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Duluth Courses
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Future effective dates indicate the first term the course may be available.
Find out when a particular course is offered using the
Class Schedule.
Register for classes online.
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MARKETING (MKTG)
Labovitz School of Business and Economics
Marketing
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MKTG 3701
- Principles of Marketing
(3.0 cr; Prereq-LSBE cand or approved non-LSBE bus adm minor or @; credit will not be granted if already received for MgtS 3701; A-F only, fall, spring, every year)
Marketing as a process of exchange management. Emphasis on conceptual tools necessary to deal with both strategic marketing management issues and tactical management of product, price, promotion, and distribution.
MKTG 3711
- Marketing Research
(3.0 cr; Prereq-MgtS 3701 or Mktg 3701, LSBE cand or @; credit will not be granted if already received for MgtS 3711; A-F only, fall, spring, every year)
Emphasis on improving skills of conducting secondary research, designing a primary research study, and analyzing and reporting results of a research study.
MKTG 3741
- Fundamentals of Selling
(3.0 cr; Prereq-MgtS 3701 or Mktg 3701, LSBE cand or @; credit will not be granted if already received for MgtS 3741; A-F only, fall, spring, every year)
Theory and practice of personal selling as used by organizations to develop long-term partnerships with customers. Emphasis on marketing, planning, communication, and presentation skills.
MKTG 3751
- Marketing Ethics
(3.0 cr; Prereq-3701, LSBE candidate or college consent; A-F or Aud, summer, every year)
Introduces a broad range of ethical issues encountered by marketing practitioners, and helps discover, develop, and test personal sets of guidelines for making judgments when such issues arise.
Effective:
Summer 2010
MKTG 3781
- International Marketing
(3.0 cr; Prereq-MGTS 3701 or MKTG 3701, LSBE cand or @; credit will not be granted if already received for MgtS 3781; A-F only, fall, spring, every year)
Marketing across national boundaries; effects of foreign economic, legal/political, and sociocultural environments on multinational marketing strategies.
MKTG 3791
- Independent Study
(1.0 - 3.0 cr [max 3.0 cr]; Prereq-%; A-F only, fall, spring, summer, every year)
For students wishing to do special work in marketing that extends beyond, or in greater depth than, regular course offerings.
MKTG 3797
- Marketing Internship
(3.0 cr; Prereq-LSBE cand, consent of internship director; credit will not be granted if already received for MgtS 3797; A-F or Aud, fall, spring, summer, every year)
Work-integrated learning program providing practical experiences within students' major. Students participate in approved program within cooperating businesses, governmental agencies, or civic organizations. Requires minimum of 200 hours work experience, assigned written reports, and performance evaluations.
MKTG 4711
- Business-to-Business Marketing
(3.0 cr; Prereq-MtgS 3701 or Mktg 3701, LSBE cand or @; credit will not be granted if already received for MgtS 4711; A-F only, fall, spring, offered periodically)
Marketing goods and services to organizations. Emphasis on differences between marketing to organizations and consumers. Derived demand, long-term trade relationships, contact, negotiations, channels, promotion, physical distribution, product development, markets.
MKTG 4721
- Advertising and Marketing Communications
(3.0 cr; Prereq-MgtS 3701 or Mktg 3701, LSBE cand or @; credit will not be granted if already received for MgtS 4721; A-F only, fall, spring, offered periodically)
Promotional planning. Emphasis on planning for advertising, sales promotion, public relations/publicity, direct marketing, and personal selling. Importance of integrated marketing communications to organizations.
MKTG 4731
- Consumer Behavior
(3.0 cr; Prereq-MgtS 3701 or Mktg 3701, LSBE cand or @; credit will not be granted if already received for MgtS 4731; A-F only, fall, spring, every year)
Buyer behavior and implications for marketing strategy. Emphasis on information processing concepts, influences on behavior, and decision-making processes from both conceptual and pragmatic perspectives. Students requiring graduate credit must complete additional coursework.
MKTG 4741
- Developing and Marketing New Products
(3.0 cr; Prereq-MGTS 3701 or MKTG 3701, LSBE cand or @; credit will not be granted if already received for MgtS 4741; A-F only, fall, spring, offered periodically)
A marketing-oriented new products management course that explores the new product development process with a focus on marketing strategies for the planning, development and launch of new products and services.
MKTG 4751
- Retailing
(3.0 cr; Prereq-3701, LSBE candidate or @, no Grad School cr; A-F only, fall, spring, offered periodically)
Principles of establishing and operating a retail business. Topics include retail market analysis and research, store layout, retail accounting, merchandise selection and financing, pricing, selling, advertising, budgets and current trends. Emphasis on retail management from a strategic perspective.
MKTG 4781
- Marketing Management and Strategy
(3.0 cr; Prereq-MgtS 3701 or Mktg 3701, MgtS 3711 or Mktg 3711, 1 other Mktg course, 90 cr, LSBE cand or grad or @; credit will not be granted if already received for MgtS 4781; A-F only, fall, spring, every year)
Planning, directing, and controlling an organization's marketing activity, including formulating marketing objectives, strategy, and tactics. Interpretation of information in decision making and strategy formulation. Case analysis used to develop marketing problem-solving, communication, and organization skills.
MKTG 4795
- Special Topics (Various Topics to be Assigned)
(1.0 - 3.0 cr [max 9.0 cr]; Prereq-LSBE cand, MGTS 3701 or MKTG 3701 or @, no Grad School cr; A-F only, fall, spring, offered periodically)
Enables students, working closely with the instructional faculty, to explore one or more contemporary marketing issues in substantial depth.
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