Principles of marketing applied to the management of the professional practice. Begins with an introduction to marketing and its overall role and function. We will examine the four P's of marketing (product, price, place, and promotion), then move on to developing a marketing plan, which serves as a map that highlights a path towards success. We look at the major components of a marketing plan and provide you with an opportunity to gain knowledge and experience by completing one. Topics include understanding the internal and external environment, segmenting the market, positioning, differentiating, branding, and formulating a marketing plan with goals, strategies, and financial considerations. prereq: 45 semester cr recommended

An introduction to organizational behavior for students and professionals interested in leading or managing a professional practice. Its purpose is to improve your effectiveness as a leader or manager through an understanding of the sociological, economic, and political factors that affect organizations. The course will progress from an introspective look at leadership and your own personal preferences and style, to interactions with others in groups or teams, to the structure and dynamics of organizations and how they respond to external factors. prereq: 45 semester cr recommended

Provides professional practitioners with the skills they need to make informed financial decisions for their business. It introduces the fundamental concepts of finance and also touches on related topics in financial and managerial accounting, marketing, and personal finance. Students will work in small groups to implement the principles they have learned by developing and analyzing a business plan of the kind used to request funding for a professional practice. prereq: 45 semester cr recommended

Key legal, ethical, and risk frameworks in business activity and civic life. Students will identify areas of exposure within their specific industry and learn about best practices to minimize legal liability and manage risk. The writing-related instruction is designed to develop effective management-level communication skills regarding legal, ethical, and other risks and to develop a thoughtful analytical approach to addressing real-world risks. prereq: CMgt 4011 recommended for CMgt students, 45 semester credits

Introduction to project management: tools and techniques for defining, scheduling, and managing a project. Learn about team development and ways to enhance team performance through planning and executing a project. Requires use of MS Project, which will be made available to students without cost via download. prereq: 45 cr completed

Aspects of communication essential for being persuasive/influential. Organizing/presenting ideas effectively, strategies for audience analysis, choosing communication methods, making appropriate use of informal influence methods, handling dissent. Processes for intercultural communication. prereq: 45 cr completed

Strategies and practical knowledge needed to build and operate a small business. Begins with basic marketing, finance, and leadership principles that apply to the formation of a small business enterprise and continues with growth strategies and exercises to refine the business vision. Class discussions and independent reflective activities will enable students to assess their resources and develop management, leadership, business administration, and conflict-resolution skills. Via group work, students will develop a business plan, strategically identify performance indicators, learn ways to remain competitive and innovative in the marketplace, and prepare to evolve business plans and processes over time. Prerequisite: None, but previous business experience or study will be helpful.

This is a hands-on course aimed at providing a practical, holistic perspective on the complexities of evidence-based project and program management within the health care organization. It describes the nature of health care projects, characteristics of project teams, and relevant trends in health care. You will become familiar with multiple project management tools, including Microsoft Project, as well as the necessary leadership, facilitation, and team skills. You will be exposed to case studies, examples, discussions, and readings on the disciplines and tools that professional health care project managers use. Upon completion of this course, you will have experienced the activities required to initiate, plan, execute, monitor, control, and close a successful health care project. Prerequisites: None

Developing and implementing a security and privacy program in a health care environment. Privacy and security from societal, health care operations, and regulatory perspectives. Final project uses resources in the public domain to design a security and privacy program that supports regulatory compliance requirements and that considers customer/patient concerns and experience, health care provider experience and workflows, operational workflows, and regulatory compliance. Topics include importance of security in health care; risk concepts and value of health information, usability, and security/privacy; federal and state regulations; impact of technology on security; health care operations; what can be learned from other industries; security certifications; and breach response.

This interactive course will help you understand the theory and practical application of innovation to solve big challenges in the health care system. You will learn and apply multiple approaches and tools for innovation and human-centered design to reshape organizational culture, strategy, structures, and systems.

Principles/concepts of managing quality in business applications. Improving business processes with six sigma method. Implementing/leading process improvement. Baldrige Award, ISO 9000. prereq: Introductory statistics

Successful leadership via flexible approach. Knowledge, skills, and abilities that leaders develop from eight leadership strategies: academic, bureaucratic, eclectic, economic, fellowship, military, political, social. Ways to lead diverse populations in a global environment. prereq: 45 cr completed

Innovation as cornerstone of knowledge economy. History of innovation process, importance to individuals/organizations. Strategies to foster innovation. Responsibilities in innovation skill-building/leadership. prereq: 45 cr

Sustainability in business. Relationship of sustainable environments to organizations. Economic/strategic enterprise value. Relationship of sustainable business practices to marketplace trends/realities. prereq: 45 cr completed

Demands on today's managers, with a focus on small to medium-sized organizations. Techniques/ideas beyond traditional studies. Applying management theory at all levels. Managing in a global workplace. Organizational planning and decision making. Organizing resources. Leading/motivating people. Controlling/evaluating organizational activities. This writing intensive designated course will spend significant time focusing on the writing process. Writing is crucial to this discipline because clear, accurate, and professional communication is essential to organization management. The ability to write effectively in terms of specified audiences ensures, in the professional world, successful communication between team members as well as the success of the projects, companies, and employees they represent. prereq: 45 semester credits recommended

Knowledge and and skills in the organizational and managerial aspects of health care. Applications of behavioral and organizational theory to health care settings. Topics will include organization models, supervision, employee evaluation, problem solving, productivity management, group leadership, and case studies. As a Writing Intensive course, it will provide management-level communication skills to develop a thoughtful and reflective understanding of the writing (and rewriting) process.

Innovation as cornerstone of knowledge economy. History of innovation process, importance to individuals/organizations. Strategies to foster innovation. Responsibilities in innovation skill-building/leadership. prereq: 45 cr

Sustainability in business. Relationship of sustainable environments to organizations. Economic/strategic enterprise value. Relationship of sustainable business practices to marketplace trends/realities. prereq: 45 cr completed

Health care (HC) delivery systems, health economics, third-party/public reimbursement, current trends in HC organizations/management/administration. Regulations, standards, quality assurance, accreditation, current ethical issues. Implications for HC providers/professionals, patients/families, communities, international health. prereq: 30 cr

General principles of financial management for health care industry. Operational knowledge of financial management theory, esp., how hospitals and their departments develop/balance operating/capital budget for business growth/development. Governmental policies, procedures, and ethical issues controlling the health care industry. prereq: Basic accounting knowledge, a course such as ACCT 2050, and knowledge of Microsoft Excel are strongly recommended. HSM pre-majors should wait for major status to take this course.

Knowledge and and skills in the organizational and managerial aspects of health care. Applications of behavioral and organizational theory to health care settings. Topics will include organization models, supervision, employee evaluation, problem solving, productivity management, group leadership, and case studies. As a Writing Intensive course, it will provide management-level communication skills to develop a thoughtful and reflective understanding of the writing (and rewriting) process.

Demands on today's managers, with a focus on small to medium-sized organizations. Techniques/ideas beyond traditional studies. Applying management theory at all levels. Managing in a global workplace. Organizational planning and decision making. Organizing resources. Leading/motivating people. Controlling/evaluating organizational activities. This writing intensive designated course will spend significant time focusing on the writing process. Writing is crucial to this discipline because clear, accurate, and professional communication is essential to organization management. The ability to write effectively in terms of specified audiences ensures, in the professional world, successful communication between team members as well as the success of the projects, companies, and employees they represent. prereq: 45 semester credits recommended

Successful leadership via flexible approach. Knowledge, skills, and abilities that leaders develop from eight leadership strategies: academic, bureaucratic, eclectic, economic, fellowship, military, political, social. Ways to lead diverse populations in a global environment. prereq: 45 cr completed

An introduction to organizational behavior for students and professionals interested in leading or managing a professional practice. Its purpose is to improve your effectiveness as a leader or manager through an understanding of the sociological, economic, and political factors that affect organizations. The course will progress from an introspective look at leadership and your own personal preferences and style, to interactions with others in groups or teams, to the structure and dynamics of organizations and how they respond to external factors. prereq: 45 semester cr recommended

Knowledge and and skills in the organizational and managerial aspects of health care. Applications of behavioral and organizational theory to health care settings. Topics will include organization models, supervision, employee evaluation, problem solving, productivity management, group leadership, and case studies. As a Writing Intensive course, it will provide management-level communication skills to develop a thoughtful and reflective understanding of the writing (and rewriting) process.