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Marketing Minor

Marketing
Labovitz School of Business and Economics
  • Program Type: Undergraduate minor related to major
  • Requirements for this program are current for Spring 2012
  • Required credits in this minor: 12
The minor in marketing is about facilitating exchanges.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
A GPA above 2.0 is preferred for the following:
  • 2.50 already admitted to the degree-granting college
  • 2.50 transferring from another University of Minnesota college
  • 2.50 transferring from outside the University
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
Minor Requirements
The marketing minor is available to LSBE students.
Prerequisite (3 cr)
MKTG 3701 - Principles of Marketing (3.0 cr)
Electives (9 cr)
Take exactly 9 credit(s) from the following:
· MKTG 3711 - Marketing Research (3.0 cr)
· MKTG 3741 - Fundamentals of Selling (3.0 cr)
· MKTG 3751 - Marketing Ethics (3.0 cr)
· MKTG 3781 - International Marketing (3.0 cr)
· MKTG 4711 - Business-to-Business Marketing (3.0 cr)
· MKTG 4721 - Advertising and Marketing Communications (3.0 cr)
· MKTG 4731 - Consumer Behavior (3.0 cr)
· MKTG 4741 - Developing and Marketing New Products (3.0 cr)
· MKTG 4751 - Retailing (3.0 cr)
· MKTG 4781 - Marketing Management and Strategy (3.0 cr)
· MKTG 4795 - Special Topics (Various Topics to be Assigned) (3.0 cr)
 
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· Labovitz School of Business and Economics

View future requirement(s):
· Fall 2014
· Fall 2013


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· Marketing Minor
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MKTG 3701 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Marketing as a process of exchange management. Emphasis on conceptual tools necessary to deal with both strategic marketing management issues and tactical management of product, price, promotion, and distribution. prereq: LSBE candidate or approved non-LSBE business administration minor or college consent
MKTG 3711 - Marketing Research
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Emphasis on improving skills of conducting secondary research, designing a primary research study, and analyzing and reporting results of a research study. prereq: MgtS 3701 or Mktg 3701, LSBE candidate or college consent
MKTG 3741 - Fundamentals of Selling
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Theory and practice of personal selling as used by organizations to develop long-term partnerships with customers. Emphasis on marketing, planning, communication, and presentation skills. prereq: MgtS 3701 or Mktg 3701, LSBE candidate or college consent
MKTG 3751 - Marketing Ethics
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Summer
Introduces a broad range of ethical issues encountered by marketing practitioners, and helps discover, develop, and test personal sets of guidelines for making judgments when such issues arise. prereq: 3701, LSBE candidate or college consent
MKTG 3781 - International Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Marketing across national boundaries; effects of foreign economic, legal/political, and sociocultural environments on multinational marketing strategies. prereq: MGTS 3701 or MKTG 3701, LSBE candidate or college consent
MKTG 4711 - Business-to-Business Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Periodic Fall & Spring
Marketing goods and services to organizations. Emphasis on differences between marketing to organizations and consumers. Derived demand, long-term trade relationships, contact, negotiations, channels, promotion, physical distribution, product development, markets. prereq: MtgS 3701 or Mktg 3701, LSBE candidate or college consent
MKTG 4721 - Advertising and Marketing Communications
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Periodic Fall & Spring
Promotional planning. Emphasis on planning for advertising, sales promotion, public relations/publicity, direct marketing, and personal selling. Importance of integrated marketing communications to organizations. prereq: MgtS 3701 or Mktg 3701, LSBE candidate or college consent
MKTG 4731 - Consumer Behavior
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Buyer behavior and implications for marketing strategy. Emphasis on information processing concepts, influences on behavior, and decision-making processes from both conceptual and pragmatic perspectives. Students requiring graduate credit must complete additional coursework. prereq: MgtS 3701 or Mktg 3701, LSBE candidate or college consent
MKTG 4741 - Developing and Marketing New Products
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Periodic Fall & Spring
A marketing-oriented new products management course that explores the new product development process with a focus on marketing strategies for the planning, development and launch of new products and services. prereq: MGTS 3701 or MKTG 3701, LSBE candidate or college consent
MKTG 4751 - Retailing
Credits: 3.0 [max 3.0]
Prerequisites: 3701, LSBE candidate or college consent
Grading Basis: A-F only
Typically offered: Periodic Fall & Spring
Principles of establishing and operating a retail business. Topics include retail market analysis and research, store layout, retail accounting, merchandise selection and financing, pricing, selling, advertising, budgets and current trends. Emphasis on retail management from a strategic perspective. prereq: 3701, LSBE candidate or college consent
MKTG 4781 - Marketing Management and Strategy
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Planning, directing, and controlling an organization's marketing activity, including formulating marketing objectives, strategy, and tactics. Interpretation of information in decision making and strategy formulation. Case analysis used to develop marketing problem-solving, communication, and organization skills. prereq: MgtS 3701 or Mktg 3701, MgtS 3711 or Mktg 3711, 1 other Marketing course, 90 credits, LSBE candidate or grad or college consent
MKTG 4795 - Special Topics (Various Topics to be Assigned)
Credits: 3.0 [max 9.0]
Grading Basis: A-F only
Typically offered: Periodic Fall & Spring
Enables students, working closely with the instructional faculty, to explore one or more contemporary marketing issues in substantial depth. prereq: LSBE cand, MKTG 3701 or concurrent registration, no grad cr