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Marketing Minor

Marketing
Labovitz School of Business and Economics
  • Program Type: Undergraduate minor related to major
  • Requirements for this program are current for Fall 2020
  • Required credits in this minor: 12 to 30
The minor in marketing is about facilitating exchanges.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
A GPA above 2.0 is preferred for the following:
  • 2.60 already admitted to the degree-granting college
  • 2.60 transferring from another University of Minnesota college
  • 2.60 transferring from outside the University
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
Minor Requirements
The marketing minor is available to LSBE and non-LSBE students.
Program Sub-plans
Students are required to complete one of the following sub-plans.
Marketing Minor for BBA/BAcc Students
Prerequisite (3 cr)
MKTG 3701 - Principles of Marketing (3.0 cr)
Electives (9 cr)
MKTG 3701, 3761, 3767, 3797, 4762, and 4763 may not be used to fulfill this requirement.
Take exactly 9 credit(s) from the following:
· MKTG 37xx
MKTG 47xx
Marketing Minor for Economics BA and non-LSBE Students
An overall and UM GPA of 2.60 and 2.00 in LSBE courses and completion of the pre-minor core are required for automatic admission to this minor. Students with GPAs between 2.00 and 2.59 should consult with the LSBE Advising and Academic Services Office.
Pre-Minor Core (15-18 cr)
Students are encouraged to complete ECON 1022 and 1023 as pre-minor core prerequisites.
MGTS 1101 - Introduction to Business [LE CAT8] (3.0 cr)
MIS 2201 - Information Technology in Business (3.0 cr)
Accounting
ACCT 2001 - Principles of Financial Accounting (3.0 cr)
or ACCT 2005 - Survey of Accounting [LE CAT] (3.0 cr)
Economics
ECON 1003 - Economics and Society [LE CAT, SOC SCI] (3.0 cr)
or Take the following course pair:
ECON 1022 - Principles of Economics: Macro [LE CAT, SOC SCI] (3.0 cr)
ECON 1023 - Principles of Economics: Micro [LE CAT, SOC SCI] (3.0 cr)
Statistics
ECON 2030 - Applied Statistics for Business and Economics [LOGIC & QR] (3.0 cr)
or PSY 3020 - Statistical Methods (4.0 cr)
or SOC 3155 - Quantitative Research Methods and Analysis (4.0 cr)
or STAT 1411 - Introduction to Statistics [LE CAT, LOGIC & QR] (3.0 cr)
or STAT 2411 - Statistical Methods [LE CAT, LOGIC & QR] (3.0 cr)
or STAT 3411 - Engineering Statistics (3.0 cr)
or STAT 3611 - Introduction to Probability and Statistics (4.0 cr)
Prerequisite (3 cr)
MKTG 3701 - Principles of Marketing (3.0 cr)
Electives (9 cr)
MKTG 3701, 3761, 3767, 3797, 4762, and 4763 may not be used to fulfill this requirement.
Take exactly 9 credit(s) from the following:
· MKTG 37xx
MKTG 47xx
 
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· Labovitz School of Business and Economics


View checkpoint chart:
· Marketing Minor
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MKTG 3701 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Marketing as a process of exchange management. Emphasis on conceptual tools necessary to deal with both strategic marketing management issues and tactical management of product, price, promotion, and distribution. prereq: LSBE candidate or non-LSBE Marketing minor or approved non-LSBE business administration minor or college consent
MGTS 1101 - Introduction to Business (LE CAT8)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Introduction to context, environment, and operation of business and organizations. Study of foundations and functional areas of business and entrepreneurship. Analysis of technological, ethical, diversity, and global issues from business and organizational perspectives.
MIS 2201 - Information Technology in Business
Credits: 3.0 [max 3.0]
Course Equivalencies: 01392
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Introduction to information technology (IT) concepts: computer hardware and software; use of personal productivity tools (spreadsheet, database, and presentation software); system development processes; Web technologies; applications of IT in business processes. prereq: LSBE major or minor student or Graphic Design and Marketing major or Graphic Design with Marketing subplan major or Computer Information Systems majors or minors, or Arts Administration, minimum 15 credits or college consent; credit will not be granted if already received for FMIS 2201
ACCT 2001 - Principles of Financial Accounting
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Concepts of financial accounting and external reporting. Nature and measurement of assets, liabilities, equities, revenues, expenses. Emphasis on use and understanding of external financial statements. prereq: Minimum 15 credits or college consent
ACCT 2005 - Survey of Accounting (LE CAT)
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall
Survey of Accounting provides an overview of fundamental concepts and procedures in financial and managerial accounting. The emphasis is on helping students to develop a basic understanding of the contexts of accounting reports provided to decision makers. Credit cannot be applied toward the BAcc or BBA degree programs or the Accounting minor.
ECON 1003 - Economics and Society (LE CAT, SOC SCI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Spring
General description of U.S. economy and analysis of contemporary economic problems. Introduction to major economic issues and problems of the day, providing a simple framework used by economists for analysis. prereq: Cannot apply credit to economics major or minor or BAc or BBA majors
ECON 1022 - Principles of Economics: Macro (LE CAT, SOC SCI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Analyzing overall performance of an economic system. National income accounting and theory, unemployment, inflation, fiscal policy, money, monetary policy, economic growth, international trade, non-U.S. economies, and real-world application of these concepts. prereq: Minimum 15 credits or department consent
ECON 1023 - Principles of Economics: Micro (LE CAT, SOC SCI)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Analyzing free enterprise system through study of product and resource markets. Supply and demand, utility, production and cost, market structure, resource use, market failures, regulatory role of government, and real-world application of these concepts. prereq: Minimum 15 credits or department consent
ECON 2030 - Applied Statistics for Business and Economics (LOGIC & QR)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to modern business statistics, emphasizing problem solving applications through statistical decision making using case studies. Topics include organization and presentation of data, summary statistics, distributions, statistical inference including estimation, and hypothesis testing. prereq: minimum 30 credits, LSBE student, pre-business or pre-accounting or Econ BA major or Graphic Design and Marketing major or Graphic Design with Marketing subplan major or Econ minor or Accounting minor or Business Admin minor or Arts Administration; credit will not be granted if already received for Econ 2020, Stat 1411, Stat 2411, Stat 3611, Soc 3151, Psy 3020
PSY 3020 - Statistical Methods
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Descriptive statistics; introduction to correlational analysis and regression; sampling techniques and statistical inference; applications of simple and factorial design analysis of variance and other parametric and nonparametric hypothesis-test statistics in the behavioral sciences. prereq: Math ACT 21 or higher or MATH 1005
SOC 3155 - Quantitative Research Methods and Analysis
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Descriptive statistics. Measures of central tendency, deviation, association. Inferential statistics focusing on probability and hypothesis testing. T-tests, Chi-square tests, analysis of variance, measures of association, introduction to statistical control. Statistical software (SPSS) used to analyze sociological data. Lab. prereq: 2155, crim major or soc major or URS major, min 30 cr
STAT 1411 - Introduction to Statistics (LE CAT, LOGIC & QR)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Statistical ideas involved in gathering, describing, and analyzing observational and experimental data. Experimental design, descriptive statistics, correlation and regression, probabilistic models, sampling, and statistical inference. prereq: Math ACT 21 or higher or a grade of at least C- in MATH 0103 or department approval
STAT 2411 - Statistical Methods (LE CAT, LOGIC & QR)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Graphical and numerical descriptions of data, elementary probability, sampling distributions, estimations, confidence intervals, one-sample and two-sample t-test. prereq: Math ACT 24 or higher or a grade of at least C- in Math 1005 or higher or department approval
STAT 3411 - Engineering Statistics
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Statistical considerations in data collection and experimentation. Descriptive statistics, least squares, elementary probability distributions, confidence intervals, significance tests, and analysis of variance as applied analysis of engineering data. prereq: MATH 1297 with a grade of C- or better, cannot be applied to a math or statistics major
STAT 3611 - Introduction to Probability and Statistics
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Basic probability, including combinatorial methods, random variables, mathematical expectation. Binomial, normal, and other standard distributions. Moment-generating functions. Basic statistics, including descriptive statistics and sampling distributions. Estimation and statistical hypothesis testing. prereq: A grade of at least C- in Math 1290 or Math 1296
MKTG 3701 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Marketing as a process of exchange management. Emphasis on conceptual tools necessary to deal with both strategic marketing management issues and tactical management of product, price, promotion, and distribution. prereq: LSBE candidate or non-LSBE Marketing minor or approved non-LSBE business administration minor or college consent