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Crookston Campus

Applied Agricultural Communication Studies B.S.

Humanities, Social Sciences, and Education
Academic Affairs
  • Program Type: Baccalaureate
  • Requirements for this program are current for Fall 2022
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 37
  • Degree: Bachelor of Science
The B.S. in Applied Agricultural Communication Studies prepares students to be effective communicators for agribusinesses, commodity groups, agricultural advocacy agencies, and agricultural communication organizations. Applied agricultural communication studies graduates may hold jobs as Public Relations Specialists, Agricultural Lobbyists, Agriculture Journalists, Agricultural Literacy and Advocacy Specialists, Communication Specialists, and Event Planners. The program provides transferable skills by emphasizing communication theory and practice in the creation, development, presentation, and evaluation of coherent messages. Students use communication strategies to create publications (newsletters, brochures, flyers, news releases, communication plans), plan events, and manage projects. The program blends agriculture, communication, and general education courses while maximizing flexibility to allow students to choose electives to fit their career interests and expectations.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
  • completely online (all program coursework can be completed online)
Admission Requirements
Students must complete an A.A.S in an agricultural field or 30 credits of agricultural coursework before enrolling in this degree program. Agricultural credits can include the following: AGEC, AGED, AGRO, ANSC, ASM, EQSC, GNAG, HORT, NATR, SOIL, SWM, or TURF. All students must complete 40 upper division credits, meet the liberal education requirements, along with the program required classes.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
Required prerequisites
A.A.S. in Agricultural Field or 30 credits of specific coursework
Students must complete an A.A.S in an agricultural field or 30 credits of agricultural coursework before enrolling in this degree program. Agricultural credits can include the following: AGEC, AGED, AGRO, ANSC, ASM, EQSC, GNAG, HORT, NATR, SOIL, SWM, or TURF.
General Requirements
All students are required to complete general University and college requirements. For more information, see the graduation requirements.
Program Requirements
Applied Agricultural Communication Core
Take 9 or more course(s) totaling 25 or more credit(s) from the following:
· COMM 3000 - Communication Theory (3.0 cr)
· COMM 3431 - Persuasion (3.0 cr)
· COMM 3704 - Business and Professional Speaking (3.0 cr)
· COMM 4000 - News and Social Media Communication (3.0 cr)
· COMM 4704 - Organizational Communication (3.0 cr)
· GBUS 1005 - Orientation to Online Learning (1.0 cr)
or APLS 3001 - Individual Program Development (1.0 cr)
· COMM 4007 - Political Communication (3.0 cr)
or COMM 4800 - Crisis Communication (3.0 cr)
· COMM 3710 - Event Planning and Management (3.0 cr)
or COMM 4900 - Public Relations (3.0 cr)
· Internship
Take 3 or more credit(s) from the following:
· GNAG 3900 - Internship (0.5-3.0 cr)
Communication Electives
Take 4 or more course(s) totaling 12 or more credit(s) from the following:
· COMM 2002 - Interpersonal Communication [COMMUNICAT] (3.0 cr)
· COMM 3002 - Intercultural Communication [GLOB PERSP] (3.0 cr)
· COMM 3008 - Business Writing (3.0 cr)
· COMM 3100 - Research Fundamentals (3.0 cr)
· COMM 3537 - Visual Communication (3.0 cr)
· COMM 3710 - Event Planning and Management (3.0 cr)
· COMM 3857 - Technical Communication (3.0 cr)
· COMM 4802 - Publication Design and Management (3.0 cr)
· COMM 4850 - Report Writing (3.0 cr)
· WRIT 2110 - Digital Writing (3.0 cr)
· WRIT 2223 - English Grammar and Usage (3.0 cr)
· WRIT 3303 - Writing in Your Profession (3.0 cr)
· WRIT 3856 - Editing (3.0 cr)
Liberal Education
Take 2 or more course(s) totaling 6 or more credit(s) from the following:
· COMM 1101 - Public Speaking [COMMUNICAT] (3.0 cr)
· COMM 3001 - Human Relationships and Leadership [HUMAN DIV] (3.0 cr)
Technology
Take 1 or more course(s) totaling 3 or more credit(s) from the following:
· COMM 2110 - Communication Technology Trends (3.0 cr)
Open Electives
Students must take enough open electives credits to meet the 120 credit graduation requirement.
Program Sub-plans
A sub-plan is not required for this program.
Online
The online Applied Agricultural Communication Studies B.S. program has the same curriculum as the on-campus program.
 
More program views..
View sample plan(s):
· Applied Ag Comm Studies B.S. Sample Plan
· Online Sample Plan

View checkpoint chart:
· Applied Agricultural Communication Studies B.S.
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COMM 3000 - Communication Theory
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Identifying, defining, synthesizing, applying, and critiquing communication theories. Focuses on relationship between theory/practice within interpersonal, group, organizational, and social settings.
COMM 3431 - Persuasion
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Persuasion in interpersonal, organizational, intra-/inter-cultural relationships. Contemporary persuasion with historical segments. Argumentative claims, how to analyze/respond coherently to them.
COMM 3704 - Business and Professional Speaking
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Developing proficiency in communication/presentation skills in business contexts. Preparing, selecting, organizing, designing, and delivering oral messages in business situations. Meeting/group facilitation, interviewing, and professional presentations.
COMM 4000 - News and Social Media Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Analyze traditional media/social media uses and strategies. Develop social media content. Write press releases using Associated Press (AP) style. Develop a comprehensive media/social plan.
COMM 4704 - Organizational Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Using communication processes to create/maintain organizations (e.g., meetings, employee assimilation, interpersonal relationships, decision making, leadership). Recognizing/identifying communication issues in organizations and applying organizational communication concepts, models, tools, and theories to resolve them.
GBUS 1005 - Orientation to Online Learning
Credits: 1.0 [max 1.0]
Typically offered: Every Fall, Spring & Summer
Introduction to UMC policies, e-mail, virtual private network, online library resources, writing scholarly reports, APA referencing, netiquette, networking in online environment, group work in online environment.
APLS 3001 - Individual Program Development
Credits: 1.0 [max 1.0]
Typically offered: Every Fall & Spring
Developing degree outcomes relevant to individual career objectives, designing an individual program of study for the Applied Studies baccalaureate degree, and setting future career goals. The course also includes topics such as APA writing format, campus and University-wide policy, and student services.
COMM 4007 - Political Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Theory of political ideology. Organizational politics/influences. Campaigns. Social movements.
COMM 4800 - Crisis Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Organizational crises, disasters, emergency situations. Existing academic literature, everyday media literature. Focuses on appropriate communication strategies, written composition, and delivery of speeches.
COMM 3710 - Event Planning and Management
Credits: 3.0 [max 3.0]
Typically offered: Fall Even Year
Using project management techniques to plan, market, implement, and evaluate small-/large-scale events.
COMM 4900 - Public Relations
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Overview of theory, practice, roles, and techniques in public relations within organizations. Writing news releases. Conducting news conferences, planning/implementing events. Responding to challenging questions from audience members. Conducting public relations audit of organization.
GNAG 3900 - Internship
Credits: 0.5 -3.0 [max 6.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Supervised professional work experience in agricultural business, governmental agency. Report/consultation with faculty advisor/employer. prereq: 3899, [soph or sr]
COMM 2002 - Interpersonal Communication (COMMUNICAT)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Fundamental concepts/skills of communication used in social/career contexts. Perception, listening, verbal/nonverbal, climate, conflict.
COMM 3002 - Intercultural Communication (GLOB PERSP)
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Interrelationship of cultures/co-cultures. Interpreting diverse communication styles. Cultural values, world views, philosophies, patterns, meanings. Communication strategies across cultures.
COMM 3008 - Business Writing
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Practical application of writing effective business letters, memos, e-mails, faxes. Tables, other graphics. Informal/formal informational/analytical reports. Professional oral/Web presentations. Development of personal writing style. Practice of appropriate business tone, etiquette. prereq: Comp 1013 or 6 credits of writing
COMM 3100 - Research Fundamentals
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Quantitative/Qualitative techniques for gathering, evaluating, and using information in applied settings.
COMM 3537 - Visual Communication
Credits: 3.0 [max 3.0]
Typically offered: Fall Odd, Summer Even Year
Visual delivery of end-products in professional communication. Classical/contemporary theories of visual delivery. Designing visual delivery to reflect personal philosophy of communication. Integrating visual delivery system with text to meet professional/client standards.
COMM 3710 - Event Planning and Management
Credits: 3.0 [max 3.0]
Typically offered: Fall Even Year
Using project management techniques to plan, market, implement, and evaluate small-/large-scale events.
COMM 3857 - Technical Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Creating complex documents such as policies/procedures, manuals, instructions for clients. Team writing. Working with subject matter experts/technical topics. Usability testing/revision. Managing complex writing projects. Creating multiple documents as part of series. prereq: Comp 1013
COMM 4802 - Publication Design and Management
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Applying project management principles to manage publication from concept to final product. Design principles, desktop publishing software, audience analysis, usability testing, production. Using table presentations to communicate process, final product to clients/guests.
COMM 4850 - Report Writing
Credits: 3.0 [max 3.0]
Typically offered: Fall Odd Year
Analyzing documents and conducting interviews to develop reports for assessment and other purposes.
WRIT 2110 - Digital Writing
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Introducing the tools, language, and processes of digital composing, this course equips students with the theoretical knowledge and practical skills of analyzing and producing digital texts. Grounded in rhetorical theories, the course also overviews coding, digital ecosystems, and the content management system required of a digital platform.
WRIT 2223 - English Grammar and Usage
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Grammar, grammatical concepts. Processes/structural rules that describe how words combine with each other to form sentences. Practice in sentence diagramming. prereq: COMP 1011
WRIT 3303 - Writing in Your Profession
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Writing about subjects related to students' academic disciplines and future professions. Developing persuasive writing skills for academic, personal, and professional purposes. Effective communication principles, audiences, formats, and technologies. prereq: Comp 1011 and 1013 or 6 credits of writing
WRIT 3856 - Editing
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Copy editing for accuracy, completeness, consistency, correctness. Comprehensive editing. Symbols of markup. Electronic editing. Style sheets/manuals. Proofreading. Editing visuals. Team editing tools. prereq: Comp 1013
COMM 1101 - Public Speaking (COMMUNICAT)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Topic selection, research, organization, rehearsal, and extemporaneous delivery of informative and persuasive speeches.
COMM 3001 - Human Relationships and Leadership (HUMAN DIV)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Anti-relational/relational communication, interpersonal/group processes, conflict management, collaboration, team building, and leadership.
COMM 2110 - Communication Technology Trends
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Introduction to current/emerging industry standard software including design, presentation, social media as used in organizations.