Twin Cities campus
 
Twin Cities Campus

Entrepreneurial Management B.S.B.

Strategic Management & Entrepreneur
Curtis L. Carlson School of Management
  • Program Type: Baccalaureate
  • Requirements for this program are current for Spring 2012
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 74
  • Degree: Bachelor of Science in Business
Businesses, large and small, are coming to understand a new environment of rapid change. They are being challenged to take advantage of new markets and greater demands on current products. Their ability to adapt to a rapidly changing environment can yield great rewards, but it requires multifunctional and multitasking individuals able to form and develop new businesses and comfortably exist within a sea of change. The entrepreneurial management major provides current and future business professionals with the necessary skills and tools to successfully form and develop businesses and function as entrepreneurs or as productive members of entrepreneurial, emerging, or aggressively-positioned companies. These organizations require individuals that have the ability to manage risk, multitask across functional boundaries, and creatively engage and adapt to an environment that is constantly changing.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
Freshman and transfer students are usually admitted to pre-major status before admission to this major.
A GPA above 2.0 is preferred for the following:
  • 3.00 transferring from another University of Minnesota college
  • 3.00 transferring from outside the University
Students in the school have no restrictions on declaring the major but must complete the tool courses before continuing the major requirements. Students from outside of the school must meet overall admission standards to enter this major, including completion of the tool courses. Students entering as sophomores should complete microeconomics, macroeconomics, and calculus prior to transfer. Students entering as juniors should complete microeconomics, macroeconomics, calculus, statistics, and accounting prior to transfer.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
Required prerequisites
Tool Courses
ECON 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or APEC 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or ECON 1101H {Inactive} (4.0 cr)
or ECON 1104 {Inactive} (4.0 cr)
or APEC 1101H - Principles of Microeconomics [SOCS, GP] (4.0 cr)
ECON 1102 - Principles of Macroeconomics (4.0 cr)
or APEC 1102 - Principles of Macroeconomics (3.0 cr)
or ECON 1105 {Inactive} (4.0 cr)
or APEC 1102H - Honors: Principles of Macroeconomics (4.0 cr)
MATH 1142 - Short Calculus [MATH] (4.0 cr)
or MATH 1271 - Calculus I [MATH] (4.0 cr)
or MATH 1571H - Honors Calculus I [MATH] (4.0 cr)
or MATH 1572H - Honors Calculus II (4.0 cr)
SCO 2550 - Business Statistics: Data Sources, Presentation, and Analysis (4.0 cr)
or SCO 2550H {Inactive} (4.0 cr)
ACCT 2050 - Introduction to Financial Reporting (4.0 cr)
or ACCT 2050H - Honors: Introduction to Financial Reporting (4.0 cr)
General Requirements
All students are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the liberal education requirements. Required courses for the major or minor in which a student receives a D grade (with or without plus or minus) do not count toward the major or minor (including transfer courses).
Program Requirements
Lower Division Requirements
Students entering the program as freshmen or sophomores take MGMT 1001. Students who transfer in as juniors complete MGMT 3001 instead.
PSY 1001 - Introduction to Psychology [SOCS] (4.0 cr)
BA 3000 - Career Skills (1.0 cr)
MGMT 1001 - Contemporary Management (3.0 cr)
or MGMT 1001H - Honors: Contemporary Management (3.0 cr)
or MGMT 3001 - Fundamentals of Management (3.0 cr)
Immersion Core
Students complete the Immersion Core as a cohort.
FINA 3001 - Finance Fundamentals (3.0 cr)
MKTG 3001 - Principles of Marketing (3.0 cr)
SCO 3001 - Introduction to Operations Management (3.0 cr)
MGMT 3004 - Business Strategy (3.0 cr)
Additional Core Requirements
ACCT 3001 - Introduction to Management Accounting (3.0 cr)
IDSC 3001 - Information Systems for Business Processes and Management (3.0 cr)
HRIR 3021 - Human Resource Management and Industrial Relations (3.0 cr)
MGMT 3033W - Business Communication [WI] (3.0 cr)
or MGMT 3033V {Inactive} [WI] (3.0 cr)
Major Courses
MGMT 3010 - Introduction to Entrepreneurship (4.0 cr)
MGMT 4008 - Entrepreneurial Management (4.0 cr)
MGMT 4050 - Management of Innovation and Change (2.0 cr)
MGMT 4170W - New Business Feasibility and Planning [WI] (4.0 cr)
or MGMT 4171W - Entrepreneurship in Action I [WI] (4.0 cr)
Electives
Take 8 or more credit(s) from the following:
· ACCT 3201 - Intermediate Management Accounting (2.0 cr)
· ACCT 5160 - Financial Statement Analysis (2.0 cr)
· BLAW 3058 - The Law of Contracts and Agency (4.0 cr)
· FINA 4221 - Principles of Corporate Finance (2.0 cr)
· FINA 4422 - Financial Modeling (2.0 cr)
· FINA 4622 - International Finance (2.0 cr)
· HRIR 3031 - Staffing and Selection: Strategic and Operational Concerns (2.0 cr)
· HRIR 4100W - HRIR Capstone: Personal and Organizational Leadership [WI] (4.0 cr)
· IDSC 3202 - Analysis and Modeling for Business Systems Development (4.0 cr)
· INS 4100 - Corporate Risk Management (2.0 cr)
· MGMT 4002 - Managerial Psychology (4.0 cr)
· MGMT 4040 - Negotiation Strategies (4.0 cr)
· MGMT 4060 {Inactive} (2.0 cr)
· MGMT 4172 - Entrepreneurship in Action II (4.0 cr)
· MGMT 4080W - Applied Technology Entrepreneurship [WI] (4.0 cr)
· MKTG 3010 - Marketing Research (4.0 cr)
· MKTG 4030 - Sales Management (4.0 cr)
· MKTG 4050 - Integrated Marketing Communications (4.0 cr)
· SCO 3041 - Project Management (2.0 cr)
· SCO 3056 - Supply Chain Planning and Control (4.0 cr)
International Experience
Students must complete an international experience as part of the program requirements. Short-term programs or semester-length programs may be used to meet this requirement. Students participate in International Experience (IE) 101 early in their program to begin planning.
Program Sub-plans
A sub-plan is not required for this program.
Honors UHP
This is an honors sub-plan.
Students admitted to the University Honors Program (UHP) must fulfill UHP requirements in addition to degree program requirements. Honors courses used to fulfill degree program requirements will also fulfill UHP requirements. Current departmental honors course offerings are listed at: http://www.honors.umn.edu/academics/curriculum/dept_courses_current.html Honors students complete an honors thesis project in the final year, most often in conjunction with an honors thesis course, or with an honors directed studies or honors directed research course. Students select honors courses and plan for a thesis project in consultation with their UHP adviser and their departmental faculty adviser.
 
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· Curtis L. Carlson School of Management

View future requirement(s):
· Fall 2014
· Spring 2014
· Fall 2013
· Fall 2012

View sample plan(s):
· Entreprenerial Management w/ fall semester abroad
· Entrepreneurial Management
· Entrepreneurial Management w/ spring semester abroad
· Entrepreneurial Management w/ fall semester abroad
· Entrepreneurial Management w/ spring semester abroad

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· Entrepreneurial Management B.S.B.
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ECON 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: Econ 1101/1104/1111/ApEc 1101
Typically offered: Every Fall, Spring & Summer
Microeconomic behavior of consumers, firms, and markets in domestic and world economy. Demand and supply. Competition and monopoly. Distribution of income. Economic interdependencies in the global economy. Effects of global linkages on individual decisions. prereq: knowledge of plane geometry and advanced algebra
APEC 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: Econ 1101/1104/1111/ApEc 1101
Typically offered: Every Fall & Spring
Economic behavior of consumers/firms in domestic/international markets. Demand, supply, competition. Efficiency, Invisible Hand. Monopoly, imperfect competition. Externalities, property rights. Economics of public policy in environment/health/safety. Public goods, tax policy.
APEC 1101H - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00019 - Econ 1101/1104/1111/ApEc 1101
Grading Basis: A-F only
Typically offered: Every Fall
Economic behavior of consumers/firms in domestic/international markets. Demand, supply, competition. Efficiency, Invisible Hand. Monopoly, imperfect competition. Externalities, property rights. Economics of public policy in environment/health/safety. Public goods, tax policy. prereq: Honors student, proficiency in high school algebra
ECON 1102 - Principles of Macroeconomics
Credits: 4.0 [max 4.0]
Course Equivalencies: 00020 - ApEc 1102/Econ 1102/1105/1112
Typically offered: Every Fall, Spring & Summer
Aggregate consumption, saving, investment, and national income. Role of money, banking, and business cycles in domestic and world economy. International trade, growth, and development. U.S. economy and its role in the world economy. International interdependencies among nations. prereq: [1101 or equiv], knowledge of plane geometry and advanced algebra
APEC 1102 - Principles of Macroeconomics
Credits: 3.0 [max 3.0]
Course Equivalencies: 00020 - ApEc 1102/Econ 1102/1105/1112
Typically offered: Every Fall & Spring
Unemployment/inflation, measures of national income, macro models, fiscal policy/problems. Taxes and the national debt. Money/banking, monetary policy/problems. Poverty and income distribution. International trade and exchange rates. Economic growth/development. prereq: 1101 or Econ 1101
APEC 1102H - Honors: Principles of Macroeconomics
Credits: 4.0 [max 4.0]
Course Equivalencies: 00020 - ApEc 1102/Econ 1102/1105/1112
Grading Basis: A-F only
Typically offered: Every Spring
Measuring/describing an economy. Macroeconomic phenomena, including long-term growth, inflation, unemployment, and recessions. International trade and capital flows. Simple macroeconomic models. Financial markets. Monetary policy. Taxation, government expenditure, and debt as macroeconomic policy. Poverty and income distribution. prereq: [1101 or 1101H or ECON 1101 or ECON 1101H, honors
MATH 1142 - Short Calculus (MATH)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall, Spring & Summer
A streamlined one-semester tour of differential and integral calculus in one variable, and differential calculus in two variables. No trigonometry/does not have the same depth as MATH 1271-1272. Formulas and their interpretation and use in applications. prereq: Satisfactory score on placement test or grade of at least C- in [1031 or 1051]
MATH 1271 - Calculus I (MATH)
Credits: 4.0 [max 4.0]
Course Equivalencies: Math 1142/1271/1281/1371/1571H
Typically offered: Every Fall, Spring & Summer
Differential calculus of functions of a single variable, including polynomial, rational, exponential, and trig functions. Applications, including optimization and related rates problems. Single variable integral calculus, using anti-derivatives and simple substitution. Applications may include area, volume, work problems. prereq: 4 yrs high school math including trig or satisfactory score on placement test or grade of at least C- in [1151 or 1155]
MATH 1571H - Honors Calculus I (MATH)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00067 - Math 1142/1271/1281/1371/1571H
Grading Basis: A-F only
Typically offered: Every Fall
Differential/integral calculus of functions of a single variable. Emphasizes hard problem-solving rather than theory. prereq: Honors student and permission of University Honors Program
MATH 1572H - Honors Calculus II
Credits: 4.0 [max 4.0]
Course Equivalencies: 00068 - Math 1272/1282/1252/1372/1572
Grading Basis: A-F only
Typically offered: Every Spring
Continuation of 1571. Infinite series, differential calculus of several variables, introduction to linear algebra. prereq: 1571H, honors student, permission of University Honors Program
SCO 2550 - Business Statistics: Data Sources, Presentation, and Analysis
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Data analysis, basic inferential procedures, statistical sampling/design, regression/time series analysis. How statistical thinking contributes to improved decision making. prereq: [Math 1031 or equiv], at least 30 cr
ACCT 2050 - Introduction to Financial Reporting
Credits: 4.0 [max 4.0]
Course Equivalencies: Acct 2050/ApEc 1251
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to financial accounting for U.S. organizations. Reading financial statements. prereq: Soph
ACCT 2050H - Honors: Introduction to Financial Reporting
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Introduction to financial accounting for U.S. organizations. Reading financial statements.
PSY 1001 - Introduction to Psychology (SOCS)
Credits: 4.0 [max 4.0]
Course Equivalencies: 00518 - PSTL 1281/Psy 1001/Psy 1001H
Typically offered: Every Fall, Spring & Summer
Scientific study of human behavior. Problems, methods, findings of modern psychology.
BA 3000 - Career Skills
Credits: 1.0 [max 1.0]
Grading Basis: S-N only
Typically offered: Every Fall, Spring & Summer
Career planning. Use of Carlson School of Management's Business Career Center. Awareness, knowledge, skills associated with career/job search process. prereq: CSOM [soph or upper div] major, MACC, MBT
MGMT 1001 - Contemporary Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
How/why organizations differ in form/purpose in complex environments/technologies. Managerial challenges related to international management, social responsibility. Models of effective leadership/teamwork. prereq: Carlson School fr or soph
MGMT 1001H - Honors: Contemporary Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
How/why organizations differ in their forms/purposes in relation to complex/changing environments/technologies. Challenges related to international management and social responsibility. Models of effective leadership/teamwork. prereq: [Fr or soph] honors
MGMT 3001 - Fundamentals of Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Aspects/characteristics of organizations, their members. Why people/groups feel/behave as they do. Processes/methods that improve behavior/attitudes/effectiveness of members. Member/manager skills. Guest speakers, group presentations, films.
FINA 3001 - Finance Fundamentals
Credits: 3.0 [max 3.0]
Course Equivalencies: Fina 3000/3001/ApEc 3501
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Financial management principles. Money/capital markets, risk/return/valuation triad, capital budgeting. Capital structure, financial leverage. Cost of capital, financial performance measures, dividend policy, working capital management, international financial management/derivatives. prereq: ACCT 2050, OMS 2550
MKTG 3001 - Principles of Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
SCO 3001 - Introduction to Operations Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Concepts, principles, and techniques for managing manufacturing/service operations. Emphasizes decision making in operations function of organizations. Quantitative/qualitative methods for improving management of operations.
MGMT 3004 - Business Strategy
Credits: 3.0 [max 3.0]
Course Equivalencies: 01692
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Business strategy. How business firms set and pursue their goals. Key categories of strategic issues and concepts/frameworks managers use to analyze and address those issues. Attention to specific firms and situations. prereq: CSOM, soph or jr
ACCT 3001 - Introduction to Management Accounting
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Costing techniques, including activity-based costing. Applying costing methods to determine costs of products, services, and production processes. Use of costs in operating/strategic decisions. prereq: 2050
IDSC 3001 - Information Systems for Business Processes and Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Developing/using IS to support business processes, managerial decision making, and organizational strategy. Technology components of IS. Impact on organizations. Creation/change processes. Managerial issues. Techniques for designing, developing, and implementing IS. Databases and user interfaces. Computer/communications network platforms. Internet, e-business, and e-commerce applications.
HRIR 3021 - Human Resource Management and Industrial Relations
Credits: 3.0 [max 3.0]
Course Equivalencies: 00064 - HRIR 3021/IBus 3021
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Role of human resource professional as strategic partner in managing organizations. Human resource management in achieving organizational performance. Legal environment. Job analysis. Recruiting/selection. Training/development. Performance management. Total rewards. Labor relations. Ethical issues. prereq: ECON 1101, ECON 1102, PSY 1001
MGMT 3033W - Business Communication (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: 01482
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Written/oral communication skills for effective participation in contempory organizations. From basic principles to communication strategy. Communication technology. Cases, simulations of "real-world" situations. Student small groups meet with instructor three times for presentation coaching/feedback. Recitation times are arranged with instructor at start of semester. prereq: Fr composition, CSOM upper-div, at least 60 cr
MGMT 3010 - Introduction to Entrepreneurship
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Fundamentals of entrepreneurship. Career paths, including new business start-ups, franchising, acquisitions (including family business succession), corporate venturing, and entre-preneurial services. Legal structures for new business formation. Aspects of business law/ethics.
MGMT 4008 - Entrepreneurial Management
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Management of a new venture after founding. Internal/external challenges of managing a startup organization. Working with resource constraints and understanding how business models may change over time. prereq: concurrent registration is required (or allowed) in [3010 or IBUS 3010]
MGMT 4050 - Management of Innovation and Change
Credits: 2.0 [max 2.0]
Course Equivalencies: 02187
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Applying theories/research on how new organizational programs, products, technologies are developed/implemented. Diagnostic skills. How innovation unfolds. prereq: 1001, [3001 or 3010]
MGMT 4170W - New Business Feasibility and Planning (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
New-business-opportunity identification/development. Students conduct feasibility analysis, create formal business plan, gather feasibility data, and contact potential customers, suppliers, and other primary sources. prereq: 3010
MGMT 4171W - Entrepreneurship in Action I (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Fall
Two-semester course. In fall, students identify a business oportunity, develop concept, determine resources required, and launch the business. In spring, students implement business plan, manage business, and determine exit strategy. prereq: 3010, [4008 or concurrent registration is required (or allowed) in 4008], completed coursework in business core, CSOM upper division, approved application
ACCT 3201 - Intermediate Management Accounting
Credits: 2.0 [max 2.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Activity-based costing techniques in specific industries including service firms. Other topics could include costing for Just-in-Time manufacturing, tracking customer profitability, and costing quality. prereq: 3001, acct or finance major
ACCT 5160 - Financial Statement Analysis
Credits: 2.0 [max 2.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Interpretation/analysis of financial statements. Introduces basic techniques of financial statement analysis and applies them in different settings (e.g., in investment/credit decisions). prereq: [5100/6100 or 3101/5101], [accounting or finance major]
BLAW 3058 - The Law of Contracts and Agency
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Origin of law, its place in and effect on society; history and development of law; system of courts; legal procedure. Law of contracts as the basic law affecting business transaction. Laws affecting the sale of goods and contracts and the law of agency. prereq: 40 or more credits
FINA 4221 - Principles of Corporate Finance
Credits: 2.0 [max 2.0]
Course Equivalencies: 01585 - Fina 4221/Fina 4241
Prerequisites: 3001, CSOM major, actuarial science major
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Theoretical/applied corporate finance, impact on investment decisions. Financing decisions, payout decisions, tax effects, managerial incentives. prereq: 3001, CSOM major, actuarial science major
FINA 4422 - Financial Modeling
Credits: 2.0 [max 2.0]
Grading Basis: A-F only
Typically offered: Every Fall & Spring
Projecting financial statements to identify financing needs and perform DCF analysis in decision making. APV-, FCF-, and WACC-based methods. prereq: 3001, 4221, ACCT 5100 or 5101, CSOM major
FINA 4622 - International Finance
Credits: 2.0 [max 2.0]
Prerequisites: CSOM major, 3001, 4121 or 4121H, 4221
Grading Basis: A-F only
Typically offered: Every Fall
Corporate investment, risk management decision making in international context. International capital markets, cost of capital in emerging economies. Measuring/managing currency risk. prereq: CSOM major, 3001, 4121 or 4121H, 4221
HRIR 3031 - Staffing and Selection: Strategic and Operational Concerns
Credits: 2.0 [max 2.0]
Typically offered: Every Spring
Introduction to theory/practice of staffing decisions. Recruitment, selection, promotion, demotion, transfer, dismissal, layoff, retirement. Staffing analyzed from strategic/operational perspectives. Legal issues. prereq: 3021, [CSOM or HRD junior or senior or dept consent]
HRIR 4100W - HRIR Capstone: Personal and Organizational Leadership (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Spring
Leadership as important competency for HR professionals. Reflection/growth of personal leadership skills. Techniques, strategies, philosophies to develop leadership acumen of individuals within organizations. Leadership research. prereq: 3021, 6 HRIR credits, [CSOM or HRD junior or senior or dept consent]
IDSC 3202 - Analysis and Modeling for Business Systems Development
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Improving/automating key business processes in manufacturing and service industries. Roles of business management and MIS. Selecting business process opportunities, business process analysis, process modeling of work/data flow, decomposition, software tools. Traditional/object analysis methods. prereq: 3001
INS 4100 - Corporate Risk Management
Credits: 2.0 [max 2.0]
Typically offered: Every Fall & Spring
Theory applied to corporate risk management and insurance practices. Identification, measurement, and treatment of an organization.s financial risks integrated with its property, liability, workers compensation, and human resource risks. Selection and application of risk control and risk financing tools: risk retention, reduction and transfer, including insurance.
MGMT 4002 - Managerial Psychology
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Behavioral principles, methods, and skills that underlie and compose dimensions of managerial competence and contribute to managers' effectiveness in preventing and solving problems within and between individuals and groups; development of human resource skills management needs based partially on experiential exercises.
MGMT 4040 - Negotiation Strategies
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Spring
Securing agreements between two or more parties who are interdependent and seeking to maximize their own outcomes. Behavior of individuals, groups, and organizations in competitive situations.
MGMT 4172 - Entrepreneurship in Action II
Credits: 4.0 [max 4.0]
Grading Basis: A-F only
Typically offered: Every Spring
Second of two-semester sequence. In fall, students identify business opportunity, develop concept, determine resources required, and launch business. In spring, students implement busienss plan, manage business, and determine exit strategy. prereq: 4171
MGMT 4080W - Applied Technology Entrepreneurship (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: 01591 - Mgmt 4170/Mgmt 4177/Mgmt 5177
Typically offered: Every Spring
Team projects based on commercializable technologies or innovations. Teams present their ideas to investors and industry professionals. Students are encouraged to submit their business plans to Minnesota Cup.
MKTG 3010 - Marketing Research
Credits: 4.0 [max 4.0]
Prerequisites: 3001, [SCO 2550 or equiv statistics course]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Methods for collecting/analyzing data to solve marketing problems. Research design, secondary/primary data collection, sample design, data analysis. prereq: 3001, [SCO 2550 or equiv statistics course]
MKTG 4030 - Sales Management
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Hiring, motivating, performance enhancement. Customer relationship management, data analysis, quantitative methods. Developing metrics to evaluate individual/group performance in attaining an organization's strategic goals. prereq: 3001, 3010, 3040
MKTG 4050 - Integrated Marketing Communications
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: 3001, 3010, 3040
SCO 3041 - Project Management
Credits: 2.0 [max 2.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Principles and methods useful for planning and controlling a project, including development of project plan, resource planning and scheduling, and project monitoring and control. Selected computerized packages are studied, including PERT and CPM, and examples of different types of projects from manufacturing and service industries are used. prereq: 3000 or instr consent
SCO 3056 - Supply Chain Planning and Control
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Decisions/tradeoffs when directing operations of supply chain. Forecasting, capacity/production planning, just-in-time, theory of constraints, supply chain flows, enterprise resource planning, supply chain design. prereq: 3001 or instr consent