Twin Cities campus
 
Twin Cities Campus

Sales Certificate

Organizational Leadership, Policy and Development
College of Education and Human Development
  • Program Type: Undergraduate credit certificate
  • Requirements for this program are current for Fall 2021
  • Required credits to graduate with this degree: 16 to 17
  • Degree: Sales Certificate
This certificate is an undergraduate-level certificate. It includes 16-17 credits. The prerequisites include 60 credits required for admission and full-time student status. This certificate will provide you with unique experiences in furthering your knowledge in sales education while developing practical skills for sales training. Additionally, the Sales Certificate curriculum embodies an important focus on education and human development as you will learn and apply critical models for sales education and training. Models for sales education include a focus on peer to peer instruction for the sales cycle, in this process, you will learn applications for teaching sales topics to a sales organization, and how to identify growth opportunities for further sales training.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
Students must complete 60 credits before admission to the program.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
General Requirements
All students in baccalaureate degree programs are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the liberal education requirements. Required courses for the major, minor or certificate in which a student receives a D grade (with or without plus or minus) do not count toward the major, minor or certificate (including transfer courses).
Program Requirements
Core Curriculum
Core Curriculum: OLPD 3424 Sales Training and 2 out of 4 courses (9 credits):
OLPD 3424 - Sales Training (3.0 cr)
Take two or more course(s) from the following:
OLPD 3308 - Data-Driven Decision-Making in BME and HRD (3.0 cr)
or OLPD 3401 - Teaching Marketing Promotion (3.0 cr)
or OLPD 3318 - Introduction to Project Management (3.0 cr)
or OLPD 4426 - Strategic Customer Relationship Management (3.0 cr)
Practical Experience
(Required 4 credits of Practical Experience): OLPD 3350 (Emerging Topics in Professional Sales) 2 credits Fall Semester OLPD 3350 (Advanced Topics in Professional Sales) 2 credits Spring Semester
OLPD 3350 - Special Topics in Professional Sales (2.0 cr)
Electives
Must take one course from the following.
OLPD 3828 - Diversity in the Workplace (3.0 cr)
or OLPD 4401 - E-Marketing (3.0 cr)
or MKTG 4030 - Sales Management (4.0 cr)
 
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· College of Education and Human Development

View future requirement(s):
· Fall 2022


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· Sales Certificate
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OLPD 3424 - Sales Training
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Strategies and techniques for developing effective sales people. A review of review practices related to sales management, business development, selling strategies, and learning objectives essential to developing the skills, knowledge, and abilities to create a competent sales force.
OLPD 3308 - Data-Driven Decision-Making in BME and HRD
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Summer
Living in the age of technology has implications for everyone in Business & Marketing Education (BME) and Human Resource Development (HRD). Technology that makes it possible to collect huge amounts of data has given more individuals and organizations the power and responsibility to analyze data and make decisions based on this data. The amount of data being collected on our preferences, attitudes, and behaviors will only increase in the future, and this rich data can be used towards a variety of ends. In this course, we will use quantitative methods to uncover the information in large data sets and then consider how individuals and organizations are able to gain a competitive advantage by acting on this information. Topics covered in this course include: - Critical analysis of complex issues related to BME and HRD in organizations; - Major techniques of quantitative data analyses used in BME and HRD; - How to use of Excel and Excel Add-in Tools to conduct data analyses; - How to make effective decisions based on quantitative information in BME and HRD situations; and - Effective reporting of quantitative results to meet the expectations of stakeholders.
OLPD 3401 - Teaching Marketing Promotion
Credits: 3.0 [max 3.0]
Course Equivalencies: OLPD 3401/OLPD 5411
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Materials, methods, and approaches to teaching marketing promotion. Advertising, promotion, public relations, direct selling, visual merchandising, and direct marketing.
OLPD 3318 - Introduction to Project Management
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Project management for business and industry. Project lifecycles, deliverables, and processes as they are commonly used in the workplace.
OLPD 4426 - Strategic Customer Relationship Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Principles of customer relationship management, brand identity, and integrated marketing communications. Comprehensive framework for how organizations interact with their various publics to create goodwill/loyalty.
OLPD 3350 - Special Topics in Professional Sales
Credits: 2.0 [max 4.0]
Grading Basis: OPT No Aud
Typically offered: Periodic Fall, Spring & Summer
In this course, students will learn how to understand and incorporate advanced professional selling topics into practical experiences in professional sales. Students will improve their ability to communicate effectively and identify, define, and solve problems through role-play simulations that incorporates topics such as Understanding Objections, Understanding Sales Differentiators, Networking, CRM and Strategic Relationships, and Sales Management. In addition, students will gain understanding of the sales cycle and how to successfully navigate buyer interactions for business relationships. Students will also describe how internships and introspective assessments can foster greater career progression in professional sales.
OLPD 3828 - Diversity in the Workplace
Credits: 3.0 [max 3.0]
Course Equivalencies: OLPD 3821/OLPD 5821/ OLPD 5822
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Diversity, equity, and inclusion in the workplace. Issues of recruitment, selection, management, learning, leadership, and performance.
OLPD 4401 - E-Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Basic understanding and personal experience with how e-marketing can be used as part of an overall marketing and promotion plan.
MKTG 4030 - Sales Management
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Hiring, motivating, performance enhancement. Customer relationship management, data analysis, quantitative methods. Developing metrics to evaluate individual/group performance in attaining an organization's strategic goals. prereq: MKTG 3040