Campuses:
This is archival data. This system was retired as of August 21, 2023 and the information on this page has not been updated since then. For current information, visit catalogs.umn.edu.
Twin Cities Campus
Marketing M.MKTGMarketing
Curtis L. Carlson School of Management
Link to a list of faculty for this program.
Contact Information
Carlson School of Management
321 - 19th Avenue South, Suite 1-110
Minneapolis, MN 55455
Phone: 612-625-5555
Along with the program-specific requirements listed below, please read the
General Information section of
this
website for requirements that apply to all major fields.
The Marketing M.MKTG program provides a strong foundation in marketing by combining a year of intentionally designed course work, an experiential project with a real client, the opportunity to gain professional work experience through an internship, and industry connections and job interview preparation through the Carlson School Graduate Business Career Center.
Students who graduate from this full-time 9-month, 32-credit program will have substantial marketing capabilities including understanding interactions (e.g., social media, individual profiling, web site traffic), as well as the depth of knowledge of consumers (e.g., customer experience, big data, web site personalization) and will be able to successfully contribute to marketing functions in both small and large organizations.
Accreditation
This program is accredited by Carlson School of Management is accredited by AACSB International.
Program Delivery
Prerequisites for Admission
Applicants must have a bachelor's degree from an accredited college or university.
Special Application Requirements:
Applicants must submit all application materials through the University's admissions system. Application materials include:
- Online Application & application fee
- Transcripts from all colleges/universities previously attended. Non-English transcripts must be accompanied by an English translation.
- A GMAT or GRE General Test that is not more than five years old, with an acceptable score. A GMAT/GRE waiver is available for qualified candidates.
- For international students, an acceptable score on the Test of English as a Foreign Language (TOEFL) International Language Testing System (IELTS).
- Two letters of recommendations need to be submitted through the online application.
- A personal statement of career goals, and objectives for pursuing a M.MKTG degree. The personal statement questions are the following: Briefly describe your short-term and long-term career goals. Why are you choosing to pursue a M.MKTG degree at this time in your career, and what are you hoping to accomplish by doing so? Why are you interested in pursuing a M.MKTG degree at the Carlson School of Management? What do you feel makes you a strong candidate for the program? How will you contribute to the M.MKTG overall?
- Applicants must submit a current resume that includes job responsibilities and accomplishments in the online application.
- Video Essay.
- Interview (by invitation only).
Applicants must submit their test score(s) from the following:
International applicants must submit score(s) from one of the following tests:
Key to test
abbreviations
(GRE, GMAT, TOEFL, IELTS).
For an online application or for more information about graduate education admissions, see the
General Information section of this
website.
Program Requirements
Plan C: Plan C requires
32
major credits and
up to
credits outside the
major.
There is no final exam.
A capstone project is required.
Capstone Project: Guided by faculty, MSMK 6950 is like a capstone experience that enables students to integrate all their skills into an applied deliverable project for an actual organization.
This program may not be completed with a minor.
Use of 4xxx courses towards program requirements is not permitted.
A minimum GPA of 2.80
is required for students to remain in good standing.
Fall Semester (16 credits)
MSMK 6051 - Marketing Intelligence
(2.0 cr)
MSMK 6055 - Buyer Behavior
(2.0 cr)
MSMK 6078 - Advertising and Promotion
(2.0 cr)
MSMK 6086 - Digital Marketing
(2.0 cr)
MSMK 6205 - Business Fundamentals for Marketing
(3.0 cr)
MSMK 6211 - Marketing Management
(3.0 cr)
MSMK 6281 - Customer Experience Management
(2.0 cr)
Spring Semester (16 credits)
MSMK 6052 - Marketing Analytics:Decision Making
(2.0 cr)
MSMK 6076 - Customer Relationship Management
(2.0 cr)
MSMK 6082 - Brand Strategy
(2.0 cr)
MSMK 6088 - Strategic Marketing
(3.0 cr)
MSMK 6053 - Marketing Analytics:Insights
(2.0 cr)
MSMK 6901 - Project Management
(0.0-2.0 cr)
MSMK 6505 - Enterprise Project
(4.0 cr)
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Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 3.0 [max 4.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 0.0 -2.0 [max 2.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |