Twin Cities campus

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Twin Cities Campus

Business and Marketing Education B.S.

Organizational Leadership, Policy and Development
College of Education and Human Development
  • Program Type: Baccalaureate
  • Requirements for this program are current for Fall 2012
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 49 to 57
  • Degree: Bachelor of Science
This undergraduate program focuses on business and marketing education. Coursework includes sales management, marketing, e-marketing, leadership, project management, business communication, management and supervisory development, and customer relations management. The program equips students with the knowledge, skills, and abilities that enable them to make meaningful contributions to organizations through employing principles and practices of business planning, project management, sales, marketing, and leadership development.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
Students must complete 30 credits before admission to the program.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
General Requirements
All students in baccalaureate degree programs are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the liberal education requirements. Required courses for the major, minor or certificate in which a student receives a D grade (with or without plus or minus) do not count toward the major, minor or certificate (including transfer courses).
Program Requirements
A minimum grade of C- is required for all foundation, major, and supporting program courses. The only course that can be taken pass-fail is OLPD 4496.
Foundational Coursework
These courses are intended to be taken as prerequisites to the major, however this is not strictly enforced. Students can take some of these courses as they are taking introductory courses in BME, however it is recommended that most of these courses are finished within a student's first 90 credits.
Business Communication
WRIT 3029W - Business and Professional Writing [WI] (3.0 cr)
or WRIT 3562W - Technical and Professional Writing [WI] (4.0 cr)
or BA 3033W - Business Communication [WI] (3.0 cr)
Economics
APEC 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or ECON 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or APEC 1102 - Principles of Macroeconomics (3.0 cr)
or ECON 1102 - Principles of Macroeconomics (4.0 cr)
Mathematics
CI 1806 - College Algebra through Modeling [MATH] (3.0 cr)
or PSTL 1004 {Inactive} [MATH] (4.0 cr)
or MATH 1001 - Excursions in Mathematics [MATH] (3.0 cr)
or MATH 1031 - College Algebra and Probability [MATH] (3.0 cr)
or STAT 1001 - Introduction to the Ideas of Statistics [MATH] (4.0 cr)
or A higher level math course may be taken to fulfill this requirement. Consult an adviser for course options.
Psychology
PSTL 1281 {Inactive} [SOCS] (4.0 cr)
or PSY 1001 - Introduction to Psychology [SOCS] (4.0 cr)
Public Speaking
PSTL 1461 {Inactive} [CIV] (3.0 cr)
or COMM 1101 - Introduction to Public Speaking [CIV] (3.0 cr)
Technology and Public Ethics
CI 4311W - Technology and Ethics in Society [CIV, WI] (3.0 cr)
or CI 2311W - Introduction to Technology and Ethics in Society [CIV, WI] (3.0 cr)
Major Coursework
A total of 21 credits of major coursework is required. These 21 credits include four specific required courses (listed below), one Computer Applications course (options listed below), and 6 credits of electives within the BME major (options listed below). This typically comes to a total of 7 courses.
OLPD 3401 - Teaching Marketing Promotion (3.0 cr)
OLPD 3461 {Inactive} (3.0 cr)
OLPD 3424 - Sales Training (3.0 cr)
OLPD 4426 - Strategic Customer Relationship Management (3.0 cr)
Computer Applications for Business and Industry
CI 5303 {Inactive} (3.0 cr)
or CI 5304 {Inactive} (3.0 cr)
or CI 5362 - Foundations of Interactive Design for Web-based Learning (3.0 cr)
or CI 5363 {Inactive} (3.0 cr)
or CI 5361 - Teaching and Learning with the Internet (2.0-3.0 cr)
or CI 5301 - Foundations of Computer Applications for Business and Education (3.0 cr)
Electives within the Major
Students must complete 6 additional credits of electives from the following list of course options.
OLPD 1302 {Inactive} (3.0 cr)
or OLPD 2811 - Societies of the Future: Changing Work Contexts [TS] (3.0 cr)
or OLPD 3305 - Learning About Leadership Through Film and Literature (3.0 cr)
or OLPD 3318 - Introduction to Project Management (3.0 cr)
or OLPD 3621 - Introduction to Training and Development (3.0 cr)
or OLPD 3641 - Introduction to Organization Development (3.0 cr)
or OLPD 3820 {Inactive} (3.0 cr)
or OLPD 3828 - Diversity in the Workplace (3.0 cr)
or OLPD 4318 {Inactive} (3.0 cr)
or OLPD 4401 - E-Marketing (3.0 cr)
or OLPD 4421 - Practicum in Nonprofit Organizations (2.0 cr)
or OLPD 4496 - Applied Experience in Business & Marketing Education (1.0-4.0 cr)
or OLPD 4602 {Inactive} (3.0 cr)
or OLPD 4627 {Inactive} (3.0 cr)
or OLPD 4870 {Inactive} (3.0 cr)
Supporting Program
Students must create a supporting program of at least 13 credits with a business focus. These courses must be taken from outside of the OLPD department. Students may choose either the programmatic or thematic options. Courses must be be chosen in consultation with a program adviser.
Programmatic Supporting Program
Students select at least 13 business-related credits, all of which have a common course designator.
or Thematic Supporting Program
Students select 13 credits that support a general business theme, regardless of course designator.
Program Sub-plans
A sub-plan is not required for this program.
Honors UHP
This is an honors sub-plan.
Students admitted to the University Honors Program (UHP) must fulfill UHP requirements in addition to degree program requirements. Honors courses used to fulfill degree program requirements will also fulfill UHP requirements. Current departmental honors course offerings are listed at: http://www.honors.umn.edu/academics/curriculum/dept_courses_current.html. Honors students complete an honors thesis project in the final year, most often in conjunction with an honors thesis course, or with an honors directed studies or honors directed research course. Students select honors courses and plan for a thesis project in consultation with their UHP adviser and their departmental faculty adviser.
  
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· Spring 2013

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· Business and Marketing Education B.S.
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WRIT 3029W - Business and Professional Writing (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: EngL 3029W/Writ 3029W
Typically offered: Every Fall, Spring & Summer
In this course students practice writing and revising common business documents for today?s business world. Students write memos, proposals, cover letters, resumes, and digital and web content as well as practice choice of appropriate formats and media. The course draws from current business practices and stresses workplace collaboration, broader issues of professional literacy, and responsive writing styles. Students practice rhetorical analysis and discuss concepts such as audience, purpose, tone, and context when writing and revising their documents. Students analyze and write from a variety of perspectives and contexts including formal (researched reports, proposals) and informal (email, social media) communication. Students also build a professional online presence through such platforms as LinkedIn.
WRIT 3562W - Technical and Professional Writing (WI)
Credits: 4.0 [max 4.0]
Course Equivalencies: Writ 3562V/Writ 3562W
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
This course introduces students to technical and professional writing through various readings and assignments in which students analyze and create texts that work to communicate complex information, solve problems, and complete tasks. Students gain knowledge of workplace genres as well as to develop skills in composing such genres. This course allows students to practice rhetorically analyzing writing situations and composing genres such as memos, proposals, instructions, research reports, and presentations. Students work in teams to develop collaborative content and to compose in a variety of modes including text, graphics, video, audio, and digital. Students also conduct both primary and secondary research and practice usability testing. The course emphasizes creating documents that are goal-driven and appropriate for a specific context and audience.
BA 3033W - Business Communication (WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: BA 3033W/Mgmt 3033W/IBUS 3033W
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
This course teaches strategies and skills to communicate with confidence, clarity, and impact in business settings. Students develop their abilities in critical thinking (analyzing data, audience, purpose, and context) and craft (honing skills in storytelling, persuasion, writing, diction, tone, presence, data visualization, and visual design). They learn to navigate ambiguity, evaluate the needs of internal and external stakeholders, and communicate solutions to complex business problems. The course is performance- and project-based. Students produce professional-level memos, emails, and research-based proposal decks. They deliver multiple presentations (individual and team) and learn to communicate effectively with data. Students will meet with the instructor in small groups outside of class time for one scheduled lab session. The course culminates in the Case Study Competition where student teams apply their knowledge to address a real challenge from one of our industry partners. prereq: First Year Writing, Carlson School junior or senior.
APEC 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: Econ 1101/1165 ApEc 1101/1101H
Typically offered: Every Fall & Spring
Economic behavior of consumers/firms in domestic/international markets. Demand, supply, competition. Efficiency, Invisible Hand. Monopoly, imperfect competition. Externalities, property rights. Economics of public policy in environment/health/safety. Public goods, tax policy.
ECON 1101 - Principles of Microeconomics (SOCS, GP)
Credits: 4.0 [max 4.0]
Course Equivalencies: Econ 1101/1165 ApEc 1101/1101H
Typically offered: Every Fall, Spring & Summer
Microeconomic behavior of consumers, firms, and markets in domestic and world economy. Demand and supply. Competition and monopoly. Distribution of income. Economic interdependencies in the global economy. Effects of global linkages on individual decisions. prereq: knowledge of plane geometry and advanced algebra
APEC 1102 - Principles of Macroeconomics
Credits: 3.0 [max 3.0]
Course Equivalencies: ApEc 1102/Econ 1102/1105/1112
Typically offered: Every Spring
Unemployment/inflation, measures of national income, macro models, fiscal policy/problems. Taxes and the national debt. Money/banking, monetary policy/problems. Poverty and income distribution. International trade and exchange rates. Economic growth/development. prereq: 1101 or Econ 1101
ECON 1102 - Principles of Macroeconomics
Credits: 4.0 [max 4.0]
Course Equivalencies: ApEc 1102/Econ 1102/1105/1112
Typically offered: Every Fall, Spring & Summer
Aggregate consumption, saving, investment, and national income. Role of money, banking, and business cycles in domestic and world economy. International trade, growth, and development. U.S. economy and its role in the world economy. International interdependencies among nations. prereq: [1101 or equiv], knowledge of plane geometry and advanced algebra
CI 1806 - College Algebra through Modeling (MATH)
Credits: 3.0 [max 3.0]
Course Equivalencies: CI 1806/Math 1031
Typically offered: Every Fall, Spring & Summer
Math modeling, including linear, polynomial, rational, exponential, logarithmic functions, counting/probability. Excel or calculators used to develop equations/graphs from theoretical/real interdisciplinary data. Projects enable students to use models to examine trends, make predictions. prereq: Three yrs high school math or grade of at least C+ in PsTL 0731 or PsTL 0732 or CI 0832 or placement test score or instr consent
MATH 1001 - Excursions in Mathematics (MATH)
Credits: 3.0 [max 3.0]
Typically offered: Every Fall & Spring
Introduction to the breadth and nature of mathematics and the power of abstract reasoning, with applications to topics that are relevant to the modern world, such as voting, fair division of assets, patterns of growth, and opinion polls. prereq: 3 yrs high school math or placement exam or [grade of at least C- in PSTL 731 or 732]
MATH 1031 - College Algebra and Probability (MATH)
Credits: 3.0 [max 3.0]
Course Equivalencies: CI 1806/Math 1031
Typically offered: Every Fall, Spring & Summer
Graphs of equations and functions, transformations of graphs; linear, quadratic, polynomial, and rational functions, with applications; inverses and compositions of functions; exponential and logarithmic functions with applications; basic probability rules, conditional probabilities, binomial probabilities. prereq: 3 yrs high school math or satisfactory score on placement exam or grade of at least C- in [PSTL 731 or PSTL 732 or CI 0832]
STAT 1001 - Introduction to the Ideas of Statistics (MATH)
Credits: 4.0 [max 4.0]
Typically offered: Every Fall, Spring & Summer
Graphical/numerical presentations of data. Judging the usefulness/reliability of results/inferences from surveys and other studies to interesting populations. Coping with randomness/variation in an uncertain world. prereq: Mathematics requirement for admission to University
PSY 1001 - Introduction to Psychology (SOCS)
Credits: 4.0 [max 4.0]
Course Equivalencies: PSTL 1281/Psy 1001/Psy 1001H
Typically offered: Every Fall, Spring & Summer
Scientific study of human behavior. Problems, methods, findings of modern psychology.
COMM 1101 - Introduction to Public Speaking (CIV)
Credits: 3.0 [max 3.0]
Course Equivalencies: Comm 1101/Comm 1101H/PSTL 1461
Typically offered: Every Fall, Spring & Summer
Public communication processes, elements, and ethics. Criticism of and response to public discourse. Practice in individual speaking designed to encourage civic participation.
CI 4311W - Technology and Ethics in Society (CIV, WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: CI 2311W/CI 4311
Typically offered: Every Fall, Spring & Summer
Critique of values and ethical issues related to technology use in education, the workplace, and family and community life.
CI 2311W - Introduction to Technology and Ethics in Society (CIV, WI)
Credits: 3.0 [max 3.0]
Course Equivalencies: CI 2311W/CI 4311
Typically offered: Every Fall, Spring & Summer
Values and ethical issues related to technology use in education, workplace, and family/community life.
OLPD 3401 - Teaching Marketing Promotion
Credits: 3.0 [max 3.0]
Course Equivalencies: OLPD 3401/OLPD 5411
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Materials, methods, and approaches to teaching marketing promotion. Advertising, promotion, public relations, direct selling, visual merchandising, and direct marketing.
OLPD 3424 - Sales Training
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Strategies and techniques for developing effective sales people. A review of review practices related to sales management, business development, selling strategies, and learning objectives essential to developing the skills, knowledge, and abilities to create a competent sales force.
OLPD 4426 - Strategic Customer Relationship Management
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Principles of customer relationship management, brand identity, and integrated marketing communications. Comprehensive framework for how organizations interact with their various publics to create goodwill/loyalty.
CI 5362 - Foundations of Interactive Design for Web-based Learning
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall
Processes of designing/developing interactive learning media and online applications from ground up. Focuses on usability/aesthetics in online learning.
CI 5361 - Teaching and Learning with the Internet
Credits: 2.0 -3.0 [max 3.0]
Typically offered: Every Spring
Implications/challenges in using Internet-based technologies in classroom. Pedagogical models.
CI 5301 - Foundations of Computer Applications for Business and Education
Credits: 3.0 [max 3.0]
Grading Basis: A-F only
Typically offered: Every Fall, Spring & Summer
Instructional uses of computers/representative business, education, marketing applications. Word processing, databases, spreadsheets, graphic design. Expectations are for demonstrations of skills on apps/understanding of concepts that go beyond basic.
OLPD 2811 - Societies of the Future: Changing Work Contexts (TS)
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Ongoing evolution of social contexts and work through the interdisciplinary lens of future studies.
OLPD 3305 - Learning About Leadership Through Film and Literature
Credits: 3.0 [max 3.0]
Typically offered: Every Fall
Readings from leadership studies, literature, and film. Ethical dilemmas. Different styles of leadership and their consequences. Intersection of public/private in exercising leadership. Competing loyalties/pressures felt by leaders/followers. Fundamental questions about nature/desirability of leadership.
OLPD 3318 - Introduction to Project Management
Credits: 3.0 [max 3.0]
Typically offered: Every Fall, Spring & Summer
Project management for business and industry. Project lifecycles, deliverables, and processes as they are commonly used in the workplace.
OLPD 3621 - Introduction to Training and Development
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Processes to carry out theoretically sound training/development practices, within the context of systemic relationship with host organization or system.
OLPD 3641 - Introduction to Organization Development
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall, Spring & Summer
Organization development theories, principles, concepts, and practices. How development is used to direct change in an organization.
OLPD 3828 - Diversity in the Workplace
Credits: 3.0 [max 3.0]
Course Equivalencies: OLPD 3821/OLPD 5821/ OLPD 5822
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Diversity, equity, and inclusion in the workplace. Issues of recruitment, selection, management, learning, leadership, and performance.
OLPD 4401 - E-Marketing
Credits: 3.0 [max 3.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
Basic understanding and personal experience with how e-marketing can be used as part of an overall marketing and promotion plan.
OLPD 4421 - Practicum in Nonprofit Organizations
Credits: 2.0 [max 4.0]
Grading Basis: A-F or Aud
Typically offered: Every Fall & Spring
This course will provide students the opportunity to develop and implement critical aspects of a nonprofit organization from board selection, training, fundraising, event marketing and management, and conducting outreach programs. Students will have the opportunity to develop a variety of job functions including: sales, marketing, e-marketing, operations, management, accounting, administration, purchasing, procurement, fundraising, pre-event planning, and post-event evaluation.
OLPD 4496 - Applied Experience in Business & Marketing Education
Credits: 1.0 -4.0 [max 4.0]
Grading Basis: S-N only
Typically offered: Every Fall, Spring & Summer
Application of theory to practice related to BME core coursework with integrative paper. Work, internship, study abroad, research, field experience, service learning, etc. can all fulfill this degree requirement. Contact OLPD Program Advisors for more information. prereq: BME major, ugrd, [3496 or concurrent registration is required (or allowed) in 3496]