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Crookston Campus

Agricultural Communication B.S.

Agriculture and Natural Resources
Academic Affairs
  • Program Type: Baccalaureate
  • Requirements for this program are current for Spring 2021
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 67
  • This program requires summer terms.
  • Degree: Bachelor of Science
The BS in agricultural communication prepares students to be effective communicators in agribusinesses, commodity groups, agricultural advocacy agencies, and agricultural communication organizations. The program blends agriculture, communication, and liberal education courses that prepare students for a wide variety of career choices.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
General Requirements
All students are required to complete general University and college requirements. For more information, see the graduation requirements.
Program Requirements
Students must complete 40 upper-division credits. A maximum of two D grades are allowed for courses under communication core, agriculture core, and technology requirements. This includes grades earned at UMC or transferred in from another institution.
Agriculture Core
Take exactly 7 course(s) totaling 21 or more credit(s) from the following:
· AGEC 1005 - World Agricultural Food Systems (3.0 cr)
AGEC 3430 - Food Marketing Systems (3.0 cr)
AGRO 1183 - Field Crops: Production Principles (3.0 cr)
ANSC 1004 - Introduction to Animal Science (4.0 cr)
ASM 2200 - Introduction to Renewable Energy Systems (3.0 cr)
HORT 1010 - Introduction to Horticulture (3.0 cr)
SOIL 1293 - Soil Science (3.0 cr)
Internship
Take 3 or more credit(s) from the following:
Pre-Internship Seminar
· GNAG 3899 - Pre-Internship Seminar (0.5 cr)
· Internship
Take 2 or more credit(s) from the following:
· GNAG 3900 - Internship (0.5-3.0 cr)
· Post-Internship Seminar
· GNAG 3901 - Post Internship Seminar (0.5 cr)
Communication Core
Take 7 or more course(s) totaling 21 or more credit(s) from the following:
· COMM 3000 - Communication Theory (3.0 cr)
COMM 3431 - Persuasion (3.0 cr)
COMM 3704 - Business and Professional Speaking (3.0 cr)
COMM 4000 - News and Social Media Communication (3.0 cr)
COMM 4704 - Organizational Communication (3.0 cr)
· Choose one of the following:
· COMM 4007 - Political Communication (3.0 cr)
or COMM 4800 - Crisis Communication (3.0 cr)
· Choose one of the following:
· COMM 3710 - Event Planning and Management (3.0 cr)
or COMM 4900 - Public Relations (3.0 cr)
Agriculture Electives
Take 9 or more credit(s) from the following:
· AGEC 2530 - Professional Agriselling (3.0 cr)
· AGEC 4740 - Grain and Livestock Marketing (3.0 cr)
· ANSC 1206 - Sheep and Swine Production Techniques (2.0 cr)
· ASM 2250 - Agricultural Machinery Management (3.0 cr)
· ASM 3201 - Bio-Fuels Technology (3.0 cr)
· ASM 3360 - Applications in Precision Agriculture (3.0 cr)
· AGRO 3444 - Crop Production (4.0 cr)
· NATR 1233 - Introduction to Natural Resources (3.0 cr)
· NATR 3344 - Land Use Planning (3.0 cr)
· NATR 3374 - Ecology [BIOL SCI] (4.0 cr)
· SWM 3224 - Soil and Water Conservation (4.0 cr)
· SWM 3225 - Watershed Management (3.0 cr)
Communication Electives
Take 12 or more credit(s) from the following:
· COMM 3008 - Business Writing (3.0 cr)
· COMM 3537 - Visual Communication (3.0 cr)
· COMM 3610 - Corporate Training (3.0 cr)
· COMM 3710 - Event Planning and Management (3.0 cr)
· COMM 3857 - Technical Communication (3.0 cr)
· COMM 3002 - Intercultural Communication [GLOB PERSP] (3.0 cr)
· COMM 4007 - Political Communication (3.0 cr)
· COMM 4800 - Crisis Communication (3.0 cr)
· COMM 4802 - Publication Design and Management (3.0 cr)
· COMM 4850 - Report Writing (3.0 cr)
· COMM 4900 - Public Relations (3.0 cr)
· WRIT 2223 - English Grammar and Usage (3.0 cr)
· WRIT 3303 - Writing in Your Profession (3.0 cr)
· WRIT 3856 - Editing (3.0 cr)
Liberal Education
This program requires a minimum of 40 credits of liberal education and completion of the ten goal areas of the Minnesota Transfer Curriculum. The following are specific required liberal education courses.
Take exactly 7 course(s) totaling exactly 22 credit(s) from the following:
· COMP 1011 - Composition I [COMMUNICAT] (3.0 cr)
· COMP 1013 - Composition II [COMMUNICAT] (3.0 cr)
· COMM 2002 - Interpersonal Communication [COMMUNICAT] (3.0 cr)
· COMM 3001 - Human Relationships and Leadership [HUMAN DIV] (3.0 cr)
· NATR 1226 - Environmental Science and Sustainability [BIOL SCI, PEOPLE/ENV] (3.0 cr)
· COMM 1101 - Public Speaking [COMMUNICAT] (3.0 cr)
· Choose one of the following:
· BIOL 1000 - Biology and Society [BIOL SCI, PEOPLE/ENV] (4.0 cr)
or BIOL 1009 - General Biology [BIOL SCI, PEOPLE/ENV] (4.0 cr)
Technology
Take exactly 1 course(s) totaling exactly 3 credit(s) from the following:
· COMM 2110 - Communication Technology Trends (3.0 cr)
Open Electives
Students must take enough open elective credits to meet the 120 credit requirement for graduation.
 
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AGEC 1005 - World Agricultural Food Systems
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Historical preferences, consumer trends in diverse geographic regions. How global/national policies affect food trade.
AGEC 3430 - Food Marketing Systems
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Topics include frameworks for analyzing food marketing systems. Marketing institutions, food prices, marketing costs, functional/organizational issues, role of government. Grades/standards. Issues in transportation, storage, and international trade.
AGRO 1183 - Field Crops: Production Principles
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Principles and cultural practices used in growing certain row crops, small grains, oil crops, and specialty crops.
ANSC 1004 - Introduction to Animal Science
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Survey of the meat animal, dairy, and equine industries. Emphasis on general management principles, health care, breeding, behavior, feeding, and care of dairy cattle, beef cattle, horses, sheep, and swine.
ASM 2200 - Introduction to Renewable Energy Systems
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Survey of energy needs as a nation. Changes in world energy demands. Sources of renewable energy. Employment opportunities in bio-fuels, solar, wind, and geo-thermal. Site tours, guest lectures.
HORT 1010 - Introduction to Horticulture
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Environmental considerations, planting, propagation, pruning, and protection of horticultural crops. Greenhouse/field experience.
SOIL 1293 - Soil Science
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Formation, classification, and composition of soils, with emphasis on environmental quality, chemical and physical properties affecting growth and nutrition of plants, management principles and practices used to increase productivity and conserve soil and water resources for agronomic crops. prereq: Chem 1001
GNAG 3899 - Pre-Internship Seminar
Credits: 0.5 [max 0.5]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Expectations/responsibilities of internships. Preparing for a job search. Presentations about internship experiences by those who have recently completed 3900. Discussions between students, staff, and invited guests.
GNAG 3900 - Internship
Credits: 0.5 -3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Supervised professional work experience in agricultural business, governmental agency. Report/consultation with faculty advisor/employer. prereq: 3899, [soph or sr]
GNAG 3901 - Post Internship Seminar
Credits: 0.5 [max 0.5]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Student who have recently completed internships prepare/deliver a PowerPoint presentation of experience/knowledge gained. Discussions between post/pre-internship students, staff, and invited guests. prereq: GnAg 3900
COMM 3000 - Communication Theory
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Identifying, defining, synthesizing, applying, and critiquing communication theories. Focuses on relationship between theory/practice within interpersonal, group, organizational, and social settings. prereq: COMP 1013, SPCH 1101
COMM 3431 - Persuasion
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Persuasion in interpersonal, organizational, intra-/inter-cultural relationships. Contemporary persuasion with historical segments. Argumentative claims, how to analyze/respond coherently to them. prereq: SPCH 1101
COMM 3704 - Business and Professional Speaking
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Developing proficiency in communication/presentation skills in business contexts. Preparing, selecting, organizing, designing, and delivering oral messages in business situations. Meeting/group facilitation, interviewing, and professional presentations. prereq: COMP 1013, SPCH 1101
COMM 4000 - News and Social Media Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Analyze traditional media/social media uses and strategies. Develop social media content. Write press releases using Associated Press (AP) style. Develop a comprehensive media/social plan.
COMM 4704 - Organizational Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Using communication processes to create/maintain organizations (e.g., meetings, employee assimilation, interpersonal relationships, decision making, leadership). Recognizing/identifying communication issues in organizations and applying organizational communication concepts, models, tools, and theories to resolve them. prereq: 3000, COMP 1013, SPCH 1101
COMM 4007 - Political Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Theory of political ideology. Organizational politics/influences. Campaigns. Social movements.
COMM 4800 - Crisis Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Organizational crises, disasters, emergency situations. Existing academic literature, everyday media literature. Focuses on appropriate communication strategies, written composition, and delivery of speeches.
COMM 3710 - Event Planning and Management
Credits: 3.0 [max 3.0]
Typically offered: Fall Even Year
Using project management techniques to plan, market, implement, and evaluate small-/large-scale events.
COMM 4900 - Public Relations
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Overview of theory, practice, roles, and techniques in public relations within organizations. Writing news releases. Conducting news conferences, planning/implementing events. Responding to challenging questions from audience members. Conducting public relations audit of organization. prereq: COMP 1013, SPCH 1101
AGEC 2530 - Professional Agriselling
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Use of technical and agricultural knowledge in agricultural sales. Need-satisfaction approach to selling. Planning and conducting informational meetings, exhibiting at farm and trade shows, importance of service and timeliness in agribusiness, and practice in making agrisales presentations.
AGEC 4740 - Grain and Livestock Marketing
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Students develop commodity marketing plan for grain or livestock farming operations. Topics include cash markets, grid pricing, grade premiums/discounts, contracting, crop/livestock insurance, and futures/options.
ANSC 1206 - Sheep and Swine Production Techniques
Credits: 2.0 [max 2.0]
Typically offered: Every Spring
Skills necessary for successful/economical sheep/swine production.
ASM 2250 - Agricultural Machinery Management
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Mechanical principles. Application of field machinery/power units to varying crop, soil, climatic conditions. Farm management decisions. Introduction to precision agriculture.
ASM 3201 - Bio-Fuels Technology
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Historical development of bio-fuels industry. Chemical/mechanical processes of production in ethanol, bio-diesel, and methane fuels. Economics, current legislation. Site tours, guest lectures. prereq: 2200
ASM 3360 - Applications in Precision Agriculture
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Introduction to applications of precision agriculture. Hands-on practice of mapping fields. Grid sampling techniques. Variable rate applications. Yield mapping/interpretation. Map information. prereq: ITM 1010, Soil 1293
AGRO 3444 - Crop Production
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Principles, including best cultural practices for crops of particular economic importance to the region. Oilseed, small grain, and specialty crops. prereq: 1183
NATR 1233 - Introduction to Natural Resources
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Survey of our natural resource heritage with emphasis on North America. Various fields within natural resources examined in terms of conservation practices, employment opportunities, and importance to sustainable societies.
NATR 3344 - Land Use Planning
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Ecological, economic, and legal principles applied to land use planning in relation to agricultural, industrial, residential, wild land, forestry, recreational, and transportation needs. Legislative, agency, and citizen involvement in environmental law formulation and enforcement. Case studies. prereq: Jr or Sr status
NATR 3374 - Ecology (BIOL SCI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Interactions among plants, animals, and the physical environment; structure and function of ecosystems; population dynamics, biotic communities; principles of biotic succession and ecosystem management. prereq: Biol 1009, Soil 1293
SWM 3224 - Soil and Water Conservation
Credits: 4.0 [max 4.0]
Typically offered: Every Fall
Management principles and practices used to increase productivity and conserve soil and water resources for agronomic crops. Maintaining wildland and environmental quality through use of shelterbelts. prereq: Soil 1293, jr, or instructor consent
SWM 3225 - Watershed Management
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Precipitation, infiltration, evapo-transpiration, runoff from small watersheds. Application to design of structures, water/wind erosion practices. Design principles/techniques in constructing small impoundments and waste holding facilities, and in restoring wetlands. Selecting/applying irrigation/drainage systems.
COMM 3008 - Business Writing
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Practical application of writing effective business letters, memos, e-mails, faxes. Tables, other graphics. Informal/formal informational/analytical reports. Professional oral/Web presentations. Development of personal writing style. Practice of appropriate business tone, etiquette. prereq: Comp 1013 or 6 credits of writing
COMM 3537 - Visual Communication
Credits: 3.0 [max 3.0]
Typically offered: Fall Odd, Summer Even Year
Visual delivery of end-products in professional communication. Classical/contemporary theories of visual delivery. Designing visual delivery to reflect personal philosophy of communication. Integrating visual delivery system with text to meet professional/client standards. prereq: Comp 1013
COMM 3610 - Corporate Training
Credits: 3.0 [max 3.0]
Typically offered: Periodic Fall, Spring & Summer
Using training models to create leader led, self study, and on-the-job instructor/participant training materials. Creating job aids. Implementing/evaluating training courses.
COMM 3710 - Event Planning and Management
Credits: 3.0 [max 3.0]
Typically offered: Fall Even Year
Using project management techniques to plan, market, implement, and evaluate small-/large-scale events.
COMM 3857 - Technical Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Creating complex documents such as policies/procedures, manuals, instructions for clients. Team writing. Working with subject matter experts/technical topics. Usability testing/revision. Managing complex writing projects. Creating multiple documents as part of series. prereq: Comp 1013
COMM 3002 - Intercultural Communication (GLOB PERSP)
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Interrelationship of cultures/co-cultures. Interpreting diverse communication styles. Cultural values, world views, philosophies, patterns, meanings. Communication strategies across cultures.
COMM 4007 - Political Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Theory of political ideology. Organizational politics/influences. Campaigns. Social movements.
COMM 4800 - Crisis Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Organizational crises, disasters, emergency situations. Existing academic literature, everyday media literature. Focuses on appropriate communication strategies, written composition, and delivery of speeches.
COMM 4802 - Publication Design and Management
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Applying project management principles to manage publication from concept to final product. Design principles, desktop publishing software, audience analysis, usability testing, production. Using table presentations to communicate process, final product to clients/guests.
COMM 4850 - Report Writing
Credits: 3.0 [max 3.0]
Typically offered: Fall Odd Year
Analyzing documents and conducting interviews to develop reports for assessment and other purposes. prereq: 3303
COMM 4900 - Public Relations
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Overview of theory, practice, roles, and techniques in public relations within organizations. Writing news releases. Conducting news conferences, planning/implementing events. Responding to challenging questions from audience members. Conducting public relations audit of organization. prereq: COMP 1013, SPCH 1101
WRIT 2223 - English Grammar and Usage
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Grammar, grammatical concepts. Processes/structural rules that describe how words combine with each other to form sentences. Practice in sentence diagramming. prereq: COMP 1011
WRIT 3303 - Writing in Your Profession
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Writing about subjects related to students' academic disciplines and future professions. Developing persuasive writing skills for academic, personal, and professional purposes. Effective communication principles, audiences, formats, and technologies. prereq: Comp 1011 and 1013 or 6 credits of writing
WRIT 3856 - Editing
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Copy editing for accuracy, completeness, consistency, correctness. Comprehensive editing. Symbols of markup. Electronic editing. Style sheets/manuals. Proofreading. Editing visuals. Team editing tools. prereq: Comp 1013
COMP 1011 - Composition I (COMMUNICAT)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Process of clear, concrete, and convincing writing. Generation and discovery of subjects, revisions, editing.
COMP 1013 - Composition II (COMMUNICAT)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Writing a research paper/s. Formulating/answering a research question. Developing an organizational/argument strategy for topic/audience. Supporting research question/argument with scholarly sources. prereq: 1011
COMM 2002 - Interpersonal Communication (COMMUNICAT)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Fundamental concepts/skills of communication used in social/career contexts. Perception, listening, verbal/nonverbal, climate, conflict.
COMM 3001 - Human Relationships and Leadership (HUMAN DIV)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Anti-relational/relational communication, interpersonal/group processes, conflict management, collaboration, team building, and leadership.
NATR 1226 - Environmental Science and Sustainability (BIOL SCI, PEOPLE/ENV)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Interdisciplinary course. Applying ecological principles to social systems. Food/fiber production. Economic considerations of land use and rural communities. Pollution, global warming, energy production, biodiversity.
COMM 1101 - Public Speaking (COMMUNICAT)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Topic selection, research, organization, rehearsal, and extemporaneous delivery of informative and persuasive speeches.
BIOL 1000 - Biology and Society (BIOL SCI, PEOPLE/ENV)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall, Spring & Summer
Introductory course that explores how scientific concepts may impact an individual's daily life. Topics: how energy is transformed/transported; role of photosynthesis and respiration in global climate change; genetic inheritance; evolution by natural selection; role of environmental factors in shaping global societal development, and sustainability. Lab. prereq: High School science courses
BIOL 1009 - General Biology (BIOL SCI, PEOPLE/ENV)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall, Spring & Summer
Major concepts of modern biology. Molecular structure of living things. Energy recruitment/utilization. Flow of genetic information through organisms/populations. Principles of inheritance, ecology, and evolution. Lab. prereq: High school science courses
COMM 2110 - Communication Technology Trends
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Introduction to current/emerging industry standard software including design, presentation, social media as used in organizations.