Twin Cities campus
 
Twin Cities Campus

Sport Management B.S.

Kinesiology, School of
College of Education and Human Development
  • Program Type: Baccalaureate
  • Requirements for this program are current for Spring 2019
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 80
  • Degree: Bachelor of Science
The sport management major focuses on contemporary sport as a product of social, psychological, and economic phenomena. Because of its prominent role in our culture, economy, and societal behavior, sport is a popular subject for academic inquiry. Graduates may find employment in sport marketing and management, sales and fundraising, coaching, sport administration, and sport or other fitness-related occupations. The program also prepares students for graduate study in sport management. Coursework in sport management addresses such topics as ethics and sport, sport as a sociocultural phenomenon, sport management, sport marketing and promotion, and facility and event management. Features of the program include an 8-credit experiential course, research methods, a senior seminar, and a set of focused electives. Program requirements for the majors at the College of Education and Human Development (CEHD) fulfill a number of the University's required liberal education (LE) cores and themes. Students have multiple options for fulfilling remaining LE requirements.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
Students must complete 60 credits before admission to the program.
To be eligible to apply for the major, students must have at least 60 credits completed or in progress. Admission preference is given to students who have completed liberal education requirements and have an overall GPA of 2.00 before the admission deadline. Because of a large number of applicants, a 2.75 GPA is recommended. NOTE: Students are strongly encouraged to take a math/statistics course before entering the major. Two possible options are STAT 1001 or STAT 3011.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
Required prerequisites
Admission Requirements
KIN 1871 - Survey of Kinesiology, Recreation, and Sport (3.0 cr)
SMGT 1701 - Introduction to Sport Management (2.0 cr)
CI 1871 - Computer Literacy and Problem Solving (4.0 cr)
General Requirements
All students in baccalaureate degree programs are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the liberal education requirements. Required courses for the major, minor or certificate in which a student receives a D grade (with or without plus or minus) do not count toward the major, minor or certificate (including transfer courses).
Program Requirements
Foundation Courses
Take a minimum of 14 credits from this group, with the guidance of a an advisor.
PE
Take exactly 3 credit(s) from the following:
· PE 1007 - Beginning Swimming (1.0 cr)
· PE 1012 - Beginning Running (1.0 cr)
· PE 1014 - Conditioning (1.0 cr)
· PE 1015 - Weight Training (1.0 cr)
· PE 1016 - Posture and Individual Exercise (1.0 cr)
· PE 1029 - Handball (1.0 cr)
· PE 1031 - Sabre Fencing (1.0 cr)
· PE 1032 - Badminton (1.0 cr)
· PE 1033 - Foil Fencing (1.0 cr)
· PE 1034 - Judo (1.0 cr)
· PE 1035 - Karate (1.0 cr)
· PE 1036 - Racquetball (1.0 cr)
· PE 1037 - Squash Racquets (1.0 cr)
· PE 1038 - Beginning Tennis (1.0 cr)
· PE 1044 - Self-Defense (1.0 cr)
· PE 1045 - Rock Climbing (1.0 cr)
· PE 1046 - Tae Kwon Do (1.0 cr)
· PE 1048 - Bowling (1.0 cr)
· PE 1053 - Ice Skating (1.0 cr)
· PE 1055 - Golf (1.0 cr)
· PE 1057 - Beginning Skiing (1.0 cr)
· PE 1058 - Snowboarding (1.0 cr)
· PE 1065 - Beginning Tumbling and Gymnastics (1.0 cr)
· PE 1067 - Basketball (1.0 cr)
· PE 1071 - Beginning Cricket (1.0 cr)
· PE 1072 - Soccer (1.0 cr)
· PE 1074 - Beginning Volleyball (1.0 cr)
· PE 1076 - Flag Football (1.0 cr)
· PE 1078 - Ultimate Disc (1.0 cr)
· PE 1079 - Rugby (Non-contact) (1.0 cr)
· PE 1107 - Intermediate Swimming (1.0 cr)
· PE 1135 {Inactive} (1.0 cr)
· PE 1137 - Intermediate Squash (1.0 cr)
· PE 1146 - Intermediate Tae Kwan Do (1.0 cr)
· PE 1154 - Figure Skating (1.0 cr)
· PE 1174 {Inactive} (1.0 cr)
· PE 1205 - Scuba and Skin Diving (1.0 cr)
· PE 1262 - Marathon Training (3.0 cr)
Public Speaking
COMM 1101 - Introduction to Public Speaking [CIV] (3.0 cr)
or COMM 1313W - Analysis of Argument [WI] (3.0 cr)
or FSOS 1461 - Presentations at Work: Families, Communities, Nonprofits, and Schools [CIV] (3.0 cr)
or OLPD 1461 - Presentations in Work Settings: Business & Marketing Education and Human Resource Development [CIV] (3.0 cr)
Sociology
FSOS 1211 - An Interdisciplinary Look at the Family in Multicultural America [DSJ, SOCS] (4.0 cr)
or SOC 1001 - Introduction to Sociology [SOCS, DSJ] (4.0 cr)
or SOC 1011V - Honors: Introduction to Sociology [SOCS, DSJ, WI] (4.0 cr)
Psychology
EPSY 1281 - Psychological Science Applied [SOCS] (4.0 cr)
or PSY 1001 - Introduction to Psychology [SOCS] (4.0 cr)
or PSY 1001H - Honors Introduction to Psychology [SOCS] (4.0 cr)
Required Core Courses
Students must complete 8 credits of SMGT 3996.
SMGT 3111 - Sports Facility and Event Management (3.0 cr)
SMGT 3143 - Organization and Management of Sport (3.0 cr)
SMGT 3421 - Business of Sport (3.0 cr)
SMGT 3501 - Sport in a Diverse Society [SOCS, DSJ] (3.0 cr)
SMGT 3601 - Ethics and Values in Sport (2.0 cr)
SMGT 3631 - Sport Marketing (3.0 cr)
SMGT 3861 - Sport and Recreation Law (3.0 cr)
KIN 3982 - Research Methods in Kinesiology (3.0 cr)
SMGT 3881W - Senior Seminar in Sport Management [WI] (3.0 cr)
SMGT 3996 - Practicum: The Sport Experience (2.0-8.0 cr)
Focus Electives (23 credits)
Students must take an additional 23 credits of electives in consultation with the sport management advisor. They are strongly encouraged to take SMGT 3632 and are encouraged to select a related minor area of focus or study. Students are required to complete the focus elective proposal form and meet with their sport management advisor prior to registering for and completing classes. These courses must be upper division (3000 level or higher), unless approved by your sport management advisor.
Take 23 or more credit(s) from the following:
· SMGT 3632 - Sport Sales and Fund-raising (3.0 cr)
· SMGT 3993 - Directed Study in Sport Management (1.0-3.0 cr)
· SMGT 2751 - Sport and Wellness in China (3.0 cr)
· SMGT 3741 - Sustainability through Sport (2.0 cr)
· KIN 3001 - Lifetime Health and Wellness [SOCS] (3.0 cr)
· KIN 3126W - Sport and Exercise Psychology [WI] (3.0 cr)
· KIN 3131W - History and Philosophy of Sport [WI] (3.0 cr)
· KIN 4001H - Honors Seminar in Kinesiology (3.0 cr)
· KIN 5804 - National Collegiate Athletic Association (NCAA) Compliance (2.0 cr)
· REC 3541W - Recreation Programming [WI] (3.0 cr)
· REC 3601W - Leisure and Human Development [WI] (3.0 cr)
· REC 4271 - Community Leisure Services for Persons with Disabilities (3.0 cr)
· ACCT 2050 - Introduction to Financial Reporting (4.0 cr)
· BLAW 3058 - The Law of Contracts and Agency (4.0 cr)
· CMGT 3001W - Introduction to Construction [WI] (3.0 cr)
· COMM 3201 - Introduction to Electronic Media Production (4.0 cr)
· ECON 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
· ECON 1102 - Principles of Macroeconomics (4.0 cr)
· MGMT 3001 - Fundamentals of Management (3.0 cr)
· MGMT 3010 - Introduction to Entrepreneurship (4.0 cr)
· MKTG 3001 - Principles of Marketing (3.0 cr)
· OLPD 1302 - Personal Leadership in the University (3.0 cr)
· OLPD 3305 - Learning About Leadership Through Film and Literature (3.0 cr)
· OLPD 3401 - Teaching Marketing Promotion (3.0 cr)
· OLPD 3424 - Sales Training (3.0 cr)
· OLPD 3601 - Introduction to Human Resource Development (3.0 cr)
· OLPD 3640 - Introduction to Organization Development (3.0 cr)
· OLPD 4401 - E-Marketing (3.0 cr)
· OLPD 4426 - Strategic Customer Relationship Management (3.0 cr)
· OLPD 3324W - Writing in the Workplace for Education and Human Development Majors [WI] (4.0 cr)
· YOST 3325W - Project-Based Writing For Education and Human Development Majors [WI] (4.0 cr)
· YOST 3001 - Introduction to History & Philosophy of Youthwork (4.0 cr)
· YOST 3032 - Adolescent and Youth Development for Youthworkers (4.0 cr)
· LEAD 1961W - Personal Leadership in the University [WI] (3.0 cr)
· LEAD 3961 - Leadership, You, and Your Community (3.0 cr)
· COMM 3211 - Introduction to Media Studies (3.0 cr)
· COMM 3263W - Media Literacy: Decoding Media Images and Messages [WI] (3.0 cr)
· COMM 3441 - Introduction to Organizational Communication (3.0 cr)
· HRIR 3021 - Human Resource Management and Industrial Relations (3.0 cr)
· IDSC 3001 - Introduction to Information Technology in Business (3.0 cr)
· JOUR 1001 - Media in a Changing World [SOCS, TS] (3.0 cr)
· JOUR 3005 - Mass Media Effects [SOCS] (3.0 cr)
· JOUR 3006 - Visual Communication (3.0 cr)
· JOUR 3201 - Principles of Strategic Communication (3.0 cr)
· JOUR 3241W - Advertising Strategy and Creative Development [WI] (3.0 cr)
· JOUR 3261 - Media Planning (3.0 cr)
· JOUR 3275 - Digital Strategy in Strategic Communication (3.0 cr)
· JOUR 3745 - Mass Media and Popular Culture [AH, DSJ] (3.0 cr)
· JOUR 4251 - Psychology of Advertising (3.0 cr)
· PA 3003 - Nonprofit and Public Financial Management (3.0 cr)
· SCO 3001 - Supply Chain and Operations (3.0 cr)
· STAT 1001 - Introduction to the Ideas of Statistics [MATH] (4.0 cr)
· STAT 3011 - Introduction to Statistical Analysis [MATH] (4.0 cr)
Upper Division Writing Intensive within the Major
Students are required to take one upper division writing intensive course within the major. If that requirement has not been satisfied within the core major requirements, students must choose one course from the following list. Some of these courses may also fulfill other major requirements.
Take 0 - 1 course(s) from the following:
· SMGT 3881W - Senior Seminar in Sport Management [WI] (3.0 cr)
 
More program views..
View college catalog(s):
· College of Education and Human Development

View sample plan(s):
· Sport Management BS Sample Plan 1
· Sport Management BS Sample Plan 2 (with Stats course)

View checkpoint chart:
· Sport Management B.S.
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KIN 1871 - Survey of Kinesiology, Recreation, and Sport
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Professional practice and disciplinary dimensions of kinesiology, recreation, and sport. Subdisciplines, relevant issues, practical applications.
SMGT 1701 - Introduction to Sport Management
Credits: 2.0 [max 2.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Scope/motive of the study of sport from sociological, psychological, historical, economic, and scientific perspective. Issues in sport.
CI 1871 - Computer Literacy and Problem Solving
Credits: 4.0 [max 4.0]
Course Equivalencies: 01242
Typically offered: Every Fall, Spring & Summer
Competencies in computer applications used in the social sciences and business to solve problems. Using advanced word processing techniques to create complex documents, electronic spreadsheets to analyze data and present it graphically, database management programs to store, organize, and query data, and presentation software to communicate ideas.
PE 1007 - Beginning Swimming
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Introduction to basic aquatic safety, fundamentals of swimming and hydrodynamics. Principles of hydrodynamics and stroke mechanics; five basic strokes; basic rescue techniques with use of pool equipment; hydrotherapy for disabilities and other conditions, opportunities for competitive activities, lifetime enjoyment of aquatics.
PE 1012 - Beginning Running
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Fundamentals of running. Completing a 5K race. Benefits of running. Appropriate apparel/equipment. Principles of running. Injury prevention. Road racing rules. Nutrition, hydration.
PE 1014 - Conditioning
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Fundamentals of personal fitness. Principles of fitness; health and motor skill components of fitness; principles of training/conditioning programs; nutrition; weight control; common fitness injuries; motivation and consistency in fitness programs; stress management.
PE 1015 - Weight Training
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Introduction to weight training. Basic aspects of weight training including exercise selection and technique, charting workouts, program design, nutritional considerations, and safety.
PE 1016 - Posture and Individual Exercise
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Good posture techniques, individual exercises, fitness concepts, and mental techniques. Specific overall sound body and mind techniques to include flexibility exercises, cardiovascular fitness, resistance training, nutrition management, weight control, stress management, and self-thought.
PE 1029 - Handball
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Hand and eye coordination, footwork in practice and game conditions, and skills and strategies of service and rally for the court sport handball (four-wall version). Novice to intermediate levels of play accommodated.
PE 1031 - Sabre Fencing
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall
Basic sabre techniques, movement, an overview of fencing as a recreational sport and an Olympic sport, and the history of fencing.
PE 1032 - Badminton
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Periodic Fall & Spring
Fundamentals including etiquette, terminology, game rules for singles and doubles, footwork, shot selection, and strategy.
PE 1033 - Foil Fencing
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Fending fundamentals, including basic foil techniques, movement, a general overview of fencing as a recreational sport and an Olympic sport, and the history of fencing.
PE 1034 - Judo
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Basic skills for throwing, falling, grappling (matwork), choking, arm and neck techniques; contest judo from Jiu-Jitsu; fundamental rules and scoring of contests. Videotapes used for technique instruction and contest appreciation.
PE 1035 - Karate
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Introduction to Traditional Japanese Shotokan Karate. Students learn to punch, block, strike, & kick with a focus on proper form, posture, & body mechanics. Students also learn a Kata (choreographed form), techniques with partners, & practical self-defense. Non-contact - no pads, hitting, or throwing.
PE 1036 - Racquetball
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Fundamentals of racquetball, including equipment; safety and etiquette; terminology; game rules of singles, doubles, and cutthroat; grips; basic strategies; serves and shots.
PE 1037 - Squash Racquets
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Entry-level technique, basic equipment, international dimension courts, and fitness.
PE 1038 - Beginning Tennis
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Fundamental strokes, including forehands, backhands, volleys, lobs, overheads, and serves; introduction to doubles play; terminology, rules, and etiquette.
PE 1044 - Self-Defense
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Physical, psychological, and de-escalation skills for acting in crisis situations. Distance, body language, and tone of voice are addressed. Physical skills include striking, kicking, shifting, blocking, releasing techniques, floor defenses, and applications to armed attackers and multiple attackers.
PE 1045 - Rock Climbing
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Safety, knots, equipment, techniques, and anchor systems used in climbing. Course includes all necessary equipment. Held at St. Paul Gym climbing wall. prereq: Good general health, no [neck or back] problems
PE 1046 - Tae Kwon Do
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Fundamentals of Tae Kwon Do. Principles of martial arts, body mechanics of Tae Kwon Do, practical self-defense.
PE 1048 - Bowling
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Fundamentals, including stance, approach and delivery, scoring, bowling terminology, and etiquette.
PE 1053 - Ice Skating
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Basic turns, basic stops, balance techniques, and various other skills from both the forward and backward positions. Equipment, safety issues, ice skating terminology.
PE 1055 - Golf
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall, Spring & Summer
Proper grip, stance, ball address, swing, club selection, psychological management, rules, and etiquette. Basic instruction in analyzing, assisting with, and coaching golf.
PE 1057 - Beginning Skiing
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Spring
Alpine skiing. How to stop, turn, and use lifts. Safety, etiquette, and purchase of equipment. Class held at Highland Hills ski area in Bloomington.
PE 1058 - Snowboarding
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Spring
Alpine snowboarding. Uses American Teaching System. Classes are split into nine skill levels, beginning through advanced. Held at Hyland Ski and Snowboard School in Bloomington. prereq: Good general health, injury free
PE 1065 - Beginning Tumbling and Gymnastics
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Periodic Fall & Spring
Rolls, handstands, cartwheels, extensions, handsprings, tucks (flips). Spotting techniques. Skills on bars, vault, and beam.
PE 1067 - Basketball
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Fundamental skills and rules of basketball, with emphasis on basic court movement and different offensive and defensive strategies.
PE 1071 - Beginning Cricket
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Periodic Fall & Spring
Fundamentals of Cricket. Laws of Cricket, bowling/batting techniques, competitive/recreational Cricket opportunities.
PE 1072 - Soccer
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Fundamentals of soccer including sporting behavior both on and off the field, game rules, soccer terminology, participation and competition drills, fundamental soccer skills, practical instruction in strategy.
PE 1074 - Beginning Volleyball
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Basic skills, team play, rules, officiating, and strategy.
PE 1076 - Flag Football
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Periodic Fall & Spring
Introduction to flag football, techniques, field positions, rules/regulations. Students will participate in vigorous exercise activities including running, throwing, kicking, and catching.
PE 1078 - Ultimate Disc
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Introduction to ultimate disc, techniques, field positions, rules, regulations. Students participate in vigorous exercise activities including running, throwing, and catching.
PE 1079 - Rugby (Non-contact)
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Periodic Fall & Spring
Appropriate techniques and field positions. Safe play using appropriate rules and laws. Vigorous exercise activities, including running, passing, catching, evasion, and other physical activity associated with rugby.
PE 1107 - Intermediate Swimming
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Periodic Fall & Spring
Intermediate swimming skills. Fundamentals of swimming and hydrodynamics. prereq: 1007 or equiv, proficient ability to swim 100 meters or instr consent
PE 1137 - Intermediate Squash
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Periodic Fall & Spring
Stroke mechanics, shot placement, changing pace. Court movement/positioning. Fitness requirements, joint/muscle stresses. Weight training for squash. On-court etiquette. prereq: 1037 or instr consent
PE 1146 - Intermediate Tae Kwan Do
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Periodic Fall
Continuation of 1046. Focuses on Olympic-style intermediate skills/techniques. Self-defense techniques for men/women. prereq: 1046, previous Tae Kwon Do experience (World Tae Kwon Do Federation sanctioned), basic white Tae Kwon Do uniform
PE 1154 - Figure Skating
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Periodic Spring
Terminology, rules. Basic moves, jumps, spins. On-/off-ice assignments. prereq: 1053 or equiv or instr consent
PE 1205 - Scuba and Skin Diving
Credits: 1.0 [max 1.0]
Grading Basis: OPT No Aud
Typically offered: Every Fall & Spring
Diving equipment, physics, physiology, decompression, emergencies, recreational dive planning, oceans, currents and aquatic life, snorkeling/SCUBA equipment usage, buoyancy control, entries, emergencies. prereq: Ability to swim 400 yds comfortably or instr consent
PE 1262 - Marathon Training
Credits: 3.0 [max 3.0]
Grading Basis: OPT No Aud
Typically offered: Every Spring
Physical challenge achieved through physiological/psychological adaptation. Goal setting that fosters adaptation in many facets of life. Marathon history. prereq: No pre-existing medical condition that would prevent finishing a marathon, instr consent
COMM 1101 - Introduction to Public Speaking (CIV)
Credits: 3.0 [max 3.0]
Course Equivalencies: 00670
Typically offered: Every Fall, Spring & Summer
Public communication processes, elements, and ethics. Criticism of and response to public discourse. Practice in individual speaking designed to encourage civic participation.
COMM 1313W - Analysis of Argument (WI)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Strategies for analyzing, evaluating, generating arguments. Problems in listening/responding to argument.
FSOS 1461 - Presentations at Work: Families, Communities, Nonprofits, and Schools (CIV)
Credits: 3.0 [max 3.0]
Course Equivalencies: 02467 - FSoS 1461/OLPD 1461
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
This course prepares students to present information and adjust their messages based on audience need in a variety of future work contexts. Students interested in majoring in Family Social Science, Education, Youth Studies, and Kinesiology will take this course in order to develop the disciplinary practices used in counseling, community-based organizations, education, and health sciences to convey important, and often sensitive, material to specific audiences.
OLPD 1461 - Presentations in Work Settings: Business & Marketing Education and Human Resource Development (CIV)
Credits: 3.0 [max 3.0]
Course Equivalencies: 02467
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
This course prepares students to present information and hone their messages based on audience need in a variety of business, leadership, and workplace contexts. Students interested in majoring in Business and Marketing Education (BME), Human Resource Development (HRD), and other majors can take this course in order to develop the disciplinary practices used in training and development, as well as business and industry to convey vital and timely messages.
FSOS 1211 - An Interdisciplinary Look at the Family in Multicultural America (DSJ, SOCS)
Credits: 4.0 [max 4.0]
Course Equivalencies: 02469 - FSoS 1211/PsTL 1211
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
This course is designed as an introduction to multicultural families using an ecological lens. The institution of the family is recognized globally as a basic unit of a society that produces, develops, socializes, and launches the next generation of its citizenry. This course will focus on families in contemporary America, a society that has grown increasingly diverse, and faces many complex challenges in today?s global environment. Using a human ecological lens allows us to examine families in their nested and interdependent environments--how individuals shape and are shaped by families, their human built environments, their socio-cultural environments, and their natural-physical environments. This is a service learning class.
SOC 1001 - Introduction to Sociology (SOCS, DSJ)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00445 - Soc 1001/Soc 1011V/Soc 1012W
Typically offered: Every Fall, Spring & Summer
This course is designed to introduce you to the study of society and what sociologists call the "sociological imagination:" a way of viewing the events, relationships and social phenomena that shape our individual lives and much of our collective experience. Through the course we will examine some of the central concepts and problems that have preoccupied both classical and contemporary sociologists and gain a sense of how the sociological imagination can illuminate the social forces that have a concrete impact on our everyday lives. Throughout the course you will be asked to consider the ways in which society affects your life, and how you, in turn, affect society. prereq: Soc Majors/Minors must register A-F
SOC 1011V - Honors: Introduction to Sociology (SOCS, DSJ, WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: Soc 1001/1011V/1012W
Grading Basis: A-F only
Typically offered: Every Fall & Spring
This course is designed to introduce you to the study of society and what sociologists call the "sociological imagination:" a way of viewing the events, relationships, and social phenomena that shape our individual lives and much of our collective experience. Through the course we will examine some of the central concepts and problems that have preoccupied both classical and contemporary sociologists and gain a sense of how the sociological imagination can illuminate the social forces that have a concrete impact on our everyday lives. Throughout the course you will be asked to consider the ways in which society affects your life and how you, in turn, affect society.
EPSY 1281 - Psychological Science Applied (SOCS)
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
The course introduces students to applied psychology as a discipline and reviews fundamental principles of psychology through the lenses of applied and professional areas that are the foci of CEHD majors. Specifically, through the lenses of education, we review principles of learning, memory, development, intelligence, and interventions; through the lenses of health and wellness, we review personality, biological, social, and cognitive bases of normal and abnormal behavior, as well as treatments; and, through the lenses of business and organizations, we review principles of motivation, sensation perception, and social behavior. Thus, these psychological principles are considered theoretically, empirically, and through examples for application, with lab discussions and projects emphasizing education, business, health and wellness. The course serves as a foundation for future coursework in education, health sciences, and psychology, and is consistent with the APA’s public education effort to demonstrate how the science and application of psychology benefits society and improves lives.
PSY 1001 - Introduction to Psychology (SOCS)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00518 - PSTL 1281/Psy 1001/Psy 1001H
Typically offered: Every Fall, Spring & Summer
Scientific study of human behavior. Problems, methods, findings of modern psychology.
PSY 1001H - Honors Introduction to Psychology (SOCS)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00518 - PSTL 1281/Psy 1001/Psy 1001H
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Scientific study of human behavior. Problems, methods, findings of modern psychology. prereq: Honors
SMGT 3111 - Sports Facility and Event Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
This course is designed to provide the student with knowledge pertaining to the various aspects of managing a sport facility and the events which take place within these facilities. Some of the topics discussed include operations, scheduling, marketing, ticketing, finance, sponsorship, risk, security, and event management. Students will have the opportunity to discuss and present viewpoints as it relates to the management of sport facilities and event management. In addition, students will have the opportunity to apply knowledge gained through lecture and in class exercises by viewing a sports event and critiquing various facility management functions during the event, and by developing a sports event management plan. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent and 45 credits completed or in progress.
SMGT 3143 - Organization and Management of Sport
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
This course is designed to provide the student with knowledge pertaining to the various aspects of organization, management, and administration within the sport industry. Students will have the opportunity to hear, learn, and share viewpoints as they relate to sport management through lectures, discussions on current events, and case study analysis. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent, and 45 credits completed or in progress.
SMGT 3421 - Business of Sport
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
This course is designed to provide students with an introduction to the business activity of the sports industry. Topics include sports and its business ecosystem, basic economic principles, revenue management, ticketing, sponsorships and other revenue sources, and expenditure management. prereq: SMGT or KIN or REC major or SMGT minor or CEHD IDP or instructor consent and 45 credits completed or in progress.
SMGT 3501 - Sport in a Diverse Society (SOCS, DSJ)
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Relationship between sport and contemporary social institutions. Groups/individuals who have historically been marginalized or excluded from sport participation. Race, sex, social class, sexual orientation, physical (dis)abilities.
SMGT 3601 - Ethics and Values in Sport
Credits: 2.0 [max 2.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
In sport management we have many opportunities to ask questions regarding acts and decisions as right or wrong. What does it mean to act in a way that characterizes good behavior? How do we develop morally? What are our personal values and moral orientations? Does sport perpetuate violence in society? What is moral and ethical conduct in sport management? What is meant by the term social responsibility? Do professional sport team owners have a responsibility to the community? How do we make decisions that are good, right and authentic? These questions and other ethical issues in sport will be explored from historical, philosophical, and sociological perspectives. The process of critical reading, thinking, writing, and discussion will be emphasized. Thoughtful reflection and respectful dialogue are encouraged. Critical thinking is a learned process and two activities are central to this process: 1) identifying and challenging assumptions and 2) exploring and imagining alternatives (Brookfield, 1987). prereq: SMGT major and 60 credits completed or in progress.
SMGT 3631 - Sport Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
This course provides an overview of sport marketing management in sport organizations. The most basic objectives of the course provide you with a broad introduction to sport marketing concepts, the role of sport marketing in society, and the various factors that influence marketing decision making. Like other introductory survey courses, you will be exposed to and expected to learn the "language? of the industry (i.e., terms, concepts, and frameworks) used by practicing marketing professionals. However, it is also expected that by the end of the course you will have a solid understanding of the major decision areas under marketing, the basic interrelationships of those decision areas, and an appreciation of how to apply key frameworks and tools in analysis of customers, competition, and marketing strengths and weaknesses. With this combination, the course should help you develop insight about creative selection of target markets and blending decisions related to product, price, promotion, place, and PR (i.e., the marketing mix) to meet the needs of a target market. It is important that sport management students understand the vital role of marketing within the sport industry. Marketing may take several forms in sport businesses. Students must be able to differentiate between use of marketing to sell sport products and/or services (marketing of sport) from the use of sport and sport personality marketing to sell general or sport-related products or services (marketing through sport). These objectives can only be achieved through a joint effort. I will work to stimulate your interest and learning in these areas, but you will be expected to display initiative and a program of self-study. In that sense, a complementary objective of the course is to provide you with an environment that will encourage and reward your own intellectual effort, while simultaneously maintaining rigorous standards that identify those who are motivated to pursue excellence in their own educational preparation for a sport business career. prereq: SMGT Major or SMGT Minor, or instructor consent AND 45 credits completed or in progress.
SMGT 3861 - Sport and Recreation Law
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
This course is designed to acquaint the students to the US legal system, structure, process and terminology. The course provides an introduction of the legal aspects of contract law, tort law, statutory law, negligence, and constitutional law. A student upon completion of the course will understand basic legal aspects of sport and physical activity and will be able to provide managerial analysis and decision making based upon a legal aspects of sport knowledge, therefore providing a competitive advantage of the organization of which are involved. The course instruction relies heavily on court case studies and the legal implications in a sport setting. prereq: SMGT major or REC major or SMGT minor or Health and Wellness Promotion minor and 60 credits completed or in progress.
KIN 3982 - Research Methods in Kinesiology
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
How to understand/interpret/read research. Research question, study design, quantitative/qualitative methods. Instrumentation, statistical methods, study limitations/implications. Critiquing peer-reviewed articles. Designing a research study. prereq: Kin major or instr consent
SMGT 3881W - Senior Seminar in Sport Management (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Presentations/discussions on sport-related topics of interest.
SMGT 3996 - Practicum: The Sport Experience
Credits: 2.0 -8.0 [max 8.0]
Grading Basis: S-N only
Typically offered: Every Fall, Spring & Summer
Practical experience in one or more sport settings. prereq: 3881, SMGT major, instr consent
SMGT 3632 - Sport Sales and Fund-raising
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Foundation of revenue production in sport management. Necessary skills related to revenue production and sales processes as they apply to the business of sport. prereq: Sport Management major or instr consent
SMGT 3993 - Directed Study in Sport Management
Credits: 1.0 -3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Students work with faculty and grad students on research, scholarly, or creative activities. Students assist with faculty scholarship or carry out projects under faculty supervision. prereq: Undergrad, instr consent
SMGT 2751 - Sport and Wellness in China
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Summer
Course covers international and governing body selection of host market, economic impact of hosting a sport event, media, communications, working with athletes, marketing, event operations, host politics and culture. Students will also participate in wellness and rec as presented by our Chinese partners.
SMGT 3741 - Sustainability through Sport
Credits: 2.0 [max 2.0]
Grading Basis: A-F only
Typically offered: Every Summer
Sport attracts literally millions of followers around the world, in the United States alone the NRDC, makes note of the following, “13% of Americans follow science, but 63% follow sports”. Sport has a unique and unparalleled influence globally over not just people but industries. Over the past few years the sport industry has embraced increasingly visible and influential positions supporting sustainability and environmental protection and this course will focus on the sport industry and its conquest to be a leader in the field of “green”. Specifically focusing on the initiatives of Major League Baseball (MLB), which has in conjunction with its professional counterparts have made statements on the record that encourage all clubs and venues to address ecological issues including climate change, energy efficiency, water conservation, waste reductions, and selection of more environmentally friendly supplies.
KIN 3001 - Lifetime Health and Wellness (SOCS)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Overview of health/wellness. Physical, emotional, intellectual, spiritual, social, environmental, and financial health. Influence of societal changes on general health/wellness of diverse populations.
KIN 3126W - Sport and Exercise Psychology (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Thoughts, feelings, and behaviors of people in physical activity contexts. Foundations approach to theory/research in sport and exercise psychology. prereq: Kin major or instr consent
KIN 3131W - History and Philosophy of Sport (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introductory description and interpretation of the historical and philosophical development of physical education and sport from primitive societies to 20th century civilization. prereq: Kin major or instr consent
KIN 4001H - Honors Seminar in Kinesiology
Credits: 3.0 [max 6.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Contemporary issues in kinesiological research. Laboratory rotations, development of UROP project proposal, development of senior thesis topic, advanced study, career opportunities in Kinesiology, special learning opportunities. prereq: Kinesiology honors
KIN 5804 - National Collegiate Athletic Association (NCAA) Compliance
Credits: 2.0 [max 2.0]
Grading Basis: A-F only
Typically offered: Every Spring
Governance structure, policies, and procedures in intercollegiate athletics. Careers in college athletics as coach, administrator, athletic trainer, counselor, etc. prereq: [Upper div undergrad or grad student] in KIN, instr consent
REC 3541W - Recreation Programming (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall
Methods, skills, materials needed for planning, developing, implementing, evaluating professional recreation programs for diverse populations in various settings. prereq: REC major or instr consent
REC 3601W - Leisure and Human Development (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Spring
Explore issues associated with roles of leisure throughout life span. Principles/procedures for designing programs, services, facilities relative to individual values, attitudes, identity, culture, age, gender. prereq: REC major or instr consent
REC 4271 - Community Leisure Services for Persons with Disabilities
Credits: 3.0 [max 3.0]
Prerequisites: REC major or #
Grading Basis: A-F only
Typically offered: Every Fall
Exploration/application of concepts/techniques of normalization. Least restrictive environment strategies to leisure service delivery in inclusive community settings for range of individuals with disabilities. prereq: REC major or instr consent
ACCT 2050 - Introduction to Financial Reporting
Credits: 4.0 [max 4.0]
Course Equivalencies: 00458 - Acct 2050/ApEc 1251
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to financial accounting for U.S. organizations. Reading financial statements. prereq: Soph
BLAW 3058 - The Law of Contracts and Agency
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Origin of law, its place in and effect on society; history and development of law; system of courts; legal procedure. Law of contracts as the basic law affecting business transaction. Laws affecting the sale of goods and contracts and the law of agency.
CMGT 3001W - Introduction to Construction (WI)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
A wide range of construction-related topics and an overview of the industry itself are presented: type and size of projects, where the industry has come from and where it appears to be heading, and roles and responsibilities of participants. Through assignments and projects, the course defines project and construction sequences, materials and building systems, and project scheduling and delivery methods. Students will conduct research into construction materials, sustainability, and self-selected topics. As a writing intensive course focused on developing skills crucial to professionals, it requires the production and revision of a variety of construction documents, including drawings and specifications.
COMM 3201 - Introduction to Electronic Media Production
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Students work as a team to plan, script, and shoot video productions in a hands-on multi-camera television studio. By creating their own productions and reviewing the productions of others, students learn how media aesthetics shape the presentation of themes and messages.
ECON 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: Econ 1101/1104/1111/ApEc 1101
Typically offered: Every Fall, Spring & Summer
Microeconomic behavior of consumers, firms, and markets in domestic and world economy. Demand and supply. Competition and monopoly. Distribution of income. Economic interdependencies in the global economy. Effects of global linkages on individual decisions. prereq: knowledge of plane geometry and advanced algebra
ECON 1102 - Principles of Macroeconomics
Credits: 4.0 [max 4.0]
Course Equivalencies: 00020 - ApEc 1102/Econ 1102/1105/1112
Typically offered: Every Fall, Spring & Summer
Aggregate consumption, saving, investment, and national income. Role of money, banking, and business cycles in domestic and world economy. International trade, growth, and development. U.S. economy and its role in the world economy. International interdependencies among nations. prereq: [1101 or equiv], knowledge of plane geometry and advanced algebra
MGMT 3001 - Fundamentals of Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Aspects/characteristics of organizations, their members. Why people/groups feel/behave as they do. Processes/methods that improve behavior/attitudes/effectiveness of members. Member/manager skills. Guest speakers, group presentations, films.
MGMT 3010 - Introduction to Entrepreneurship
Credits: 4.0 [max 4.0]
Course Equivalencies: 02347
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Fundamentals of entrepreneurship. Career paths, including new business start-ups, franchising, acquisitions (including family business succession), corporate venturing, and entre-preneurial services. Legal structures for new business formation. Aspects of business law/ethics.
MKTG 3001 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
OLPD 1302 - Personal Leadership in the University
Credits: 3.0 [max 3.0]
Course Equivalencies: 00296
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Students examine own views of leadership, differences between personal/positional leadership, leadership ethics/values, leadership strengths/skills.
OLPD 3305 - Learning About Leadership Through Film and Literature
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Readings from leadership studies, literature, and film. Ethical dilemmas. Different styles of leadership and their consequences. Intersection of public/private in exercising leadership. Competing loyalties/pressures felt by leaders/followers. Fundamental questions about nature/desirability of leadership.
OLPD 3401 - Teaching Marketing Promotion
Credits: 3.0 [max 3.0]
Course Equivalencies: 01788
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Materials, methods, and approaches to teaching marketing promotion. Advertising, promotion, public relations, direct selling, visual merchandising, and direct marketing.
OLPD 3424 - Sales Training
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Strategies and techniques for developing effective sales people.
OLPD 3601 - Introduction to Human Resource Development
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Human resource development theories, principles, concepts, and practices.
OLPD 3640 - Introduction to Organization Development
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Organization development theories, principles, concepts, and practices. How development is used to direct change in an organization.
OLPD 4401 - E-Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Basic understanding and personal experience with how e-marketing can be used as part of an overall marketing and promotion plan.
OLPD 4426 - Strategic Customer Relationship Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Principles of customer relationship management, brand identity, and integrated marketing communications. Comprehensive framework for how organizations interact with their various publics to create goodwill/loyalty.
OLPD 3324W - Writing in the Workplace for Education and Human Development Majors (WI)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall & Spring
Explore professional communication. Research/analysis writing. Memos, reports, proposals, human resource-related documentation, letters or announcements, presentations. prereq: 60+ undergraduate credits, declared major
YOST 3325W - Project-Based Writing For Education and Human Development Majors (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: 02408
Typically offered: Every Fall & Spring
Writing project focused on problem or issue in field of study. Propose project, identify audience, gather information through primary/secondary research. Create product tailored to audience needs. Collaborative activities/assignments. prereq: 60+ undergraduate credits, declared major
YOST 3001 - Introduction to History & Philosophy of Youthwork
Credits: 4.0 [max 4.0]
Typically offered: Every Fall & Spring
Foundations of youthwork. Where contemporary American youthwork stands, particularly in comparison with international perspectives on youth/youthwork. prereq: 2xxx or instr consent
YOST 3032 - Adolescent and Youth Development for Youthworkers
Credits: 4.0 [max 4.0]
Course Equivalencies: 01134 - YoSt 3032/YoSt 5032
Typically offered: Every Fall & Spring
Application of theory/research about children/adolescents. How findings can be used. How theories facilitate understanding of behavior. prereq: 1001 or 2001 or 2002W or 2101, [any Psych or CPsy course]
LEAD 1961W - Personal Leadership in the University (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: 00296 - Lead 1961W/OLPD 1301W/OLPD 130
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Examine personal views of leadership, differences between personal/positional leadership, leadership ethics/values, personal leadership strengths/skills.
LEAD 3961 - Leadership, You, and Your Community
Credits: 3.0 [max 3.0]
Course Equivalencies: 00297 - Lead 3961//OLPD 3302W/PA 3961
Grading Basis: A-F only
Typically offered: Every Fall & Spring
How do effective leaders create positive systemic change within complex systems? What is community and how does it shape the work of leadership? Students examine leadership from a multi-dimensional and multicultural perspective and critically examine leadership theories in authentic, complex community settings.
COMM 3211 - Introduction to Media Studies
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Historical development and current issues in electronic media technologies and programming. Effects of governmental, industrial, and public organizations on message content. Problem areas of electronic media.
COMM 3263W - Media Literacy: Decoding Media Images and Messages (WI)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Analysis of media images/messages. Principles of literacy. Media content/industries. Media and identity. Media effects. Textbook/packet readings, videos, small groups of peer writing workshops, media analyses.
COMM 3441 - Introduction to Organizational Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Functions of communication in work groups, in organizational hierarchies, and between organizations.
HRIR 3021 - Human Resource Management and Industrial Relations
Credits: 3.0 [max 3.0]
Course Equivalencies: 00064 - HRIR 3021/HRIR 3021H/HRIR 3201
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Role of human resource management in organizations. Labor markets, recruitment, selection, training, compensation, labor relations, performance management. Evolution of work. Discrimination in employment. Work performance, its reward. Effects of changing technology. prereq: ECON 1101, ECON 1102, PSY 1001
IDSC 3001 - Introduction to Information Technology in Business
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Developing/using IS to support business processes, managerial decision making, and organizational strategy. Technology components of IS. Impact on organizations. Creation/change processes. Managerial issues. Techniques for designing, developing, and implementing IS. Databases and user interfaces. Computer/communications network platforms. Internet, e-business, and e-commerce applications.
JOUR 1001 - Media in a Changing World (SOCS, TS)
Credits: 3.0 [max 3.0]
Course Equivalencies: 01664 - Jour 1001/Jour 1001H
Typically offered: Every Fall, Spring & Summer
In an era when almost everybody's a content creator and just about every company is connected with media, what makes mass communication different from other forms of message exchange? We'll examine journalism, advertising, public relations, video gaming, music recording, music and more. We'll think about issues like free speech, "fake news," censorship, social media, demographics, psychographics and graphic content. Hear from mass media professionals who provide real-world, real-time material for discussion and debate. This class covers ground that is shifting by the day and uses current cases to help you apply what you learn and sharpen your own media literacy skills.
JOUR 3005 - Mass Media Effects (SOCS)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Does the media cause social problems, or just reflect them? Why and how have mass media been feared, bemoaned, used, and dismissed as tools to change public beliefs, attitudes, and behavior? This course explores a century's worth of thinking as to how and when media might have such effects. We examine media influence in a range of contexts, including political advertising, health campaigns, video game violence, pornography, and educational television. We approach the topic largely from a social science perspective (for example, by reviewing experimental tests of the effects of media violence) but we will address some of the advantages and limitations inherent in looking for effects in that way. Although our focus is on mass media, interpersonal and digital media sources will be considered as well.
JOUR 3006 - Visual Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
From Instagram to YouTube to memes-we live in a visual culture. How can we interpret this flood of images? Learn how to analyze advertisements, photographs, television, and social media from multiple perspectives. Historical, cultural, and ethical approaches unearth the changing role of visual media in society. You'll actively interpret current images to learn how to effectively communicate with visuals.
JOUR 3201 - Principles of Strategic Communication
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
So, you have declared your journalism major and selected the strategic communication track? Or maybe, you are studying something completely different, but you have heard that advertising and public relations are great fields to work in? In this class, we will foster career exploration as you learn about key areas of advertising and public relations (history, theory, ethics, etc). In the second half of the class, you will take a journey from media consumer to strategic planner as you create a strategic communication campaign as part of a group project that will start off your strategic communication portfolio.
JOUR 3241W - Advertising Strategy and Creative Development (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Advertising appeals/strategy. Advertising for print/broadcast/web. Individual/group projects. prereq: [3004W or 3004V], 3201, [jour major or approved BIS/IDIM/ICP program]
JOUR 3261 - Media Planning
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Media strategy, planning, selection process within context of broader marketing communications process. Paid, owned, earned media across advertising, digital (including social), direct marketing/public relations disciplines. prereq: [3004W or 3004V], [3201 or 3202], [jour major or approved BIS/IDIM/ICP program]
JOUR 3275 - Digital Strategy in Strategic Communication
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Skills course focused on digital media, including integrating variety of social networking platforms with conventional strategic communication activities. prereq: [3004W or 3004V], [3201 or 3202], [jour major or approved BIS/IDIM/ICP program]
JOUR 3745 - Mass Media and Popular Culture (AH, DSJ)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Popular culture is everywhere. Social media, film, music, video games, television, websites, and news bring popular culture into our daily lives. In this class, we will examine popular culture in modern and historical contexts through various mass communication, sociological, and cultural theories. Is popular culture of the people? or dictated by corporate interests? What social and commercial pressures result in stereotypes, misrepresentation and exclusion in popular culture? Does popular culture mirror or shape social reality? This course will provide you with the tools to become active and thoughtful consumers of media and popular culture.
JOUR 4251 - Psychology of Advertising
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Ever wonder what your brain does when you see an advertisement? Ever wonder why advertisements work? And why sometimes they don't? How does advertising compel you to buy things you don't need and what strategies do you use to resist these messages? In this course we explore a range of theories that explain how advertisements influence memory, attitudes, emotions, and behaviors and how humans actively process and resist persuasive messages.
PA 3003 - Nonprofit and Public Financial Management
Credits: 3.0 [max 3.0]
Prerequisites: Jr or sr
Grading Basis: A-F or Aud
Typically offered: Every Fall
Concepts/tools for project/budget planning. Program analysis. Interpreting financial reports. Identifying/resolving organizational performance issues. Case studies, real-world exercises. prereq: Jr or sr
SCO 3001 - Supply Chain and Operations
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Managing the operations function within manufacturing and service organizations, and across the supply chains of these organizations. The supply chain is the set of organizations and the work that they complete to collectively create customer-valued goods and services. Course emphasizes decision making in work processes, including decision related to managing processes, quality, capacity, inventory, and supply chain activities. Quantitative and qualitative methods are used for improving management of operations.
STAT 1001 - Introduction to the Ideas of Statistics (MATH)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall, Spring & Summer
Graphical/numerical presentations of data. Judging the usefulness/reliability of results/inferences from surveys and other studies to interesting populations. Coping with randomness/variation in an uncertain world. prereq: Mathematics requirement for admission to University
STAT 3011 - Introduction to Statistical Analysis (MATH)
Credits: 4.0 [max 4.0]
Course Equivalencies: (Select a set)
Typically offered: Every Fall, Spring & Summer
Standard statistical reasoning. Simple statistical methods. Social/physical sciences. Mathematical reasoning behind facts in daily news. Basic computing environment.
SMGT 3881W - Senior Seminar in Sport Management (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Presentations/discussions on sport-related topics of interest.