Twin Cities campus
 
Twin Cities Campus

Agricultural and Environmental Science Communication Minor

Applied Economics
College of Food, Agricultural and Natural Resource Sciences
  • Program Type: Undergraduate minor related to major
  • Requirements for this program are current for Fall 2022
  • Required credits in this minor: 18
The minor in agricultural and environmental science communication allows students to develop their communication knowledge and skills through the lens of the global issues and challenges related to food, agricultural and natural resource sciences. Students in the AESC minor develop a foundational understanding of oral, written, and visual communication, followed by a sequence of skills-based courses related to agricultural communication and marketing, and finally tie these together in one capstone course experience. The AESC minor, coupled with a CFANS major, can help ensure graduates enter the workforce ready to reach the 21st Century challenges related to communication, food, agriculture, and natural resources. Students majoring in Agricultural Communication & Marketing cannot minor in AESC due to course overlap.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Minor Requirements
Required Courses
AECM 2421W - Professional and Oral Communication for Agriculture, Food & the Environment [WI] (3.0 cr)
AECM 3431 - Communicating Food, Agriculture & Environmental Science to the Public (3.0 cr)
AECM 3452 - Digital Media Essentials for Agriculture, Food and the Environment (3.0 cr)
Skills-Based Courses
Take exactly 2 course(s) totaling exactly 6 credit(s) from the following:
· AECM 3434 - Utilizing Social Media for Food, Agricultural and Natural Resource Sciences (3.0 cr)
· AECM 3444 - Layout and Design for Food, Agricultural and Natural Resource Sciences (3.0 cr)
· AECM 3462 - Podcasting for Science Literacy (3.0 cr)
· AECM 4115 - Culturally Responsive Engagement in Agriculture, Food & Natural Resources (3.0 cr)
Capstone
Take exactly 1 course(s) totaling exactly 3 credit(s) from the following:
· AECM 4432 - Advanced Video Production for Agriculture, Food and the Environment (3.0 cr)
· AECM 4444 - Food and Agricultural Marketing Campaigns (3.0 cr)
· AECM 4451W - Advanced Persuasive Writing for Agricultural and Environmental Sciences [WI] (3.0 cr)
· AECM 4452 - Virtual Field Trip Production for Agriculture, Food & Natural Resource Science Education & Comm (3.0 cr)
 
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· College of Food, Agricultural and Natural Resource Sciences


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· Agricultural and Environmental Science Communication Minor
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AECM 2421W - Professional and Oral Communication for Agriculture, Food & the Environment (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Speaking/writing about scientific/technical issues. Student-centered, relies on interaction/participation. Public communication.  Lectures for this course will be online, while discussion sections will be held in-person.
AECM 3431 - Communicating Food, Agriculture & Environmental Science to the Public
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
Planning/strategy for communication campaigns related to food/agriculture. Student-centered, relies on interaction/participation.
AECM 3452 - Digital Media Essentials for Agriculture, Food and the Environment
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall
This course introduces basic digital and video communication skills necessary to be successful in today's workplace specific to professions in agriculture, food, and the environment. Students will infuse learning strategies into basic audio/visual productions and basic website construction focused on informing and communicating complex science topics.
AECM 3434 - Utilizing Social Media for Food, Agricultural and Natural Resource Sciences
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Spring Odd Year
The convergence of multiple forms of media, newspaper, video, radio, and photojournalism on the internet is impacting how we communicate complicated scientific issues related to topics such as food safety, agricultural production, and good stewardship of natural resources, and social media have been found to play a critical role in shaping science literacy. Because of the increasing presence of social media in our everyday lives, agriculturists are challenged with how to best package these complex scientific topics to increase science literacy through social media networks. This course aims to provide agriculturists who possess a strong background and understanding of food, agriculture and natural resource sciences with the skills needed to communicate these complex topics to audiences across social media platforms.
AECM 3444 - Layout and Design for Food, Agricultural and Natural Resource Sciences
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Spring Even Year
This course provides students with in-depth, integrated use of leading industry-adopted software (Adobe Illustrator and Adobe InDesign) to develop print communication pieces. The class addresses layout aspects and file preparation critical to printing a project successfully and cost-effectively. Students will learn to create graphic art designs and develop effective print layouts. Serves as a foundational course that covers a range of topics related to layout and design from principles of design, typology, color, and technical software use. Class assignments focus on developing tools for use in food, agricultural and natural resources strategic and data-driven communications programs.
AECM 3462 - Podcasting for Science Literacy
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Spring
This course will introduce students to the art of audio storytelling and develop the professional skills used to communicate complex science topics to an intended audience. The course explores a variety of concepts used in audio storytelling and educational programming. Science topics will be researched and scripted in order to maximize acquired production skills with the intention of offering informative content to a target market.
AECM 4115 - Culturally Responsive Engagement in Agriculture, Food & Natural Resources
Credits: 3.0 [max 6.0]
Grading Basis: A-F only
Typically offered: Every Spring
The course is broken up into five thematic and progressive modules. Module 1 will provide the opportunity for students to investigate contemporary and historical manifestations oppression and inequities within Agricultural, Food and Natural Resource Sciences (AFNR) with a special focus on community and educational spaces. Module 2 will support students to explore oppression, power, privilege, and white supremacy. Students will explore how these show in society at large, as well as how they personally embody and enact these very things. Module 3 will prompt students to consider the nature of knowledge that is legitimized and knowledge that is suppressed. We will then learn about diverse knowledge systems and decolonizing work. Module 4 will support students to explore culture, identity, intersectionality, and positionality ? their own and those of other cultural groups. We will consider how some cultures are lifted while others are marginalized in different spaces. Module 5 brings us to learning about methods of bring culturally responsive and anti-racist in AFNR work in educational and community spaces. We will employ the use of equity audits to assess various organizations and to design plans moving forward.
AECM 4432 - Advanced Video Production for Agriculture, Food and the Environment
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Spring
This course focuses on advanced digital media production skills necessary to be successful in today's workplace specific to professions in agriculture, food and the environment. Students will infuse learning strategies into advanced documentary-style audio/visual productions. Content will be used to produce educational websites focused on informing and communicating complex science topics. prereq: AECM 3452 or Instructor Consent
AECM 4444 - Food and Agricultural Marketing Campaigns
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall
This course discusses the strategy and tactical tools and techniques required to create and execute an integrated marketing communications program in the food and agricultural industries. We will cover the issues and elements of audience analysis and segmentation, advertising, brand management, product development/naming, product placement, package design and labeling, advertising and marketing avenues, and evaluation of advertising effectiveness.
AECM 4451W - Advanced Persuasive Writing for Agricultural and Environmental Sciences (WI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
In this course, students research, write, and edit stories for agricultural, food and environmental organizations and media. Students produce a final portfolio that demonstrates their ability to create professional-level work, such as magazine articles, news stories, biographies, marketing materials, blog posts, news releases and scripts.
AECM 4452 - Virtual Field Trip Production for Agriculture, Food & Natural Resource Science Education & Comm
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall
This course explores the process of using digital media production skills to develop educational virtual field trips. Produced content will focus on reaching students in the K-12 classroom. Topics range from basic to complex agriscience concepts and often times will rely on the virtual setting due to limitations of biosecurity hazards, OSHA guidelines and industry regulations. Students will script and produce curriculum driven video content as well as develop supplemental media assets to be used as classroom activities for field trip participants. prereq: AECM 3452 or Instructor Consent