University of Minnesota, Twin Cities campus
ABUS 4509 - New Product Development
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Spring
How new consumer, industrial, and service products are planned/developed. Idea generation, concept/buyer testing, pricing, sales/profit strategies, product positioning, promotion, packaging/distribution. Marketing case histories. Student projects. prereq: [[4103 or 4701 or Mktg 3001], at least 45 cr] or instr consent