Twin Cities campus

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Twin Cities Campus

Marketing Minor

Marketing
Curtis L. Carlson School of Management
  • Program Type: Undergraduate minor related to major
  • Requirements for this program are current for Fall 2016
  • Required credits in this minor: 15
See major description for more information.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
This minor is only available to students who are pursuing a BSB degree from the Carlson School of Management.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
Required prerequisites
Principles of Marketing
MKTG 3001 - Principles of Marketing (3.0 cr)
Minor Requirements
This minor is only available for students earning a BSB degree in the Carlson School of Management.
Minor Courses
MKTG 3011 - Marketing Research (4.0 cr)
MKTG 3041 - Buyer Behavior (4.0 cr)
Electives
Take 4 or more credit(s) from the following:
· MKTG 4031 - Sales Management (4.0 cr)
· MKTG 4051 - Advertising and Promotion (4.0 cr)
· MKTG 4061 - Marketing Channels (4.0 cr)
· MKTG 4081W - Marketing Strategy [WI] (4.0 cr)
· MKTG 4082W - Brand Management [WI] (4.0 cr)
· IBUS 4082W - Brand Management [WI] (4.0 cr)
· MKTG 4090 - Marketing Topics (2.0-4.0 cr)
 
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· Curtis L. Carlson School of Management

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· Fall 2022
· Fall 2020
· Fall 2018
· Spring 2018
· Fall 2017

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MKTG 3001 - Principles of Marketing
Credits: 3.0 [max 3.0]
Course Equivalencies: Mktg 3001/Mktg 3001H
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101 or ECON 1165
MKTG 3011 - Marketing Research
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
This course focuses on managing the entire marketing research process, which involves collecting and analyzing relevant, timely, and accurate information to gain customer insights and drive effective marketing decision making. Students learn fundamental techniques of data collection and analysis to solve specific marketing problems. The class offers hands-on learning-by-doing opportunities through group projects for students to practice every stage of marketing research. prereqs: 3001 and BA 2551 or SCO 2550 or equivalent statistics course
MKTG 3041 - Buyer Behavior
Credits: 4.0 [max 4.0]
Course Equivalencies: Mktg 3040/Mktg 3041
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications. prereq: 3001
MKTG 4031 - Sales Management
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Hiring, motivating, performance enhancement. Customer relationship management, data analysis, quantitative methods. Developing metrics to evaluate individual/group performance in attaining an organization's strategic goals. prereq: MKTG 3040 or 3041
MKTG 4051 - Advertising and Promotion
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: MKTG 3011 and MKTG 3041 (or 3010 & 3040) or instructor approval
MKTG 4061 - Marketing Channels
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Today, a brand?s marketing channel strategy directly impacts its brand value. And if designed properly, a channel strategy acts as a key differentiator for any organization. In this class, we will study how to select the right channel partners, and properly motivate their actions. We will also explore the connections between marketing channels and supply chains. By the end of the course you will see how organizations create significant brand value via their marketing channels. prereq: MKTG 3011 and MKTG 3041 (or 3010 & 3040) or instructor approval
MKTG 4081W - Marketing Strategy (WI)
Credits: 4.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. This is the capstone course in the Marketing major. prereq: Mktg 3011, Mktg 3041, (or Mktg 3010 & Mktg 3040) and 8 Mktg elective credits
MKTG 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: IBus 4082W/Mktg 4082W
Grading Basis: A-F only
Typically offered: Every Fall & Spring
How do firms build great brands, such as Apple and Nike? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor. prereq: MKTG 3010/3011 and MKTG 3040/3041
IBUS 4082W - Brand Management (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: IBus 4082W/Mktg 4082W
Grading Basis: A-F only
Typically offered: Every Spring
How do firms build great brands, such as Apple and Nike? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor. prereq: MKTG 3010 and MKTG 3040
MKTG 4090 - Marketing Topics
Credits: 2.0 -4.0 [max 8.0]
Grading Basis: A-F or Aud
Typically offered: Periodic Fall & Spring
Selected topics and problems of current interest considered in depth. Class discussion and course projects.