Marketing B.S.B.

Marketing is concerned with the flow of goods and services through the economy and the distribution of both industrial and consumer goods. Because more than one half of the consumer dollar goes to pay for marketing services, marketing is a significant part of the economy, and the efficiency with which marketing activities are carried out has major social and economic implications.

The Carlson School Honors program offers students access to a richer undergraduate experience. Honors students have closer contact with their professors. They work in smaller classes and they put their skills to work for the benefit of the community. The program requires hard work and a strong commitment to learning.

Admission Requirements

A GPA above 2.00 is preferred for the following:
   3.0 for students transferring from another University of Minnesota college.
   3.0 for students transferring from outside the University.

Freshmen are admitted to Carlson School of Management, but do not declare a major until 50 credits have been completed. Part of the 50 credits should include the five tool courses and liberal education requirements. Those transferring in as sophomores need to complete microeconomics, macroeconomics, and calculus before admission. Juniors and above need to complete microeconomics, macroeconomics, calculus, business statistics, and accounting before admission.

For information about University of Minnesota admission requirements, visit the   Office of Admissions Web site.

General Requirements

Program Requirements

Program Sub-plans

A sub-plan is not required for this program.

This is an honors sub-plan.

The Freshman/Sophomore Honors Program is designed for high achieving freshmen and sophomores interested in smaller classes and increased interaction with faculty. Freshmen are invited to apply to the Freshman/Sophomore Honors Program based on the original application for admission to the University of Minnesota. Students who complete all three requirements of the program receive an award letter from the dean and the achievement is noted on their official University transcript.

Freshman/Sophomore Honors Program requirements:
1. Complete the Emerging Leadership Program (ELP).
2. Complete four honors designated courses from the list below.
3. Achieve an overall GPA of 3.50 in the completion of 60 credits.

The Freshman/Sophomore Honors Program is offered to undergraduate students as an introductory honors experience. The Freshman/Sophomore Honors Program does not award designations at commencement. Instead, these students are recognized in the commencement book as having completed the Emerging Leadership Program. Additional rewards include smaller interactive courses, extended library privileges, and honors housing.

This is an honors sub-plan.

The Junior/Senior Honors Program is designed for high achieving juniors and seniors interested in smaller class sizes, increased interaction with faculty, and the opportunity to work with other high achieving students.

Student may apply for the Junior/Senior Honors Program by completing the Upper Division Application. Students do not need to complete the Freshman/Sophomore Honors program to be admitted to the Junior/Senior Honors Program.

Junior/Senior Honors Program requirements:
1. Three courses from the required list.
2. Two additional courses from the elective list.
3. At least 60 credits at the University of Minnesota.
4. To qualify for graduation with Latin honors, students must achieve, in their final 60 credits, a GPA of 3.50 for cum laude, 3.66 for magna cum laude, and 3.75 for summa cum laude.