Campuses:
This is archival data. This system was retired as of August 21, 2023 and the information on this page has not been updated since then. For current information, visit catalogs.umn.edu.
Duluth Campus
Marketing B.B.A.Marketing
Labovitz School of Business and Economics
This professionally-oriented program emphasizes the competencies required for management careers in business, government, public, or social service organizations. The program prepares students for entering careers with management responsibility by providing breadth and depth of knowledge about organizations, management fundamentals, techniques, processes, and skills, combined with a foundation in the functional areas of accounting, business law, finance, information systems, operations, and human resource management.
The B.B.A. offers a broad educational experience, while preparing students for a variety of technical and management careers. With about one-half of the required coursework from non-business disciplines, emphasis is on the development of a strong liberal arts education that provides a foundation for the required and elective professional courses. The program's core curriculum focuses on the fundamental administrative and functional skills demanded of leaders in today's public and private organizations. Students are permitted sufficient latitude in choosing electives appropriate for their particular professional objectives in finance, human resource management, organizational management, management information systems, or marketing.
Marketing is about facilitating exchanges. For an organization to be successful, it must understand the customer and the customer's needs. An organization seeks to meet these needs in a competitive environment by developing a marketing mix of product and service, price, promotion, and distribution that will satisfy the customer's and organization's objectives. Marketing occurs between organizations (business-to-business marketing), between organizations and consumers (consumer marketing), globally (international marketing), between profit and not-for-profit organizations, and even between individuals. Many careers are available in marketing, including those in marketing research, selling and sales management, advertising, promotion and public relations, and international marketing.
In addition to classroom-based courses, students may participate in Student to Business Initiative (SBI) projects, or internship programs where classroom learning may be applied during professional experience as an employee of a public agency or private business.
Program Delivery
This program is available:
Admission Requirements
Freshman and transfer students are usually admitted to pre-major status
before admission to this major.
A GPA above 2.0 is preferred for the following:
Freshmen and transfer students are typically admitted as pre-business students for all B.B.A. majors. Admission to candidacy status, which allows access to upper division LSBE classes, typically occurs at the junior level when students have successfully completed all pre-major (pre-candidacy) course requirements, and met all of the GPA standards. Students with 2.60 UM and overall, and 2.00 internal and pre-major GPAs, are admitted upon completion of pre-major courses; students with 2.00-2.59 UM and overall, and 2.00 internal and pre-major GPAs, are pooled and reviewed for evidence of academic success in LSBE majors.
Students who do not qualify for admission to candidacy may not take upper division LSBE courses (excluding some economics courses) without permission of the director of student affairs.
For information about University of Minnesota admission requirements, visit the
Office of Admissions
website.
Required prerequisites
Introductory course (1 cr)
Not required for transfer students with 30 or more credits, or for students who change college to LSBE.
UST 1000 - Learning in Community
(1.0-2.0 cr)
Required prerequisites
Pre-major requirements (37 cr)
ACCT 2001 - Principles of Financial Accounting
(3.0 cr)
ACCT 2002 - Principles of Managerial Accounting
(3.0 cr)
BLAW 2001 - The Legal Environment
[LE CAT8, HUMANITIES]
(3.0 cr)
ECON 1022 - Principles of Economics: Macro
[LE CAT, SOC SCI]
(3.0 cr)
ECON 1023 - Principles of Economics: Micro
[LE CAT, SOC SCI]
(3.0 cr)
ECON 2030 - Applied Statistics for Business and Economics
[LOGIC & QR]
(3.0 cr)
MIS 2201 - Information Technology in Business
(3.0 cr)
LSBE 2000 - Interpersonal and Teamwork Skills
(1.0 cr)
PSY 1003 - General Psychology
[LE CAT, SOC SCI]
(4.0 cr)
WRIT 1120 - College Writing
[LE CAT, WRITING]
(3.0 cr)
MATH 1160 - Finite Mathematics and Introduction to Calculus
[LE CAT, LOGIC & QR]
(5.0 cr)
or
MATH 1290 - Calculus for the Natural Sciences
[LE CAT2, LOGIC & QR]
(5.0 cr)
or
MATH 1296 - Calculus I
[LE CAT, LOGIC & QR]
(5.0 cr)
or
MATH 1596 {Inactive}
[LE CAT2, LOGIC & QR]
(5.0 cr)
Communications or Foreign Languages
COMM 1112 - Public Speaking
[LE CAT, COMM & LAN]
(3.0 cr)
or
COMM 1222 - Interpersonal Communication
[LE CAT, LECD C, COMM & LAN]
(3.0 cr)
or
LSBE students are encouraged to take at least one year of a college-level foreign language. (See LSBE Advising and Academic Services Office)
General Requirements
Program Requirements
1. LSBE students are encouraged to take at least one year of college-level foreign language.
2. 50% of all required business credits, including the upper-division economics elective, must be taken from LSBE faculty.
3. Students must complete a minimum of 30 credits while enrolled in LSBE.
4. No more than 9 credits (3 courses) pertaining to a specific major may be taken abroad, unless an exception is approved by petition.
LSBE Core (18 cr)
FIN 3601 - Corporate Finance
(3.0 cr)
MGTS 3301 - Production and Operations Management
(3.0 cr)
MGTS 3401 - Organizational Behavior and Management
(3.0 cr)
MGTS 3801 - Human Resource Management
(3.0 cr)
MGTS 4481 - Strategic Management
(3.0 cr)
MKTG 3701 - Principles of Marketing
(3.0 cr)
Marketing Group B (12 cr)
Students may take either FST 4225 OR FST 4295, but not both, for credit within this requirement. MKTG 3701, 3711, 4731 and 4781 may not be used to fulfill this requirement. A maximum of 3 credits of MKTG 3797 may be applied to Group B; additional internship credits may be applied to supporting courses.
Take 4 or more course(s) totaling 12 or more credit(s) from the following:
·
FST 4225 - INTB 4201, Chinese Business and Economics
[GLOBAL PER]
(3.0 cr)
·
FST 4295 - INTB 4211 Innovation in Ireland (GLOBAL PER)
[GLOBAL PER]
(3.0 cr)
·
MKTG 37xx
MKTG 47xx
Supporting Courses (17 cr)
In addition to economics and international requirements listed below, you may complete up to 3 credits of additional internship credits and upper division (3xxx or above) non-LSBE courses, for a total of 17 credits of supporting courses. NOTE: PSY 3020, STAT 3611 and SOC 3155 are equivalent to ECON 2030, and cannot be used to fulfill these requirements.
Economics Requirement
Take exactly 1 course(s) from the following:
·
ECON 3xxx
·
ECON 4xxx
International Requirement
Take exactly 1 course(s) from the following:
·
ACCT 4505 - International Accounting
(3.0 cr)
·
AMIN 3410 - Fur Trade in Canada and the United States
[CDIVERSITY]
(3.0 cr)
·
ANTH 3628 - Women in Cross-Cultural Perspective
(3.0 cr)
·
ANTH 3632 - Latin American Cultures
(3.0 cr)
·
ANTH 3638 - Peoples and Cultures of the Middle East
(3.0 cr)
·
ECON 3150 - Development Economics
(3.0 cr)
·
ECON 3402 - Global Economic Issues
(3.0 cr)
·
ECON 4410 - International Economics
(3.0 cr)
·
ENGL 3501 - British Literature I
[HUMANITIES]
(4.0 cr)
·
ENGL 3502 - British Literature II
[HUMANITIES]
(4.0 cr)
·
ENGL 5566 {Inactive}
(4.0 cr)
·
ENGL 5583 {Inactive}
(4.0 cr)
·
FIN 3649 - International Finance
(3.0 cr)
·
FR 4412 - Contemporary French Culture and Society
[HUMANITIES, GLOBAL PER]
(4.0 cr)
·
FR 4422 {Inactive}
[HUMANITIES]
(4.0 cr)
·
FST 4225 - INTB 4201, Chinese Business and Economics
[GLOBAL PER]
(3.0 cr)
·
FST 4295 - INTB 4211 Innovation in Ireland (GLOBAL PER)
[GLOBAL PER]
(3.0 cr)
·
GEOG 3461 - Geography of Global Resources
(3.0 cr)
·
GER 4302 - German Women Writers and Filmmakers
[HUMANITIES]
(4.0 cr)
·
GER 4305 - German Cinema
[HUMANITIES]
(4.0 cr)
·
GER 4404 - Contemporary Germany
[HUMANITIES, GLOBAL PER]
(4.0 cr)
·
HCM 4560 - International Comparisons of Health Care Systems
(3.0 cr)
·
HIST 3243 - Europe in Crisis in the 20th Century
(4.0 cr)
·
HIST 3244 - Holocaust & Genocide in Europe in the 20th Century
(4.0 cr)
·
HIST 3257 {Inactive}
(4.0 cr)
·
HIST 3264 - Russian Empire under the Tsars: Russia under the Romanovs from Peter the Great to Lenin
[GLOBAL PER]
(4.0 cr)
·
HIST 3386 - The United States and the World since 1898
(4.0 cr)
·
HIST 3615 - Modern Africa
(4.0 cr)
·
HIST 3616 {Inactive}
(4.0 cr)
·
HIST 3726 - Modern Middle East: 18th Century-Present
[GLOBAL PER]
(4.0 cr)
·
HIST 3825 - Islamic History from Muhammad to the Ottomans
[GLOBAL PER]
(4.0 cr)
·
MGTS 4474 - International Management
(3.0 cr)
·
MGTS 4483 {Inactive}
(3.0 cr)
·
MGTS 4861 - International Human Resource Management
(3.0 cr)
·
MKTG 4774 - International Marketing
(3.0 cr)
·
POL 3451 - Theories of International Relations
(4.0 cr)
·
POL 3456 - International Security: War and More
(4.0 cr)
·
POL 3517 - Western European Political Systems
(4.0 cr)
·
POL 3570 - Politics of Developing Nations
(3.0 cr)
·
SOC 3945 - Social Stratification
(3.0 cr)
·
SPAN 3042 - Civilization, Cultures and Communities in Latin America
[HUMANITIES, GLOBAL PER]
(4.0 cr)
·
SPAN 3044 - Civilization, Cultures and Communities of Spain
[HUMANITIES, GLOBAL PER]
(4.0 cr)
·
SPAN 4011 - Latin American Prose
[HUMANITIES]
(4.0 cr)
·
SPAN 4018 - Latin America From Within
[HUMANITIES]
(4.0 cr)
·
SPAN 4027 - Contemporary Literature and Culture of Spain
[HUMANITIES]
(4.0 cr)
·
WS 3000 - Transnational Perspectives on Feminism
[SOC SCI, GLOBAL PER]
(3.0 cr)
·
WS 3001 - Gender Relations in the Global South
[GLOBAL PER]
(3.0 cr)
·
WS 3002 - Latin American Women: Culture and Politics
(3.0 cr)
·
WS 3400 - Women and Film
[GLOBAL PER]
(3.0 cr)
|
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Credits: | 1.0 -2.0 [max 2.0] |
Course Equivalencies: | EHS 1000/UST 1000/ ES 1000 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | FMIS 2201/1201/3201/CS 1011 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 1.0 [max 1.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 5.0 [max 5.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 5.0 [max 5.0] |
Course Equivalencies: | Math1290/1296/1596 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 5.0 [max 5.0] |
Course Equivalencies: | Math1290/1296/1596 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | Comm 1112/1511 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Periodic Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | FST 4225/INTB 4201 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | FST 4295/INTB 4211 |
Grading Basis: | A-F only |
Typically offered: | Every Summer |
Credits: | 3.0 [max 3.0] |
Prerequisites: | 3102, LSBE candidate or college consent |
Grading Basis: | A-F only |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Periodic Fall |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | ANTH 3628/WS 3628 |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Prerequisites: | minimum 30 cr or instructor consent |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | FST 4225/INTB 4201 |
Grading Basis: | A-F or Aud |
Typically offered: | Every Summer |
Credits: | 3.0 [max 3.0] |
Course Equivalencies: | FST 4295/INTB 4211 |
Grading Basis: | A-F only |
Typically offered: | Every Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Every Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F only |
Typically offered: | Periodic Fall, Spring & Summer |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 4.0 [max 8.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Spring |
Credits: | 4.0 [max 4.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Spring |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Periodic Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 3.0 [max 3.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall, Spring & Summer |
Credits: | 1.0 [max 1.0] |
Grading Basis: | A-F or Aud |
Typically offered: | Every Fall & Spring |