3305 - Learning About Leadership Through Film and Literature (3.0 cr)
· OLPD 3401 - Teaching Marketing Promotion (3.0 cr)
· OLPD 3424 - Sales Training (3.0 cr)
· OLPD 3601 - Introduction to Human Resource Development (3.0 cr)
· OLPD 3641 - Introduction to Organization Development (3.0 cr)
· OLPD 4401 - E-Marketing (3.0 cr)
· OLPD 4426 - Strategic Customer Relationship Management (3.0 cr)
· OLPD 3324W - Writing in the Workplace for Education and Human Development Majors [WI] (4.0 cr)
· YOST 3325W - Project-Based Writing For Education and Human Development Majors [WI] (4.0 cr)
· YOST 3001 - Introduction to History & Philosophy of Youthwork [HIS, DSJ] (4.0 cr)
· YOST 3032 - Adolescent and Youth Development for Youthworkers (4.0 cr)
Upper-division Writing Intensive within the major
Students are required to take one upper-division Writing Intensive course within the major. If that requirement has not been satisfied within the core major requirements, students must choose one course from the following list. Some of these courses may also fulfill other major requirements.
Take 0 - 1 course(s) from the following:
· SMGT 3881W - Senior Seminar in Sport Management [WI] (3.0 cr)
 
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· College of Education and Human Development

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· Fall 2016

View sample plan(s):
· Sport Management B.S. Sample Plan 1
· Sport Management B.S. Sample Plan 1

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· Sport Management B.S.
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KIN 1871 - Survey of Kinesiology, Physical Activity, Health Promotion, and Sport Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
This course is an introduction to the human movement and physical activity-related academic disciplines and professional practices of kinesiology, physical activity and health promotion, and sport management. Main topics include (a) understanding the pervasiveness, importance, and benefits of human movement and physical activity in our lives, (b) areas of scholarly study of the history of physical activity, philosophy of physical activity, sport and exercise psychology, sport sociology, motor behavior, biomechanics, exercise physiology; health promotion; sport management), (c) career opportunities as a human movement or physical activity-related professional, and (d) understanding of the requirements, experience, and education needed to obtain a career.
SMGT 1701 - Introduction to Sport Management
Credits: 2.0 [max 2.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Scope/motive of the study of sport from sociological, psychological, historical, economic, and scientific perspective. Issues in sport.
CI 1871 - Computer Literacy and Problem Solving
Credits: 4.0 [max 4.0]
Course Equivalencies: CI 1871/PSTL 1571/RM 1203
Typically offered: Every Fall, Spring & Summer
Competencies in computer applications used in the social sciences and business to solve problems. Using advanced word processing techniques to create complex documents, electronic spreadsheets to analyze data and present it graphically, database management programs to store, organize, and query data, and presentation software to communicate ideas.
COMM 1101 - Introduction to Public Speaking (CIV)
Credits: 3.0 [max 3.0]
Course Equivalencies: Comm 1101/Comm 1101H/PSTL 1461
Typically offered: Every Fall, Spring & Summer
Public communication processes, elements, and ethics. Criticism of and response to public discourse. Practice in individual speaking designed to encourage civic participation.
COMM 1313W - Analysis of Argument (WI)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Strategies for analyzing, evaluating, generating arguments. Problems in listening/responding to argument.
PSTL 1211 - Sociological Perspectives: A Multicultural America (SOCS, DSJ)
Credits: 4.0 [max 4.0]
Course Equivalencies: FSoS 1211/PsTL 1211
Typically offered: Every Fall & Spring
Introduction to sociological thinking through engaged, active learning, including service in community. Interaction of race, class, gender, age with greater societal institutions. Apply foundational understanding of sociology to real world situations.
SOC 1001 - Introduction to Sociology (SOCS, DSJ)
Credits: 4.0 [max 4.0]
Course Equivalencies: Soc 1001/Soc 1011V/Soc 1012W
Typically offered: Every Fall, Spring & Summer
This course is designed to introduce you to the study of society and what sociologists call the "sociological imagination:" a way of viewing the events, relationships and social phenomena that shape our individual lives and much of our collective experience. Through the course we will examine some of the central concepts and problems that have preoccupied both classical and contemporary sociologists and gain a sense of how the sociological imagination can illuminate the social forces that have a concrete impact on our everyday lives. Throughout the course you will be asked to consider the ways in which society affects your life, and how you, in turn, affect society. prereq: Soc Majors/Minors must register A-F
PSY 1001 - Introduction to Psychology (SOCS)
Credits: 4.0 [max 4.0]
Course Equivalencies: PSTL 1281/Psy 1001/Psy 1001H
Typically offered: Every Fall, Spring & Summer
Scientific study of human behavior. Problems, methods, findings of modern psychology.
SMGT 3111 - Sports Facility and Event Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Sport facilities and event management represents one of the fastest growing areas in the sport and entertainment industry. The construction of new stadiums, arenas, and other venues continues to evolve as new technologies and service experiences are incorporated into venue construction. Further, the organization and management of sport and other special events has become more challenging as the expectations of event goers have increased and standards of what makes a successful event experience have evolved. This course will review and examine the principles and practices associated with managing a sport facility and delivering sporting events. This course builds on the general principles of sport facility and event management by providing students with both in-depth theoretical knowledge and an industry-focused, practical understanding of the administrative and managerial functions that support venues and events. In this course, students will explore topics such as ticket operations, scheduling, event marketing, event budgeting, sponsorship, risk and security, and environmental sustainability as they relate to all types of sport facilities and events. While a primary focus in the course will be on large sport facilities and major sporting events, students will also be given the opportunity to study cases of small venues and local events. As part of this course students will learn to conduct a venue feasibility study, create an event bid, and develop an event management plan. Through these projects students will also connect directly with industry partners to learn their perspectives on contemporary facility and event management as well as build their professional networks in this area of the sport industry. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent
SMGT 3143 - Organization and Management of Sport
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
This course is designed to provide the student with knowledge pertaining to the various aspects of organization, management, and administration within the sport industry. Students will have the opportunity to hear, learn, and share viewpoints as they relate to sport management through lectures, discussions on current events, and case study analysis. Upon the completion of this course, it is expected that students will (1) have a better understanding of the unique management characteristics of the sport industry, (2) understand the relationship between a sport organization and its environment, (3) have the capacity to diagnose critical issues in sport organizations and apply relevant conceptual framework for analysis, and (4) synthesize important managerial and leadership strategies and techniques to ?real world? issues in sport. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent.
SMGT 3421 - Business of Sport
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
As the sport industry continues to evolve from a technological and service delivery perspective, the ability of future sport managers to think entrepreneurially about their business as they seek to solve industry problems is of paramount importance. This course examines the sport business ecosystem with a focus on fiscal responsibility and financial management while offering students the opportunity to use the principles of entrepreneurship, forecasting, and risk assessment to build ideas that can shape the future of sport industry offerings. In this course, students will learn relevant theories and industry best practices as they consider how to build organizational capacity for, and willingness to, embrace change and risk-taking to innovate product and service offerings. Projects and assignments in this course will include learning directly from, and writing papers reflecting on, discussions with industry executives in sport organizations that embrace an entrepreneurial mentality. The culminating assignment in this course is a sport entrepreneurship project in which students will leverage on-campus resources to develop a new sport product or service idea. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent
SMGT 3501 - Sport in a Diverse Society (SOCS, DSJ)
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Relationship between sport and contemporary social institutions. Groups/individuals who have historically been marginalized or excluded from sport participation. Race, sex, social class, sexual orientation, physical (dis)abilities.
SMGT 3601 - Ethics and Values in Sport
Credits: 2.0 [max 2.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
In sport management, we have many opportunities to ask questions regarding acts and decisions as right or wrong. What does it mean to act in a way that characterizes good behavior? How do we develop morally? What are our personal values and moral orientations? Does sport perpetuate violence in society? What is moral and ethical conduct in sport management? What is meant by the term social responsibility? Do professional sport team owners have a responsibility to the community? How do we make decisions that are good, right and authentic? These questions and other ethical issues in sport will be explored from historical, philosophical, and sociological perspectives. The process of critical reading, thinking, writing, and discussion will be emphasized. Thoughtful reflection and respectful dialogue are encouraged. Critical thinking is a learned process and two activities are central to this process: 1) identifying and challenging assumptions and 2) exploring and imagining alternatives (Brookfield, 1987). prereq: SMGT major or minor and 60 credits completed or in progress
SMGT 3631 - Sport Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
This course provides an overview of marketing management in sport organizations. The objectives of the course provide students with a broad introduction to sport marketing concepts, the role sport marketing plays in society, and the various factors that influence sport consumer decision making. In this course you will learn fundamental terms, concepts, and frameworks used by sport marketing professionals to cause consumer action. The course places an emphasis on understanding the unique nature of the sport service and emotional commitment sport consumers have toward their favorite sport brands. Basic concepts of market research will be introduced and utilized to help students learn how to uncover unique insights about their potential target markets. Additionally, students will learn the critical role sport sponsorship plays in the broader context of sport marketing. A particular emphasis will be placed on the unique dynamic of marketing sport and marketing through sport. The course will culminate in a marketing plan and sponsorship proposal written on behalf of a spectator sport organization. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent
SMGT 3861 - Sport Law
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
This course is designed to acquaint the students to the US legal system, structure, process and terminology. The course provides an introduction of the legal aspects of contract law, tort law, statutory law, negligence, and constitutional law. A student upon completion of the course will understand basic legal aspects of sport and physical activity and will be able to provide managerial analysis and decision making based upon a legal aspects of sport knowledge, therefore providing a competitive advantage of the organization of which are involved. The course instruction relies heavily on court case studies and the legal implications in a sport setting. prereq: SMGT major or SMGT minor or instructor consent
KIN 3982 - Research Methods in Kinesiology, Physical Activity, Health Promotion + Sport
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
This course is designed to prepare students to read, understand, interpret, evaluate, and critique research with a specific emphasis on research in the kinesiology discipline and relevance of research methods in students' everyday lives. The course will cover reviewing research articles and their relation to study design and methods. Other topics include ethical considerations in research, quantitative and qualitative design, sampling, measurement validity and reliability and basic statistics for analyzing research questions. Students will write a literature review on a topic of interest and design a research study. Prerequisites: Kinesiology Major or Physical Activity and Health Promotion Major or Sport Management Major
SMGT 3881W - Senior Seminar in Sport Management (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
This course addresses the applicability of research in the management of sport through the culmination of a senior research project as well as providing students with career development. The course will engage participants in the systematic inquiry into their own understanding of various components in delivering a sports program. A major segment of course work involves working with a team of peers on a collaborative research project that will address an organization?s key business/management problem. Each group will identify a sport organization and work collaboratively with them to develop a plan that addresses the respective problem the organization is experiencing. prereq: SMGT major and Senior, and a C- or better in SMGT 3826 or KIN 3982
SMGT 3996 - Practicum: The Sport Experience
Credits: 2.0 -8.0 [max 8.0]
Grading Basis: S-N only
Typically offered: Every Fall, Spring & Summer
Practical experience in one or more sport settings. prereq: 3881, SMGT major, instr consent
SMGT 3632 - Sport Sales and Fundraising
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Spring
Effectively managing the revenue generating functions of sport organizations is critical to the long-term success and viability of those entities. This course will allow students to build their knowledge of theoretical approaches to selling and sales management in sport, and it will teach students a range of practical skills that they will be able to apply in addressing sport industry challenges in the revenue generating space. Students will learn the importance of strategic account management in the contexts of season ticket sales, group event sales, premium seating sales, and sponsorship sales. Additionally, students will explore the unique nature of the account management, relationship cultivation, and stewardship process in a sport fundraising context. Particular attention will be paid to fundraising in college athletics. The primary projects in this course will include weekly sales simulations, industry case studies, and a sales campaign that is developed in partnership with a real-world, sport industry partner. Upon conclusion of this class, students will be able to clearly identify, define, and solve problems related to generating revenue in sport organizations through the sale of sport services and fundraising using sport as a platform to positively impact the lives of sport participants. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent
SMGT 3993 - Directed Study in Sport Management
Credits: 1.0 -4.0 [max 10.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Students have the opportunity to earn credit while working in a lab or field research setting to carry our scholarly or creative activities while under the guidance of a School of Kinesiology Sport Management faculty member. Students can assist with faculty scholarship or carry out projects of their own. To earn credit in this course, students must talk with the faculty member and then fill out a Directed Activity Contract (z.umn.edu/Directed_Activity) online. This contract is an agreement between the student and faculty member and should establish expectations, credits, and the grading basis for the work.
KIN 3001 - Lifetime Health and Wellness (SOCS)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Overview of health/wellness. Physical, emotional, intellectual, spiritual, social, environmental, and financial health. Influence of societal changes on general health/wellness of diverse populations.
KIN 3126W - Sport and Exercise Psychology (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Thoughts, feelings, and behaviors of people in physical activity contexts. Foundations approach to theory/research in sport and exercise psychology. prereq: Kin major or instr consent
KIN 3131W - History and Philosophy of Sport (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Introductory description and interpretation of the historical and philosophical development of physical education and sport from primitive societies to 20th century civilization. prereq: Kin major or instr consent
KIN 5804 - National Collegiate Athletic Association (NCAA) Compliance
Credits: 2.0 [max 2.0]
Grading Basis: A-F only
Typically offered: Every Spring
Governance structure, policies, and procedures in intercollegiate athletics. Careers in college athletics as coach, administrator, athletic trainer, counselor, etc. prereq: [Upper div undergrad or grad student] in KIN, instr consent
ACCT 2051 - Introduction to Financial Reporting
Credits: 4.0 [max 4.0]
Course Equivalencies: Acct 2050/ApEc 1251/Dbln 2051
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
This course introduces the topics of financial reporting and accounting. The purpose of financial accounting is to provide information to the entity owners and external parties to serve as the basis for making decisions about that entity. A student who successfully completes this class should be able to 1) understand the concepts and principles of accounting, 2) analyze, record and report the accounting treatment of business transactions, and 3) prepare, interpret, and analyze financial statements.
CMGT 3001W - Introduction to Construction (WI)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
A wide range of construction-related topics and an overview of the industry itself are presented: type and size of projects, where the industry has come from and where it appears to be heading, and roles and responsibilities of participants. Through assignments and projects, the course defines project and construction sequences, materials and building systems, and project scheduling and delivery methods. Students will conduct research into construction materials, sustainability, and self-selected topics. As a writing intensive course focused on developing skills crucial to professionals, it requires the production and revision of a variety of construction documents, including drawings and specifications.
COMM 3201 - Introduction to Electronic Media Production
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Students work as a team to plan, script, and shoot video productions in a hands-on multi-camera television studio. By creating their own productions and reviewing the productions of others, students learn how media aesthetics shape the presentation of themes and messages.
ECON 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: Econ 1101/1165 ApEc 1101/1101H
Typically offered: Every Fall, Spring & Summer
Microeconomic behavior of consumers, firms, and markets in domestic and world economy. Demand and supply. Competition and monopoly. Distribution of income. Economic interdependencies in the global economy. Effects of global linkages on individual decisions. prereq: knowledge of plane geometry and advanced algebra
ECON 1102 - Principles of Macroeconomics
Credits: 4.0 [max 4.0]
Course Equivalencies: ApEc 1102/Econ 1102/1105/1112
Typically offered: Every Fall, Spring & Summer
Aggregate consumption, saving, investment, and national income. Role of money, banking, and business cycles in domestic and world economy. International trade, growth, and development. U.S. economy and its role in the world economy. International interdependencies among nations. prereq: [1101 or equiv], knowledge of plane geometry and advanced algebra
MGMT 3001 - Fundamentals of Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
This course is about the foundational principles of management, encompassing disciplinary and topical boundaries. We will look at these principles from the perspective of how they guide action, specifically: planning, organizing, leading and controlling. By the end of the course, students will know the basics of how to set up organizations to be effective and innovative, and not just efficient. During the course, you will engage with the material in the course and understand how management frameworks can be used to choose the right internal structures and processes that can best react to your particular industry context and general business environment.
MGMT 3015 - Introduction to Entrepreneurship
Credits: 4.0 [max 4.0]
Course Equivalencies: IBUS 3010/MGMT 3010/MGMT 3015
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Fundamentals of entrepreneurship. Career paths, including new business start-ups, franchising, acquisitions (including family business succession), corporate venturing, and entre-preneurial services. Legal structures for new business formation. Aspects of business law/ethics.
MKTG 3001 - Principles of Marketing
Credits: 3.0 [max 3.0]
Course Equivalencies: Mktg 3001/Mktg 3001H
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101 or ECON 1165
OLPD 3305 - Learning About Leadership Through Film and Literature
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Readings from leadership studies, literature, and film. Ethical dilemmas. Different styles of leadership and their consequences. Intersection of public/private in exercising leadership. Competing loyalties/pressures felt by leaders/followers. Fundamental questions about nature/desirability of leadership.
OLPD 3401 - Teaching Marketing Promotion
Credits: 3.0 [max 3.0]
Course Equivalencies: OLPD 3401/OLPD 5411
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Materials, methods, and approaches to teaching marketing promotion. Advertising, promotion, public relations, direct selling, visual merchandising, and direct marketing.
OLPD 3424 - Sales Training
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Strategies and techniques for developing effective sales people. A review of review practices related to sales management, business development, selling strategies, and learning objectives essential to developing the skills, knowledge, and abilities to create a competent sales force.
OLPD 3601 - Introduction to Human Resource Development
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Human resource development theories, principles, concepts, and practices.
OLPD 3641 - Introduction to Organization Development
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Organization development theories, principles, concepts, and practices. How development is used to direct change in an organization.
OLPD 4401 - E-Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Basic understanding and personal experience with how e-marketing can be used as part of an overall marketing and promotion plan.
OLPD 4426 - Strategic Customer Relationship Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Principles of customer relationship management, brand identity, and integrated marketing communications. Comprehensive framework for how organizations interact with their various publics to create goodwill/loyalty.
OLPD 3324W - Writing in the Workplace for Education and Human Development Majors (WI)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall & Spring
Explore professional communication. Research/analysis writing. Memos, reports, proposals, human resource-related documentation, letters or announcements, presentations. prereq: 60+ undergraduate credits, declared major
YOST 3325W - Project-Based Writing For Education and Human Development Majors (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: PSTL 3325W/V/YoSt 3325W/V
Typically offered: Every Fall & Spring
Designed for those CEHD learners who seek to fulfill the upper level writing intensive requirement in a way that is relevant to their major and field of study, this course will support you as you manage a larger writing project. Learners in this course will form a community of writers, as each grapples with the challenges of a major project focusing on a meaningful problem or issue in your field of study. Some of the most important and most challenging work you face as you near graduation in your major is the work of bringing your academic training to bear on current issues in your field of study. By focusing on project-based writing, this course supports undergraduate learners in the endeavor to delve into and contribute to the work being done in your field to address a particular problem. You will propose a project, identify an audience, tailor your work to address your audience?s needs, gather relevant information through primary and secondary research, and create a product that engages others and furthers the real-world work of solving problems. Collaborative activities and assignments will support you through the process. The course structure is flexible and designed to be responsive to individual needs and a variety of disciplinary contexts, so that students can receive feedback and guidance during different stages of capstone or thesis writing, or community engagement projects. Thus, you can anticipate that the majority of the work will focus on a project that you will propose based on your interests, needs, or connections to your writing work in your major. Course goals are to develop a writing process, understand the habits of writings, work through a larger research project, develop skill in the APA format, learn to use the University libraries, consider audience needs. In class work include: peer review, active learning activities designed around writing skill development, discussion, lecture, and presentation. Learners are expected to actively engage in the course material, participate in class and give and receive feedback about writing. prereq: 60+ undergraduate credits, declared major, or instr consent
YOST 3001 - Introduction to History & Philosophy of Youthwork (HIS, DSJ)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall & Spring
This course exposes students to a depth of perspectives on young people and youth work. Exploring various historic and philosophical origins of ?normal? childhood, we unveil the way our modern understandings of child, youth, and adolescent draw upon a rich history of sexist, colonialist, and racist science. To do so we explore Indigenous, early European, Middle-Class, and W.E.I.R.D. (Western, Educated, Industrialized, Rich, Democratic) notions of childhood. We explore how these ideas are operationalized into practices on youth/youthwork. We explore how contemporary organizations of American youthwork and youth development, then took up and applied these ideas thus naturalizing modern norms and expectations of child and youth. This course covers the philosophical and historical foundations of youthwork in a critical and interactive way through a review of youth, youthwork, and youth organizations set in the context of the past 500 years. The course is designed to encourage students to examine their familial histories, timelines and geographies and through collaborative and interactive learning, begin to explore how these histories, combined with others, helped to shape the ways that we think about youth and how this thinking collectively shapes youth policy, practice, and the institutions within which we meet and work with young people. All of this with the goal of becoming more effective and thoughtful when working with young people in youthwork settings. Whether you choose to work in youthwork settings or in other human service organization or agency, developing a sense of cultural humility and skills to understand historical data, philosophical frames and current practices will be critical to your success in professional arenas. prereq: YOST 2xxx or instr consent
YOST 3032 - Adolescent and Youth Development for Youthworkers
Credits: 4.0 [max 4.0]
Course Equivalencies: YoSt 3032/YoSt 5032
Typically offered: Every Fall & Spring
In this course, we will explore the multitude of theories that have been proposed to describe, understand, and even explain young people in the second decade of life and beyond. Indeed, we will be studying development theories that have been used to explain your own life and experience. This gives us a unique perspective in the class. You have first hand experience that can be used to interrogate the theories and often illustrate both the strengths and weaknesses of each. Over the course of the semester, we describe, discuss, and critique six theories of adolescent and youth development, including: Social Justice Youth Development, Participatory Youth Development, Community Youth Development, Positive Youth Development, Adolescent Development, and Recapitulation. We begin with the most recent theory and then using academic archeology, dig back through time to understand not only the individual theories but also how they connect and join to each other. Along the way, we also discuss the social and cultural events and situations that influenced each theory?s development and often demise. A major goal of this class is to better understand where these theories come from, what they are connected to, and often how they are used to both support and marginalize young people. Class will be interactive, using both small and large group discussion, experiential learning activities, and guest lecturers. The major assignment for the class is a grant writing project, where students will collaborate with a youth-serving organizing to develop a grant proposal that addresses the organization?s needs. This project will be used to deepen understanding of how to apply the theories we learn in class, as well as to develop skills around writing strong grant proposals for youth-serving organizations. prereq: YOST 1001 or 2101, [any Psych or CPsy course], or instr consent
SMGT 3881W - Senior Seminar in Sport Management (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
This course addresses the applicability of research in the management of sport through the culmination of a senior research project as well as providing students with career development. The course will engage participants in the systematic inquiry into their own understanding of various components in delivering a sports program. A major segment of course work involves working with a team of peers on a collaborative research project that will address an organization?s key business/management problem. Each group will identify a sport organization and work collaboratively with them to develop a plan that addresses the respective problem the organization is experiencing. prereq: SMGT major and Senior, and a C- or better in SMGT 3826 or KIN 3982