Crookston campus

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Crookston Campus

Communication B.S.

Humanities, Social Sciences, and Education
Academic Affairs
  • Program Type: Baccalaureate
  • Requirements for this program are current for Fall 2023
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 63 to 64
  • Degree: Bachelor of Science
The BS in communication prepares students to be effective communicators in professional settings. Graduates are prepared for advanced study or to enter careers in general corporate management, human resources, marketing, public relations, social media, and sports information. Graduates may also hold jobs as communication consultants, communication directors, event planners, political campaign leaders, public affairs officers, public information officers, publication designers and editors, speech writers, and online and social media content managers. The program provides transferable skills by emphasizing communication theory and practice in the creation, development, presentation, and evaluation of coherent messages. Students use communication strategies to create publications, design online resources, plan events, and manage projects. The concentration areas let students select courses to focus their professional career preparation. Program outcomes for graduates: • demonstrate proficiencies in applying theory, listening, reading, speaking, and writing in professional contexts • demonstrate technology proficiencies in computer applications and social media • demonstrate critical thinking and problem-solving skills, including analyzing, interpreting, and evaluating applied communication • demonstrate proficiencies in interpersonal and group processes, conflict management, collaboration, team building, and leadership • demonstrate understanding of the ethical behavior practiced in professional contexts • demonstrate awareness and sensitivity required for communicating in culturally diverse groups
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
  • completely online (all program coursework can be completed online)
Admission Requirements
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
General Requirements
All students are required to complete general University and college requirements. For more information, see the graduation requirements.
Program Requirements
Students must complete 40 upper-division credits. A maximum of two “D” grades are allowed for core courses required in the program, subplan/emphasis, and technology requirements. This includes grades earned at UMC or transferred in from another institution.
Communication Core
Take 8 or more course(s) totaling 24 or more credit(s) from the following:
· COMM 3000 - Communication Theory (3.0 cr)
· COMM 3001 - Human Relationships and Leadership [HUMAN DIV] (3.0 cr)
· COMM 3100 - Research Fundamentals (3.0 cr)
· COMM 3431 - Persuasion (3.0 cr)
· COMM 3704 - Business and Professional Speaking (3.0 cr)
· COMM 3900 - Internship (3.0 cr)
· COMM 4000 - News and Social Media Communication (3.0 cr)
· COMM 4704 - Organizational Communication (3.0 cr)
Communication Electives
Take 12 or more credit(s) from the following:
· COMM 2002 - Interpersonal Communication [COMMUNICAT] (3.0 cr)
· COMM 2334 - Communication Topics (3.0 cr)
· COMM 3002 - Intercultural Communication [GLOB PERSP] (3.0 cr)
· COMM 3008 - Business Writing (3.0 cr)
· COMM 3537 - Visual Communication (3.0 cr)
· COMM 3610 - Corporate Training (3.0 cr)
· COMM 3710 - Event Planning and Management (3.0 cr)
· COMM 3804 - Individual Studies (1.0-3.0 cr)
· COMM 3855 - Topics in Communication (3.0 cr)
· COMM 4007 - Political Communication (3.0 cr)
· COMM 4800 - Crisis Communication (3.0 cr)
· COMM 4802 - Publication Design and Management (3.0 cr)
· COMM 4850 - Report Writing (3.0 cr)
· COMM 4900 - Public Relations (3.0 cr)
· TH 2434 - Oral Interpretation and Performance Techniques [HUMANITIES] (3.0 cr)
· WRIT 2223 - English Grammar and Usage (3.0 cr)
· WRIT 2335 - Introduction to Creative Writing [HUMANITIES] (3.0 cr)
· WRIT 3303 - Writing in Your Profession (3.0 cr)
· WRIT 3856 - Editing (3.0 cr)
Liberal Education
This program requires a minimum of 40 credits of liberal education and completion of the ten goal areas of the Minnesota Transfer Curriculum. The following are specific required liberal education courses.
Take exactly 3 course(s) totaling exactly 9 credit(s) from the following:
· COMP 1011 - Composition I [COMMUNICAT] (3.0 cr)
· COMP 1013 - Composition II [COMMUNICAT] (3.0 cr)
· COMM 1101 - Public Speaking [COMMUNICAT] (3.0 cr)
Technology
COMM 2110 Communication Technology Trends is required. COMM 2110 can be used to satisfy both the program and technology requirement.
Open Electives
Students must take enough open elective credits to satisfy the 120 credit graduation requirement.
Program Sub-plans
Students are required to complete one of the following sub-plans.
Communication Studies
The focus of this emphasis area is the theory, practice, and critique of communication. This area can be conceived as a broad based study or as an applied and career oriented learning program. This area allows students to craft a personalized concentration of courses; these courses can reflect all areas of the university or target specific career aspirations. These courses can be from outside the communication program curriculum for an interdisciplinary approach or from within the communication program. Communication with a concentration of courses in management, communication with a concentration of courses in marketing, or communication with a concentration of courses in sports management are examples. This area could also reflect a combination of courses from the organizational/public relations and writing plans. Communication studies graduates find or create careers in all sectors of the economy. These professionals meet the communication needs of the businesses and industries in which they work. Communication Directors, Event Planners, and Sports Information Directors are examples. A minor representing a subject field would be an excellent supplement to the program in communication and/or to the personalized concentration of courses.
Emphasis Core
Courses to be chosen in consultation with the student's advisor.
Take 27 or more credit(s) from the following:
· Lower-division emphasis course
· Upper-Division
At least 9 credits of Communication Studies Emphasis Core courses must be upper-division.
Take 9 or more credit(s) from the following:
· Upper-division emphasis course
Organization Communication/Public Relations
The focus of this emphasis area is communication within organizations and communication with public constituencies. Conflict management, group and team dynamics, and leadership are key areas of study, as well as research, audience analysis, strategic design, implementation, and message evaluation. This area addresses internal organizational power and politics, as well as making effective connections with the public. It deals with the daily internal organizational communication that socializes employees, the strategic external communication that connects with the public, and the non-routine persuasive communication that needs to be used to effectively respond to a crisis. Organizational communication/public relations graduates find or create careers in corporate communication, public relations, media relations, and other. These professionals meet the communication needs of the businesses and industries in which they work. Minors in business management and marketing are excellent supplements to the program in communication with this emphasis area.
Emphasis Core
Take 5 or more course(s) totaling 15 or more credit(s) from the following:
· COMM 3008 - Business Writing (3.0 cr)
· COMM 4802 - Publication Design and Management (3.0 cr)
· COMM 4900 - Public Relations (3.0 cr)
· Choose one of the following. The course selected will not also satisfy an emphasis electives requirement.
· COMM 2002 - Interpersonal Communication [COMMUNICAT] (3.0 cr)
or COMM 3710 - Event Planning and Management (3.0 cr)
· Choose one of the following. The course selected will not also satisfy an emphasis electives requirement.
· COMM 4007 - Political Communication (3.0 cr)
or COMM 4800 - Crisis Communication (3.0 cr)
Emphasis Electives
Take 12 or more credit(s) from the following:
· COMM 2002 - Interpersonal Communication [COMMUNICAT] (3.0 cr)
· COMM 3002 - Intercultural Communication [GLOB PERSP] (3.0 cr)
· COMM 3537 - Visual Communication (3.0 cr)
· COMM 3710 - Event Planning and Management (3.0 cr)
· COMM 4007 - Political Communication (3.0 cr)
· COMM 4800 - Crisis Communication (3.0 cr)
· COMM 4850 - Report Writing (3.0 cr)
· MKTG 3230 - Digital Marketing (3.0 cr)
· MKTG 3250 - Integrated Marketing Communication (3.0 cr)
· MKTG 3300 - Principles of Marketing (3.0 cr)
· WRIT 2335 - Introduction to Creative Writing [HUMANITIES] (3.0 cr)
· WRIT 3856 - Editing (3.0 cr)
Social Media
The focus of this emphasis area is social media. A solid core in news and social media communication, visual communication, publication design and management, communication technology trends, and digital writing lead to applications in managing and creating content for social media. This area addresses the theory and practice of the craft. Communication professionals find or create careers as social media managers; public relations professionals; and advertising, marketing, and political campaign leaders across all fields of business and industry. A minor representing a subject field would be an excellent supplement to the program in communication with this emphasis area.
Core
Take 4 or more course(s) totaling 12 or more credit(s) from the following:
· COMM 2110 - Communication Technology Trends (3.0 cr)
· COMM 3537 - Visual Communication (3.0 cr)
· COMM 4802 - Publication Design and Management (3.0 cr)
· WRIT 2110 - Digital Writing (3.0 cr)
Electives
Take 15 or more credit(s) from the following:
· COMM 3002 - Intercultural Communication [GLOB PERSP] (3.0 cr)
· COMM 3008 - Business Writing (3.0 cr)
· COMM 3710 - Event Planning and Management (3.0 cr)
· COMM 4007 - Political Communication (3.0 cr)
· COMM 4800 - Crisis Communication (3.0 cr)
· COMM 4850 - Report Writing (3.0 cr)
· COMM 4900 - Public Relations (3.0 cr)
· MKTG 3230 - Digital Marketing (3.0 cr)
· MKTG 3250 - Integrated Marketing Communication (3.0 cr)
· MKTG 3300 - Principles of Marketing (3.0 cr)
· SRM 3006 - Sport Marketing and Communication (3.0 cr)
· WRIT 3856 - Editing (3.0 cr)
Online
This sub-plan is optional and does not fulfill the sub-plan requirement for this program.
The BS in communication prepares students to be effective communicators in professional settings. Graduates are prepared for advanced study or to enter careers in general corporate management, human resources, marketing, public relations, social media, and sports information. Graduates may also hold jobs as communication consultants, communication directors, event planners, political campaign leaders, public affairs officers, public information officers, publication designers and editors, speech writers, and online and social media content managers. The program provides transferable skills by emphasizing communication theory and practice in the creation, development, presentation, and evaluation of coherent messages. Students use communication strategies to create publications, design online resources, plan events, and manage projects. The concentration areas let students select courses to focus their professional career preparation.
The communication online BS program has the same curriculum as the on-campus program. The only difference is that the online program has an additional one credit technology requirement. To offset this 1-credit requirement, students take one less credit of electives. As with the on-campus program, online students will need to choose one of the three available sub-plans of the communication BS program (communication studies, organization communication/public relations, or writing).
Technology
Take exactly 1 course(s) totaling exactly 1 credit(s) from the following:
· GBUS 1005 - Orientation to Online Learning (1.0 cr)
 
More program views..
View sample plan(s):
· Communication (classroom)
· Communication Studies Sample Plan
· Organization Communication/Public Relations Emphasis
· Social Media Sample Plan
· Communication (Online)

View checkpoint chart:
· Communication B.S.
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COMM 3000 - Communication Theory
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Identifying, defining, synthesizing, applying, and critiquing communication theories. Focuses on relationship between theory/practice within interpersonal, group, organizational, and social settings.
COMM 3001 - Human Relationships and Leadership (HUMAN DIV)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Anti-relational/relational communication, interpersonal/group processes, conflict management, collaboration, team building, and leadership.
COMM 3100 - Research Fundamentals
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Quantitative/Qualitative techniques for gathering, evaluating, and using information in applied settings.
COMM 3431 - Persuasion
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Persuasion in interpersonal, organizational, intra-/inter-cultural relationships. Contemporary persuasion with historical segments. Argumentative claims, how to analyze/respond coherently to them.
COMM 3704 - Business and Professional Speaking
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Developing proficiency in communication/presentation skills in business contexts. Preparing, selecting, organizing, designing, and delivering oral messages in business situations. Meeting/group facilitation, interviewing, and professional presentations.
COMM 3900 - Internship
Credits: 3.0 [max 6.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Supervised professional work experience at selected sites. Reports/consultation with faculty adviser/employer. prereq: 12 cr of COMM courses
COMM 4000 - News and Social Media Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Analyze traditional media/social media uses and strategies. Develop social media content. Write press releases using Associated Press (AP) style. Develop a comprehensive media/social plan.
COMM 4704 - Organizational Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Using communication processes to create/maintain organizations (e.g., meetings, employee assimilation, interpersonal relationships, decision making, leadership). Recognizing/identifying communication issues in organizations and applying organizational communication concepts, models, tools, and theories to resolve them.
COMM 2002 - Interpersonal Communication (COMMUNICAT)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Fundamental concepts/skills of communication used in social/career contexts. Perception, listening, verbal/nonverbal, climate, conflict.
COMM 2334 - Communication Topics
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Applying writing process to professional communication situations. Dissemination products containing text/visuals meeting professional community standards.
COMM 3002 - Intercultural Communication (GLOB PERSP)
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Interrelationship of cultures/co-cultures. Interpreting diverse communication styles. Cultural values, world views, philosophies, patterns, meanings. Communication strategies across cultures.
COMM 3008 - Business Writing
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Practical application of writing effective business letters, memos, e-mails, faxes. Tables, other graphics. Informal/formal informational/analytical reports. Professional oral/Web presentations. Development of personal writing style. Practice of appropriate business tone, etiquette. prereq: Comp 1013 or 6 credits of writing
COMM 3537 - Visual Communication
Credits: 3.0 [max 3.0]
Typically offered: Fall Odd, Summer Even Year
Visual delivery of end-products in professional communication. Classical/contemporary theories of visual delivery. Designing visual delivery to reflect personal philosophy of communication. Integrating visual delivery system with text to meet professional/client standards.
COMM 3610 - Corporate Training
Credits: 3.0 [max 3.0]
Typically offered: Periodic Fall, Spring & Summer
Using training models to create leader led, self study, and on-the-job instructor/participant training materials. Creating job aids. Implementing/evaluating training courses.
COMM 3710 - Event Planning and Management
Credits: 3.0 [max 3.0]
Typically offered: Fall Even Year
Using project management techniques to plan, market, implement, and evaluate small-/large-scale events.
COMM 3804 - Individual Studies
Credits: 1.0 -3.0 [max 6.0]
Prerequisites: Jr or instructor consent
Typically offered: Every Fall & Spring
Topic related to student's major, not covered in regularly offered courses. prereq: Jr or instructor consent
COMM 3855 - Topics in Communication
Credits: 3.0 [max 9.0]
Typically offered: Periodic Fall & Spring
Current trends/practices in communication. Editing, training, event planning, political communication. prereq: Jr
COMM 4007 - Political Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Theory of political ideology. Organizational politics/influences. Campaigns. Social movements.
COMM 4800 - Crisis Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Organizational crises, disasters, emergency situations. Existing academic literature, everyday media literature. Focuses on appropriate communication strategies, written composition, and delivery of speeches.
COMM 4802 - Publication Design and Management
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Applying project management principles to manage publication from concept to final product. Design principles, desktop publishing software, audience analysis, usability testing, production. Using table presentations to communicate process, final product to clients/guests.
COMM 4850 - Report Writing
Credits: 3.0 [max 3.0]
Typically offered: Fall Odd Year
Analyzing documents and conducting interviews to develop reports for assessment and other purposes.
COMM 4900 - Public Relations
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Overview of theory, practice, roles, and techniques in public relations within organizations. Writing news releases. Conducting news conferences, planning/implementing events. Responding to challenging questions from audience members. Conducting public relations audit of organization.
TH 2434 - Oral Interpretation and Performance Techniques (HUMANITIES)
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Analyzing prose, poetry, drama. Preparing material for presentation. Giving stimulating oral readings. Critical appreciation of literature. Use of voice/gesture. Critiquing performances.
WRIT 2223 - English Grammar and Usage
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Grammar, grammatical concepts. Processes/structural rules that describe how words combine with each other to form sentences. Practice in sentence diagramming. prereq: COMP 1011
WRIT 2335 - Introduction to Creative Writing (HUMANITIES)
Credits: 3.0 [max 3.0]
Prerequisites: COMP 1011
Typically offered: Spring Even Year
Principles of creative writing. Basic literary/writing-craft concepts/terminology. Literary works. Practice writing, critiquing prose/poetry. prereq: COMP 1011
WRIT 3303 - Writing in Your Profession
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Writing about subjects related to students' academic disciplines and future professions. Developing persuasive writing skills for academic, personal, and professional purposes. Effective communication principles, audiences, formats, and technologies. prereq: Comp 1011 and 1013 or 6 credits of writing
WRIT 3856 - Editing
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Copy editing for accuracy, completeness, consistency, correctness. Comprehensive editing. Symbols of markup. Electronic editing. Style sheets/manuals. Proofreading. Editing visuals. Team editing tools. prereq: Comp 1013
COMP 1011 - Composition I (COMMUNICAT)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Process of clear, concrete, and convincing writing. Generation and discovery of subjects, revisions, editing.
COMP 1013 - Composition II (COMMUNICAT)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Writing a research paper/s. Formulating/answering a research question. Developing an organizational/argument strategy for topic/audience. Supporting research question/argument with scholarly sources. prereq: 1011
COMM 1101 - Public Speaking (COMMUNICAT)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Topic selection, research, organization, rehearsal, and extemporaneous delivery of informative and persuasive speeches.
COMM 3008 - Business Writing
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Practical application of writing effective business letters, memos, e-mails, faxes. Tables, other graphics. Informal/formal informational/analytical reports. Professional oral/Web presentations. Development of personal writing style. Practice of appropriate business tone, etiquette. prereq: Comp 1013 or 6 credits of writing
COMM 4802 - Publication Design and Management
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Applying project management principles to manage publication from concept to final product. Design principles, desktop publishing software, audience analysis, usability testing, production. Using table presentations to communicate process, final product to clients/guests.
COMM 4900 - Public Relations
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Overview of theory, practice, roles, and techniques in public relations within organizations. Writing news releases. Conducting news conferences, planning/implementing events. Responding to challenging questions from audience members. Conducting public relations audit of organization.
COMM 2002 - Interpersonal Communication (COMMUNICAT)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Fundamental concepts/skills of communication used in social/career contexts. Perception, listening, verbal/nonverbal, climate, conflict.
COMM 3710 - Event Planning and Management
Credits: 3.0 [max 3.0]
Typically offered: Fall Even Year
Using project management techniques to plan, market, implement, and evaluate small-/large-scale events.
COMM 4007 - Political Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Theory of political ideology. Organizational politics/influences. Campaigns. Social movements.
COMM 4800 - Crisis Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Organizational crises, disasters, emergency situations. Existing academic literature, everyday media literature. Focuses on appropriate communication strategies, written composition, and delivery of speeches.
COMM 2002 - Interpersonal Communication (COMMUNICAT)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Fundamental concepts/skills of communication used in social/career contexts. Perception, listening, verbal/nonverbal, climate, conflict.
COMM 3002 - Intercultural Communication (GLOB PERSP)
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Interrelationship of cultures/co-cultures. Interpreting diverse communication styles. Cultural values, world views, philosophies, patterns, meanings. Communication strategies across cultures.
COMM 3537 - Visual Communication
Credits: 3.0 [max 3.0]
Typically offered: Fall Odd, Summer Even Year
Visual delivery of end-products in professional communication. Classical/contemporary theories of visual delivery. Designing visual delivery to reflect personal philosophy of communication. Integrating visual delivery system with text to meet professional/client standards.
COMM 3710 - Event Planning and Management
Credits: 3.0 [max 3.0]
Typically offered: Fall Even Year
Using project management techniques to plan, market, implement, and evaluate small-/large-scale events.
COMM 4007 - Political Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Theory of political ideology. Organizational politics/influences. Campaigns. Social movements.
COMM 4800 - Crisis Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Organizational crises, disasters, emergency situations. Existing academic literature, everyday media literature. Focuses on appropriate communication strategies, written composition, and delivery of speeches.
COMM 4850 - Report Writing
Credits: 3.0 [max 3.0]
Typically offered: Fall Odd Year
Analyzing documents and conducting interviews to develop reports for assessment and other purposes.
MKTG 3230 - Digital Marketing
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Value of incorporating digital and interactive marketing of goods/services. Strategies for using Internet to leverage marketing mix (product, price, place, promotion) to meet marketing objectives. prereq: 3300
MKTG 3250 - Integrated Marketing Communication
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Principles of integrated marketing communications (IMC) including broadcast media, print media, support media, direct marketing, Internet/interactive marketing, sales promotions, and public relations. Develop/present promotional campaign for company. Recommended prereq: MKTG 2200, MKTG3300
MKTG 3300 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to marketing/strategic marketing process. Team development of marketing plan that implements product, pricing, distribution, promotional strategies.
WRIT 2335 - Introduction to Creative Writing (HUMANITIES)
Credits: 3.0 [max 3.0]
Prerequisites: COMP 1011
Typically offered: Spring Even Year
Principles of creative writing. Basic literary/writing-craft concepts/terminology. Literary works. Practice writing, critiquing prose/poetry. prereq: COMP 1011
WRIT 3856 - Editing
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Copy editing for accuracy, completeness, consistency, correctness. Comprehensive editing. Symbols of markup. Electronic editing. Style sheets/manuals. Proofreading. Editing visuals. Team editing tools. prereq: Comp 1013
COMM 2110 - Communication Technology Trends
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Introduction to current/emerging industry standard software including design, presentation, social media as used in organizations.
COMM 3537 - Visual Communication
Credits: 3.0 [max 3.0]
Typically offered: Fall Odd, Summer Even Year
Visual delivery of end-products in professional communication. Classical/contemporary theories of visual delivery. Designing visual delivery to reflect personal philosophy of communication. Integrating visual delivery system with text to meet professional/client standards.
COMM 4802 - Publication Design and Management
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Applying project management principles to manage publication from concept to final product. Design principles, desktop publishing software, audience analysis, usability testing, production. Using table presentations to communicate process, final product to clients/guests.
WRIT 2110 - Digital Writing
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Introducing the tools, language, and processes of digital composing, this course equips students with the theoretical knowledge and practical skills of analyzing and producing digital texts. Grounded in rhetorical theories, the course also overviews coding, digital ecosystems, and the content management system required of a digital platform.
COMM 3002 - Intercultural Communication (GLOB PERSP)
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Interrelationship of cultures/co-cultures. Interpreting diverse communication styles. Cultural values, world views, philosophies, patterns, meanings. Communication strategies across cultures.
COMM 3008 - Business Writing
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Practical application of writing effective business letters, memos, e-mails, faxes. Tables, other graphics. Informal/formal informational/analytical reports. Professional oral/Web presentations. Development of personal writing style. Practice of appropriate business tone, etiquette. prereq: Comp 1013 or 6 credits of writing
COMM 3710 - Event Planning and Management
Credits: 3.0 [max 3.0]
Typically offered: Fall Even Year
Using project management techniques to plan, market, implement, and evaluate small-/large-scale events.
COMM 4007 - Political Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Theory of political ideology. Organizational politics/influences. Campaigns. Social movements.
COMM 4800 - Crisis Communication
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Organizational crises, disasters, emergency situations. Existing academic literature, everyday media literature. Focuses on appropriate communication strategies, written composition, and delivery of speeches.
COMM 4850 - Report Writing
Credits: 3.0 [max 3.0]
Typically offered: Fall Odd Year
Analyzing documents and conducting interviews to develop reports for assessment and other purposes.
COMM 4900 - Public Relations
Credits: 3.0 [max 3.0]
Typically offered: Spring Odd Year
Overview of theory, practice, roles, and techniques in public relations within organizations. Writing news releases. Conducting news conferences, planning/implementing events. Responding to challenging questions from audience members. Conducting public relations audit of organization.
MKTG 3230 - Digital Marketing
Credits: 3.0 [max 3.0]
Typically offered: Every Spring
Value of incorporating digital and interactive marketing of goods/services. Strategies for using Internet to leverage marketing mix (product, price, place, promotion) to meet marketing objectives. prereq: 3300
MKTG 3250 - Integrated Marketing Communication
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Principles of integrated marketing communications (IMC) including broadcast media, print media, support media, direct marketing, Internet/interactive marketing, sales promotions, and public relations. Develop/present promotional campaign for company. Recommended prereq: MKTG 2200, MKTG3300
MKTG 3300 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to marketing/strategic marketing process. Team development of marketing plan that implements product, pricing, distribution, promotional strategies.
SRM 3006 - Sport Marketing and Communication
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Applying theories/principles of marketing to sport industry. How marketing is used in various SRM settings, from local sporting/amateur events to professional leagues. prereq: MKTG 3300
WRIT 3856 - Editing
Credits: 3.0 [max 3.0]
Typically offered: Spring Even Year
Copy editing for accuracy, completeness, consistency, correctness. Comprehensive editing. Symbols of markup. Electronic editing. Style sheets/manuals. Proofreading. Editing visuals. Team editing tools. prereq: Comp 1013
GBUS 1005 - Orientation to Online Learning
Credits: 1.0 [max 1.0]
Typically offered: Every Fall, Spring & Summer
Introduction to UMC policies, e-mail, virtual private network, online library resources, writing scholarly reports, APA referencing, netiquette, networking in online environment, group work in online environment.