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MARKETING (MKTG)
Labovitz School of Business and Economics
Marketing
 
MKTG 3701 - Principles of Marketing
(3.0 cr; Prereq-LSBE candidate or approved non-LSBE business administration minor or college consent; A-F only, fall, spring, every year)
Marketing as a process of exchange management. Emphasis on conceptual tools necessary to deal with both strategic marketing management issues and tactical management of product, price, promotion, and distribution.



MKTG 3711 - Marketing Research
(3.0 cr; Prereq-MgtS 3701 or Mktg 3701, LSBE candidate or college consent; A-F only, fall, spring, every year)
Emphasis on improving skills of conducting secondary research, designing a primary research study, and analyzing and reporting results of a research study.



MKTG 3721 - Social Media Marketing
(3.0 cr; Prereq-3701, LSBE Candidate or college consent; A-F or Aud, fall, every year)
This course provides an overview of various aspects of social media marketing, including: (1) the social media planning process (2) how social media marketing platforms are coordinated with other traditional promotional elements (advertising, public relations, consumer promotion, customer service, personal selling) as a part of an integrated marketing communications campaign.



MKTG 3741 - Fundamentals of Selling
(3.0 cr; Prereq-MgtS 3701 or Mktg 3701, LSBE candidate or college consent; A-F only, fall, spring, every year)
Theory and practice of personal selling as used by organizations to develop long-term partnerships with customers. Emphasis on marketing, planning, communication, and presentation skills.



MKTG 3751 - Marketing Ethics
(3.0 cr; Prereq-3701, LSBE candidate or college consent; A-F or Aud, summer, every year)
Introduces a broad range of ethical issues encountered by marketing practitioners, and helps discover, develop, and test personal sets of guidelines for making judgments when such issues arise.



MKTG 3761 - Marketing Analytic I: Introduction to Marketing Metrics and Fundamental Analytic Techniques
(3.0 cr; Prereq-Marketing Analytics Major; A-F or Aud, spring, every year)
This course introduces students to marketing metrics and develops core quantitative skills necessary to convert large amounts of data into actionable information for businesses. The course builds knowledge and understanding of the essential marketing metrics as well as the statistical techniques necessary for students to be able to competently summarize data, appropriately classify data and use data to make predictions. Emphasis is placed on the application of skills and techniques to data sets and using the analysis to answer business questions and formulate recommendations.



MKTG 3767 - Marketing Analytics Summer Internship
(1.0 cr; Prereq-Marketing Analytics Major or Minor; A-F or Aud, summer, every year)
The Marketing Analytics Summer Internship provides students with an opportunity to work as a member of a marketing analytics team for a minimum of 100 hours during the summer. During the internship, students have the opportunity to apply their analytic knowledge and skills in a chosen business or industry sector.



MKTG 3771 - Sports Marketing
(3.0 cr; Prereq-3701; A-F or Aud, fall, spring, offered periodically)
This course will provide an overview of various aspects of sports marketing including: (1) the marketing of sports products (2) the use of sports to market non-sports products.



MKTG 3781 - International Marketing
(3.0 cr; Prereq-MGTS 3701 or MKTG 3701, LSBE candidate or college consent; A-F only, fall, spring, every year)
Marketing across national boundaries; effects of foreign economic, legal/political, and sociocultural environments on multinational marketing strategies.



MKTG 3791 - Independent Study
(1.0 - 3.0 cr [max 3.0 cr]; Prereq-department consent; A-F only, fall, spring, summer, every year)
For students wishing to do special work in marketing that extends beyond, or in greater depth than, regular course offerings.



MKTG 3797 - Marketing Internship
(3.0 cr; Prereq-LSBE candidate, consent of internship director; credit will not be granted if already received for MgtS 3797; A-F or Aud, fall, spring, summer, every year)
Work-integrated learning program providing practical experiences within students' major. Students participate in approved program within cooperating businesses, governmental agencies, or civic organizations. Requires minimum of 200 hours work experience, assigned written reports, and performance evaluations.



MKTG 4711 - Business-to-Business Marketing
(3.0 cr; Prereq-MtgS 3701 or Mktg 3701, LSBE candidate or college consent; A-F only, fall, spring, offered periodically)
Marketing goods and services to organizations. Emphasis on differences between marketing to organizations and consumers. Derived demand, long-term trade relationships, contact, negotiations, channels, promotion, physical distribution, product development, markets.



MKTG 4721 - Advertising and Marketing Communications
(3.0 cr; Prereq-MgtS 3701 or Mktg 3701, LSBE candidate or college consent; A-F only, fall, spring, offered periodically)
Promotional planning. Emphasis on planning for advertising, sales promotion, public relations/publicity, direct marketing, and personal selling. Importance of integrated marketing communications to organizations.



MKTG 4731 - Consumer Behavior
(3.0 cr; Prereq-MgtS 3701 or Mktg 3701, LSBE candidate or college consent; A-F only, fall, spring, every year)
Buyer behavior and implications for marketing strategy. Emphasis on information processing concepts, influences on behavior, and decision-making processes from both conceptual and pragmatic perspectives. Students requiring graduate credit must complete additional coursework.



MKTG 4741 - Developing and Marketing New Products
(3.0 cr; Prereq-MGTS 3701 or MKTG 3701, LSBE candidate or college consent; A-F only, fall, spring, offered periodically)
A marketing-oriented new products management course that explores the new product development process with a focus on marketing strategies for the planning, development and launch of new products and services.



MKTG 4751 - Retailing
(3.0 cr; Prereq-3701, LSBE candidate or college consent, no grad credit; A-F only, fall, spring, offered periodically)
Principles of establishing and operating a retail business. Topics include retail market analysis and research, store layout, retail accounting, merchandise selection and financing, pricing, selling, advertising, budgets and current trends. Emphasis on retail management from a strategic perspective.



MKTG 4762 - Marketing Analytics II: Advanced Metrics and Analytic Techniques
(3.0 cr; Prereq-3761, no grad credit; A-F or Aud, fall, every year)
This course builds upon the quantitative knowledge and skills that were introduced in Marketing Analytics Fundamentals, and introduces students to important customer relationship management metrics for customer acquisition, retention and defection, and customer lifetime value measures.



MKTG 4763 - Marketing Analytics Practicum
(2.0 cr; Prereq-Markeing Analytics Major, no grad credit; A-F or Aud, fall, every year)
This course provides students the opportunity to apply their analytic knowledge and skills to an industry project and/or data sets. During the course, students will work with industry clients and the course instructor to formulate realistic recommendations based on their analysis of the information.



MKTG 4781 - Marketing Management and Strategy
(3.0 cr; Prereq-MgtS 3701 or Mktg 3701, MgtS 3711 or Mktg 3711, 1 other Marketing course, 90 credits, LSBE candidate or grad or college consent; A-F only, fall, spring, every year)
Planning, directing, and controlling an organization's marketing activity, including formulating marketing objectives, strategy, and tactics. Interpretation of information in decision making and strategy formulation. Case analysis used to develop marketing problem-solving, communication, and organization skills.



MKTG 4795 - Special Topics (Various Topics to be Assigned)
(3.0 cr [max 9.0 cr]; Prereq-LSBE cand, MGTS 3701 or MKTG 3701 or concurrent registration, no grad cr; A-F only, fall, spring, offered periodically)
This course covers marketing in the travel and tourism industry including the special challenges among complementary and competitive organizations to market an area or region to travelers.



 
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