Speaking/writing about scientific/technical issues. Student-centered, relies on interaction/participation. Public communication.  Lectures for this course will be online, while discussion sections will be held in-person.

Planning/strategy for communication campaigns related to food/agriculture. Student-centered, relies on interaction/participation.

This course introduces basic digital and video communication skills necessary to be successful in today's workplace specific to professions in agriculture, food, and the environment. Students will infuse learning strategies into basic audio/visual productions and basic website construction focused on informing and communicating complex science topics.

The convergence of multiple forms of media, newspaper, video, radio, and photojournalism on the internet is impacting how we communicate complicated scientific issues related to topics such as food safety, agricultural production, and good stewardship of natural resources, and social media have been found to play a critical role in shaping science literacy. Because of the increasing presence of social media in our everyday lives, agriculturists are challenged with how to best package these complex scientific topics to increase science literacy through social media networks. This course aims to provide agriculturists who possess a strong background and understanding of food, agriculture and natural resource sciences with the skills needed to communicate these complex topics to audiences across social media platforms.

This course provides students with in-depth, integrated use of leading industry-adopted software (Adobe Illustrator and Adobe InDesign) to develop print communication pieces. The class addresses layout aspects and file preparation critical to printing a project successfully and cost-effectively. Students will learn to create graphic art designs and develop effective print layouts. Serves as a foundational course that covers a range of topics related to layout and design from principles of design, typology, color, and technical software use. Class assignments focus on developing tools for use in food, agricultural and natural resources strategic and data-driven communications programs.

This course will introduce students to the art of audio storytelling and develop the professional skills used to communicate complex science topics to an intended audience. The course explores a variety of concepts used in audio storytelling and educational programming. Science topics will be researched and scripted in order to maximize acquired production skills with the intention of offering informative content to a target market.

The course is broken up into five thematic and progressive modules. Module 1 will provide the opportunity for students to investigate contemporary and historical manifestations oppression and inequities within Agricultural, Food and Natural Resource Sciences (AFNR) with a special focus on community and educational spaces. Module 2 will support students to explore oppression, power, privilege, and white supremacy. Students will explore how these show in society at large, as well as how they personally embody and enact these very things. Module 3 will prompt students to consider the nature of knowledge that is legitimized and knowledge that is suppressed. We will then learn about diverse knowledge systems and decolonizing work. Module 4 will support students to explore culture, identity, intersectionality, and positionality ? their own and those of other cultural groups. We will consider how some cultures are lifted while others are marginalized in different spaces. Module 5 brings us to learning about methods of bring culturally responsive and anti-racist in AFNR work in educational and community spaces. We will employ the use of equity audits to assess various organizations and to design plans moving forward.

This course focuses on advanced digital media production skills necessary to be successful in today's workplace specific to professions in agriculture, food and the environment. Students will infuse learning strategies into advanced documentary-style audio/visual productions. Content will be used to produce educational websites focused on informing and communicating complex science topics. prereq: AECM 3452 or Instructor Consent

This course discusses the strategy and tactical tools and techniques required to create and execute an integrated marketing communications program in the food and agricultural industries. We will cover the issues and elements of audience analysis and segmentation, advertising, brand management, product development/naming, product placement, package design and labeling, advertising and marketing avenues, and evaluation of advertising effectiveness.

In this course, students research, write, and edit stories for agricultural, food and environmental organizations and media. Students produce a final portfolio that demonstrates their ability to create professional-level work, such as magazine articles, news stories, biographies, marketing materials, blog posts, news releases and scripts.

This course explores the process of using digital media production skills to develop educational virtual field trips. Produced content will focus on reaching students in the K-12 classroom. Topics range from basic to complex agriscience concepts and often times will rely on the virtual setting due to limitations of biosecurity hazards, OSHA guidelines and industry regulations. Students will script and produce curriculum driven video content as well as develop supplemental media assets to be used as classroom activities for field trip participants. prereq: AECM 3452 or Instructor Consent